Your invitation to enter the 2018 Golden Target Awards. The Ceremony

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2 Your invitation to enter the 2018 Golden Target Awards The PRIA Golden Target Awards are the longest-running and most prestigious industry Awards in the Australian public relations and communication calendar. Now open to all professionals working in public relations and communication in Australia, the Awards showcase and celebrate our industry s best for creativity, innovation and excellence across 30 separate categories. Celebrate your achievements and the success you bring to your organisation and clients. Enter the 2018 Golden Target Awards. The Ceremony The Golden Target Awards Program culminates at the National Awards Gala Dinner. This year s awardees will be honoured at a ceremony which will be held in Sydney in late October Once bookings open, tickets will be available via the PRIA website ( and are strictly limited. 2

3 Terms and Conditions The following terms and conditions apply to all entrants in all categories: 1. By participating in the Golden Target Awards, entrants agree to abide by these terms and conditions, and PRIA s Code of Ethics. 2. Awards can be attributed to the individual entrant, employer or organisation. If an entrant changes their place of employment during the judging process, they must advise PRIA on events@pria.com.au. 3. Entries can be submitted to more than one category if the entry submission answers the criteria of that category. The relevant entry fee applies to each submission, regardless of whether or not it is the same campaign. 4. Awards are only given to identified individuals or organisations, but certificates can be arranged for colleagues and clients. Entrants can list up to six individuals (Including the entrant) to receive certificates. Additional certificates may be ordered from the PRIA until 30 November 2018 at an additional cost of $25 each (ex GST). 5. Entries must not use Advertising Value Equivalents (AVEs). Entries that use AVEs in evaluations will be disqualified. 6. All accompanying materials must comply with the provisions of the Privacy Act ( and the Copyright Act ( au). 7. Entries and supporting documents must be submitted no later than the specified closing dates. Under no circumstances will entries be accepted after the Late Entry Closing Date. 8. Results at the State Awards do not guarantee any level of success in the National Golden Target Awards. 9. Judges have discretion in assessing entries, applying the judging criteria, terms and conditions and determining the recommended results. PRIA s decision is final and no correspondence or discussion will be entered into in relation to decisions made. Judges comments/feedback may be made available to all entrants after the awards. 10. The assessment, conduct and results of the awards will not create any legal obligation between entrants and PRIA. 11. PRIA reserves the right not to allocate an award in a particular category if it is felt that there are no entries of sufficient merit. 12. No judge will be allowed to participate in the judging of a category if their agency or affiliated businesses have entered the same category, or if there is any other conflict of interest the PRIA becomes aware of. 13. If an entrant who is judged a winner is subsequently found to have failed to satisfy or abide by the terms and conditions, they will not be entitled to the relevant award and their submission into the GTA program will no longer be applicable. Consequently, PRIA may present the relevant award to another entrant or choose not to present the award at all. There will be no refunds in this instance. 14. By entering the GTAs, each entrant acknowledges that their entry is true, accurate, complete and original work, that any intellectual property rights arising in connection with that entry rest with the entrant and that the entry does not interfere with any third-party rights. 15. PRIA reserves the right to decline a submission or to disqualify an entry at its absolute discretion, including, but not limited to, a situation in which the entrant or a related person is under ethical investigation by PRIA or where the acceptance of the entry may otherwise be detrimental to the objectives of PRIA s awards program. 16. PRIA reserves the right to reproduce entries with the aim of furthering excellence in public relations and providing relevant materials for students and the profession. Only the entry document itself will be made public, not any sensitive information supplied supplementarily to the entry document. 17. PRIA, employees, officers and agents do not accept any liability, however arising, including liability for negligence, for any accident, loss, injury or damage arising at any time out of or in connection with this awards program, except for any liability that cannot, by law, be excluded. 18. PRIA reserves the right to amend the terms and conditions in any way, at any time, before the closing date for the GTA entries and at its absolute discretion. Entrants in the Golden Target Awards program will be notified of any such amendments prior to the closing date. 19. Entrants who breach any of these terms and conditions are subject to disqualification without refund. 20. Refunds are at PRIA s sole discretion. Under no circumstances will the PRIA provide a refund due to the results of the judging process. 3

4 FAQs Pricing & Deadlines Q What is the word limit, and is it flexible? A word limit of 1,500 words maximum per entry applies to all Golden Target Award categories. If the entry is slightly too long, then this may be overlooked. Please be advised that there is a 20% leeway that is considered acceptable. In the case of submissions that have blatantly disregarded the word count, entrants will be penalised. Please note that supporting materials and budget documents do not count towards the word count. Standard entries close on Friday 20 July 2018 and cost $350 (for PRIA Members) or $750 (for those who are not PRIA Members) Late entries close on Friday 3 August 2018 and cost $450 (for PRIA Members) or $850 (for those who are not PRIA Members) Q I haven t been able to get my client to fill out the Client Approval Form in time, has not been provided. What do I do? Without the client approval form (if required), the entry cannot be considered. Judges should allocate the marks they believe are appropriate. Q What do you do if there are huge discrepancies between the judges scores/one judge is marking much high/lower than the others? All entries are assessed by at least three judges to ensure they are adequately and fairly reviewed. The group of judges should discuss the disparity in marks during the judges teleconference/meeting which takes place after the initial round of judging. Judges should discuss the merits of these entries and review the allocation of marks. If consensus cannot be reached, then the Chief Judge will be called in to assist with the adjudication. Any other questions? Please info@pria.com.au 4

5 How to Enter using the Golden Target Awards Portal: 1 Go to the Golden Target Awards Portal and create an account by filling out the fields in the Register section of the website. 2 Click on the Start Entry button. 3 Select your category and enter the name of the campaign/entry. Please be careful when completing this, as this text will be used to create trophies and/or certificates in the event that your entry is successful. 5

6 How to Enter using the Golden Target Awards Portal: 4 IMPORTANT: The entry process has changed this year. All entries must first be submitted in plain text. The Golden Target Awards Portal will provide separate fields for each of the criterion to be addressed. If you wish to still upload a separate document complete with your organisation s branding, you will also have the option to do this, however the plain text fields must still be completed. Supplementary graphs, media clippings, videos etc. may also be uploaded separately as supporting documentation. 5 Complete the fields in Additional Information - please be very careful when completing this, as this text will be used to create trophies and/or certificates in the event that your entry is successful. 6 You may upload supplementary supporting details, links to videos, designed entry documents and other supporting documentation on the last tab of the Portal. Once you have reviewed all of your submission details, you can submit to the payment screens to finalise your entry. Please note that entries are not considered to be finalised until payment has been received. The Portal accepts payments via credit card only. If you require an invoice to complete the payment, please contact the PRIA National Office. 6

7 The Categories Categories - Section one: CAMPAIGN AWARDS CATEGORY 1: Government Sponsored Campaign Programs funded by government departments and agencies that advance public understanding of a societal issue, concern or initiative. Entries are open to government departments and organisations conducting programs on behalf of government. Note: similar programs conducted principally to enhance an organisation s standing with government, or to otherwise directly service its interests, fall into Category 2: Advocacy and Public Affairs Campaign. CATEGORY 2: Advocacy and Public Affairs Campaign Programs specifically designed to influence public policy, and/or political affairs at local, state, national or international government levels, for the institution funding the program to advance in achieving its objectives. CATEGORY 3: Issues Management Campaign Programs or campaigns aimed at handling an issue with potential impact on the operation of a private or public sector business or wellbeing of a community. This may include business issues affecting the reputation of an organisation or its ability to deliver services to its communities. CATEGORY 4: Crisis Management Campaign Programs or campaigns aimed at handling a crisis with potential impact on the operation of a private or public sector business or well-being of a community. This may include an unpredicted emergency, such as a disaster, as well other major business issues affecting the reputation of an organisation or its ability to deliver services to its communities. Campaigns aimed at assisting in recovery efforts may also be included in this category. CATEGORY 5: Internal or Change Management Communications Campaign Programs designed to improve employee relations within the organisation, those aimed toward adoption of management initiatives, or change management. This may include programs aiming to increase efficiency, address OH&S issues, improve awareness of policy changes and initiatives, and enhance stakeholder understanding and morale within an organisation. CATEGORY 6: Corporate Communications Campaign Comprehensive corporate communication programs and campaigns 7

8 The Categories designed to reach and influence the organisation s stakeholders. This category may include customers, investors, regulators and/or channel partners. CATEGORY 7: Investor Relations Programs intended to influence present and prospective investors and the financial community regarding companies listed on the stock exchange or about to be listed. These programs can also include merger and acquisition communication. CATEGORY 8: Community Relations Campaign Programs in which an organisation seeks to improve its connections and relations within one or more communities. This category may apply to organisations holding interest in specifically located communities or regions. CATEGORY 9: Major Campaign Campaigns or programs designed and implemented for larger organisations or consultancies or by senior practitioners. The purpose of the campaign needs to be defined clearly and how the campaign affected change in the target audiences or stakeholders. CATEGORY10: Small Budget Campaign Campaigns or programs designed and implemented by Public Relations practitioners or students. The purpose of the campaign needs to be defined clearly and how the campaign brought positive change to the target audiences or stakeholders. For a small budget campaign, the total budget expenditure cannot exceed $25,000. CATEGORY 11: Pro Bono Campaign Campaigns or programs designed and implemented by Public Relations practitioners or students where no payment for the services was received. The purpose of the campaign needs to be defined clearly and how the campaign brought positive change to the target audiences or stakeholders. Recipients or clients of pro bono campaigns may include, for example, not-forprofit, community or philanthropic groups or causes. CATEGORY 12: Health Campaign Programs designed and implemented by government organisations, hospitals, medical charities and research institutes, patient associations, and other similar organisations dedicated to the improvement of health and wellbeing of the community. For prescription medicine campaigns to qualify, they must highlight significant benefit to the community, and its assistance in promoting the health and wellbeing of the community. CATEGORY 13: Content Marketing Campaign Programs that support exceptional content marketing strategies used in businesses. These programs may include effective sharing and publication of content to achieve organisational goals and objectives. CATEGORY 14: Digital and Social Campaign Programs that excel in digital and social integration. Campaigns can include website, social media, content creation, community management, and other digital and social touch points. CATEGORY 15: Experiential Campaign Programs that focus primarily on aiding consumers to directly engage with a brand, which can be new or existing, and/or encourages them to participate in the evolution of a brand. CATEGORY 16: Integrated Marketing and Communication Campaign Programs that display strategic thinking across multidisciplinary channels and tactics. Entries must display effective use of multiple marketing and communication channels working in unison to achieve an identified business objective. CATEGORY 17: Consumer Campaign Campaigns, projects, or programs that demonstrate effective use of communication in a consumer facing campaign. 8

9 The Categories CATEGORY 18: Business-to-Business Campaign Campaigns, projects, or programs that demonstrate effective use of communication in a business-tobusiness campaign. CATEGORY 19: Thought Leadership Campaign Campaigns in which organisations have led discussion, debate or action on a subject of key importance to their customers or stakeholders, with the objective of making meaningful societal, business or cultural change. CATEGORY 20: National Campaign of the Year The national campaign of the year will be chosen from those declared winners of a Golden Target Award in categories 1 1. A separate panel of judges will score those entries against the published criteria used for judging the Golden Target Awards and the best of the best will be declared winner of the Campaign of the Year Award. Campaigns must be targeted to the Australian domestic market. CATEGORY 21: Excellence in Measurement and Evaluation This will be awarded at the PRIA s discretion to an entry (in any category) the judges believe exemplifies best practice in the research, measurement and evaluation of public relations. The successful campaign, project, or program in this category will demonstrate the most effective use of research, insights and evaluation to demonstrate achievement of business objectives. As well as excelling in effective evaluation of campaign tactics, the judges will expect to see evidence that exceptionally high-quality research amongst the target audience (qualitative and/or quantitative) was used to create a compelling strategy and tactical execution plan. Categories - Section two: ORGANISATION AWARDS CATEGORY 22: Small Consultancy of the Year (one to nine staff) Open to consultancies in Australia with one to nine staff. Judges in this category are looking for evidence of how the consultancy has advanced the public relations and communication profession. Submissions need to include a description of the consultancy s business story, philosophy and approach, why that delivers for clients, and what that means for staff (if appropriate) and professional development. Judges will look for evidence of how this philosophy and approach have influenced two campaigns, and supported staff development, staff retention, client retention and client list growth. CATEGORY 23: Medium Consultancy of the Year (10 to 29 staff) Open to consultancies in Australia with ten to twenty nine staff. Judges in this category are looking for evidence of how the consultancy has advanced the public relations and communication profession. Submissions need to include a description of the consultancy s business story, philosophy and approach, why that delivers for clients, and what that means for staff and professional development. Judges will look for evidence of how this philosophy and approach have influenced two campaigns, and supported staff development, staff retention, client retention and client list growth. CATEGORY 24: Large Consultancy of the Year (30 or more staff) Open to consultancies in Australia with thirty or more staff. Judges in this category are looking for evidence of how the consultancy has advanced the public relations and communication profession. Submissions need to include a description of the consultancy s business story, philosophy and approach, why that delivers for clients, and what that 9

10 The Categories means for staff and professional development. Judges will look for evidence of how this philosophy and approach have influenced two campaigns, and supported staff development, staff retention, client retention and client list growth. CATEGORY 25: Corporate In-House PR Team of the Year Open to any in-house team within the corporate sector. This category is designed to recognise excellence inside organisations. The judges will look for evidence of success in executing campaigns or programs supporting the organisation s business and marketing goals. The team may be any size (including just one person). CATEGORY 26: Government In-House PR Team of the Year Open to any in-house team within the government sector. This category is designed to recognise excellence inside Government departments and agencies. The judges will look for evidence of success in executing campaigns or programs supporting the government agency s business and marketing goals. The team may be any size (including one person). CATEGORY 27: Not for Profit In-House PR Team of the Year Open to any in-house team within the not-for-profit sector. This category is designed to recognise excellence inside organisations. The judges will look for evidence of success in executing campaigns or programs supporting the not-for-profit organisation s business and marketing goals. The team may be any size (including one person). Categories - Section three: INDIVIDUAL AWARDS CATEGORY 28: Future Leaders Open to PR professionals in consultancies and inhouse teams, with two to five years of experience. Nominations are accepted from employers and should contain details regarding the nominee s career history. A focus on research, insight, creativity and proven results should form part of the submission. Along with the submission, please attach a 500-word statement from the person nominated which outlines why the nominee should win this award. The judges will look for evidence of outstanding achievement in the PR profession. Focus on the nominee s role in the creation and execution of one or more PR or communication campaigns will be taken into account. CATEGORY 29: Student of the Year Open to students currently studying Public Relations, or overlapping fields. This category is designed to highlight excellence in achievement and advancements during their year(s) of study. Nominations are accepted from tertiary institutions and educators and need to contain the student s biography, as well as an outline of the student s involvement in the education program and achievement. Along with the submission, please attach a 500-word statement from the person nominated which outlines why they should win this award. The judges will focus on initiative, interaction, creativity and innovation. CATEGORY 30: Public Relations Educator of the Year Open to individuals who can demonstrate significant impact in Public Relations education. Nominations for Public Relations Educator of the Year can be selfnominated or nominated by the tertiary institution or college. Nominees must be PRIA members who have had a full-time, part-time, sessional teaching contract or education leader at an Australian tertiary institution in the 2017/18 financial year. Entrants must submit a portfolio. 10

11 Criteria for all Campaign Awards Categories 1-18 NO. CRITERIA SCORE 1 The Brief Entrants should outline clearly the problem or opportunity they faced or the challenge they needed to address. Is the communications challenge, opportunity or task described clearly, including the significance of the issue? Are the organisation s or business s goals and objectives articulated, along with the purpose of the program/campaign and does the entrant adequately discuss how the communication program/campaign will contribute to achieving these results? 2 Research Entrants should outline the research they undertook to understand the issue. Does the entrant demonstrate insight into the challenges or opportunities? How well or affectively was the formative research used to: Assess the situation or issue Identify and understand the publics and target audiences Explore the most effective communication channels, methods and messaging Develop the communication strategy and tactics Develop measurable benchmarks and communication objectives. Research can include (for example) desk research, interviews, focus groups, surveys and media audits. Was the research robust and appropriate; i.e. was the methodology transparent and ethical, were the most appropriate research tools and methodologies used for the task, was the data interpreted responsibly and accurately? NB: Entries with no or insufficient evidence of research are ineligible for an award. 3 SMART objectives Entrants must include SMART (Specific, Measurable, Achievable, Realistic and Time-bound) objectives to be eligible for an award. If SMART objectives are not clearly outlined, the entrant will be marked down accordingly. To what extent are the objectives SMART: Specific, Measurable, Achievable, Realistic and Time-bound. 4 Target publics or key stakeholders How well does the campaign identify and target its publics? Are the key publics clearly defined? Why are these publics (and perhaps not others) the focus of the campaign? > 11

12 Criteria for all Campaign Awards Categories 1-18 (continued) NO. Criter ia CRITERIA for Campaign Awards categories 1 to 18 SCORE 5 Communication strategy Entrants must provide a clear overarching strategy that guided execution. They should provide context regarding how decisions were made and why objectives were set. How appropriate is the plan or strategy for the stated purpose and objectives? How clear is the communication strategy under which all tactics sit, does it provide a strong direction and rationale for the campaign? Does the strategy provide a realistic and appropriate response to the initiative or issue and does it support the client s organisation / business objectives? Does the strategy demonstrate innovative or insightful practice of public relations, e.g. the use of PR/ communication models to justify the approach, new or emerging mediums of technologies? 6 Execution The entry must show a clear link between strategy and implementation. How well was the communication carried out, and how successful are the mix of tactics, types of media and methods used? Do the tactics align with the overall strategy and are they appropriate to deliver the strategy and achieve the objectives? Do the research findings or insights underpin the activities? Were the campaign outputs and outcomes monitored and compared against the objectives during the campaign to track, assess and modify the communications activities? If the campaign was not on track to achieve its objectives, what actions or adjustment were taken to achieve the objectives? 7 Budget Is the budget clear and how effectively was it used? Is there any analysis of how it was allocated and why? If in-house, is there evidence that the overall cost of the campaign has been considered beyond disbursements? 8 Results and impact The results should demonstrate the success of the campaign and should link to the campaign objectives. Achievement or delivery of activities is not proof of success. Did the campaign reach its objectives? How was the campaign deemed successful? How cost effective are the results? Are the campaign results specified, analysed and compared against all the SMART communication objectives? Are all statements of success backed up by appropriate data and evaluation? 9 Measurement and evaluation How thorough is the plan to evaluate the campaign? Does the campaign evaluation: draw conclusions, review key learnings, discuss how the results support the organisation/business goals and objectives, make recommendations, provide insights into what this means for the organisation? Was media content analysis used in line with PRIA Guidelines for Media and Social Content Analysis. (A link to the guidelines will be included) 10 General How well does the entry meet or exceed the accepted professional communication standards and PRIA Code of Ethics? TOTAL 12

13 Criteria for all Consultancy Awards Categories NO. CRITERIA SCORE 1 The Business Story What is the business story of the consultancy? Is this articulated? What challenges does the consultancy deal with? 2 Key Differentiators What is the consultancy s philosophy and approach, and unique selling proposition? Is there clear information on how its philosophy is communicated to attract and retain clients? Is there clear information on how the philosophy is used to attract and retain staff, encourage professional development and create employee value? 3 SMART objectives Entrants must include SMART (Specific, Measurable, Achievable, Realistic and Time-bound) objectives to be eligible for an award. If SMART objectives are not clearly outlined, the entrant will be marked down accordingly. What are the goals and objectives of the consultancy? Are the objectives articulated? To what extent are the objectives Specific, Measurable, Achievable, Realistic and Time-bound (SMART)? 4 Target clients How well does the consultancy identify and target its clients? Are the key clients clearly defined? Why are these clients (and perhaps not others) the focus of the consultancy? 5 Strategy Is there a clear strategy for achieving business goals? Has the strategy been translated into an action plan? Does the strategy demonstrate innovative or insightful practice of public relations, e.g. the use of PR/ communication models to justify the approach, new or emerging mediums of technologies? 6 Tools and Tactics What tools have been used to implement an action plan? Are the tools appropriate and innovative? Were the tactics or action measurable? Is there evidence of actions to retain clients and staff? 7 Results and impact Has the consultancy achieved its business goals? What results were gained in relation to objectives? Provide evidence of effective teamwork. 8 Measurement and evaluation Is there proof of measurement of business success? Is there proof of measurement of staff retention and development? Does the consultancy show learnings for the future? 9 General How well does the entry meet or exceed the accepted professional communication standards and PRIA Code of Ethics? TOTAL 13

14 Criteria for all In-House Team Awards Categories NO. CRITERIA SCORE 1 The Business Story An overview of the team and the roles within it. What is the business story of the organisation and team? Is this articulated? Explain clearly what were the challenges your team faced and how you met them 2 Key Differentiators Demonstrate how your team created a business environment that delivered results. Demonstrate innovation in the delivery of in-house PR via creativity, processes or implementation. 3 SMART objectives Entrants must include SMART (Specific, Measurable, Achievable, Realistic and Time-bound) objectives to be eligible for an award. If SMART objectives are not clearly outlined, the entrant will be marked down accordingly. What are the goals and objectives of the team? To what extent are the objectives Specific, Measurable, Achievable, Realistic and Time-bound (SMART)? What role do they play within the overall business? Outline of PR related issues and objectives during the entry period and how your team managed them Outline your team s ability to establish/reinforce communication s role in the organisation and C suite. 4 Target audiences or stakeholders How well does the organisation identify and target its target audiences or stakeholders? Are the target audiences or stakeholders clearly defined? Why are these target audiences or stakeholders the focus of the organisation? 5 Strategy Outline the organisation s goals and the role of communications team in achieving them? Is there a clear strategy for achieving business or PR goals? How have your business or PR strategy been translated into an action plan? Does the strategy demonstrate innovative or insightful practice of public relations, e.g. the use of PR/ communication models to justify the approach, new or emerging mediums of technologies? 6 Tools and Tactics Explain what tools and tactics your team used and the measurement allocated to each tactic? Are the tools appropriate and innovative? Were the tactics or action measurable? 7 Results and impact Has the organisation or team achieved its public relations goals? What results were gained in relation to objectives? Provide evidence of effective teamwork. 8 Measurement and evaluation Is there proof of measurement of the team s success? Does the team show learnings for the future? 9 General How well does the entry meet or exceed the accepted professional communication standards and PRIA Code of Ethics? TOTAL 14

15 Criteria for Future Leaders Award Category 27 Criteria for Student of the Year Award Category 28 NO. CRITERIA SCORE 1 Employer Statement Does the employer statement identify the nominee as a rising star? 2 Employee Contribution Is there evidence of exceptional work and contribution to the employer? 3 Contribution to a PR Campaign Is there evidence that the nominee has contributed to the creation of a PR campaign? 4 Execution of PR Campaign Is there evidence that the nominee has contributed to the execution of a PR campaign? 5 Research and Issue Identification Does the nominee show an understanding of research and identifying issues? 6 Creativity Does the nominee show a creative or innovative approach to PR? 7 Measurement and Evaluation Does the nominee show an understanding of measurement and evaluation? 8 Results and Impact Is there evidence that the nominee has delivered proven results and impact to their employer and/or clients? 9 Contribution to the Industry Is there evidence that the nominee has contributed to the Public Relations industry? (For example, volunteering for Industry Associations/Committees, sharing knowledge, mentoring, organizing events, etc.) 10 Professional Development Is there evidence that the nominee has sought out and engaged in professional development learning opportunities? (For example, participation in formal training, online training resources, reading widely, etc.) TOTAL NO. CRITERIA SCORE 1 Educator Statement Does the educator statement identify the nominee as a rising star? 2 Key Differentiators Is there evidence of exceptional work and understanding of PR? 3 Personal Goals Is there evidence that the nominee has reflections, aspirations, and personal goals? 4 Research and Issue Identification Does the nominee show an understanding of and aptitude for research and issues identification? 5 Foundations and Principles Does the nominee demonstrate a solid understanding of the foundations and principles to PR? 6 Measurement and Evaluation Does the nominee show an understanding and demonstrated use of measurement and evaluation? 7 Awards and Recognition Is there evidence that the nominee has been recognized with academic awards or other forms of recognition? 8 Extra-Curricular Activities Is there evidence that the nominee has undertaken voluntary extracurricular activities, such as volunteering for Industry Associations/Committees, sharing knowledge, organizing events, etc. 9 Academic Achievement Is there evidence that the nominee has excelled academically? 10 Professional Development Is there evidence that the nominee has sought out and engaged in professional development learning opportunities outside of the university? (For example, participation in formal training, online training resources, reading widely, etc.) TOTAL 15

16 Criteria for Public Relations Educator of the Year Award Category 29 NO. CRITERIA SCORE 1 Educational Philosophy Does the nominee demonstrate a commitment to exemplary educational philosophy and advancing education in public relations? 2 Educational Outputs Is there evidence of the innovative educational activities that have generated outputs? 3 Educational Outcomes Is there evidence that the nominee has achieved exceptional educational outcomes and evidence that the activities undertaken have contributed to the intended outcomes? 4 Teaching Is there a summary of PR teaching activities for the last 12 months? 5 Unit Delivery Can the nominee provide evidence of consistent, quality and effective delivery of PR units (i.e. through peer reviews, student feedback, University and industry awards etc.) over the last 12 months? 6 Research Is there a summary statement based on the nominee s research theme with references to publications and conference presentations for the last five years? 7 Contribution to the Industry Is there evidence that the nominee has contributed to the Public Relations industry? (For example, volunteering for Industry Associations/Committees, sharing knowledge, mentoring, organizing events, etc.) 8 Professional Development Is there evidence that the nominee has sought out and engaged in professional development and learning opportunities over the last 3 years? (For example, participation in formal training, online training resources, reading widely.) 9 Industry Engagement Is there evidence that the nominee has engaged with industry and has incorporated contemporary industry trends into the PR curriculum for their institution? 10 School Endorsement Is there a letter of support from the Head of School, outlining the individual s contribution to the school and explaining why s/he is exemplary? TOTAL The Judging Scale SCORES DESCRIPTION 1 Extremely poor and does not convey the brief or results 2 Poor results and / or execution of the stated plans 3 Less than satisfactory in one or more of the criteria 4 Meets the criteria in a satisfactory and professional manner 5 Meets criteria with a standard that is commendable and above average level of achievement. 6 Meets the criteria with a standard that shows superior standard of achievement for the outcomes 7 Meets the criteria to an outstanding standard of achievement for the outcomes. 16