Stepping into the Digital #DestinationDigital

Transcription

1 Stepping into the Digital Age

2 :Our Panel Martin Gill, Vice President, Research Director, Forrester Research Martin serves ebusiness & Channel Strategy Professionals. He leads the development of Forrester's digital business transformation playbook, which focuses on how firms must rethink their business strategies to compete in the digital age. Martin covers digital and ebusiness Andi Azzolina, Director, Shared Development Services, JetBlue Airways Andi leads the software development, enterprise architecture, middleware, data warehouse and business intelligence teams for JetBlue Airways. Andi partners with IT and business executives on corporate strategy and linking IT strategy to corporate goals. She leads the implementation of transformational enterprise data and integrations platforms to enable key business capabilities and reduce IT costs, and she also manages the development, delivery and support of enterprise platforms and Maryssa Miller, Head of Digital Commerce, JetBlue Airways Maryssa is currently the head of digital commerce for JetBlue Airways Corp. She has over 15 years of digital experience working for other leading brands such as FLOWERS.com and Scholastic. Maryssa holds a B.S. in Business Administration/Marketing from the State University of New York at Albany and a Master of Science in Direct and Interactive Marketing from New York University, where she has also served as an adjunct professor. Michael O Connell, PhD, Chief Analytics Officer, TIBCO Software Michael is the Chief Analytics Officer at TIBCO Software, developing analytic solutions across a number of industries including Financial Services, Energy, Life Sciences, Consumer Goods & Retail, and Telco, Media & Networks. He has been working on statistical software applications for the past 20 years, and has published more than 50 papers and several software packages on statistical [Moderator] Rob Zazueta, Director, Digital Strategy, TIBCO Software Rob is Director of Digital Strategy, providing thought leadership and concrete advice for TIBCO's customers as they embark on their journey toward the digital transformation of their business. Rob's career has spanned across business development with an emphasis on technical integrations and channel partnerships, technical sales and support, web application design and programming, and online and social

3 : Housekeeping Webinar Recording Today s webinar is being recorded and a link to the recording will be ed to all webinar registrants. Have a Question? Submit your questions using the Q&A panel on the right side of your WebEx application. Upcoming Roundtables For your convenience all registrants of today s roundtable are auto-enrolled.

4 :Agenda Setting the Stage with Market Research Panel Q&A Audience Q&A Wrap Up and Next Steps

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6 Digital Maturity Demands Collaboration Martin Gill, VP, Research

7 You need a digital strategy

8 27% Of firms have a holistic digital strategy.

9 48% Of firms have a limited digital strategy.

10 21% Of firms have the right people setting strategy.

11 16% Of firms have the skills to deliver.

12 68% Of executives say functional boundaries inhibit their digital maturity.

13 Digitize your business strategy.

14 2016 Forrester Research, Inc. Reproduction Prohibited Forrester Research, Inc. Reproduction Prohibited

15 We plot four levels of digital maturity Differentiators Collaborators Adopters Sceptics Leveraging data to drive customer obsession. Breaking down traditional silos. Investing in skills and infrastructure. Just beginning the digital journey Forrester Research, Inc. Reproduction Prohibited Forrester Research, Inc. Reproduction Prohibited

16 Digital Maturity Equals Business Growth Differentiators Collaborators Adopters Sceptics 11% 9% 7% 6% Three times as likely as Sceptics to show double-digit growth. Half show double-digit growth. Most show moderate growth. The most likely firms in the sample to be shrinking. Forrester's Global Business Technographics Marketing Survey, 2015, n= Forrester Research, Inc. Reproduction Prohibited Forrester Research, Inc. Reproduction Prohibited

17 Collaboration is King Differentiators Collaborators Adopters Sceptics 42% 27% 3% 0% Marketing and IT are strategic partners in developing technology solutions to help us win, serve, and retain customers. Forrester's Global Business Technographics Marketing Survey, 2015, n= Forrester Research, Inc. Reproduction Prohibited Forrester Research, Inc. Reproduction Prohibited

18 Thank you Martin Gill +44 forrester.com

19 : Panel Q&A Q: What does Digital Business mean to you?

20 : Panel Q&A Q: What are the business requirements that are driving the transformation to Digital Business?

21 : Panel Q&A Q: What are the technology requirements that are driving the transformation to Digital Business?

22 : Panel Q&A Q: Talk about the importance of cloud in Digital Business transformation.

23 : Panel Q&A Q: How does one go about measuring their Digital Business transformation at different stages?

24 : Panel Q&A Q: In thinking about JetBlue s path to becoming a Digital Business, what are the business drivers for change and how has IT needed to change to respond to these needs?

25 : Panel Q&A Q: What other examples of Digital Business transformation have you see? What new applications and service offerings have been made possible as a result of these transformations?

26 : Panel Q&A Q: Speed to market and experimentation are the cornerstones of Digital Business transformation. Talk about the importance of innovation.

27 : Panel Q&A Q: What is your advice for someone looking to start the transformation to a Digital Business?

28 :Audience Q&A Submit your questions using the Q&A panel on the right side of your WebEx application.

29 : Wrap Up and Next Steps Join us for the next roundtable in the Destination Digital series! For your convenience all registrants of today s roundtable are auto-enrolled. Thursday, February 25, 11am CET/EST/PST Enabling Your Digital Business Through APIs Thursday, March 3, 11am CET/EST/PST How IoT Analytics can Drive Competitive Advantage Thursday, March 17, 11am CET/EST/PST Moving To Cloud? Here s What You ll Change And Why

30 : Wrap Up and Next Steps Read Forrester s report on The ROI of Digital Business Transformation A link will be sent to all webinar registrants

31 Share Your Feedback!

32 : Thank You for Joining Us!