Digital Services. How can InfoCentric help you make the most of The Digital Revolution? InfoCentric 2016

Transcription

1 Digital Services How can InfoCentric help you make the most of The Digital Revolution? InfoCentric 206

2 OUR DIGITAL OFFERING Enable business outcomes with a flexible service delivery model which focuses on continuous improvement, innovation and operational excellence. Strategy Roadmaps Maturity Assessments Operating Models Change and Implementation Plans Analytics Customer Data Analytics Predictive Modelling Spatial Regression Clustering Classification Sentiment Analysis Contextual Profiling and Fraud Detection Data Management & DevOps Bimodal delivery Continuous integration Test harnessing Automated release management Mobile Platform Deployments Cloud Services Integration Customer Communication Solutions Creating, delivering, and managing digital content for better customer engagement Online and mobile app development SMS Broadcasting and Subscription

3 DEVOPS SOLUTION BY INFOCENTRIC Cultural shift and collaboration between development and operations with continuous quality assurance. Continuous Business Planning Software Version Control Quality Assurance Collaborative Development Cultural Change Plan and Measure Develop and Test Continuous Testing DevOps Continuous Improvement and Innovation Continuous Optimisation Monitor and Optimise Release and Deploy Continuous Integration Continuous Monitoring Increased Efficiency Higher Quality Faster Delivery Reduced Costs Release Management Process 2

4 CULTURAL SHIFT WITH DEVOPS Cultural Shift Bringing together the agility of development teams with the stability and risk aversion of operations Code Development Continuous Integration Configuration Management Test Automation Release Management Development Toolset Standards Coding File Location Peer Reviews Version Control Code Tagging by Release Branching Merging Patching Environment Management Data Integration Coordination Quick DB Restores Extensible Test Harness Regression Acceptance Defect Tracking and Reporting (ALM) Package Config (Runsheet) Rel. Templates (link to defect/feature) Change Mgmt (sched./comms) Fallback Plan Goals Improve Deployment Frequency - Lower fail rates of new code - Quick fix turnaround 3

5 CASE STUDIES 4

6 BUSINESS OPTIMISATION AFTER NEW DIGITAL PAYMENT CHANNEL CUSTOMER: FINANCIAL SERVICE PROVIDER Business Challenges Business Questions InfoCentric Solution Understanding, analysing and integrating the digital data created by ApplePay Establishing mobile teams to remediate all reports impacted by new Digital Payment Channel. Digital Payment Systems Consumer Data Systems What will be the impact of introducing Android and Apple payment options on core data assets? How can we ensure smooth transition process without impacting the business critical activities? How do we measure the effectiveness of new payments channel? Integration Layer CARDS & MERCHANTS PAYMENTS RETAIL Reporting InfoCentric captured and analysed digital data and ensured continuous integration of digital channels. Provided a team to assess the impact of introducing Android and Apple payment options on core data assets, and regulatory reporting across the retail bank. By using ALEX Solutions Information Asset Management Platform, expedited the analysis process. Identifying how all 20 impacted reports would be effected, and devising a plan to remediate these impacted reports within only 0 days Digital Analytics & Insights, Omni-channel Customer Data Integration, Process Automation, Simplified systems, Data Governance, Innovative Technology Business Benefits Ensuring digital channel data integration to support business outcomes Integrating digital systems to support processes Ensuring continuity of regular reporting after new Digital Payment Chanel Introduction Enablement of customers to make contactless payments Enhanced productivity 5

7 DIGITAL ANALYTICS - SOCIAL AND WEB DATA INTEGRATION CUSTOMER: FINANCIAL SERVICE PROVIDER Business Challenges Business Questions InfoCentric Solution Managing end-to-end customer experience Increasing campaign response rates by integrating digital data How can we increase campaign response rates by adding clickstream data to the campaign targeting model which highlights customers online behaviour? How can we maintain alignment between different channels including digital? Capture -> Integrate -> Enrich -> Deliver InfoCentric used predictive modelling, Univariate and Multivariate Analysis and developed 9 different propensity models Enriched the campaign target set and performed a detailed analysis of the Clickstream data to select customers who are most likely to purchase Integrated information from a combination of financial attributes and digital behaviour attributes Business Benefits High match rate of campaign customers to recent clickstream activity (link rate 70%). Predictive power of web activity information is assessed based on CRM campaign response: Selecting the top 0% of customers from the campaign list increased response of selected segment by more than 200% Selecting the top 50% of customers from campaign list increased response of selected segment by more than 40%. 6

8 BUSINESS TRANSFORMATION PROGRAM CUSTOMER: HEALTH INSURANCE PROVIDER Business Challenges Business Questions InfoCentric Solution Operating platform replacement without business disruption Obtaining better and consistent user and customer experience Establishing simple, low cost and easy to maintain operational procedures Complexity of the project: o Policies:.3Million o Members: 2.5 Million o Base tables: 25 o Processing scenarios (streams): 700 How can we ensure regulatory compliance while transforming our systems? How can we ensure business continuity and minimise disruption? How can we understand Customer s needs to drive the right product offerings? How can we maintain alignment between different channels including digital? How can we automate customer offers? InfoCentric provided expertise to enable transformation of core business processes and data assets used to support regulatory compliance, reporting and customer communications. InfoCentric provided solutions that maintain business continuity during and after platform migration as well as simplified system access. Business Systems ETL Layer Integration Layer Consumers SOURCE MODEL FRAMEWORK TARGET MODEL Business Understanding, Data Mapping, Reference Data Management, Data Transformation, Asset Management, Continuous Integration Business Benefits 360 degree view of customer visibility of segment, interactions, claims, policies, communications Channel consistency Streamlined, simpler and automated processes Improvements in products, pricing and premium collection Improved customer experience Improved campaign execution effectiveness 7

9 ALEX SOLUTIONS - INFOCENTRIC S DIGITAL COMPANY is an end-to-end, agile and innovative Data Asset Management Solution for Enterprises. It supports a variety of use cases across the information and data management landscape and lifecycle including: Data and Information Governance Usage and Consumption Operations Project Planning and Delivery. Usability Simplicity Flexibility Visualisation Auditability Alex is as cool as a summer breeze - ALEX Solutions a 206 Gartner Cool Vendor Gartner describes ALEX as..a capabilities-driven, architecture-agnostic approach to information governance and data asset management...this enables organizations to better understand the level of trust across their information landscape and therefore establish a more effective foundation for actionable information governance. Forrester describes ALEX as a, governance, risk, and compliance platform that is transforming into a data governance stewardship application by adding metadata scanners and data quality modules, with support for the data governance life cycle (including system decommissioning) and data quality, and can easily extend to tackle privacy concerns. The ALEX Approach to sustainable and value driven Information management and governance Understand Your Data Manage Your Information Assets Build Trust in Decision Making Unleash the Business Value! Ensure Sustainability! 8

10 ASSET SIMPLIFICATION WITH AGILE DELIVERY CUSTOMER: TELECOMMUNICATIONS SERVICE PROVIDER Business Challenges Business Questions InfoCentric Solution Modernising the Enterprise Data Warehouse technology, to improve the availability and usability of business intelligence. Unified customer view Improving self-serve data analytics capabilities Improving productivity and predictability Simplifying the management of data assets in a cost effective way How can we achieve an information infrastructure that is easier to use and maintain? How can we maintain a more complete picture of customer data? How can we increase productivity across the information ecosystem? InfoCentric accelerated the company-wide strategic information transformation program by delivering asset simplification via ALEX (Data Asset Management) on a cloud-hosted solution. Focus on a range of activities including DWH and BI decommissioning, new data asset development, impact assessment, change management and data quality analysis. Agile Delivery Business Benefits Governance and Decision Making framework after Digital Disruption Enhanced visibility into data from all channels including digital Better understanding of information assets Better alignment to business outcomes Increased Efficiency of Change Management and reduced cost Reduced business and operational risks and reduced complexity 9

11 Contact Us Find out how InfoCentric can help you to utilise innovation and new opportunities in the digital transformation arena. InfoCentric.com.au 0