Wood toolbox. A strategic collaboration between EOS & ETTF

Transcription

1 Wood toolbox A strategic collaboration between EOS & ETTF International Softwood Conference Amsterdam, November 4 th -6 th Otto Bosch, Editor in chief Wood

2 About The toolbox has been developed by EOS and ETTF in collaboration with national wood promotion councils with the aim to promote wood as a modern and sustainable building material for urban construction. The toolbox provides associations and their members, as well as national wood promotion councils, with information and tools to support their own campaigns, including access to a knowledge base of key messages and supporting research, a data sharing platform of best practice projects and a collection of media files. It creates synergies between the members for more effective communication. It provides members with arguments, images, etc. for their communication on wood.

3 Projects / filters

4 Projects

5 Photo bank / overview

6 Photo bank / details

7 Video bank / overview

8 Knowledge Base / main topics

9 Knowledge Base / research

10 What does it do for me? New LCA research and videos National Promotional Organisation EOS / ETTF Members Other Promotional Organisations

11 Future: Public Facing & Promotional contains enough information & data now to turn inside out Website for public facing promotion Project Renamed: Wood for Growth? Future Cities, Future Wood? Twitter Account linked to all promotional, national and EU associations Facebook, Pinterest, Instagram to share project photos and details PR & Media Relations press releases, briefings to key architectural & policy media Events seminars, round-table discussions, breakfast briefings, etc Collaboration across whole industry EOS, ETTF, CEI Bois, EPF, national associations, promo groups etc etc Collaboration with external partners:

12 Future: Potential Partners

13 Future: Potential key messages*) Competitiveness & Industry Ensure a level playing field that supports the procurement and manufacturing of wood products Facilitate better access to funding and support investment Avoid divergence within EU legislation and reduce administrative burdens Environment & Climate Change Encourage the increased use of wood in construction and in daily life applications Prolong the life cycle of wood and optimize the use of wood to foster a resource efficient biobased economy Re-organise incentives to improve the total supply of wood as a raw material Agriculture & Rural Development Encourage afforestation and reforestation across Europe Avoid the leakage of raw materials without processing and develop a stricter anti-dumping and anti-subsidy policy *) Manifesto, Wood Action Days 2014

14 Future: Potential event themes Urban Development, Rural Employment: demonstrating how lowcarbon timber construction can boost rural economies Growing Communities: there is no building we cannot in wood. Should we now be planning for entire timber communities? Future City, Future Forest: around the world, urban sprawl threatens forest habitats. Timber construction can guarantee future for forests as well as improve sustainable urban development. Timber Towers: How high can we go? Interior design: timber, sustainable by design Green society / circular economy: how timber can help drive a circular economy

15 Future: Outcomes Sponsorship: each event will be themed to give sponsorship opportunities for firms working in that sector or market across EU PR: media articles and opportunities based on event content Speakers: architects, designers, academics, policy makers rather than the timber industry. Like attracts like! Partners: to promote events to their networks (Your Customers!!) Open source: presentations etc will be available via website after event Open source 2: each event theme and structure can be replicated at national level by associations, promotional organisations etc Member firms can re-tweet content, upload content to their websites,

16 Conclusion: There is a huge gap on timber promotion at EU level The V 2.0 provides one means to address this gap Collaborative platform for whole industry Excellent content, provided by you Can be used to communicate to range of audiences Project can provide a lead for national activity National activity can be reproduced at EU level We need your input, your support The more you engage in the project, the more successful the outcomes A project plan 2016 is being finalised and will soon be presented to the associations, partners and their members.

17 Thank You Thank for your attention