At least 60 countries have adopted some type of GMO labeling.

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2 Non-GMO Food Market to Hit $800 Billion by 2017 according to report by Packaged Facts. Source Environmental Leader (2013). Retrieved from on-gmo-food-market-to-hit-800-billion-by-2017/ At least 60 countries have adopted some type of GMO labeling. Efforts to pass legislation continue across the U.S. from Maine to Hawaii with pockets of success.

3 IRT is a 501c3 nonprofit organization founded by Jeffrey Smith in The most comprehensive source of GMO health risk information Non-GMO education is our ONLY business.

4 2012 exploded demand for non-gmo information as a result of California s Prop 37 initiative. Without national labeling laws in place, non-gmo education is critical to both the consumer and non-gmo food producer.

5 2003 Seeds of Deception published & IRT founded Genetic Roulette published Jeffrey takes the message to the streets and the airwaves IRT galvanizes a market based solution to GMOs Genetic Roulette, the movie released IRT launched Non-GMO shopping guide & NoGMO app Focused Outreach 2.0 launched

6 Genetic Roulette The Gamble of Our Lives (GRM) is an evergreen advocacy tool viewed by millions. This award-winning documentary, a culmination of Jeffrey Smith's interviews with scientists, healthcare providers, parents and farmers, has proven consistently effective in changing people's diets directly upon viewing. Garnering continual requests for private viewings and public screenings, it is the activist's go-to instrument for change during stateled labeling and banning initiatives. Repeated praise for this transformational film illustrates the critical role it plays in the reach for a non-gmo tipping point.

7 Laboratory Lunch: Moms Say No To GMOs is a campaign to fund a series of mini-documentaries that takes an intimate, provocative look inside the lives of mother's fighting for the health of their children. These documentaries are in response to the hundreds of heartrending testimonials IRT has received over the years; these mothers, who have struggled with their children's health issues, considered many solutions unsuccessfully, then found that the removal of GMOs greatly improved or rendered obsolete these issues. IRT believes that their stories not only deserve to be told but will serve as a great educational tool for many still on the search to help their children. From discovery, to removal, navigating social events, budgets, and inspiring their communities, these mothers are heroes who could not succeed without the kind of non-gmo product you provide that helps to sustain their families.

8 IRT Outreach 1.0 is a market-based approach focusing on Inspiring consumers to a non-gmo diet Growing the non- GMO market Helping companies promote non-gmo products IRT Outreach 2.0 builds critical mass with key demographics Moms Pet Owners Healthcare Consumer Healthcare Practitioners Farmers Faith Based Communities

9 IRT s Multi-Messaging Platform Outreach activities and content sharing platforms offer multiple options for your messaging to be included: Film & video content Resources & guides for the consumer Social media platforms International events and conferences On the ground initiatives

10 1,001,200 Visitors in ,309 Unique Visitors in 2013

11 Top 5 Topics TPN Lecture Tour Genetic Roulette IRT Newsletter Non-GMO Shopping Guide

12 82,000+ Non-GMO Shopping Guide Brochure Downloads 120k+ NoGMO app downloads 80k+ Printed Shopping Guides

13 8,400+ TPN members Support state to state initiatives 203,000+ Subscribers Receive updates 69,175+ Social Media Followers 69% Women 48% Age 35-65

14 Social Media Reach Average Weekly Reach 215, ,000+ (Facebook & Twitter analytics) Event Promotion Reach 507,808 (Mini-Summit) Breaking News Reach 491,309 (Cheerios Post)

15 4,088,642 Minutes Watched ,397 Views 2013

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17 Jeffrey Smith International best-selling author, film maker, and leading consumer advocate for non-gmo education. An admired keynote speaker,jeffrey Smith has lectured in 37 countries, counseled leaders from every continent, and has been quoted by hundreds of media outlets including: The New York Times, Washington Post, BBC World Service, and is a popular guest on influential radio shows and television programs, such as the BBC, NPR, and the Dr. Oz Show. His books include: Seeds of Deception: Exposing Industry and Government Lies about the Safety of the Genetically Engineered Foods You're Eating, which is the world s bestseller on GMOs; and Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods, which is the authoritative work on GMO health dangers. The documentary: Genetic Roulette, The Gamble of Our Lives was awarded the 2012 Movie of the Year (Solari Report) and the Transformational Film of the Year (AwareGuide).