2008 Oracle Corporation

Transcription

1

2 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle.

3 <Insert Picture Here> Oracle Business Intelligence Applications Partner Lab Dominic Stewart Mike West

4 Agenda BI Applications 09:00 Introduction 09:20 Sales Positioning 09:50 Coffee Break 10:00 Version Update Foundation Intelligence Library 11:30 Pricing & Packaging 11:45 References 12:10 Lunch 12:40 Technology 12:55 High level customer demo 13:30 Further documentation & Downloads 13:45 Coffee Break 14:00 Technical Architecture 15:00 Detailed working demo 15:30 Close (Opportunity for further discussions)

5 Oracle s Enterprise Performance Management System EPM Workspace Performance Management Applications BI BI Applications Business Intelligence Foundation Fusion Middleware OLTP & ODS Systems Data Warehouse Data Mart OLAP SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process

6 Oracle s EPM System Architecture Concepts Pervasive Information Delivery Layer Comprehensive Applications Common Enterprise Information Model Powerful Analytic Technology Hot-Pluggable Integration Performance Management Applications EPM Workspace Business Intelligence Foundation Fusion Middleware BI Applications Any Combination of Data Sources OLTP & ODS Systems Data Warehouse Data Mart OLAP SAP, Oracle, Siebel, PeopleSoft Custom Excel XML Business Process

7 Pervasive Information Access Through a Multi-Channel EPM Workspace EPM WORKSPACE Desktop Web Search Office Alerts Mobile Performance Management Applications BI Applications Business Intelligence Foundation Fusion Middleware OLTP & ODS Systems Data Warehouse Data Mart OLAP SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business Process

8 Market-Leading BI Applications EPM Workspace Performance Management Applications BI APPLICATIONS CRM Analytics ERP Analytics Sales Service Marketing Finance Procurement HR Contact Center Loyalty Price Projects Supply Chain Business Intelligence Foundation Fusion Middleware OLTP & ODS Systems Data Warehouse Data Mart OLAP SAP, Oracle, Siebel, PeopleSoft, JDE, Custom Excel XML Business Process

9 Oracle s OLD BI/EPM Vision Link strategic goals to operational decisions Transform financial management processes Monitor execution in realtime Deliver consistent, reliable insights to drive action Lower costs and reduce system complexity Single version of the truth Align Report Set Goals Insight Performance Action Analyze Plan Monitor

10 Going Beyond the Original Story We Created Align Report Set Goals Insight Performance Action Analyze Plan Monitor

11 ERP Has Leveled the Playing Field Creating Operational Efficiencies Firm Infrastructure Human Resource Management Technology Development Develop to Release Invest to Retire Procurement Procure to Pay Inbound Logistics Operations Outbound Logistics Marketing & Sales Order to Cash Service Source to Procure Based on Michael E. Porter s Value Chain

12 Copyright 2007, Oracle and/or its affiliates All rights reserved Oracle Corporation The Next Competitive Edge: Management Excellence Competitive Advantage Smart Smart Deep Deep Insight Insight Agile Agile Decisive Decisive Action Action Aligned Aligned Across Across the the extended extended enterprise enterprise MANAGEMENT EXCELLENCE Cost Cost Lean Lean and and Mean Mean Quality Quality Six Six Sigma, Sigma, TQM TQM Speed Speed Real-time, Real-time, JIT JIT OPERATIONAL EXCELLENCE Time

13 Copyright 2007, Oracle and/or its affiliates All rights reserved Oracle Corporation Strategy to Success: Oracle s Framework for Achieving Management Excellence Strategy Traditional Performance Management SMART AGILE ALIGNED Delivered on an Integrated Platform

14 Oracle BI Applications Suite Complete, Prebuilt, Best Practice Analytics CRM ANALYTICS ERP ANALYTICS SALES MARKETING SERVICE & CONTACT CENTER FINANCE PROCUREMENT & SPENDING SUPPLY CHAIN & ORDER MGMT Pipeline Analysis Forecast Accuracy Up-sell/Cross-sell Cycle Times Lead Conversion Sales Team Effectiveness Campaign Effectiveness Customer Insight Product Propensity Market Basket Analysis Campaign ROI Service Effectiveness Customer Satisfaction Resolution Rates Service Rep Efficiency Service Cost Service Trends General Ledger Accounts Receivable Accounts Payable Cash Flow Profitability Expense Management Direct & Indirect Spend Buyer Productivity Contract Compliance Supplier Performance Purchase Cycle Time Employee Expense Revenue & Backlog Inventory Analysis Fulfillment Status Customer Status Order Cycle Time BOM Analysis PRICE LOYALTY PROJECTS HUMAN RESOURCES Price Segments Price Waterfall Analysis Deal Life Cycle Deal Desk Analysis Product Pricing Performance Member Demographics Program Revenue Membership Trends Promotion Effectiveness Points Analysis Project Funding and Budget Product Cost Project Revenue Project Billing Project Profitability Employee Productivity Compensation Talent Management Recruiting Analysis Learning Analysis Workforce Profile ORACLE BI SUITE ENTERPRISE EDITION PLUS SOURCE ADAPTERS: AND OTHER OPERATIONAL AND ANALYTIC SOURCES

15 Oracle Business Intelligence Applications Sales Positioning

16 Business Intelligence Drives Increased Effectiveness in every Business Function.But Few Organizations have Achieved Such Pervasive BI. Why? Sales Analytics Improve pipeline visibility and forecast accuracy Financial Analytics Real-time view of financial condition and drivers of cost and profitability Service & Contact Center Analytics Convert service calls into sales through enhanced cross-selling Order Management Analytics Supply Chain Analytics Insight into Order Management & Fulfillment performance Optimize supplier sourcing, supplier performance, and inventory levels Marketing Analytics 2008 Oracle Corporation Real-time visibility into campaign execution, results, and ROI HR / Workforce Analytics Understand what drives employee productivity and org. performance

17 Advanced Analysis Often Spans Many Source Systems Customers Customers Customers Service Sales Marketing Distribution Finance HR / Workforce Operations Procurement Partners Customers Customers How does call center agent tenure, training, & compensation affect efficiency and cross-selling performance? How does supplier performance impact customer satisfaction and revenue? How do I proactively manage risks of my receivables portfolio?

18 Customer-Centric Contact to Cash Create Segments Manage Lists Service Customer Execute Campaigns Collect Payment Generate Lead Invoice Order Customers Drive Opportunity Ship Order Close Opportunity Create Order Book Order

19 Customer-Centric Contact to Cash Marketing Marketing Contact Center Marketing Financials Sales Order Mgmt Customers Sales Order Mgmt Sales Order Capture Order Mgmt

20 BI Approaches: Tools vs Applications Tools & Build Approach Prebuilt BI Applications Approach No prebuilt content Oracle BI Platform (custom metadata) Prebuilt BI Content Oracle BI Platform w/ Prebuilt Metadata Oracle Oracle Siebel Siebel SAP Custom ETL Custom Built DW SAP Preuilt ETL Prebuilt DW Other Sources Other Sources

21 Steps to Build a Custom BI Solution Significant Investment, Skills and Time Required Develop detailed understanding of operational data sources Design a data warehouse by subject area License an ETL tool to move data from operational systems to this DW Build ETL programs for every data source License interactive user access tools Research / understand analytic needs of each user community Build analytics for each audience License / create information delivery tools Set up user security & visibility rules Perform QA & performance testing Manage on-going changes/upgrades

22 Steps to Build a Custom BI Solution Significant Investment, Skills and Time Required Develop detailed understanding of operational data sources Design a data warehouse by subject area License an ETL tool to move data from operational systems to this DW Build ETL programs for every data source License interactive user access tools Research / understand analytic needs of each user community Build analytics for each audience License / create information delivery tools Set up user security & visibility rules Perform QA & performance testing Manage on-going changes/upgrades These steps require multiple different BI and DW technology INVESTMENTS

23 Steps to Build a Custom BI Solution Significant Investment, Skills and Time Required Develop detailed understanding of operational data sources Design a data warehouse by subject area License an ETL tool to move data from operational systems to this DW Build ETL programs for every data source License interactive user access tools Research / understand analytic needs of each user community Build analytics for each audience License / create information delivery tools Set up user security & visibility rules Perform QA & performance testing Manage on-going changes/upgrades These steps require multiple different BI and DW technology INVESTMENTS These steps require IT or BI staff resources with specialized SKILLS

24 Steps to Build a Custom BI Solution Significant Investment, Skills and Time Required Develop detailed understanding of operational data sources Design a data warehouse by subject area License an ETL tool to move data from operational systems to this DW Build ETL programs for every data source License interactive user access tools Research / understand analytic needs of each user community Build analytics for each audience License / create information delivery tools Set up user security & visibility rules Perform QA & performance testing Manage on-going changes/upgrades These steps require multiple different BI and DW technology INVESTMENTS These steps require IT or BI staff resources with specialized SKILLS These steps take TIME to understand and perfect as knowledge of best practices is learned

25 ORACLE CONFIDENTIAL Oracle Corporation Oracle BI Applications Prebuilt Solutions for EBS, PeopleSoft, Siebel, JD Edwards and more Add insight to CRM and ERP applications Easy to adapt and extend Tight integration with OLTP systems Works with existing IT environment Fast time to value; Low TCO Over 2,000 customers CRM Analytics Sales Service & Contact Center Marketing Loyalty Price Common Enterprise Information Model Oracle BI Server ERP Analytics Financials Human Resources Procurement & Spend Supply Chain & Order Mgmt Projects Other Data Sources IVR, ACD, CTI Hyperion MS Excel Syndicated

26 The Problem no vendor had solved DASHBOARDS Visible

27 The Problem no vendor had solved Until Now COMPLETE BI SOLUTIONS ARE MUCH MORE THAN JUST DASHBOARDS DASHBOARDS Visible PLUMBING Under the Surface Significant time, resources and expertise required Data warehouse design Data mapping & transformation from multiple applications Analytic models, KPIs, metrics Because Oracle develops multiple application product lines, Oracle is uniquely qualified to solve this problem: DELIVER BETTER INSIGHT TO CUSTOMERS MULTI-APPLICATION ENVIRONMENTS Much more

28 Oracle BI Applications Smooth Sailing To Fusion 2008 Oracle Corporation Dashboards Maintained Oracle EBS PeopleSoft Enterprise Siebel CRM Fusion Applications Oracle handles the plumbing

29 Speeds Time To Value and Lowers TCO Oracle BI Applications 2008 Oracle Corporation Build from Scratch with Traditional BI Tools Oracle BI Applications Training / Roll-out Define Metrics & Dashboards Faster deployment Lower TCO Assured business value DW Design Back-end ETL and Mapping Quarters or Years Training / Rollout Define Metrics & Dashboards DW Design Back-end ETL and Mapping Weeks or Months Easy to use, easy to adapt Role-based dashboards and thousands of pre-defined metrics Prebuilt DW design, adapts to your EDW Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others Source: Patricia Seybold Research, Merrill Lynch, Oracle Analysis

30 Some example deployments Times from decision to production deployment Analytics for sales-oriented contact center Released to 800 users in 90 days Sales Analytics - In production in 120 days Sales, Marketing and Financial Analytics Released to 6500 users in 100 days Sales Analytics Released to over 3000 users in 3 months Pharma Analytics 4 months from decision to release to 1200 users

31 Rapid Deployments Oracle BI Applications 2008 Oracle Corporation 6 weeks 6 weeks 9 weeks 10 weeks 3 months 3½ months 100 days 37,000 Users 7,000+ US users 12,000 6,500 disconnected Plus Norway, UK, others 2,700 users 10, Terabyte data warehouse 8,500+ users 14+ Terabytes Teradata, DB2, SQL Server

32 C O F F E E B R E A K 09:00 Introduction 09:20 Sales Positioning 09:50 Coffee Break 10:00 Version Update Foundation Intelligence Library 11:30 References 12:00 Lunch 12:30 Technology 12:45 High level customer demo 13:15 Pricing & Packaging 13:20 Further documentation & Downloads 13:45 Coffee Break 14:00 Technical Architecture 15:00 Detailed working demo 15:30 Close (Opportunity for further discussions)

33 Oracle BI Applications Multi-source Analytic Apps Built on BI Suite EE 2008 Oracle Corporation Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Oracle BI Applications Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Proactive Detection and Alerts Disconnected Analytics MS Office Plug-in Web Services Oracle BI Suite EE Plus Packaged ETL Maps DW Schema Universal Adapters IVR, ACD, CTI MS Excel Other Data Sources

34 Oracle BI Applications Suite Complete, Prebuilt, Best Practice Analytics CRM ANALYTICS ERP ANALYTICS SALES MARKETING SERVICE & CONTACT CENTER FINANCE PROCUREMENT & SPENDING SUPPLY CHAIN & ORDER MGMT Pipeline Analysis Forecast Accuracy Up-sell/Cross-sell Cycle Times Lead Conversion Sales Team Effectiveness Campaign Effectiveness Customer Insight Product Propensity Market Basket Analysis Campaign ROI Service Effectiveness Customer Satisfaction Resolution Rates Service Rep Efficiency Service Cost Service Trends General Ledger Accounts Receivable Accounts Payable Cash Flow Profitability Expense Management Direct & Indirect Spend Buyer Productivity Contract Compliance Supplier Performance Purchase Cycle Time Employee Expense Revenue & Backlog Inventory Analysis Fulfillment Status Customer Status Order Cycle Time BOM Analysis PRICE LOYALTY PROJECTS HUMAN RESOURCES Price Segments Price Waterfall Analysis Deal Life Cycle Deal Desk Analysis Product Pricing Performance Member Demographics Program Revenue Membership Trends Promotion Effectiveness Points Analysis Project Funding and Budget Product Cost Project Revenue Project Billing Project Profitability Employee Productivity Compensation Talent Management Recruiting Analysis Learning Analysis Workforce Profile ORACLE BI SUITE ENTERPRISE EDITION PLUS SOURCE ADAPTERS: AND OTHER OPERATIONAL AND ANALYTIC SOURCES

35 Oracle BI Applications : Financial Analytics An Example CRM ANALYTICS ERP ANALYTICS SALES MARKETING SERVICE & CONTACT CENTER FINANCE PROCUREMENT & SPEND SUPPLY CHAIN & ORDER MGMT Pipeline Analysis Forecast Accuracy Up-sell/Cross-sell Cycle Times Lead Conversion Sales Team Effectiveness Campaign Effectiveness Customer Insight Product Propensity Market Basket Analysis Campaign ROI Service Effectiveness Customer Satisfaction Resolution Rates Service Rep Efficiency Service Cost Service Trends General Ledger Accounts Receivable Accounts Payable Cash Flow Profitability Expense Management Direct & Indirect Spend Buyer Productivity Contract Compliance Supplier Performance Purchase Cycle Time Employee Expense Revenue & Backlog Inventory Analysis Fulfillment Status Customer Status Order Cycle Time BOM Analysis PRICE LOYALTY PROJECTS HUMAN RESOURCES Price Segments Price Waterfall Analysis Deal Life Cycle Deal Desk Analysis Product Pricing Performance Member Demographics Program Revenue Membership Trends Promotion Effectiveness Points Analysis Project Funding and Budget Product Cost Project Revenue Project Billing Project Profitability Employee Productivity Compensation Talent Management Recruiting Analysis Learning Analysis Workforce Profile ORACLE BI SUITE ENTERPRISE EDITION PLUS SOURCE ADAPTERS: AND OTHER OPERATIONAL AND ANALYTIC SOURCES

36 Oracle Financial Analytics Comprehensive View of Financial Performance General Ledger & Profitability Analytics Incorporates detail-level general ledger transactions and cash flow analysis across locations, customers, products, sales territories, distribution channels, and business units Identifies the customers and transactions that are providing maximum profits by product, location, department, and geographic detail. When combined with Marketing Analytics, it enables analysis of Campaign ROI and assists in customer segmentation Payables Analytics Provides visibility into payments due to suppliers and expense line detail so managers can manage cash outflows and control expenses. When combined with Procurement & Spend Analytics, it allows full procurement analysis from Requisition to Check Oracle Financial application Receivables Analytics Monitors collections processes to show what customers buy and how they pay, enabling managers to identify overdue balances and other receivables bottlenecks. When combined with Sales Analytics and Supply Chain & Order Management Analytics, it enables more efficient management of the entire Lead to Cash process. Oracle Financial Analytics Prebuilt Pre-integrated Extensible Copyright 2007, Oracle and/or its affiliates All rights reserved Oracle Corporation

37 Financial Analytics Components 1 A best practice library of over 360 pre-built metrics, 30 Dashboards, 200+ Reports and alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives. 2 Pre-mapped metadata, including embedded best practice calculations and metrics for Financial and LoB Executives and Managers. Accessible for ad-hoc queries. 3 Pre-built warehouse with 16 star-schemas designed for analysis and reporting on Procurement & Spend data. 4 Pre-built ETL to extract data from operational tables and load it into the DW, sourced from Oracle EBS and other sources. ebusiness Suite, PSFT Enterprise

38 Align Actions with Best Practices Guided & Conditional Navigation Helps Novice Users GUIDED NAVIGATION Enables users to quickly navigate a standard path of analytical discovery specific to their function and role Enhances usability and lowers learning curve for new users CONDITIONAL NAVIGATION Appears only when conditions are met and alerts users to potential out of ordinary conditions that require attention Guides users to next logical step of analytical discovery

39 Best Practice Analytic Workflows Example: Financial Analytics Business Objectives/ Issues Maximize cash flow Is DSO on target? Gain Insights Is overdue balances trending up? How long is the underlying overdue balance pending? Drill to Detail Who are the customers? Drill to overdue invoice detail Take Action Target collection efforts to reduce overdue balances

40 Oracle Financial Analytics Comprehensive View of Financial Performance General Ledger Incorporates detail-level general ledger transactions and cash flow analysis across locations, customers, products, sales territories, distribution channels, and business units. Profitability Analytics Identifies the customers and transactions that are providing maximum profits by product, location, department, and geographic detail. When combined with Marketing Analytics, it enables analysis of Campaign ROI and assists in customer segmentation. Payables Analytics Provides visibility into payments due to suppliers and expense line detail so managers can manage cash outflows and control expenses. When combined with Supply Chain Analytics, it allows full procurement analysis from Requisition to Check. Receivables Analytics Monitors collections processes to show what customers buy and how they pay, enabling managers to identify overdue balances and other receivables bottlenecks. When combined with Oracle Sales Analytics and Oracle Order Management & Fulfillment Analytics, it enables more efficient management of the entire Lead to Cash process.

41 Oracle Supply Chain Analytics Complete solution for entire supply side operation Procurement and Spend Analytics Increase visibility into direct and indirect spend, product delivery schedules, payment and employee expenses. Reduce spend through demand aggregation and strategic sourcing initiatives. Supplier Performance and Supplier Payables Understand and track cycle times, supplier price performance and score carding, delivery performance, and product receipt quality. Decrease costs, procurement cycle times, minimize working capital. Inventory Analytics Incorporate analysis of the inventory held by an organization, bill of materials, inventory movements in, out and through production or storage location, and better understand customer and supplier returns. Optimized Inventory levels, maximize customer sales through product availability.

42 Oracle Sales Analytics Complete solution for entire sales cycle Sales Analytics Analyze pipeline opportunities and forecasts to determine actions required to meet sales targets. Determine which products and customer segments generate the most revenue and how to effectively cross-sell and up-sell. Understand which competitors are faced most often and how to win against them. Usage Accelerator Analytics Option Add-on to Sales Analytics empowers front line managers with the information needed to effectively manage their team s usage. Removes the ambiguity and focuses users on the information they need to maintain.

43 Oracle Order Management and Fulfillment Analytics Complete solution for gaining insight into the Order to Cash process Order Management Analytics Foundation application module that provides insight into critical Order Management business processes and key information, including Orders, Invoices, G/L Revenue, sales effectiveness and customer scorecards. Order Fulfillment Analytics Provides complete analysis of every step in the back-office sales processes from Order to Cash, enabling companies to respond more quickly to customer issues and resolve them before they become problems. add Oracle Sales Analytics for complete Contact to Cash Oracle Sales Analytics Analyze pipeline opportunities and forecasts to determine actions required to meet sales targets. Determine which products and customer segments generate the most revenue and how to effectively cross-sell and up-sell. Understand which competitors are faced most often and how to win against them.

44 Oracle HR Analytics Driving Return on Human Capital Investment Compensation Analytics Increase performance of organization by understanding and leveraging pay and performance relationship. Decrease costly compensation errors. Operations & Compliance Analytics Reduce cost and time associated with compliance reporting. Increase employee satisfaction and retention by managing overall profile and background of workforce. Drive lower HR costs through reduced recruiting and terminations Objectively assess HR organization s performance on periodic basis. Drive HR to more strategic role in organization by showing return on HR investment.

45 Service and Contact Center Telephony Analytics A complete solution for entire service lifecycle Service Analytics Complete analysis of the business aspect of the services organization. Includes analysis of the call center and field service business to understand the true cost to serve in a complex service business add Oracle Contact Center Telephony Analytics for complete insight Contact Center Telephony Enables the measuring and managing of multi-channel contact center operations, key business processes and activities by providing increased operational effectiveness through detailed staffing, headcount and scheduling analysis Also provides increased business value through complete campaign and sales performance insight by agent and across customer, product, service and region.

46 Marketing Analytics Complete solution for entire marketing organization Marketing Analytics Campaign Analytics - Provides Campaign Results data by Offer, Segment, Agent performance. Manager can monitor a campaign scorecard and identify root causes for shortfalls in meeting predicted goals Customer Analytics - Provides product affinity, market basket and next product purchased analysis. Provides demographic information and information on impact of customer behavior due to marketing activities. Event Analytics - Provides Analytics related to management of trade shows, customer events etc. Marketing Events Analytics can show analysis of Event registrations, expenses on supplies by vendor, region, event etc., Event ROI analysis that is fully integrated with Marketing Planning Analytics. Marketing Planning Analytics Provides Marketing Planning related information. The information is organized for different roles like Marketing Executive, Director, Finance Director. The dashboard also has a Sales Alignment page to allow Sales and Marketing Executives to co-ordinate activities

47 <Insert Picture Here> Oracle Business Intelligence Applications Pricing and Packaging

48 Oracle BI Apps Pricing Model Revised (effective from March 23, 2009) 1. Required Technology Infrastructure (Prerequisite to BI Apps) Oracle BI Suite EE Plus or Oracle BI SE One* 2. Data Integration Technology (Target Processor metric, no longer OBIEE option) Oracle Data Integrator or Informatica or customer s ETL Data Integrator and Application Adapter for Data Integration Informatica PowerCenter and PowerConnect Adapters 3. Content by Application User or Enterprise ($1MM revenue or Employee) Application User** or Enterprise Sales Analytics Service Analytics Marketing Analytics Financial Analytics SCM & Order Mgmt Analytics HR Analytics Loyalty Analytics Price Analytics Procurement & Spend Analytics Project Analytics * Oracle Database SE1, included with OBISE1, does NOT support the features that BI Applications require, so customer needs to provide supported database for BI Apps Business Analytics Warehouse in order to use OBISE1 with BI Apps ** Loyalty Analytics component pricing is per 100,000 Loyalty Member records, not Application User

49 Oracle BI Applications Pricing Summary Revised (effective as of March 23, 2009) BI Applications Component Pricing Enterprise Pricing Required BI Infrastructure Oracle Business Intelligence Suite Enterprise Edition Plus (minimum is 50 Named User Plus licenses) [no change] Oracle Business Intelligence Suite Standard Edition One 1 (minimum is 5 Named User Plus licenses and maximum is 50) [no change] $2,000 / Named User Plus $295,000 / Processor $1,200 / Named User Plus --- Required Data Integration Technology Informatica PowerCenter and PowerConnect Adapters 2 [new name, new pricing] - $25,300 / Processor Prebuilt Analytic Applications Application User per application for all applications except HR Analytics, Loyalty Analytics, FSPA, FSALMA 3 [no change] $5,800 / Application User $1,000 / million $ revenue HR Analytics 4 [new Application User metric] $5,800 / Application User $150 / Employee 5 Project Analytics 3 [new product, priced in advance of availability] $5,800 / Application User $1,000 / million $ revenue Loyalty Analytics 6 [new product, new Loyalty Member metric, priced in advance of availability] $20,000 per 100,000 Loyalty Member records $1,000 / million $ revenue Financial Services Profitability Analytics 7 [no change] $5,800 / Application User --- Financial Services Asset / Liability Management Analytics 3 [no change] $11,500 / Application User Oracle Database SE1, included with OBISE1, does NOT support the features that BI Applications require, so customer needs to provide supported database for BI Apps Business Analytics Warehouse in order to use OBISE1 with BI Apps 2 The processor(s) on which the target database is running are counted for the purpose of determining number of licenses required 3 Requires a minimum of 25 Application Users 4 Requires a minimum of 100 Application Users 5 Number of Employees for HR Analytics must equal the total number of employees and contractors in the Customer Organization 6 Requires a minimum of 500,000 Loyalty Member records 7 Requires a minimum of 50 Application Users 2008 Oracle Corporation

50 L U N C H 09:00 Introduction 09:20 Sales Positioning 09:50 Coffee Break 10:00 Version Update Foundation Intelligence Library 11:30 References 12:00 Lunch 12:30 Technology 12:45 High level customer demo 13:15 Pricing & Packaging 13:20 Further documentation & Downloads 13:45 Coffee Break 14:00 Technical Architecture 15:00 Detailed working demo 15:30 Close (Opportunity for further discussions)