Results of the AgroFarm 2017 exhibitor and visitor survey

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Beverly Douglas
6 years ago
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1 Results of the AgroFarm 2017 exhibitor and visitor survey

Development of the AgroFarm 2007-2017 18200 14700 16000 15000 16500 12270 415 398 333 360 361

2 Development of the AgroFarm Number of Exhibitors Exhibition area, sqm gross 2

3 Results of the AgroFarm 2017 exhibitor survey 3

4 Business sector Production 69% Trade Service Scientific institution Public services Information support Other Goverment organisation 6% 6% 1% 0% 5% 1% 36% 0% 20% 40% 60% 80% Source: Exhibitor survey

Industry sectors represented at AgroFarm Husbandry and feeding technology Milking and cooling technology Animal health, veterinary medicine and hygiene Breeding animals, sperm, embryos etc.

5 Industry sectors represented at AgroFarm Husbandry and feeding technology Milking and cooling technology Animal health, veterinary medicine and hygiene Breeding animals, sperm, embryos etc., breeding Technology for dung, solid and liquid manure Animal housing and barn construction Feed, feed components Equipment, instruments Controlled environment, energy and environmental Feed production and feed storage Others Accessories, components and spare parts Management, consultancy, information Processing and marketing Transport vehicles and services Alternative Energy 5% 4% 2% 2% 19% 20% 17% 12% 15% 9% 15% 9% 13% 8% 15% 25% 0% 10% 20% 30% 40% Source: Exhibitor survey

Exhibitor targets and their achievement Widen market 90% 46% 34% 20% Launch new

55% 29% 16% Promote corporate image 87% 75% 13% 12% Exchange of Experiences 83%

contacts 89% 72% 15% 13% Generate new business contacts 99% 55% 28% 17% 0% 20%

6 Exhibitor targets and their achievement Widen market 90% 46% 34% 20% Launch new products 88% 63% 18% 18% Test market 86% 56% 24% 20% Precise sales meetings 89% 55% 29% 16% Promote corporate image 87% 75% 13% 12% Exchange of Experiences 83% 64% 21% 15% Intensive consultancy 89% 72% 12% 17% Intensify existing business contacts 89% 72% 15% 13% Generate new business contacts 99% 55% 28% 17% 0% 20% 40% 60% 80% 100% very satisfied satisfied less satisfied Source: Exhibitor survey

7 Evaluation of visitor quality and numbers Quality of the visitors at the stand 21% 46% 21% 9% 2% Number of visitors at the stand 28% 34% 24% 10% 4% 0% 20% 40% 60% 80% 100% very good good average poor very poor Source: Exhibitor survey

8 Evaluation of the participation altogether Total 24% 44% 19% 10% 3% Other countries 16% 51% 18% 9% 5% Russia 29% 38% 21% 11% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% very good good average poor very poor Source: Exhibitor survey

20% 34% 41% 4% 1% 0% 20% 40% 60% 80% 100% отлично хорошо

9 Evaluation of the current situation in the industry Всего 15% 36% 40% 8% 1% Зарубежные страны 9% 40% 40% 11% 0% Россия 20% 34% 41% 4% 1% 0% 20% 40% 60% 80% 100% отлично хорошо удовлетворительно плохо очень плохо Source: Exhibitor survey

Intention to participate 2018 3% Yes 34% 63% Not

10 Intention to participate % Yes 34% 63% Not decided, too early to judge No Source: Exhibitor survey

11 Results of the AgroFarm 2017 visitor survey 11

12 Connection of visit with employment or vocational training No 11% Yes 89% Source: Visitor survey

Business sector Other Consulting 4,5 5,9 Мinistry / administration / association 1,8 Science / research / education Processing 3,9 4,4 Services 9,6 Production of inputs and equipment for animal

13 Business sector Other Consulting 4,5 5,9 Мinistry / administration / association 1,8 Science / research / education Processing 3,9 4,4 Services 9,6 Production of inputs and equipment for animal husbandry 6,5 Trade of inputs and equipment for animal husbandry Subsistence Farming Smal Scale Farming 9,3 9,6 10,6 Large Scale Farming 24,1 0,0 10,0 20,0 30,0 Source: Visitor registration

Interests by exhibition segments Other 2,9 Тransport vehicles and transport services Management / consultancy / information Bioenergy 10,4 12,3 11,7 Accessories and spare parts 15,7 Technology for

14 Interests by exhibition segments Other 2,9 Тransport vehicles and transport services Management / consultancy / information Bioenergy 10,4 12,3 11,7 Accessories and spare parts 15,7 Technology for dung, solid and liquid manure Processing and Sale Milking and cooling technology Electronic equipment, instruments etc. 20,0 18,6 21,3 22,0 Veterinary 30,2 Feed, feed components, feed production and feed Husbandry and feeding equipment 39,2 40,4 Animal housing and barn construction Source: Visitor registration 2017 Breeding 36,0 35,8-10,0 20,0 30,0 40,0 50,0 14

15 Interests by livestock sectors Other 4,1 All animals 32,2 Goat and sheep 14,7 Poultry 25,3 Pig 19,4 Beef 30,9 Dairy 48,4 0,0 10,0 20,0 30,0 40,0 50,0 60,0 Source: Visitor registration

production 28% Other 18% 0% 10% 20% 30% 40% 50% 60% Source:

16 Visitors by farming industry* Dairy farming 54% Beef cattle production 31% Plant production 28% Pig production 14% Poultry production 28% Other 18% 0% 10% 20% 30% 40% 50% 60% Source: Visitor survey 2017 * only visitors employed in the farming industry 16

ha 25 001-50 000 ha 3% over 50000 ha Source: Visitor

17 Farms by the size of the agricultural land* 42% 16% up to 200 ha ha 8% 10% 21% ha ha ha 3% over ha Source: Visitor survey 2017 * only visitors employed in the farming industry 17

18 Farms by the livestock numbers Сattle 10% 28% 37% up to % 12% over 5000 Cows 21% 8% 33% up to % 17% over 5000 Source: Visitor survey

Farms by the livestock numbers 0% 22% Pigs up to 2 000 2 000 12 000 9% 9% 61% 12 000 50 000 50 000 100 000 over 100 000 6% 1% 2% 2%

19 Farms by the livestock numbers 0% 22% Pigs up to % 9% 61% over % 1% 2% 2% 4% Poultry up to % over Source: Visitor survey

20 Professional status 1% 6% 9% 7% 2% Owner Director, general manager 23% Head of department Senior expert 15% 13% Expert Manager 12% 12% Labourer Lecturer, research staff Student Other Position Source: Visitor survey

21 Investments in animal production planned over the next two years* Perhaps 37% No 14% Yes 50% Source: Visitor survey 2017 * only visitors employed in the farming industry 21

Areas of investments* Another 8% Buying livestock Equipment for keeping livestock and poultry Equipment for feeding livestock and poultry 41% 43% 47% Building/modification of animal and poultry

22 Areas of investments* Another 8% Buying livestock Equipment for keeping livestock and poultry Equipment for feeding livestock and poultry 41% 43% 47% Building/modification of animal and poultry housing 58% Equipment for milking and for refrigerating milk 33% Equipment for removing, storing and processing manure 27% 0% 10% 20% 30% 40% 50% 60% 70% Source: Visitor survey 2017 * only visitors employed in the farming industry 22

23 Assessment of the AgroFarm all in all 14% 8% 3% 44% 31% very good good average poor very poor Source: Visitor survey

24 Attendance of the AgroFarm % 23% 75% Yes No I don t know yet Source: Visitor survey

25 Participation in the technical programme Yes 25% No 75% N = 571 Source: Visitor survey

26 Live Demonstrations 27

27 Conferences, Workshops, Seminars 28

28 Business-Forum 29

29 AgroFarm 2017 Awards 14 awards Best Product - AgroFarm awards Best Service - AgroFarm awards for Best scientific development AgroFarm 2017

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