Ziraat Bank MDM Journey
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- Gerard Alfred Craig
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1 Ziraat Bank MDM Journey Gizem Bingöl May 2018
2 Agenda Ziraat Bank Overview Why MDM? MDM Roadmap MDM Solution & Architecture MDM Roadmap What s Next? Lessons Learned & Key Takeaways
3 Owned by Turkish Undersecreteriat of Treasury 155 years of banking legacy More than 40MN customers Commercial bank Investment grade ratings since 2012 Appetite to grow locally and globally Sound and improving financial outlook A Leading Bank With Extensive Network Islamic Banking Pension Leasing Insurance Investment Technology Asset Management Real Estate Investment
4 Customers Transaction Largest Branch Network, Highly Efficient employees Ziraat Bankası Efficient, small branches (# of staff 10) 5.3M Avg in a day X Y Z Focus on industry and trade centers 40M 15M 4.5M 5M 28K 7K Retail Internet Mobile Credit Card Corporate ATM s Strong Rural Presence TBB Türkiye Bankalar Birliği
5 We Are Under Major Transformation Moving from legacy system to architecture Undergoing a major digital transformation project Customer base is changing from retired people to young and millennial generations Core banking transformation is a 4-5 years program which started in 2016 Focusing on channel migration from branches to digital channels (8 million mobile users)
6 Business Drivers For MDM
7 IT Drivers For MDM
8 MDM Selection Process 3 solution selected 6 solutions investigated 2 short listed Pre Study and tool selection for Ziraat Bank 3 phase selection 1st phase tool & vendor general assessment / functional coverage / references / support and assistance 2nd phase functional fit / interfaces / architecture and security 3rd phase project and ability to execute / agility / coherence and integration with Ziraat Bank IT landscape Selection rationales Business oriented tool web and user friendly for Business users Multi domain solution covering all Ziraat Bank business needs Clear Master Data governance features Capability to be integrated in the Ziraat Bank Architecture Ability to be easily interfaced with Ziraat Bank existing systems and future systems
9 MDM Roadmap MDM Phase II Operational MDM Real Time Synchronisation Data Quality Reports.. MDM Phase I Analytical MDM Analysis and Data Mapping ETL Processes
10 MDM in Ziraat Architecture Source Systems Target Systems MDM Finart ZFU Finart Hümanist HR Analytics Platforms ZFU Customer Data Reference Data ODS EDW
11 MDM Process Flow Master Data Process Flow
12 MDM Process Flow Real Time Data Synchronization through queue messaging Coexistence of data in source system and in MDM system Distributed high availability solution Use of SIF and BES data services for creating and updating master data REST and SOAP services
13 Data Quality Flow Continuously monitoring and managing data quality Centralized Data Quality rules automation exception management IDQ Processes Use of scorecards and dashboards Customizable dashboards and reports shared with business units
14 Business Results-Quick Wins MDM «fuzzy match» functionality provided quick win for legal investigation Business Need Improve finding exact customer accounts that are subject to legal investigations Challenges Customer data was duplicated, have missing part or usage of inappropriate abbreviations was commonplace especially at business name search case Solutions Use MDM fuzzy match feature for legal investigation
15 Business Results-Quick Wins Customer Data Quality Analysis and Data Quality Foundation Business Need Feed sales and marketing channels with clean and consisted customer data. Improve operational efficiency for across customer touchpoints. Accurate segmentation of active and passive customers. Challenges Duplicated customer data Different versions of customer data Different data quality rules in different systems Solutions Centralized Data Quality rules automation, exception management Data Quality dashboards for business units
16 MDM Roadmap What s Next Feed operational systems with real time trusted master data 2018 Services Integration Framework (SIF) Business Entity Services Real time REST and SOAP service calls to synchronize and share data Enhance data quality reports and share with business units Improve quality in reference data management to have well formed and well governed reference data
17 Key Takeaways
18 THANK YOU Questions?
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