CITY OF MADISON 2017 OPERATING BUDGET Agency Request

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1 CITY OF MADISON 2017 OPERATING BUDGET Agency Request Agency 82 - PARKING Budget by Service 2016 Budget 2017 Request Change sum 821 GARAGE PARKING (3,039,416) (5,338,848) (2,299,432) (10,677,696) 822 LOT PARKING (967,105) (1,057,111) (90,006) (2,114,222) 823 ON STREET PARKING (1,971,161) (1,892,826) 78,335 (3,785,652) 824 PARKING OPERATIONS 5,977,682 8,288,785 2,311,103 16,577,570 TOTAL Budget by Fund & Major Fund: Parking Utility Budget 2017 Request Change 43 - CHA CHARGES FOR SERVICES (10,169,630) (12,116,285) (1,946,655) (24,232,570) 44 - LICE LICENSES AND PERMITS (2,116,944) (2,109,704) 7,240 (4,219,408) 46 - INVE INVEST OTHER CONTRIB (110,000) (110,000) - (220,000) 47 - MISC MISC REVENUE (28,100) (6,000) 22,100 (12,000) 51 - SALA SALARIES 4,176,324 4,645, ,500 9,291, BEN BENEFITS 1,545,345 1,556,355 11,010 3,112, SUPP SUPPLIES 367, ,250 (26,500) 682, PUR PURCHASED SERVICES 1,931,859 2,077, ,539 4,154, DEBT DEBT OTHR FINANCING 3,795,252 5,359,755 1,564,503 10,719, INTE INTER DEPART CHARGES 360, , ,814 TOTAL Position Summary by FTE Budget 2017 Request Change ADMIN AADMIN ASST (1.00) 6 ASST PKGASST PKG UTIL MGR CUSTODICUSTODIAL WKR ENGINEEENGINEER ENGR PRENGR PROG SPEC INFORMAINFORMATION CLERK PKG ANAPKG ANALYST PKG CAS PKG CASHIER PKG EQUPKG EQUIP MECH PKG EQUPKG EQUIP TECH PKG MAI PKG MAINT SUPV PKG MAI PKG MAINT WKR (1.00) 12 PKG OPE PKG OPER ASST PKG OPE PKG OPER SUPV PKG REV PKG REVENUE CLK PKG REV PKG REVENUE LDWKR PKG REV PKG REVENUE SUPV PKG SERVPKG SERVICE WKR PKG TECHPKG TECH AIDE PROG ASPROG ASST TOTAL

2 CITY OF MADISON INTER-DEPARTMENTAL CORRESPONDENCE DATE: July 20, 2016 TO: FROM: SUBJECT: David Schmiedicke, Finance Department David C. Dryer, P.E., CAPP, City Traffic Engineer and Parking Manager Parking Utility 2017 Operating Budget Requests The Parking Utility 2017 operating budget reflects the goals of continuous improvement for the customer experience and initiatives related to several major infrastructure improvements and replacements. Considerable staff time and effort will be dedicated next year to the Judge Doyle Square public garage project to replace the Government East Parking Garage and to the proposed Capitol East Garage project, which if approved, is expected to commence construction in early In addition to the construction of the Judge Doyle Square Garage, and potentially the Capitol East Garage, major initiatives planned for 2017 include beginning the replacement of the Parking Access and Revenue Control System (PARCS), implementation of a new mobile license plate recognition system for parking studies for example related to the Monroe Street reconstruction--and facility operations, developing an operating model for centralized cashiering (to be piloted at the Overture Center Garage in late 2017 or beginning in 2018), a smart meter pilot planned for winter of , and conversion of the lower level of the State Street Capitol Garage from permit-only to short-term public parking. The 2017 initiatives will enhance the customer experience and contribute to the economic vitality of downtown Madison and surrounding areas, provide operational efficiencies, and new technologies will offer the ability for improved data collection and reporting methods for future planning. Completion of a savings plan was not applicable to the Parking Utility s operating budget as there are no General Fund appropriations to the Utility. 1

3 2017 Operating Budget: Service Proposals SERVICE IDENTIFYING INFORMATION SELECT YOUR AGENCY: Parking Utility SELECT YOUR AGENCY'S SERVICE: Garage Parking SERVICE DESCRIPTION: This service operates five city garages including Capitol Square North Garage, Government East Garage, Overture Center Garage, State Street Campus Garage and State Street Capitol Garage. SERVICE GOALS Who is the primary customer for the service? Parking garages serve the parking needs of residents, visitors, businesses, and other organizations in the downtown area. The primary customers and users of parking garages are visitors to the downtown/campus area who desire longer term parking of more than one to two hours. Monthly permits and long term leases provide regular daily or nightly users with a reliable off street parking option. The primary customers of monthly permit programs are downtown/campus residents, businesses, and employees. Customers of the garage parking service also include those who may not be users of parking facilities, but who benefit from the availability of public parking facilities in the area. What are the services goals for 2017? Improve the reliability of parking access revenue control system (PARCS) equipment, improve customer convenience, and implement operational efficiencies by replacing the PARCS equipment and utilizing new capabilities of the equipment and software. Increase the availability of convenient, short term parking, especially during special events. How will achieving these goals improve the customer s experience?

4 Implementing new technologies and equipment with the replacement of the PARCS will offer greater flexibility, convenience, and equipment reliability for customers. The installation of additional pay on foot stations in parking garages will improve customer convenience and reduce wait times with additional stations located at pedestrian access points. Utilizing the bar code capabilities of the new system will provide the ability to send validations to customers electronically, and is anticipated to reduce exit times at facilities, improving egress during special events and high volume exit timeframes. Conversion of the lower level of State Street Capitol Garage will greatly improve the availability and convenience of short term parking, especially for non event parkers during times when the Overture Center Garage and State Street Capitol Garage have payon entry special event parking. What major initiatives are planned within the service for 2017? Replacement of the Parking Access Revenue Control System is planned to begin in This is a major project that will include the replacement of entry and exit stations, replacement and expansion of pay on foot stations, software upgrades, and new software, including a mobile application, that will allow field staff to monitor and respond to equipment issues with greater efficiency. To address the need for additional short term, convenient parking near State Street, various improvements and operational changes will be implemented at the lower level of the State Street Capitol Garage to convert this area from permit only to short term public parking. Approval of a rate structure intended to discourage longer term or event parkers at this location, installation of replacement and additional PARCS equipment, new signage, installation of cameras, and marketing, are some of the activities planned for this conversion process.

5 2017 Operating Budget: Service Proposals SERVICE IDENTIFYING INFORMATION SELECT YOUR AGENCY: Parking Utility SELECT YOUR AGENCY'S SERVICE: Lot Parking SERVICE DESCRIPTION: This service operates seven parking lots including Blair Lot, Brayton Lot, Buckeye Lot, Evergreen Lot, Lot 88, Wilson Lot and Wingra Lot. This includes hourly and monthly parking. SERVICE GOALS Who is the primary customer for the service? Surface lots serve a variety of customers, including short term and longer term hourly parkers and monthly parkers. Customers and parking behavior vary significantly by facility. Lot parking includes a gated facility (Brayton Lot), permit only parking, and metered parking. What are the services goals for 2017? Continue to meet the unique parking demands that each surface lot serves, increase utilization during off peak timeframes, and encourage the use of surface lots before using on street parking to accommodate special event parking needs. How will achieving these goals improve the customer s experience? The Parking Utility continues to partner with event organizers to accommodate and coordinate parking for special events, such as Art Fair, Farmers Market, and Shake the Lake. Utilizing surface lots to accommodate vendors with large vehicles or trailers that would not be able to park in a parking garage due to height clearance and length restrictions improves the experience for vendors, residents, visitors, and businesses during special events. Utilizing lots for these types of special events rather than on street parking allows the most convenient onstreet spaces to remain available for visitors and patrons of local businesses. Continuing to pursue cooperative relationships with event organizers to accommodate parking for large vehicles with limited parking options, improves the experience for the vendor, provides greater availability of on street parking for residents and visitors, and serves the community as a whole, by participating in efforts to attract and encourage local events.

6 What major initiatives are planned within the service for 2017? The Brayton Lot is anticipated to be the first location for replacement of PARCS equipment and implementation of a bar code ticket system. Continue to seek opportunities to increase utilization of surface lots during off peak timeframes and accommodate special event parking needs.

7 2017 Operating Budget: Service Proposals SERVICE IDENTIFYING INFORMATION SELECT YOUR AGENCY: Parking Utility SELECT YOUR AGENCY'S SERVICE: On Street Parking SERVICE DESCRIPTION: This service operates on street parking through meters in the downtown area and through a residential permit process in the nearby neighborhoods. SERVICE GOALS Who is the primary customer for the service? Primary customers of on street parking are visitors seeking short term (less than two hours) convenient parking, residents, and contractors. What are the services goals for 2017? Begin replacing remaining coin only meters with meters that accept payment by coin, credit card, and pay by cell. Improve availability and increase turnover at on street metered spaces in areas with high evening demand. How will achieving these goals improve the customer s experience? Replacement of coin only meters with meters that accept payment by credit card and pay byby cell will provide convenience to customers. Sensor technology of smart meters will be explored during the pilot, and if successful, could provide opportunities for real time information and wayfinding to available parking spaces. This would reduce traffic circulation and congestion and improve the experience for customers by making it easier to locate an available space. Expanding the hours that on street meters are enforced in certain locations would significantly improve the availability of on street parking during high demand evening hours, shifting longerterm parkers to garages, and allowing the most convenient on street spaces to be used by short term parkers visiting a nearby destination. What major initiatives are planned within the service for 2017?

8 Conduct a pilot of single space smart meters. Potential expansion of enforcement hours for on street meters in the downtown area.

9 2017 Operating Budget: Service Proposals SERVICE IDENTIFYING INFORMATION SELECT YOUR AGENCY: Parking Utility SELECT YOUR AGENCY'S SERVICE: Parking Operations SERVICE DESCRIPTION: This service includes the components of parking including the overall management and supervision of maintenance and revenue staff and the administrative staff in the Parking Utility, as well as all areas of parking not included above. SERVICE GOALS Who is the primary customer for the service? The Parking Utility serves the parking needs of residents and visitors, and plays a vital role in the community and economy. Through the deliberate and conscientious implementation of onstreet and off street parking management strategies to adapt to continuously changing parking demands and behaviors, the Parking Utility s primary customer is the community as a whole. The management of parking not only serves the users of parking facilities, but influences parking and driving behaviors and directly impacts residents, businesses, area development, and visitors. Careful consideration is given to balance the needs of all members of the community and anticipate the potential impacts of decisions. The Parking Operations service is also responsible for ensuring the financial health of the Parking Utility, to maintain current facilities and generate reserves to fund future capital projects and replace facilities as they age. What are the services goals for 2017? Begin construction on the Judge Doyle Square Garage to replace the Government East Garage. Begin construction on the proposed Capitol East Garage. Identify and implement options to improve the visitor experience through the use of new parking access revenue control system (PARCS) equipment and technology. How will achieving these goals improve the customer s experience?

10 The Government East Parking Garage is one of the highest demand facilities. Replacement of the garage with no loss of parking during construction will ensure that visitors will continue to have available parking at this location. A new parking garage in the Capitol East district will support the district s parking needs, provide convenient parking for visitors attending local events, and help to reduce neighborhood parking pressures by providing a public parking option. Implementing new technologies and equipment will offer greater flexibility, convenience, and reliability for parkers. What major initiatives are planned within the service for 2017? Construction of the Judge Doyle Square Garage and potentially a Capitol East Garage are planned for Replacement of the Parking Access Revenue Control System is planned to begin in This is a major project that will include the replacement of entry and exit stations, replacement and expansion of pay on foot stations, software upgrades, and new software, including a mobile application, that will allow field staff to monitor and respond to equipment issues with greater efficiency.

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