Red meat industry visit to. New Zealand. March 2018
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1 Red meat industry visit to New Zealand March 2018
2 Red meat industry visit to New Zealand
3 What did we see? Monday Presentations from Government and industry officials, plus a farm visit. Tuesday Two abattoir visits (Alliance Lorneville and AFFCO SPM Awarua) plus presentations from the processing sector.
4 What did we see? Monday Presentations from Government and industry officials, plus a farm visit. Tuesday Two abattoir visits (Alliance Lorneville and AFFCO SPM Awarua) plus presentations from the processing sector. Wednesday Third abattoir tour (ANZCO Rangitikei) and a farm visit. Thursday Attended Field Days (an agricultural show) to meet Government representatives and research experts.
5 What did we see? Monday Presentations from Government and industry officials, plus a farm visit. Tuesday Two abattoir visits (Alliance Lorneville and AFFCO SPM Awarua) plus presentations from the processing sector. Wednesday Third abattoir tour (ANZCO Rangitikei) and a farm visit. Thursday Attended Field Days (an agricultural show) to meet Government representatives and research experts. Friday Presentations from Government and industry officials. Saturday Roundtable discussion with farmer and processing sector representatives.
6 What did we learn? Trade The situation now What NZ does well What we could learn Trade and regulation Halal Farm support What next / shared interests
7 Trade the situation now NZ wants free trade agreements with the EU and UK. They are very good at negotiating. They will not take no for an answer! The Bee Hive, NZ Parliament, Wellington
8 Trade the situation now In principle, the UK market is of decreasing interest to NZ. But in reality we are a well-developed, premium market of continuing interest to them. Lamb section in an NZ supermarket.
9 Trade what NZ does well 15% of NZ exports (by value) is red meat. $8bn. 59,000 people directly employed in red meat sector, with another 21,000 indirectly employed. 120 export destinations. 2% exports are carcases, compared to 47% in % exports are frozen, compared to 92% in % of exports are fifth quarter. NZ sheep sector
10 Trade what can we learn? Close working relationship between Government departments, and between Government and industry. Shared belief that you re only as good as your last deal. Equal focus on maintaining existing markets and opening new ones. Joined-up approach to managing/reducing cost of compliance for export certificates. Science-based approach to accessing new markets and overturning any trade barriers. Shared belief that need people on the ground and regular, high-level ministerial involvement. NZ lamb piled high, ready for export at AFFCO SPM Awarua.
11 Trade and regulation Everything is dictated by its export markets, so the Government sets very basic food safety laws and relies on commercial market forces to dictate everything else. However, the environmental lobby (in particular) is increasingly interested and vocal. Boning hall at ANZCO Rangitikei
12 Trade and regulation UK and USA sets NZ law BUT NZ is the master of equivalents. And we could learn a lot from them on outcome-based regulation. Typical NZ hill country.
13 Halal 90% of sheepmeat slaughtered is stun halal. Nothing is non-stun. 39% of exports are sold with a halal certificate. Annual requirement to show recovery from the stun, plus at an inspection by an importing country. Government support of migrant labour to facilitate halal certification. Employ the Tongans or the Samoans, not both!
14 Farm support No support and proud. We should all do it! Very different climate Less regulation Shared belief in reputation More trust Want market access and phone masts! But rural communities are struggling William and Richard Morrison
15 What next? NZ wants our market! But it also wants to work with the UK as a fellow sheep-producing country. Industry roundtable discussion (Government had a separate session) Shared interests Agreed on four Reciprocal visit in May
16 Shared interests Research and development Practical solutions to combating climate change Permission to eat / overcoming social pressures such as health, environment, animal welfare Halal Farming excellence / uptake of research and development Women in agriculture Common methodologies and metrics for measuring performance Regulatory co-operation on outcome-based schemes Labour / people capability to staff the industry going forward Positive health messages on red meat Trade in emerging markets Biosecurity Adding value to co-products How do we get increasingly urbanised millennials to eat lamb?
17 Shared interests Our 20-year shared vision is for red meat to be a valued, premium product, produced by thriving farming communities and supply chains. How do we get increasingly urbanised millennials to eat lamb?
18 Shared interests Research and development Practical solutions to combating climate change Permission to eat / overcoming social pressures such as health, environment, animal welfare Halal Farming excellence / uptake of research and development Women in agriculture Common methodologies and metrics for measuring performance Regulatory co-operation on outcome-based schemes Labour / people capability to staff the industry going forward Positive health messages on red meat Trade in emerging markets Biosecurity Adding value to co-products How do we get increasingly urbanised millennials to eat lamb?
19 Shared interests 9.7bn global population by 2050 growth will be driven by sub-saharan African, Asia and India (not the EU). New customers will not be on our doorstep. There has been a 360% increase in UK vegans in the last 10 years. In the USA there are 7.3m vegetarians and another 22.8m flexitarians; 55% of US residents plan to eat more plant-based foods this year. Past the immediate Brexit trade concerns, is New Zealand a friend or a foe? 10-12% of millennials are faithful vegetarians. 92m millennials in the USA 400m millennials in China Millennials hold all the spending power. They will pay more for sustainability and health benefits. They perceive veganism as more sustainable and healthy.
20 Thank you
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