Royal FloraHolland Supply Chain Redesign driven by the Data Pipeline. Roel Huiden - Senior Supply Chain Consultant

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1 Royal FloraHolland Supply Chain Redesign driven by the Data Pipeline Roel Huiden - Senior Supply Chain Consultant

2 4400 Members 2300 Customers 4.6 billion Turnover 20,000 Varieties 12.5 billion Flowers and plants 115,000 Transactions per day Flowering the World Together, Planting Seeds of Opportunity for our Members

Establish reliable, compliant and efficient supply chains to the hubs of FloraHolland Our ambitions in CORE Gain and share knowledge on trade compliance Develop

3 Establish reliable, compliant and efficient supply chains to the hubs of FloraHolland Our ambitions in CORE Gain and share knowledge on trade compliance Develop strong relations with border control agencies Improve supply chain reliability, and reduce of costs of compliancy Reinforce the Supply Chain hub for the horticultural sector

4 Facts & figures CORE trade lane Yearly import stream Kenya Netherlands tonnes 4 billion stems 9 million boxes shipments 2000 flights

5 Our role in the supply chain Visibility Dashboard Clearance at landing A Logistics Service Provider A Cooperative, supporting our members A global marketplace, Gateway to Europe

6 120 7 Our international supply chain Hub Auction Grower. Member of FloraHolland Buyer Freight Forwarder Freight Forwarder Unpacker / Import Handler Carrier Cargo Handler Cargo Handler Schiphol Transporter Deconsolidator A) Grower / Farm Transport by B) Airport of Load airplane Transport by conditioned departure airplane truck C) Airport of arrival Transport by conditioned truck D) Deconsol. at FloraHolland Transport by electric tow tractor E) Warehouse import handler Transport by electric tow tractor F) Warehouse buyer 18 April

Information exchange in the supply chain Horticultural parties Growers handling agents Market places Traders - Product information - Invoices - Packing lists - Box idenitification Visiblity dashboard

7 Information exchange in the supply chain Horticultural parties Growers handling agents Market places Traders - Product information - Invoices - Packing lists - Box idenitification Visiblity dashboard Logistic Service Providers Freight Forwarders Airlines ground handlers Port Community Systemen - Shipment, - ULD & - Flight information - Temperature Authorities Customs Plant Health Authorities - Declarations - Certificates - Inspection notifications - Clearance notification 18 April

8 Operational benefits Improving visibility allows for pro-active (re-)planning Shipment Order information Accurate ETAs, from Schiphol s Control Tower Customs inspections and release notifications 18 April

Data pipeline Architecture Grower 1 Grower 2 Freight forwarder Airline Cargo handler Customer Dutch Customs Shipment monitoring Business Dashboard (Descartes) Customs Dashboard (Intrasoft) - ETA -

9 Data pipeline Architecture Grower 1 Grower 2 Freight forwarder Airline Cargo handler Customer Dutch Customs Shipment monitoring Business Dashboard (Descartes) Customs Dashboard (Intrasoft) - ETA - Customs Inspection notification - Order information Datapipeline (Descartes) - Order information - Phyto - Shipment number - Order information - Phyto (copy) - HAWB number - MAWB number - MAWB number Shipment status info Grower 1 Grower 2 Platform floriculture parties Freight forwarders Airfreight parties Port Community System (Cargonaut) 9

10 Data pipeline Architecture Authorized eyes only Data from the source Visibility Dashboard on top Link with Port Community system Data standards where applicable 10

document) 5% inspections Phytosanitary inspection SEQUENTIAL PROCES Procedures take place after arrival at port.

11 Improvements for the flower hub Aligning import procedures Customs (Entry) Security Phytosanitary (NVWA) Customs (Import) Fiscal IN THE AIR <5% inspections ENS declaration Customs inspection RISK ASSESSMENT Ok Phytosanitary declaration RANDOM SELECTION Phytosanitary certificate (paper document) 5% inspections Phytosanitary inspection SEQUENTIAL PROCES Procedures take place after arrival at port. Ok < 1% inspections Customs inspection Import declaration RISK ASSESSMENT OK: Customs clearance Goods free for delivery to final customer < 100% uncertainty about release time ON LAND 18 April

Process redesign and improve collaboratively Customs (Entry) Security Phytosanitary (NVWA) Customs (Import) Fiscal IN THE AIR <5% inspections ENS declaration Customs inspection

e-phyto certificate - Invoice: exporter + goods description RISK ASSESSMENT Import declaration OK: Customs Release 5% inspections Phytosanitary inspection < 1% inspections Customs

12 Process redesign and improve collaboratively Customs (Entry) Security Phytosanitary (NVWA) Customs (Import) Fiscal IN THE AIR <5% inspections ENS declaration Customs inspection RISK ASSESSMENT Ok PARALLEL PROCES Clearance at Landing Phytosanitary declaration Electronic Phytosanitary certificate ( e-phyto ) RANDOM SELECTION Ok Optional Multiple Filing: - e-phyto certificate - Invoice: exporter + goods description RISK ASSESSMENT Import declaration OK: Customs Release 5% inspections Phytosanitary inspection < 1% inspections Customs inspection ON LAND PARALLEL PROCES Clearing procedures take place before arrival at port. Goods free for delivery to final customer > 94% cleared without risk of delays 18 April

13 Concluding Planted the seeds of opportunity Visibility Dashboard adopted as a commercial platform Customs and NVWA continue concept of Clearance at Landing 18 April roelhuiden@royalfloraholland.com

Vice-Chair UN Committee on Trade (Geneva) ( ) Scientific Coordinator EU projects CORE, CASSANDRA, ITAIDE

Vice-Chair UN Committee on Trade (Geneva) ( ) Scientific Coordinator EU projects CORE, CASSANDRA, ITAIDE HOW IT INNOVATION CAN SUPPORT AEO MUTUALLY RECOGNITION IN INTERNATIONAL TRADE OF FRUITS AND VEGETABLES Prof.dr. Yao-Hua Tan Delft University of Technology (y.tan@tudelft.nl) Vice-Chair UN Committee on