Growing the success of Irish food & horticulture

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2 Capturing Ireland s Share of the Global Seafood Opportunity The Story of Origin Green Aidan Cotter Chief Executive 2 nd April 2014 AIDAN COTTER BORD BIA CHIEF Growing EXECUTIVE the success of Irish food 28 & JANUARY horticulture 2009

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4 Creating Shared Value at Nestle Creating Shared Value Nutrition, water, rural development Environmental sustainability Protect the future Compliance Laws, business principles, codes of conduct

5 part of the Iglo Group, have developed a company wide sustainability programme

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7 North America s largest marketer of prepared frozen seafood products, source 99% of their seafood from certified sustainable or responsible sources

8 The global fishing industry is under intense pressure to adopt more sustainable practices

9 Increasingly, investors are diversifying their portfolios by investing in companies that set industry-wide best practices with regard to sustainability

10 Unilever: The Business Case Consumers want it Retailers want it It fuels innovation It helps develop new markets It saves money It inspires our people

11 Billions What s Driving Global Demand for Food 10 9 World Population billion 5 billion 6 billion 7 billion 50% in cities 8 billion 9 billion 70% in cities billion 30% in cities Source: UN World Population Prospects; the 2012 revision

12 India and China Make Waves in the Global Middle Class 100% 90% 80% 70% 60% 50% 40% 30% United States EU Shares of Global Middle Class Consumption, billion consumers will join the middle classes over the next 20 years Others Other Asia India 20% 10% Japan 0% Source: OECD Working Paper changing lifestyles, shifting dietary habits China

13 Climate Change Supply Challenges The most frequent and significant factor causing volatility is unpredictable weather conditions. FAO/OECD Agricultural Outlook, By 2025, two-thirds of the world s population could be living under water stress conditions. UN Food for Fuel: 40% of US corn used for ethanol Agriculture uses 70% of the world s freshwater

14 Source: McKinsey Global Institute

15 we are the planet Images from WWF

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17 Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs. United Nations Brundtland Commission, 1987

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19 need to show what Irish food & drink stands for

20 A World Leader in Sustainability Every farm and food manufacturing business signs up to the sustainability agenda Measuring what matters Accreditation, independent verification Performance based on science innovation and best practice...need to show what Irish food & drink stands for...

21 Ireland is at a good starting point

22 Ireland is at a good starting point Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)

23 Ireland has a very favourable water stress index (% of territory under water stress) Agriculture uses 70% of the world s freshwater O 1 0 Source: Yale University

24 Water Conservation & Management Utilising the QA infrastructure. Carbon footprinting Traceability Welfare Food Safety Biodiversity Environment Animal Health Additional Sustainability Measures

25 Farm Quality & Sustainability Assurance 43,000 Beef Farms Carbon Footprinted 18,000 Dairy Farms 55,000 Carbon Assessments 25

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27 Decide on Target Areas Annual Progress Report Independent Verification Agree Baseline Period Set Timelines & Targets

28 Areas covered by plans... Raw Material Sourcing Supplier Certification Sustainability Initiatives Manufacturing Processes Energy Emissions Waste Water Biodiversity Social Sustainability Health & Nutrition Community Initiatives Employee Wellbeing

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31 Origin Green Targets Raw Material Sourcing Manufacturing Social 80% of inputs from suppliers with recognised Sustainability programmes by end of 2014 Action plans with 3 major suppliers to reduce carbon & water footprints by end 2013 All cardboard FSC certified by end of % fairtrade coffee by end of % reduction in operational emissions by % reduction in energy by 2015 Anaerobic digester in place by end of 2016 Zero waste to landfill by 2015 Implementation of rainwater harvesting programme by 2014 Reduce salt content by 15% by end of 2014 Removal of artificial colourings by 2015 Health & Nutrition Policy in place from 2013 Health screening for all employees by % increase in support for local groups by 2015 Student placement programme by mid 2014

32 COMPANY RECRUITMENT PIPELINE 323 Companies Registered 224 companies at workshop/plan development phase 99 plans submitted Over 85% of exports

33 Irish seafood companies have embraced sustainability through membership of Origin Green

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35 Origin Green Integrated Marketing Plan million

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37 Trade Fair Programme 2014 Moscow Düsseldorf Berlin Amsterdam London Kortrijk Nuremberg Paris Brussels Cologne Beijing Shanghai Qingdao Vigo Dubai

38 Components of S & P 500 Market Value 100% 80% % % % % Intangible Assets Tangible Assets Source: Ocean Tomo

39 Capturing Ireland s Share of the Global Seafood Opportunity The Story of Origin Green Aidan Cotter Chief Executive 2 nd April 2014 AIDAN COTTER BORD BIA CHIEF Growing EXECUTIVE the success of Irish food 28 & JANUARY horticulture 2009