Welcome. Creating Your Employer Value Proposition

Size: px

Start display at page:

Download "Welcome. Creating Your Employer Value Proposition"

Melanie Lynn Elliott
6 years ago
Views:

1 Welcome Creating Your Employer Value Proposition

2 Housekeeping

3 Agenda 8:30 9:00 Review and discussion of Assignments Icebreaker 9:00 12:00 Definition of an Employer Value Proposition (EVP Building your EVP Applying your EVP Branding your EVP Internally and Externally Break 12:00 12:30 Your Engagement Action Plan Assignments for Session 3 Pre-work for Session 4 The Employee Engagement Group. All rights reserved

4 Icebreaker Quick Intro Review Your name Your position Company What is the one thing you LOVE about your company that is unique

5 Review of Session 2 Action Plan Discuss with senior leaders the benefits of gathering employee input o What did your senior leaders say about gathering employee input? o Are you implementing a process? What are you doing to gather input? The Employee Engagement Group. All rights reserved

6 Definition of an Employer Value Proposition 6

7 Icebreaker Find a partner and go to a pair of flip chart sheets Divide your flip charts as shown Each person create Section 1 o No more than 3 inches from the top o Write your name in upper right hand corner Each of you in turn will: o Describe why it is great to work for your organization o Your partner will ask questions to help clarify o Using the feedback, write an elevator speech on why it s great to work for your organization Write your elevator speech here Rebecca

Employer Value Proposition Defined: A clear and compelling story of why people work for your organization that: Differentiates you from your competitors

8 Employer Value Proposition Defined: A clear and compelling story of why people work for your organization that: Differentiates you from your competitors Causes candidates to self-select (in or out) Engages the existing staff Includes: What you do Why you do it The Employee Engagement Group. All rights reserved

Employer Value Propositions Provide choices for nurturing the body, the

Employer Value Propositions The ingredients to be extraordinary, people are

Employer Value Propositions The Happiest Place on

Employer Value Propositions Ernest Shackleton

17 Employer Value Propositions Ernest Shackleton Help Wanted Men Wanted for Hazardous Journey. Small wages, bitter cold, long months of complete darkness, constant danger. Safe return doubtful. Honor and recognition in case of success The Employee Engagement Group. All Rights Reserved

Employer Value Propositions The Employee Engagement Group Employee Engagement Administrative Manager and Consultant Wow - what an opportunity!

We're looking for the unique blend of office manager, sales coordinator, writer, social media guru, Microsoft Office expert, self starter, entrepreneur, OD professional, and trainer all wrapped into

18 Employer Value Propositions The Employee Engagement Group Employee Engagement Administrative Manager and Consultant Wow - what an opportunity! The Employee Engagement Group is looking for a one in a million administrative manager and consultant to help build a HR/OD consulting, speaking, training, and event global business. We're looking for the unique blend of office manager, sales coordinator, writer, social media guru, Microsoft Office expert, self starter, entrepreneur, OD professional, and trainer all wrapped into one! Requires a minimum of a Bachelors (Masters in OD or MBA preferred), and the flexibility to travel at a moment s notice, deliver outstanding client service, work independently, handle rejection and acceptance with grace, build lasting client relationships, collaborate, prosper in growth, and create fun. At this stage, we can t yet offer insurance, benefits, high pay, etc. (scared yet?). We can offer an incredible journey, a variety of work, potential for equity, profit sharing, unmatched professional growth, and an opportunity to partner with the recognized global thought leader on Employee Engagement (heck, we even own the domain!). Only optimists, survivors, and those with a personal commitment to finish what we start need apply. The Employee Engagement Group. All Rights Reserved

19 19 Building your EVP

Definition of an EVP Set of associations and offerings provided by an organization in return for skills, capabilities, and experiences an employee brings Employee centered aligned to business

20 Definition of an EVP Set of associations and offerings provided by an organization in return for skills, capabilities, and experiences an employee brings Employee centered aligned to business strategies Must be relevant and compelling Developed by identifying the overlap between: Employee behaviors and traits needed to meet your goals Reasons why people work at your firm Reasons people buy your product The Employee Engagement Group All Rights Reserved

21 Steps to Building an EVP Create your Employer Value Proposition Define your Strategy Define your Values Identify your Vision Create your Mission (or Purpose) The Employee Engagement Group. All rights reserved

Create your Mission (or Purpose) Page 3-2 Defines the fundamental purpose of the organization Why it exists What it does to achieve its vision Examples

Disney #2 - What is the mission / purpose of your organization? Why do we exist? In 100 years, what do we want to be remembered for?

22 Create your Mission (or Purpose) Page 3-2 Defines the fundamental purpose of the organization Why it exists What it does to achieve its vision Examples Our purpose is to solve unsolved problems innovatively 3M Our purpose is to preserve and improve human life Mereck Our purpose is to make people happy Disney #2 - What is the mission / purpose of your organization? Why do we exist? In 100 years, what do we want to be remembered for? How are we different than our competitors? What is the one thing we do that is admired? What inspires you about working here? The Employee Engagement Group All Rights Reserved

Identify your Vision Page 3-3 Your vision outlines what your organization wants to be, or how it wants the world in which

imaginable, energizing, feasible yet bold, focused and flexible.

and tomorrow Mattell Become the Harvard of the West Stanford A world without poverty Oxfam #3 - What s the vision of your

23 Identify your Vision Page 3-3 Your vision outlines what your organization wants to be, or how it wants the world in which it operates to be Long-term view with a concentration on the future Can be emotive and a source for inspiration Should be imaginable, energizing, feasible yet bold, focused and flexible. Should be easy to remember and communicate Examples The world s premier food company Heinz Be the premier toy brand, today and tomorrow Mattell Become the Harvard of the West Stanford A world without poverty Oxfam #3 - What s the vision of your organization? The Employee Engagement Group All Rights Reserved A vision is a picture of the future that captures the imagination of others and inspires them to follow. - Walt Disney

Define your Values Page 3-4 Values are beliefs shared among stakeholder of an organization they are your guiding principles Drive an organization s culture and priorities Provide a framework for

24 Define your Values Page 3-4 Values are beliefs shared among stakeholder of an organization they are your guiding principles Drive an organization s culture and priorities Provide a framework for decision making Normally consist of 3 7 values Examples Fun and value Southwest Product excellence P&G Service to customer Nordstrom #4 - What are the values at your organization? What is or could be your value statement? The Employee Engagement Group All Rights Reserved

Define your Strategy Page 3-5 Combination of ends (goals) for which the firm is striving and the means (policies) by which it is seeking to get there Sometimes called a road map with the vision at

25 Define your Strategy Page 3-5 Combination of ends (goals) for which the firm is striving and the means (policies) by which it is seeking to get there Sometimes called a road map with the vision at the end Provides direction and checks to ensure organization is going in the right direction Normally unchanged for 3 5 years, with annual goals and objectives #5 - Summarize your strategy in other words, how are you going to reach your vision? The Employee Engagement Group All Rights Reserved

26 Behaviors and Traits Behavior: How one acts or reacts to specific circumstances. Examples: Expressing self clearly Meeting project deadlines Calm under pressure Participate in meetings Behaviors can be changed Traits: Characteristics that define someone s personal nature. Examples: Integrity Enthusiasm Optimism Collaborative Introversion or extroversion Traits are more difficult to change

27 Behaviors and Traits Page 6 #6 - Think of 5-10 superstars in your organization. What behaviors and traits to they bring to the organization? What would you like to clone? Do they bring any baggage? The Employee Engagement Group. All Rights Reserved

28 Why do they work or buy? #7 Why do employees work for What are the top reasons people work for you organization? Think about both the what and the why What specifically what they do, their job (your organization produces widgets and they are a widget designer) Why why your firm versus other firms (was there something that your organization does that attracted them?) Why to people buy from Why do customers buy from your organization? Think beyond price and product Why your organization specifically? Why not a competitor? The best EVPs reinforce cobranding between product and employment brand. What s the overlap in your organization? The Employee Engagement Group. All rights reserved Page 3-7

29 Write your EVP Page 3-7 #8 Create your EVP in quick, memorable, captivating way. Re-test it using the Elevator Test can you explain to a stranger you meet in an elevator what you do, why you do it, and why they might want to work for your organization? The Employee Engagement Group. All rights reserved

30 EVP Leads to Successful Tri-branding Employer Value Proposition Third Party Branding (customers, vendors, suppliers) Tri-Branding Product or Service Brand The Employee Engagement Group. All rights reserved

31 Ty

32 Ty

33 Branding your EVP In groups, select one person s organization to represent Using a cell phone or tablet, create a 30 second video about why it s great to work for that organization Have fun with this be creative! No one has to see it but us!

34 34 Applying EVP

35 Purpose/Values/Vision Barometer high Performance low Counsel Over or Out Counsel Up, Over or Out Stars Train and Mentor low Commitment to Firm s Purpose/Values/Vision high

37 Create an Action Plan What actions might you take if an employee is here? What actions might you take if an employee is here? What actions might you take if an employee is here? The Employee Engagement Group. All rights reserved

38 Create an Action Plan Create an action plan for one or two of your employees by: Identifying where he/she is on the matrix Listing actions you will take for improvement and maintenance Note: This will be part of your Session 3 Action Plan as well Page 3-9 The Employee Engagement Group. All rights reserved

39 39 Branding your EVP

41 Social Media

42 Social Media

43 Social Media Today

Social Media - 380 million users - 61% use as primary professional networking site - 2 new users each second - Over 1 billion unique visitors monthly - 300 hours of video uploaded every minute - 4

44 Social Media million users - 61% use as primary professional networking site - 2 new users each second - Over 1 billion unique visitors monthly hours of video uploaded every minute - 4 billion videos seen each day - Average visitor spends 15 minutes on YouTube daily 2015 Stats from Digital Marketing Strategy Wikipedia.com Thesocialskinny.com YouTube.com/press Katy Perry 75 million Who has the most followers? - Over 1.4 billion users million log in every day - 50% who use smart phones connect every hour - 18% report they can t go more than a few hours without checking Facebook - Average user spends 5 6 hours per week on the site million users - 28% of iphone users check Twitter before getting up million tweets daily - 16% or people rely on Twitter or Facebook for morning news

45 Social Media and your Organization How does your organization use: Twitter Facebook YouTube LinkedIn Other? Are you encouraged or discouraged to use social media? Does your organization have a policy that addresses social media? The Employee Engagement Group All Rights Reserved

47 Engagement Action Plan (Required Assignment) 49

48 Engagement Action Plan (required) Share your EVP results with your Leadership Team Discuss tweaks, improvements, discoveries Be prepared to report back on results of the discussion Using the information on your flip chart, create a task team to make a 1-2 minute branding video that describes your EVP: Who your organization is Why someone would want to work in your organization The benefits and features of working in your organization Be prepared to show the video during the 9th (or sooner) session

49 Video Examples

50 Video Examples

51 Video Examples

52 Video Examples

53 Video Examples

54 Video Examples

55 Video Examples

56 Video Examples

57 Video Examples

58 Video Examples

59 Video Examples

60 Video Examples

61 Video Examples

62 Video Examples

63 Engagement Action Plan (required) Evaluate your personal and your organization s social media presence Number of followers, friends, contacts, etc. How do you participate in activities (send Tweets, join groups, etc.) How could your organization use social media more effectively Does your organization place any restrictions on the use of social media? Rate at least 3 employees using the Purpose/Values Barometer Record your results on your Engagement Action Plan and submit a copy next month (video outline due next month, video due on or before Session 9) X

64 Pre-work for Session 4 Innovation Leading and Managing Change 66

65 Pre-work for Session 4 Innovation is taking a current product, process, or service and making it better. Based on that definition: Look at products and services that you use on a daily basis what are 2 3 innovations that you ve seen in products you use? What are 2 3 innovations that have occurred inside your organization and/or industry? Last two pages What changes have you been a part of: Personal Organizational (that you delivered) Organizational (that you received) What went well? Not so well? What would you do differently?

66 Thank you See you next month 68

Session 3. Employer Value Proposition

Session 3. Employer Value Proposition Session 3 (this page blank by design) Your Your (EVP) is a clear, compelling story describing why people work for your organization. A well-defined EVP: Engages existing staff members Differentiates you