Is Our Legacy. Here s to 40 years of big ideas. And 40 more of bigger possibilities.

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1 January 21-24, 2014 Seminars: January 20-24, 2014 Las Vegas Convention Center Las Vegas, Nevada 2014 Is Our EXHIBITOR PROSPECTUS Legacy Here s to 40 years of big ideas. And 40 more of bigger possibilities. No annual event is more important than the year s first the industry s only international show specifically geared to you! WOC gives you a world of opportunities to establish new leads, introduce new products to thouss of attendees, connect with existing customers, make key relationships that will shape your business your industry for years to come.

2 UNLIMITED OPPORTUNITIES Powerful Rewards For forty years, no annual event has been more important than the year s first the industry s only international show specifically geared to concrete masonry professionals. It s your exclusive opportunity, the best marketing strategy you ll find, to reach the people who matter most reap big rewards in the process. GET DOWN TO BUSINESS WITH HIGH-VALUE BUYERS Realize greater profit potential when you exhibit at the World of Concrete. With 53% of registered attendee firms having annual contracts or projects valued between $500,000 $10 million plus 36% estimating replacement costs for equipment, trucks, tools accessories in the same range YOU can t afford not to. MAKE VALUABLE INROADS FOR NEW BUSINESS All roads to new markets, more customers increased sales lead straight to the World of Concrete. Make growing your business your top priority with WOC s cost-effective, br-building exposure to key professionals from across all industry segments of commercial construction including: Concrete Construction; Masonry Construction; Material Hling; Concrete Production; Repair & Demolition; Concrete Surfaces & Decorative; Information Technology. GEOGRAPHIC BREAKDOWN OF U.S. BUYERS WEST* 35% MOUNTAIN 16% CENTRAL 23% *WEST includes HI AK SOUTH 11% NORTHEAST 15% PLUS: 15% of attendees are International professionals SERIOUS SALES OPPORTUNITIES Post-show survey results indicate that World of Concrete attendees plan to purchase these items within the next 12 months: Accounting & Estimating Software Admixtures Aggregate Cement Cleaning Equipment & Supplies Coatings Color Pigments Compressor, Pneumatic Hydraulic Tools Computer Hardware, Software Peripherals Concrete & Mortar Construction Equipment & Supplies Construction Vehicles Construction Services Crack Repair Materials Curing Compounds Equipment Estimating Bidding Software Finishing/Texturing Tools, Formwork Scaffolding Forms Logo Clothing Bring for Companies Masonry Products Molds Promotional Products Pumping Accessories Pumps Reinforcement Accessories & Tools Safety Clothing Saws Scarifying Equipment Screeds Sealers Stains Stamping Tools Testing Equipment, Materials & Services Tools Waterproofing & Damp-Proofing Materials Wireless Technology

3 EXHIBIT AT WOC 2014 Secure Your Legacy World of Concrete s special areas puts you front center with the best opportunity to shine. Demo your products live elevate your br in the best way possible. Trucks Skid Steer Loaders Forklifts Buggies Cranes Decorative Concrete Stamping Staining Power Saws Wall Saws Screeds Surface Preparation Equipment Walk-Behind Power Trowels Ride-On Power Trowels Compactors Vibrators SHOWCASE YOUR EQUIPMENT IN THE OUTDOOR ACTION AREA Effectively demonstrate your equipment technology to thouss of interested attendees in an action-packed environment replicating a job site. Show the construction pros what you ve got get them excited to buy. Scarifiers Batch Plants Mixers Hoists Boom Trucks Scaffolding Platforms Scrapers Grinders Shot Blasters Pumps Waterproofing Vacuums Sprayers Drilling Demolition Tools And Much More... TRADESHOWS MAKE SENSE When it comes to bringing buyers sellers together in a focused, efficient highly cost-effective business environment, no other marketing strategy has a better ROI than a trade show. According to the Center for Exhibition Industry Research (CEIR - it costs nearly twice as much closing a deal from a personal sales call than closing an exhibition lead. Order a slab, wall, sbox or custom prop to demonstrate your products.

4 MAXIMUM EXPOSURE Meaningful Results Reach your entire industry in 4 action-packed days With more than 50,000 construction professionals attending World of Concrete to find suppliers, source products place orders, there isn t a better place to get in front of major buyers key decision makers from every segment of the concrete masonry industries than at WOC. 729 Post-Tensioning Contractor 8,295 Concrete Contractor 5,449 General Building Contractor 3,015 Specialty Concrete Contractor 5,298 Repair & Demolition Contractor 2,097 Concrete Pumping Contractor 1,614 Public Works 2,666 Residential Construction 649 Shotcrete Contractor 437 Precast Concrete Erector 4,020 Commercial/Industrial Construction 1,798 Paving/Highway/Bridge Construction 2,892 Concrete Cutting 2,899 Decorative Concrete Contractor 614 Architectural 1,469 Engineering 1,503 Construction Management 1,195 Civil Structural 1,240 Design/Build 106 Power/Process 660 Architectural/Engineering Firm 525 General Rental Center 579 Lscape Architect/Contractor 1,855 Other Heavy Construction 2,566 Foundations Contractor 701 Tilt-Up Concrete Contractor 1,132 Construction Management 3,488 Distributor 2,873 Concrete Coatings Applicator 588 Government Agency, Testing Lab, Educational Institution 2,054 Concrete Polishing Contractor 416 Pervious Concrete Installer 319 Recycled Concrete Contractor Unveil Your Best Innovations at TECHNOLOGY FOR CONSTRUCTION World of Concrete brings YOU the high-level decision makers looking for a competitive edge eager to see the latest advances in new technology. 2,077 Ready-Mix Concrete Producer 950 Precast Concrete Producer 231 Prestressed Concrete Producer 457 Concrete Block Producer 488 Developer 1,485 General Contracting 132 Government Facility Management 160 Mapping/GIS 273 Mechanical/Electrical 126 Systems Consultant/VAR/Vendor Targeted Selling Made Easier in the PRODUCER CENTER Producers of ready-mix, precast, block, prestressed concrete materials suppliers do business in this targeted marketplace. Exhibit here, they ll do business with you. 725 Distributor 1,584 Materials Supplier* (*Cement, aggregate, admixtures, reinforcing steel, prestressing str) Meet with Heavy Equipment Buyers in WOC s MATERIAL HANDLING If you manufacture or supply equipment, trucks, loaders, backhoes, aerial work platforms, mini-excavators, cranes or other equipment used for material delivery, distribution, concrete placement earth moving, make WOC s MATERIAL HANDLING a big part of your sales strategy. Show Your Stuff in REPAIR & DEMOLITION Repair demolition specialists make a point of coming here first, which means you need to showcase your equipment products for commercial, industrial residential concrete roads, slabs other concrete structures. Make an Impact in DECORATIVE CONCRETE With decorative concrete attendees growing each year, this is your opportunity to demonstrate your products skills for those exping their business or starting new ones around decorative concrete for commercial residential applications.

5 the Establish YOUR LEGACY WITHIN Masonry Indvustry Held concurrently with the Mason Contractors Association of America s (MCAA) annual convention, WOC hosts the largest annual gathering of masonry professionals in the world making it the most cost-effective important strategy you can employ to reach the industry s key decision makers. STEP UP AND GET INTERACTIVE Exhibit here within 40,000 action-packed square feet let your potential customers key masonry professionals see try the latest masonry products, equipment technology you have to offer. MASONRY VENEER LIVE! Drawing together key industry stakeholders, installers, masons, manufacturers designers, Masonry Veneer Live! is your best opportunity to showcase your products to new customers in the masonry industry s fastest-growing product segment. Target the key buyers seeking cast stone, brick, adhered masonry natural stone products here, at Masonry Veneer Live. CONNECT WITH MASONRY PROS OF ALL KINDS AT WORLD OF MASONRY The industry s main meeting place, World of Masonry provides a forum to display market specific products equipment, to interact with important commercial, residential, repair & restoration contractors, brick & block producers, more. 1,309 Masonry/Specialty Masonry Contractor 1,092 General Building Contractor 771 Masonry Repair Contractor 699 Masonry Craftsman/Bricklayer 1,090 Commercial/Industrial Construction 795 Residential Construction 349 Architectural/Design/Engineering Firm 285 Lscape Architect/Designer 235 Construction Management 322 Brick/Block Producer 210 Government Agency, Testing Lab, Educational Instruction, Trade 302 General Rental Center 1,005 Distributor 300 Self-Retaining Wall Contractor 416 Thin Brick/Thin Stone Applicator 590 Restoration Contractor MCAA MASON CONTRACTORS ASSOCIATION OF AMERICA SEMINARS AND EVENTS While holding its annual convention during the World of Concrete, MCCA also partners with WOC to offer certified education programs other events competitions, including the International Masonry Skills Challenge Fastest Trowel on the Block. MASONRY CONSTRUCTION CHALLENGES Exciting outdoor competitions testing the skills of participants in the masonry industry are a huge draw, attracting thouss of attendees. Events include: The Toughest Tender Competition, The SPEC MIX BRICKLAYER 500, The Telehler Skills Competition. MORE SELLING OPPORTUNITIES Reach the key masonry customers that only the World of Masonry can provide with targeted one-on-one access in a high-energy business environment you won t find anywhere else. Make plans to exhibit today get all the tools you need to more effectively grow your business.

6 HIGH EXPECTATIONS Lasting Success You ve come to expect a lot for your investment, the World of Concrete delivers all you need to succeed with aggressive marketing tools exhibitor support second to none. CAMPAIGN FEATURES INCLUDE: Multi-tiered direct mail more than a million targeted impressions. Web Power! The WOC website, gets over 3 million page views per year, with over 10,000 international page views monthly. Print & Digital exposure to world markets. Cooperative marketing with leading trade associations. MAXIMIZE YOUR ROI WITH EXHIBITOR PERKS Attendee Mailing List Rental access for pre- post-show promotions through thirdparty access. WOC APP With the free World of Concrete App, attendees can find exhibitors, education, events more from any webenabled mobile device, anywhere, anytime. Plus, read live comments from Twitter Facebook. In addition to all of the show info updates, there are also valuable pre-show planning tips, discounted hotel rooms, local transportation venue details. Web Listing Descriptive company profile on Program & Exhibits Guide/Floor Plan Complimentary company listing. Broadcast s website advertising. Promotion of World of Concrete s top-ranked Educational Program attended by thouss of serious buyers. Trade advertising blanketing the marketplace including leading international industry publications, such as Concrete Construction, The Concrete Producer, Public Works more than 3 million impressions worldwide. Buyer Invitations Offers discounted online Exhibits-Only admission to your customers prospects. Press Relations Free media lists, press conference space, product publicity, press kit distribution staffed onsite Press Room. Exhibitor Service Manual Online All the information you need to have a successful show. International Business Center Services to assist international visitors to do business with U.S. manufacturers. Experienced Show Management Your success is our priority. REACH NEW HEIGHTS WITH THE WORLD OF CONCRETE Maximize your exposure your return on investment with br-building sponsorships advertising opportunities. For more information on the custom packages available, please visit: or sponsorships@worldofconcrete.com SUPPORT AND INVOLVEMENT OF THE LEADING CONCRETE- RELATED TRADE ASSOCIATIONS IN THE INDUSTRY American Concrete Institute American Concrete Pavement Association American Concrete Pumping Association American Shotcrete Association American Society of Concrete Contractors Associated Construction Distributors Intl. Basement Health Association Canadian Ready Mixed Concrete Association Concrete Foundations Association Concrete Reinforcing Steel Institute Concrete Sawing TM & Drilling Association Interlocking Concrete Pavement Institute International Concrete Repair Institute International Grooving & Grinding Association Portl Cement Association Post Tensioning Institute Precast/Prestressed Concrete Institute Tilt-Up Concrete Association Wire Reinforcement Institute Supporting Organizations: Exped Shale, Clay & Slate Institute Fiber Reinforced Concrete Association