Bachelors Masters. years of excellence ESCM MANAGEMENT SCHOOL PROGRAMME. The innovative Business school. S t r a s b o u r g

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1 The innovative Business school S t r a s b o u r g Bachelors Masters ESCM MANAGEMENT SCHOOL PROGRAMME 5 years of excellence Member school of the European Federation of Schools

2 The innovative Business school S t r a s b o u r g "Our tradition is Innovation" Selecting a school may turn out to be very complex since the student must face different priorities. At ESCM, we are very clear on our values : Proximity : Using all the advantages of a human-sized school in order to personalize your experience with us. A level of demand : Success is not an abstract notion, it is the result of a daily work. We are on your sides to reach your objective. If we work together, you ll see how Benoît Djian Delargilière Since 2010, Benoit Djian Delargillère has run ESCM and he has realized that people s expectations regarding knowledge are no longer the same. Generation Y learns thanks to interactivity and exchange. ESCM has always been built on one big ambition: all our students must be able to appropriate their curriculum with demand and conviction in a context of trust and benevolence. YOUR ADVANTAGES Get prepared for certificates that are certified by France and Europe Pursue a curriculum in a school which is certified by an independant organism. 2 Get ready for the professional requirements thanks to internships in France or abroad. Study in the city center of Strasbourg, a European capital city.

3 PROGRAMME ESCM MANAGEMENT Années 1 & 2 Année 3 Années 4 & 5 Shared Foundations : French foreign language General knowledge Management Administration Marketing English Economy Law Communication Marketing Mix marketing Market analysis Sales management Digital communication Business Game Business English Digital Project Management Marketing web Digital communication IT web Digital law Business English Ressources Humaines Project management Social & legal company policy Skills transfer & previsional jobs & skills management Management & value chain Legal English Dirigeant Manager Opérationnel d'entreprise CEO Administration Management Sales & Networks Business English Professional communication Results steering Manager de Projets Innovants MPI Administration Professional communication Results steering Management Innovative projects management Business English 3 In our school, each degree can be taken separately

4 In order to reinforce the links between the students and enhance their motivation, the students office organize events such as the Integration day, the End of Year party, other parties in Strasbourg. Trips are also organized each year for our students. They have had the chance to visit Prague, Berlin, Barcelona and London. ESCM has created a partnership with the University of Strasbourg. Thanks to La carte Culture, you can enjoy a large number of cultural offers for only 7 euros a year! Enjoy, and visit Strasbourg which is considered as one of the favourite cities for its student life! 4 Trip to London from feb 04 to Feb 08, 2019

5 The innovative Business school S t r a s b o u r g 1 Provide a quality education taught by experts in a benevolent environment The 5 Commitments of ESCM Develop learning interactivity to acquire the basic knowledges. Favour team work in order to train now for the working world of tomorrow Offer welcoming and functional working rooms ; and lend a laptop for the students who would need it if necessary Develop our network of partners for our interns and alternating students The innovative Business school S t r a s b o u r g 5

6 BACHELOR COMPANY MANAGER 3 Specialisms : BACCALAUREATE + DEGREE LEVEL This diploma is certified in all Europe (ESR) : 180 ECTS credits ( European Credits Transfer System) Admission on application. Prerequisites : Baccalaureate or an equivalency certificate Shared Foundations of the three specialisms : Year 1 : 660 Hours + A four-week internship French foreign language : 132 hours French and european culture Interperso nal communication General economy Law Business management 6 Marketing Administration English

7 Year 2 : 660 Hours + A six-week internship French foreign language : 132 hours General knowledge Project management General economy Law Business management Marketing Administration Professional English 7

8 Bachelor MARKETING Specialism ACQUISITION OF PROFESSIONAL SKILLS Write a market study Define the business and key objectives. Hold the marketing plan built with the executive management Analyse the placement of supply and products Design operational marketing activities Steering marketing activities and operations Master management skills as well as key marketing tools 8 EXAMS End-of-terms exams Market analysis Business Game Internship report and orals

9 Year 3 : Marketing Specialism 450 hours + A twelve-week internship abroad Market Analysis Competitive watch Diagnosis and marketing strategies Marketing studies and research Consumer & E-shopper behavior Sales development Sales development Negociation & Investment management/customer service Management Viral relationship marketing Direct marketing Marketing law Mix Marketing Brands & Products Distribution policy & merchandising Communication & media plan Price policy International development Steering Tools Project Management Team Management Sales forecast Impact valuation Definition & actors of the ROI Evaluation basics Performance measurement : effectiveness/efficiency Scoreboard Costs analysis Implement Web Marketing Tools to develop the E-Commerce Mutichannel/crosschannel strategy E-commerce Project management 9 Acquire English basics Acquisition of technical vocabulary and press articles Business writing, description of charts Video Analysis

10 Bachelor DIGITAL Specialism ACQUISITION OF PROFESSIONAL SKILLS Implement structures which are adapted to the success of innovative projects Learn how to push forward one s team Implement new ecomic patterns Bring a critical vision of the business units. Have a solid conceptual and methodological basis in the field of innovation management Have skills in steering innovative projects 10 EXAMS End of terms exams Web experiences Internship report & orals

11 Year 3 : Digital Specialism 450 hours + A twelve-week internship abroad Understand the world of E-Business Understand e-business The various sectors The main actors & jobs Supply & demand E-business into figures The different evolutions & perspectives Learn the legal basis of E-Business E-commerce law General terms & conditions of sale The cyber-merchant accountabilities Electronic proof The protection of the private life on the internet Intellectual property rights Project Management Project Mode Team Project management E-Company Management E-Company funding Human ressources administration Customer Relationship Management Organize & enhance digital communication Existence on social media E-Ad, public relations, participative web Brand, buzz and crisis communication Visibility & E-reputation Community animation Master the computing techniques Advanced Excel Prestashop & Web Payments Adobe suite Implement Webmarketing WEB conversion Natural Referencing (SEM, SEO, SMO) Ergonomy & Web design Web advertising & search engines Advertisement by affiliation Price comparison tools 11 Acquire English basics Acquisition of technical vocabulary and press articles Business writing, description of charts Video Analysis

12 Bachelor HUMAN RESSOURCES Specialism ACQUISITION OF PROFESSIONAL SKILLS Create & enhance the process, methods and documents required to administrate the staff. Analyse the needs, understand the company budgetary procedures and organize the human ressources, the recruitment and training programm. Implement an information system or any HR tool Implement and develop tools in order to validate & recognize skills Advise the evolutions of various skills development plans : GPEC, mobility and training 12 EXAMS End-of-term exams Case study Internship & orals

13 Year 3 : Human Ressources 450 hours + A twelve-week internship abroad Understand the H.R. Function General presentation of the HR Function Different missions of the HR function & the strategic role of each of them The information system of the HR function, the key element of Human ressources Legal & social policy Labour law, legislation & regulation, collective agreement, staff representives, employee representative committee, staff delegates Human ressources internal communication Remuneration Administrative managing of remuneration Analysis of the wage bill & of the recruitment budget Recruitment Recruitment process, design of job profiles (job titles, mission, context, content & remuneration) Recruitment market, typology of recruitment firms Understand the training function, its goals, its actors & its tools The continuing vocational training's legislative & regulatory framework Training engineering & educational engineering Implement devices in order to anticipate & transfer skills recognition Basics Indepth definition of the notion of "skill" and how you acquire & implement it, global engineering of skill process Various baselines (jobs, employment, skills) and how they are used and built Overall view of the GPEC Methods Introduction to the 5GC process Employment framework & company ressources Transmission & mapmaking of the knowledge generated Project steering Drafting the specification Audit, diagnosis & evaluation Understand the managerial levers motivation & performance Talents management & leadership 13 Acquire the English basics Acquisition of technical vocabulary and press articles Business writing, description of charts Video Analysis

14 MASTER IPM Innovative Project Manager Baccalaureate + Master degree (Recognized by the state) European Recognition : 300 credits ECTS ( European Credits Transfer System) ACQUISITION OF PROFESSIONAL SKILLS Implement structures which are adapted to the success of Innovative projects Learn how to push forward one's team Implement new economic patterns Bring a critical vision of the business units Have a solid conceptual & methodological basis in the field of innovation management Have skills in steering innovative projects OPPORTUNITIES Business creator & buyer Small & medium size company manager Center of activities manager Agency Manager Company Project Manager 14

15 Management Strategic Management Operational Management Intercultural Management New Management Process Sociology of information Management & Project Management The different steps of project Management The different project modes Financial assessment & project tracking Project management tools Innovative projects Performance Steering Supply chain Business plan Business patterns Company project funding EXAMS Partiels End of term exams Business plan Project completion Internship report & orals 15

16 Year 5 : IPM Master The innovative company paradigm The company societal commitment Strategic communication Benchmarking Innovative management economic patterns Innovation strategy The company economic & legal patterns Financial & accounting analysis Innovation in the companies Innovation management The network-company Entrepreneurship The start-up spirit Acquire the English basics Business meeting facilitation, Common vocabulary and expression of a project manager Oral presentation of projects TOEIC EXAMS End of term exams Business plan Project completion Internship report & orals 16

17 MASTER DMOE Master "Executive Manager" (Dirigeant Manager Opérationnel d'entreprise) Baccalaureate + Master degree (Recognized by the state) European Recognition : 300 credits ECTS ( European Credits Transfer System) ACQUISITION OF PROFESSIONAL SKILLS Market Analysis and offer/ products conception Design the global strategy & the areas of development Define the financial strategy Develop the trade policy Build the management policy OPPORTUNITIES Small & medium size company Manager Results center Manager Company creator & buyer Agency Manager Networks Manager EXAMS 17 End of term exams Business plan Business Game Internship report & orals

18 Year 4 : Master DMOE Market analysis following the economic areas Market Analysis & business areas Analaysis of the market competitive position Provide the general development of a company : its activities, products & service delivery Design & develop services & products adapted to business areas Research & development of service delivery & innovtive products Analysis of social & environmental impacts on business Analysis of the products & services methods of production Develop the company funding strategies Optimization of the business financing methods Structuring of the business economic patterns Steering the company economic & financial results Make draft budgets & control the operating costs Financial assessment Allocate ressources to positions & services Frame the operating draft budget of a small or medium size company Control the financing flows & steer the business results Implement tools to track the activity and its results Analyse the economic results & the profitability of the activities Steering the activities according to the economic & financing results Analyse the production methods of the services and products 18 Lead & manage teams Build an internal organizational structure Build an adapted organization Establishment of an organizational process Define the management methods Define common & individual objectives Establishment of adapted staff management methods Lead the team and manage the human ressources Selection & implementation of cooperation tools collaborator's career management Implement and manage a human ressources policy

19 Year 5 : Master DMOE : Manage the commercial & promotional development of a company & develop the network of partners Structure the commercial & communication policies Structuring of commercial & marketing strategies Development of communication plans Develop and implement partnerships Manage the existenc' on professional networks Search and development of commercial partners Structuring of partnership policies Define the company strategic orientations Define the priorities to develop the activities General situation audit Search for development & structuring priorities Organize the company development strategies based on social economy Elaboration of development multi-years plans Programming the company development stages Estimate & anticipate the ressources required Define the ressources needed to develop plans Investment requirements mapping 19

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