PAVEMENT ECONOMICS COMMITTEE UPDATE

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1 PAVEMENT ECONOMICS COMMITTEE UPDATE Mike Acott, NAPA President PAPA Annual Conference January 20, 2015 The Hotel Hershey

2 PEC, GTM & Deployment Mission Unify Industry Achieve Significant Progress on PEC Projects Achieve Significant Progress on Market Research & Communications Program Refocus APA Staff on Field Deployment Activities 2

3 Unified Industry The APA is a partnership of the Asphalt Institute, National Asphalt Pavement Association, and the State Asphalt Pavement Associations. 3

4 Structure Marketing Council Research & TechnologyMarket Research & Communications PEC Activities Pavement Design Pavement Type Selection Environmental Sustainability Best Quality & Competitiveness Pavement Preservation Legislative Other Research Asphalt Institute NCAT Future Research Market Research & Plan Development APA Brand Management Communications Plan Advertising Campaigns Website(s) APA Product Finalization & Archival (Asphalt Vault & Toolkits) Agency Contract(s) Management Editorial Placement Creation of Marketing Materials Benchmarking APA Deployment Activities Customer (SAPA) Support (including non- SAPA states) Deploy Research & Marketing Materials Big Box Stores Field Resource Team Leadership & Coordination Trade Shows Perpetual Pavement Awards Speaking Engagements Pavement Economics Committee Go-To-Market Task Group Deployment Task Group 4

5 PEC PROJECTS UPDATE

6 Optimized Pavement Design & Materials Selection Flexible Pavement Design State of the Practice (report & synopses) AASHTO 93 Recalibration Manual Refined Limiting Strain Criteria & Approximate Ranges of Max Thicknesses for Designing Asphalt Pavements Reports posted on: 6

7 Check it out at: pavexpressdesign.com

8 Determining Service Life based on Comparable IRI Values Synthesis report and literature review under NCAT ASC review Reports will be posted on: 8

9 IRI Database for Smoothness & Emissions 9

10 PVI Analysis & Review Review of Model-Based Pavement-Vehicle Interaction Simulation for Life Cycle Assessment of Pavements from a Pavement Design Perspective NAPA Webinar: Where the Rubber Hits the Road: PVI Re-examined 10

11

12 Asphalt Industry EPD Program Learn more about: Program Goals and Objectives Product Category Rules PCRs Under Development by NAPA/SAPAs Asphalt Mixtures 12

13 Best Quality and Competitiveness Deliverables Speed of Construction Education and Training Program LCCA and Innovative Technologies Awarded to NCAT in October 2014 High Binder Replacement for Recycled Materials Draft Synthesis Webinar: Improved Sustainability & Performance with High RAP and RAS Usage 13

14 Pavement Preservation 14

15 Pavement Preservation Development of Thinlay Mixes with High Recycle Content 15

16 Legislative Federally and State Pavement Mandates Proposed Life Cycle Cost Analysis (LCCA) on all Highway Projects Alternative Bid With No Price Adjustments Mechanistic-Empirical Pavement Design Guide Material-Specific Discount Rate for Asphalt Ready Mix Checkoff PEC Response Beefed up Lobbying Resources Early Warning Legislative Tracking System 16

17 GO-TO-MARKET UPDATE

18 Guided by Market Research Background Document What Drivers Want What Road Owners Want Funding & New Revenues 18

19 Survey Says What Do DOTs Want? Long-Lasting, High Quality Roads Cost-Effective to Own & Maintain What Do Drivers Want? Smooth, Safe, Quiet Roads Kept in a State of Good Maintenance Without Being Inconvenienced by Road Work 19

20 Focus on Positives Own and Define Drivability Focus on the Human Element Print & Online Trade Publications Engineers Pavement Designers Available for use by State Associations 20

21 Compelling Videos Place to Be Road Age While You Were Posted to YouTube and available through the DriveAsphalt.org Resource Library 21

22 Infographics Easy to Digest Easy to Share Fact Based Copies in DriveAsphalt.org Resource Library 22

23 Scientifically Supported Resource for Pavement Engineers Speed of Construction Smoothness Noise Safety Sustainability Pavement Technologies Resource Library 23

24 Deployment Activities Field Resource Team Leadership & Coordination National Accounts Program Perpetual Pavement Awards National Trade Shows 24

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