Business Intelligence for the Recession

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1 Business Intelligence for the Recession Daniel Morgan & Belinda Johnson Cortell New Zealand Limited

2 What is Business Intelligence? Information in the hands of the right people at the right time. 2 Information: Right People: Right Time: Coordinated Data presented in a Meaningful Framework Decision Makers While it can still make a difference Business Intelligence was the No 1 technology priority for CIO s for the third year in a row. Gartner survey of 1,500 CIO s worldwide (2008)

3 Benefits of World Class BI: 3 FASTER: Automated data transfer processes are executed in a fraction of the time with most manual processes eliminated. BETTER: A single source of truth ensures data integrity and accuracy. RICHER: Powerful accurate information means more profitable decisions.

4 A World Class Business Intelligence Tool: Provides an organisation with an application environment that dli delivers reliable informationto i the relevant people. 4 Future proofs the business by being scalable, flexible, and easily managed to meet the prevailing needs of the day such as adding new applications; reflecting changes in business structure or requirements; or additions and replacements to underlying source systems etc. Fits around the business the business should not have to change just to meet the needs of the tools.

5 Common questions in businesstoday: 5 What is the most profitable service we provide? Are our cash flows adequate? Do we have the right number of people doing the right things? Where can I cut costs? How will we know we are approaching critical decision milestones? How will I best prepare the company for the inevitable bounce back?

6 Performance Management 6 How are we doing? What should we be doing? Why?

7 Performance Management 7 Why? What should we be doing? Sales Finance Analytics and Reporting Analyze and optimize performance Product Development Enterprise Planning Plan, forecast and control enterprise resources Marketing How are we doing? Operations Financial Consolidation and Scorecarding Monitor strategy and report with confidence Customer Service Human Resources IT/Systems

8 Performance Management How are we doing? What should we be doing? Why? The philosophers have already perceived the world in various ways; the point is to change it.

9 The BI Solution 9 Cognition : The mental process of knowing; including aspects such as awareness, perception, reasoning, and judgement.

10 Business Applications 10 Business Intelligence often starts in the areas of: Interpretation and publishing of information Data modeling and simulation Planning Budgeting Forecasting Capital planning HR planning Management reporting Performance measurement, including KPI s

11 IBM Cognos Overview: 11 INFOR RMATION Google Search Cognos Office Cube Viewer MS Excel Cognos Mobile Dashboards HTML & Single Portal with Zero footprint Web Interface PROCES SS Reporting, Dashboards, Ad hoc Query, Analysis, Scorecarding, Forecasting, Planning, Budgeting, Cashflow, Event Management IBM Cognos Business Intelligence Incorporates: Common Metadata, Security, ETL Process, Query Engine, Automations, Process Management, Write Back DATA Data Source 1 Data Source 2 Data Source 3 Data Source. Manual Entry

12 Who are Cortell? 12 Independent Business Intelligence consultancy Particular commitment t to IBM Cognos Business Intelligence Application development team National presence Auckland, Wellington, Hamilton & Christchurch International offices Sydney, Melbourne, Brisbane, Dallas, Hong Kong Good practical experience in: Public Sector, CE / SOEs, Councils, DHBs, Tertiary Logistics, Finance, Utilities, Manufacturing, Retail Enhancing Corporate IQ

13 Cortell NZ Cross Section of Clients 13

14 14 IBM Cognos Business Intelligence: Demonstration: Financial Performance Management Cost to serve model using Cortell llvlm ValuMax & IBM Cognos TM1

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