The New X-Rite Graphic Arts Standard (XRGA) L7-476 XRGA 2010 X-Rite, Inc. All Rights Reserved.

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1 The New X-Rite Graphic Arts Standard (XRGA)

2 X-Rite Today We strive to continually advance our leadership position as the worldʼs pre-eminent provider of color inspirational and color management technology. Through best-of-breed tools, solutions, technology and services, we enable our customers to specify, standardize and experience color consistency within and across globally diverse digital workflows - providing them unmatched ability to achieve unparalleled results and truly own their color. X-Rite Today

3 The Color Challenge and Opportunity in a Global Supply Chain Printer Designer PrePress Brand Owner Photographer Requires Receives Designs Receives Delivers Receives Delivers Receives Formulates Prints Ink Uncontrolled Color Environment Controlled Color Communication Globalization dictates increasingly collaborative environments at different physical locations Digitalization is progressively invading all production / supply chains across industries Design requirements to reflect brand consistency across varied delivery mechanisms

4 X-Rite Metrology Background The former X-Rite and the former GretagMacbeth each had different calibration standards for graphic arts instrumentation. Continuity of standards was a benefit for their customers, but systematic differences between the two companiesʼ instruments occurred on a given sample. X-Rite concluded a study designed to quantify the systematic differences between measurements obtained using instruments from both former companies, to ultimately arrive at the definition of a new corporate X-Rite standard for its graphic arts instrumentation. We quantify the systematic differences under the term intermodel agreement, which is different from the inter-instrument agreement that is typically specified for each product.

5 Introducing The X-Rite Graphic Arts Standard - XRGA The new X-Rite inter-model color agreement is optimized for advances in color science so that all of our customers regardless of their legacy affiliation - can enjoy high quality data exchange between sites that use different instrumentation. XRGA is applicable to all Graphic Arts 0/45 and 45/0 instruments

6 XRGA Achievements Incorporates improved methods for calibration Maintains traceability to the American National Institute of Standards and Technology (NIST) Best implementation with respect to existing standards Improves inter-model agreement for existing instruments Preserves good agreement among former X-Rite and GretagMacbeth instruments Provides a single standard for all future graphic arts instruments to be delivered by X-Rite

7 The Inter-model Agreement Study Measurements were performed on a typical media wedge in No-Filter mode, referred to as M0 in ISO This is the most common filter setting used in graphic arts applications Instruments used in this study: i1pro Spectrolino SpectroEye

8 Inter-model Differences Illustrated Legacy Results i1pro SpectroEye de*ab mean 95% mean 95% mean 95% mean 95% mean 95% i1pro SpectroEye Spectrolino

9 Inter-model Differences Illustrated XRGA Results i1pro SpectroEye de*ab mean 95% mean 95% mean 95% mean 95% mean 95% i1pro SpectroEye Spectrolino

10 The Bottom Line For most of our products, the switch to XRGA results in very small differences in measurement values Many customers will not need to make any changes de*ab mean 95% i1pro SpectroEye Spectrolino

11 Implementation - General All new graphic arts instruments from X-Rite will support XRGA natively Current instruments that support XRGA ColorMunki Photo & ColorMunki Design EasyTrax Select current instruments will over time be offered in XRGA configurations, existing instruments will be upgradeable as part of certification

12 Implementation - General X-Rite will provide a new version of ColorPort software (v.2.0) that will provide transformation to the new XRGA standard Expected availability Q This version will add support for SpectroEye

13 X-Rite Hardware Implementation Product How to Update Existing Units Target Date for new Units 528/530/939 Customer send unit to local service dept for update during regular annual recertification or during flat rate repair. All units sent in for Service after November 2010 will be updated. For those customers that want to send a unit in for the XRGA update without Repair/Re-Certification will pay a minimal Service & Handling Fee (fee tbd). This process is the same for in warrany or out of warranty. November 2010 SpectroEye NetProfiler IntelliTrax Customers will need to send their units in for service or re-certification and request to be updated to the new XRGA standard. The Firmware will have indication that it is measuring to the new XRGA. If the customer does not have the latest pol filter (according to ISO 13655), it will also be updated with the XRGA. Note: Only those customers that request the update will receive it Customer that is updating their SpectroEye and NetProfiler can order a new NetProfiler card p/n: NP2SPE-XRGA. Note: SpectroEye and NP should be updated at the same time. The XRGA will be introduced with a new software release. The Customer can order the software Update (update CD p/n: CD) November 2010 November 2010 TBD Target by End of 2010

14 X-Rite Software Implementation Product i1 Solutions (i1pro, i1isis & i1io) How to Update Existing Units ColorPort 2.0 and X-Rite Device Services (XRDS) available to convert data to the new standard Target Date for new Units Q Ink Formulation 6 IFS 6.0 Software Update November 2010 Color Quality 6 Software Update November 2010 X-RiteColorMaster Software Update Q Color iqc Software Update November 2010

15 Public Communication Press Release September 15, 2010 Video Series on Whattheythink.com after Sept 15 up to Graph Expo - live after Sept 15 The following documents will be posted here: General White Paper FAQ This presentation Check here for ongoing updated information Various media coverage worldwide

16 The X-Rite Standard (XRGA)

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