Brand Architecture N O V E M B E R

Transcription

1 Brand Architecture NOVEMBER 2017

2 Brand Architecture Intro The Tyler logo includes a portable design mark. By portable, we mean that this mark may be used by itself, attached to the Tyler Technologies logo type, or adhered to one of any of our best-of-breed product suites. No matter where it s used, the Tyler brand is represented. The standard by which we make this happen is our brand architecture. The goal of our brand architecture is to bring cohesion to a wide array of product suites and applications, and build equity for the Tyler brand at the same time. The solution suites are identified first, followed by the sub-solution suite s architecture of respective product suites. Product suites will be marketed as part of a solution suite. A product suite logo should never appear without the design mark or the Tyler name. Keep in mind, this is not a comprehensive list of all Tyler solutions and applications, or a product architecture document. This is a brand architecture document, designed to provide structure to how our products are organized by solution suite, and a reference point of Tyler s branded applications. The applications or modules that are given a logo and included in this brand architecture are: 1. Designed to function as a stand alone application, not requiring any other Tyler software to operate; or 2. A module of an existing Tyler product suite that has a significant potential target market or provides a key competitive differentiator, and is supported by significant marketing dollars to communicate that message. As the leader in software solutions for the public sector, we strive to present our solutions to the market in a unified and consistent way. Our brand architecture reflects this commitment. Samantha Crosby Chief Marketing Officer

3 appraisal & tax solutions TAX BILLING & COLLECTION CAMA APPRAISAL SERVICES

4 appraisal & tax solutions TAX BILLING & COLLECTION PRODUCT munis a tyler appraisal & tax solution incode a tyler appraisal & tax solution iasworld a tyler appraisal & tax solution eagle a tyler appraisal & tax solution orion a tyler appraisal & tax solution tax-wise a tyler appraisal & tax solution

5 appraisal & tax solutions CAMA PRODUCT iasworld a tyler appraisal & tax solution eagle a tyler appraisal & tax solution aes california a tyler appraisal & tax solution orion a tyler appraisal & tax solution univers a tyler appraisal & tax solution incode a tyler appraisal & tax solution

6 SOLUTION appraisal & tax solutions APPRAISAL SERVICES PRODUCT tyler verify a tyler appraisal & tax solution

7 courts & justice solutions STATE & COUNTY COURTS MUNICIPAL COURTS PRODUCT odyssey a tyler courts & justice solution odyssey guide & file a tyler courts & justice solution incode a tyler courts & justice solution

8 public safety solutions CAD CORRECTIONS DECISION SUPPORT FIRE MOBILE RECORDS

9 public safety solutions CAD PRODUCT incode a tyler public safety solution new world a tyler public safety solution

10 public safety solutions CORRECTIONS PRODUCT incode a tyler public safety solution odyssey a tyler public safety solution new world a tyler public safety solution

11 public safety solutions DECISION SUPPORT PRODUCT incode a tyler public safety solution new world a tyler public safety solution

12 public safety solutions FIRE PRODUCT new world a tyler public safety solution

13 public safety solutions MOBILE PRODUCT incode a tyler public safety solution new world a tyler public safety solution brazos a tyler public safety solution softcode a tyler public safety solution

14 public safety solutions RECORDS PRODUCT incode a tyler public safety solution new world a tyler public safety solution

15 erp solutions FINANCIAL MANAGEMENT HUMAN CAPITAL MANAGEMENT REVENUE & CITIZEN SERVICES PENSION MANAGEMENT UTILITY BILLING

16 erp solutions FINANCIAL MANAGEMENT PRODUCT munis new world eden fundbalance incode tyler CAFR statement builder

17 erp solutions HUMAN CAPITAL MANAGEMENT PRODUCT munis incode eden fundbalance new world

18 erp solutions REVENUE & CITIZEN SERVICES PRODUCT munis incode eden fundbalance tyler parks & rec

19 erp solutions PENSION MANAGEMENT PRODUCT tyler pension management

20 erp solutions UTILITY BILLING PRODUCT munis incode eden fundbalance

21 planning, regulatory & maintenance solutions PLANNING, REGULATORY & MAINTENANCE PRODUCT energov a tyler planning, regulatory & maintenance solution munis a tyler planning, regulatory & maintenance solution incode a tyler planning, regulatory & maintenance solution

22 records & document solutions RECORDS & DOCUMENTS PRODUCT document pro a tyler records & document solution eagle a tyler records & document solution

23 school solutions STUDENT INFORMATION SCHOOL FINANCIALS TRANSPORTATION MANAGEMENT DATA ANALYTICS HUMAN CAPITAL MANAGEMENT

24 school solutions STUDENT INFORMATION PRODUCT tyler sis a tyler school solution

25 school solutions SCHOOL FINANCIALS PRODUCT munis a tyler school solution incode a tyler school solution profund a tyler school solution infinite visions a tyler school solution new world a tyler school solution

26 school solutions TRANSPORTATION MANAGEMENT PRODUCT versatrans a tyler school solution traversa a tyler school solution tyler drive a tyler school solution

27 school solutions DATA ANALYTICS PRODUCT tyler pulse a tyler school solution

28 school solutions HUMAN CAPITAL MANAGEMENT PRODUCT munis a tyler school solution incode a tyler school solution profund a tyler school solution infinite visions a tyler school solution new world a tyler school solution

29 How Are These Logos Used? TYLER CORPORATE LOGO SOLUTION LOGO PRODUCT LOGO courts & justice solutions odyssey a tyler courts & justice solution Dominant logo Used in all company references For use when multiple product lines are represented Odyssey Case Manager Incode Municipal Court Case Management Softcode For use on actual application log-in pages, splash-screens, etc. Product brochures, spec sheets

30 Other Tyler Logos alliance nexus FROM DISPATCH THROUGH DISPOSITION THE DIGITAL FABRIC FOR THRIVING COMMUNITIES Used to represent Tyler s integration Tyler s initiative to promote Tyler s vision of Tyler s online support community Tyler s ancillary training of Public Safety and Courts & Justice Connected Communities through common services solutions to create a multi-agency justice interfaces, cloud-based data sharing, and a platform that can share information across consistent user interface for our Appraisal & jurisdictional lines. Tax, ERP, PR&M, Records & Documents, and School solutions. EMPOWERED BY TYLER TECHNOLOGIES everguide EMPOWERED BY TYLER TECHNOLOGIES EMPOWERED BY TYLER TECHNOLOGIES POWERED BY Used to brand Tyler continuous improvement Used as discreet bugs in screens with Used to represent Tyler s Public Used as a launching icon on initiatives across all divisions branding other than Tyler Safety information and content school client sites marketing portal for clients and prospects.

31 Other Tyler Logos SOLUTION PARTNER Used internally for presentations and materials where divisions, teams across divisions or multiple solution owners are working together on joint projects or events. Used for preferred, Tyler-wide business partners that are product-agnostic. These are best-of-breed companies used and recommended by Tyler. Used by approved and designated partners whose products are embedded in Tyler applications, or where Tyler is a reseller of the product. tyler foundation caring for our communities Tyler s community involvement and Used to promote our nonprofit, charitable Used internally to promote a healthy Used internally to promote energy non-profit program organization funded by Tyler Technologies lifestyle for Tyler employees and resource conservation

32 Other Tyler Logos Supporting Products or Services Not Marketed Under the Tyler Brand Tyler s defensive driving product tied to Incode s Municipal Court Solution A State of Texas only brand of Odyssey s robust e-filing solution that allows users to easily open cases and file documents from a single website. Used to differentiate our Microsoft Dynamics AX sales and marketing channel. TX A state-by-state customized logo representing Odyssey s robust e-filing solution that allows users to easily open cases and file documents from a single website. A state-by-state customized logo representing Tyler s case research portal that provides judges and their staff secure access to a consolidated database of case information.

33 Total Tyler Solutions executime a total tyler solution tyler business forms a total tyler solution tyler cashiering a total tyler solution tyler content manager a total tyler solution tyler dataxchange a total tyler solution tyler EAM a total tyler solution tyler identity a total tyler solution tyler payments a total tyler solution modria a total tyler solution tyler workflow a total tyler solution tyler incident management a total tyler solution