BEYOND SUSTAINABILITY:
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1 BEYOND SUSTAINABILITY: FROM LIMITS TO GROWTH UNITED NATIONS OPEN WORKING GROUP ON SUSTAINABLE DEVELOPMENT GOALS JANUARY 8, 2014 NEW YORK, NY WILLIAM McDONOUGH. ALL RIGHTS RESERVED.
2 THEN NOW NEXT
3 THEN
4 Glance at the sun. See the moon and the stars. Gaze at the beauty of earth s greenings. Now, think.
5 What delight God gives to humankind with all these things.... All nature is at the disposal of humankind. We are to work with it. For without we cannot survive. HILDEGARD von BINGEN ( )
6 Nature, in the common sense, refers to essences unchanged by man; space, the air, the river, the leaf. RALPH WALDO EMERSON (1836)
7 1972: LIMITS TO GROWTH
8 1972: LIMITS TO GROWTH
9 1972: LIMITS TO GROWTH
10 1972: LIMITS TO GROWTH
11 1972: LIMITS TO GROWTH
12 1972: LIMITS TO GROWTH
13 1972: LIMITS TO GROWTH
14 1972: LIMITS TO GROWTH
15 1972: LIMITS TO GROWTH
16 1972: LIMITS TO GROWTH
17 1992: EARTH SUMMIT YOU ARE HERE
18 BRUNTLAND COMMISSION, 1987 Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Source: Our Common Future, UN World Commission on Environment and Development, Chapter 2
19 NEED WANT LOVE
20 THE FRACTAL DESIGN TOOL FOR TRIPLE TOP LINE GROWTH ECOLOGY EQUITY ECONOMY 2013 MBDC
21 NOW
22 TODAY: ECO-EFFICIENCY BEING LESS BAD YOU ARE HERE
23 TODAY: ECO-EFFICIENCY BEING LESS BAD YOU ARE HERE
24 ECO-EFFICIENT GOAL: BEING LESS BAD (REDUCE, AVOID, MINIMIZE) 100% Bad 0 0 Time
25 WITH BUSINESS GROWTH, EFFICIENT IS NOT SUFFICIENT Source: large corporation 2012 CSR Report
26 Shareholder Value ECO-EFFICIENCY + ECO-EFFECTIVENESS = INNOVATION OPTIMIZED POSITIVES LEADERSHIP MINIMIZED NEGATIVES Present Time Future Flight Path Eco-efficient Design Eco-effective Design
27 NEXT
28 DESIGN IS THE FIRST SIGNAL OF HUMAN INTENTION
29 The question is not growth / no growth WHAT DO WE WANT TO GROW?
30
31 GROWTH IS GOOD IF YOU GROW THE RIGHT THING YOU ARE HERE
32 GROWTH IS GOOD IF YOU GROW THE RIGHT THING YOU ARE HERE
33 GROWTH IS GOOD IF YOU GROW THE RIGHT THING
34 100% Good Bad %
35 HOW DO WE ACHIEVE MORE GOOD?
36 + nutrient recovery renewable energy water cleansing - waste reduction energy efficiency water conservation INVENTORY ASSESS OPTIMIZE
37 MATERIALS AS NUTRIENTS MATERIAL REUTILIZATION RENEWABLE ENERGY WATER STEWARDSHIP SOCIAL FAIRNESS
38 INVENTORY + ASSESS + OPTIMIZE GREEN: No hazard identified for the given endpoint. YELLOW: Borderline hazard identified for the given endpoint. GREY: No data available to determine hazard level for this endpoint. RED: Considered hazardous for this specific endpoint.
39 NUTRIENT METABOLISMS
40 BIOLOGICAL NUTRIENT TEXTILE Fabric Sale & Use Fiber & Fabric Production Disposal & Trimmings Resource Growth Mulch & Compost
41 TECHNICAL NUTRIENT CARPET Carpet Tile Production Facing Fiber Backing Newly Polymerized Nylon 6 Carpet Tile Sale & Use Polyolefin Material Chemical Recycling Mechanical Recycling Recovery & Separation
42 The commerce of taking: HOW MUCH CAN I GET FOR HOW LITTLE I GIVE?
43 The commerce of giving: HOW MUCH CAN WE GIVE FOR ALL THAT WE GET?
44 IN NATURE, GROWTH IS GOOD
45 FROM LIMITS TO GROWTH
46 2013 McDONOUGH INNOVATION
47 2013 McDONOUGH INNOVATION
48 2013 McDONOUGH INNOVATION
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