LogisticNetwork Consultants Solutions for Mobility and Logistics

Transcription

1 LogisticNetwork Consultants Solutions for Mobility and Logistics Selection of Project References Locations & Infrastructures Clusters & Networks Marketing & Sales Image source: Sapsiwai - Fotolia.com; Andres Rodriguez - Fotolia.com; CFC Die Messebau-Agentur GmbH

2 Contact LogisticNetwork Consultants (LNC) GmbH Breite Straße Hanover Germany phone: info@lnc-hannover.de

3 LogisticNetwork Consultants LogisticNetwork Consultants GmbH has been active as an independent consulting firm in the fields of mobility and logistics since We develop for our clients originating from the fields of industry, commerce, service providers and the public sector, user-oriented solutions which are in line with market requirements. We accompany all phases of the project, from concept to realization. Our areas of expertise encompasse in the creation of concepts for locational development, for marketing as well as for connecting concepts of logistics nodes of all modes of transport on every level of location (local, regional, national); the development of novel concepts of logistics and mobility allowing the input and imple mentation of innovations in the fields of sectors, modes of transport and technologies; the creation of technology and sector oriented networks and clusters aiming at the reali zation of location and company bound projects and measures in the fields of innovation, qualification and marketing; the design and realization of marketing and sales measures such as fairs, congresses, roadshows and conferences as well as print and online media like newsletters, image brochures and web presence. Our activities focus on concepts, cooperation, coordination and communication, realized for our clients by experienced interdisciplinary teams at our offices in Hannover and Berlin as well as with our worldwide network. Operating always result-oriented and feasibilitiy-oriented we secure our clients the desired project and market success. 1

4 Locations & Infrastructures Continuation of the Concept of Intermodal Transport and Freight Villages of the Government of the Federal State of Niedersachsen Client: Ministry of Economiy, Labour and Transport of Niedersachsen With its eight freight villages, Niedersachsen is a major location for intermodal transport and freight villages in Germany. For future positioning, the already existing concept for modal transport and freight villages was updated in 2012 by order of the Ministry of Economics, Labour and Transport of Niedersachsen. At the same time, an image folder was designed to indicate the various levels of performance of Niedersachsen in the fields of modal transport. The image folder can be used by the logistics locations for marketing purposes. By means of guided expert interviews, current transshipment and forecasted volumes had been identified, relation-specific analyses had been performed and already existing funding measures and programs had been evaluated. Freight village locations have developed successfully and the funding has strengthened Niedersachsen as a logistics location. Four different options ( crash barriers ) which are necessary for the successful development of freight village and modal transport in Niedersachsen were identified. 2

5 »Market Report Logistics«Logistics-related investments in Niedersachsen Client: Ministry of Economy, Labour and Transport of Niedersachsen Since 2005, the increasing significance of logistics for Niedersachsen as an industrial location is documented and updated annually in the Market Report Logistics on the basis of investigations and enquiries by order of the Ministry of Economy, Labour and Transport of Niedersachsen. The survey is meant to create transparency with regard to current trends and developments in Niedersachsen as a logistics location. Central issues such as the geographical distribution of investments, centers of investments and sectors, logistics usage as well as the importance of logistics premises in the regions are paramount. The systematic capture of logistics-related investments is carried out by means of online-research, by evaluation of secondary material and by direct contacting of companies and investors. Since its first release in 2005, the»market Report Logistics«has developed into a useful information tool and marketing instrument for the logistics location Niedersachsen. 3

6 Locations & Infrastructures Logistics Profile of Hanover Region Client: Hanover Region Logistics Profile of Hanover Region 2011 Hanover Region is one of the most dynamic locations for logistics-relevant investments in Germany. Since 2003, more than 200 hectare of logistics area had been realized, 1 billion Euro were spent on extension projects and building projects. In the same time, approximately 4,300 jobs were created. In order to communicate the strengths and competences of Hanover as a logistics location more target-oriented, the core results were published in a brochure named Logistics Profile of the Hanover Region. The brochure serves as a marketing tool when distributed during events. Apart from the demonstration of logistics competences as well as of logistics nodes and their integration in national and international traffic systems, future volumes and modal split for Hanover Region were estimated, resulting in recommendations for future measures. The brochure is available as a pdf-file on the website of Hannover Region ( 4

7 »Showcase Elektromobility«Client: Federal Ministry of Transport, Building and Urban Development (BMVBS) Germany is supposed to transform into the main provider and market for electromobility. The Region of Berlin-Brandenburg intends to establish itself as one of the leading European major cities for electromobility. In the Berlin-Brandenburg region, more than 100 projects related to electromobility are currently realized or under planning.»nanu Multi-shift operation and night time supply with commercial electric vehicles«is one of the projects. Together with six project partners, LNC is working on providing commercial electric vehicles with interchangeable boxes for a total weight up to 7.5 tons for a 24-hour multi-shift operation through the implementation of a battery changing system. Thus, NaNu is one of the few electromobility projects in the field of commercial vehicles and logistics. This project also includes the concept of an order planningcontrolled shop. For this purpose, user and clients are being consulted and vehicle and load data will be collected. LNC supports the operating company with the advancement of the logistics concept, which takes the changed conditions caused by electric propulsion and multishift operation into account. The test will be carried out by means of two modified commercial vehicles in real operation. Meyer & Meyer Holding GmbH & Co. KG 5

8 Clusters & Networks Branch Network Management Logistics Alliance Germany (LAG) Client: Federal Ministry of Transport, Building and Urban Development (BMVI) and Association of Logistics Alliance Germany Logistics Alliance Germany (LAG) is a Public-Private- Partnership, operated jointly by the Federal Ministry of Transport, Building and Urban Development and the logistics industry. The common project objective is the strengthening of logistics location Germany in the target markets outside the European Union as well as the generation of new transport, logistics and consultancy contracts for the German logistics industry. Logistics Alliance Germany acts as a central contact point for companies from Germany and abroad searching for competent partners from German logistics industries. LAG supports foreign producers who have decided to enter the European market, using Germany as gateway and hub. LAG also supports the realization of marketing and sales measures and makes knowledge about target markets accessible. LAG branch network management plans and realizes marketing measures such as fair participations, delegation trips, roadshows, special events in countries outside Europe, always aiming at promoting German logistics industries. These activities are permanently coordinated with the Ministry, the Federal States and private logistics industries during regular meetings. 6

9 Niedersachsen Aviation at ILA Berlin Air Show 2012 Client: Ministry of Economy, Labour and Transport of Niedersachsen Niedersachsen Aviation is the aerospace initiative of Niedersachsen, mainly operated by LNC GmbH. The main tasks are location consulting, initializing and support of projects as well as the marketing of Niedersachsen as aerospace location on a national and international level with its strengths and competences. In 2012, Niedersachsen Aviation organized the fair presence for Niedersachsen at the ILA Berlin Air Show, Germany s largest aerospace exhibition. Under the slogan Innovation, Cooperation, Tradition Niedersachsen, along with the Federal State of Bavaria, exhibited in a double-chalet with a total space of 400 sqm including a large outdoor terrace. The Chalet provided an ideal platform for communication and information in an exclusive environment for the players and networking partners of Niedersachsen and Bavaria. The performance was completed by numerous events and visits from politicians and industrial representatives. Due to the successful performance the activity shall be repeated in

10 Clusters & Networks EU-Project CITYLOG Client: European Commission The main project CITYLOG, an EU project with a duration of 36 months and European project partners from Italy, Germany, the Netherlands, Belgium, and Sweden, follows three essential approaches in order to improve current citylogistics-systems: the development and use of innovative loading units, vehicle technologies and logistics-relevant telematics services. The project is aiming at realizing the above mentioned systems as a prototype and at testing them under real conditions in Berlin, Lyon, and Turin, with varying focuses. The solutions shall contribute to more sustainability and efficiency to innercity commercial transport. Within this project, LNC deploys its access to national and international networks and supports the increased connection between researching and applying companies. messenger Transport + Logistik GmbH 8

11 Marketing & Sales Marketing of Logistics Location Germany Client: Federal Ministry of Transport, Building and Urban Development (BMVI) and Association of Logistics Alliance Germany Logistics Alliance Germany (LAG) is a Public-Private-Partnership. The common project objective is the target-oriented promotion of logistics location Germany and German logistics industries under the slogan Logistics made in Germany. The focus lies on the generation of new transport, logistics, and consulting contracts for the German logistics industries. By means of a qualified evaluation of German external trade relations, an analysis of traded categories of goods as well as an intense consideration of important economic determinants, the most important target states were identified for the marketing of logistics location German at project start. The strategic alignment creates the framework for the selection of states and the derivation of suitable measures. The planning is subject to continuous evaluation and, if necessary, underlies modification. Next to the BRIC-states, developing countries in Latin America and Asia play also an important role. LAG organizes delegations, fair presences, roadshows etc., in order to contact the target groups and to offer them appropriate logistics solution. Germany is already the most important logistics market within the European Union. Marketing aims at maintaining Germany s position, to expand its market, and to make its competences worldwide known. 9

12 Marketing & Sales Joint Stand Logistics Network at logistics fair in Germany and abroad Client: LogisticNetwork Consultants GmbH Since 1998, LNC GmbH participated in international logistics fairs with a joint stand with its brand Logistics Network. The openly designed fair stand inspires visitors to communicate and considers itself as contact point and gateway to the main topics of the fairs. Logistics Network offers the opportunity for an efficient fair presence combined with synergy effects inherent to a joint stand. We offer our exhibitors a full-service-concept by undertaking the entire organization of the fair presence. The logistics fair transport logistics, being performed biannually in Munich, the CeMAT in Hannover, and the CILF in Shenzhen, China, build the focus of our fair activities. Exhibitor surveys have shown that 80 percent of our exhibitors would participate again in our Logistics Network joint stand. 10

13 Parliamentary Evening of North German Maritime Federal States Client: North German Maritime Federal States From 2007 to 2011, a Parliamentary Evening was successfully carried out for the State of Niedersachsen and subsequently for the German maritime states. Approximately 250 participants took part in each event, which were performed at the representations of Niedersachsen and Schleswig-Holstein in the capital Berlin. One central objective of the Parliamentary Evening was the presentation and pooling of interests of the North German States in the fields of infrastructure and transport towards the representatives of German politics and administration. Concept, preparation and realization of the Parliamentary Evening were performed by LNC GmbH, in close collaboration with the members of the working group LogNord from Bremen, Hamburg, Mecklenburg-Vorpommern, Niedersachsen and Schleswig-Holstein. Part of LNC s task as service provider was writing the concept, creating the flyer draft, the acquisition of speakers, sponsors, and participants as well as the organization and realization of the event. Together, the North German states could achieve their goal, both to demonstrate the importance of the maritime states for the German economy and as well as to address infrastructural-political requests towards federal policy. 11

14 Marketing & Sales»Logistics State Niedersachsen Quo vadis?«client: Ministry of Economy, Labour, and Transport ( ), Logistikportal Niedersachen e.v. (since 2009) The event Logistics State Niedersachsen Quo vadis? is designed as an information and communication platform for Niedersachsen s logistics industries. Performed annually towards the end of the year, the event offers its visitors new sector information as well as the possibility of interesting expert talks. In addition to the demonstration of location qualities and unique selling points of the logistics location Niedersachsen, the major aim of this event is the continuation and expansion of the logistics network of Niedersachsen with all its players. Being the organizer, LNC GmbH is responsible for the content of the event. Additionally, LNC organizes and coordinates marketing, sales, and PR measures and is also in charge of the acquisition of participants and sponsors, due to its tasks related to project management. The event Logistics State Niedersachsen Quo vadis? has established as an attractive end-of-year event for Niedersachsen s logistics industries proved by a constantly high number of participants (average 140 persons). 12

15 white - Fotolia.com We create worldwide market access for our clients: Market analyses Action plans and marketing concepts Delegations Roadshows Fair presence Direct approaching 13

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