Vehicular Networks and Telematic Applications: Challenges and Opportunities

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1 Vehicular Networks and Telematic Applications: Challenges and Opportunities by T. Russell Hsing ( 幸多 ) Telcordia Technologies, Inc. (formerly Bellcore) Piscataway, New Jersey USA Cell: Address: thsing@telcordia.com POSTECH, Pohang, KoreaAugust 19~20, 2010 ISITCE 2010

2 Table of Contents Introduction Vehicular Infrastructure Integration & Connected Vehicles Major Concerns and Key Objectives dot-car, dot-road and dot-net Example: UDOT IntelliDrive Program Vehicular Networks & Telematics Applications Standards Opportunities, Challenges and Applications in Telematics Global Market vs US Market in VehicularTelematics To R. Hsing 2

3 Transportation 2000BCand Communications 3500BC To R. Hsing 3

4 Vehicular Information Infrastructure Backbone Network Traffic Operations Center (TOC) Enterprise Network Operations Center (ENOC) VII Global Positioning Service (GPS) C Sevice Delivery Node (SDN) Road Side Equipment (RSE) Backhaul Network Network-based Differential GPS (DGPS) Dedicated Short Range Communication (DSRC) On Board Equipment (OBE) 4 To R. Hsing 4

5 Connected-Vehicle Model is Rapidly Morphing Car & Electronic Component Life Cycles diverging - Automobiles - Median life is 9.2 yrs - Design cycle is 3.5 yrs - Components - Median life 2.0 yrs - Development cycle 0.5 yrs Closed electronic components & software under assault - Open architectures (Android, iphone 3G, Intel s MID) - Carried-in devices (PNDs, cell phones, PDAs, mp3 players) After-market devices for cars proliferate - Mushrooming growth - Advanced capabilities - Have crossed impulse purchase thresholds

6 Major Concerns and Key Objectives - Safety - Traffic Congestion & Environment (i.e. Energy) - Mobility Applications - Privacy-Preserving Secured Communication

7 Telcom and Automotive Convergence This is all about.net.car.road 人 車 路 To R. Hsing 7

8 .CAR A Ubiquitous Communications Node Proactive Maintenance and Self-Diagnosis Front-end Collision Avoidance Tire Pressure Sensor Driver/Passenger Productivity Interior Sensors Information and Entertainment Rear-end Collision Avoidance GIS-based Services & Situational Awareness: Local Facilities Roadway Conditions Traffic Information Weather Information Car/Driver Health Lane Change / Merge Collision Avoidance Emergency Response Lane or Road Departure Warnings Voice Recognition and Communications Seat-Back Display To R. Hsing 8

9 .ROAD Ubiquitous Awareness for Transportation GIS-Based Services Real-Time Road Traffic and Condition Reporting to Reduce Congestion and Accidents Parking Information Road-Side System EXPECT ICY ROADS USE CAUTION Smart Signs Ramp Metering for Electronic Toll Collection Lane-Line RFID for Location Tracking Distance Marker Lane/Road Sensors for Departure Warnings and Collision Avoidance To R. Hsing 9

10 .NET Essential Infrastructure is Well Under Way 3G / 4G poised to deliver unprecedented: Coverage Bandwidth Latency Reliability Future wireless technologies to deliver explosive range & depth of services Personalization Immediacy Anticipation To R. Hsing 10

11 Wireless communications and Mobile Ad Hoc Networking are Enablers for Dramatically Improved Safety Security Efficiency Convenience Information Entertainment Based on Software and Applications Protocols Intelligence and Autonomy Computing Ad Hoc Networking Storage Communications Technologies and Interfaces To R. Hsing 11

12 USDOT IntelliDrive Program Advancing connectivity among vehicles and roadway infrastructure to significantly improve the safety and mobility of the U.S. transportation system Future vision: Vehicles and infrastructure are connected to enable cashless vehicles Access to real-time data on status of vehicles & roadway transforms transportation system management and operations TELCORDIA PROPRIETARY - INTERNAL USE ONLY See proprietary restrictions on title page. 12 To R. Hsing 12

13 Vehicular Networks & Telematics App. Safety/Auto Services Navigation & Mobility Infotainment & E-commerce Telematics Enabled Vehicles V2I Communication V2V Communication GPS Connected Vehicle Services Safety/Auto services Driver Safety and Security Vehicle Maintenance Navigation & Mobility Traffic, ETA, POI, Localized Searches Tolls and Parking Infotainment & E-Commerce Digital Content Social Networking Enabling Trends Smartphone Platforms App Store Business Model Tethering for OBU OBU and Passenger Entertainment Systems Embedded wireless and sensors Smartphone integration with improved HMI Infrastructure Vehicle Infrastructure Integration (Future) Cloud based delivery 13 To R. Hsing 13

14 Example Vehicle Applications Cooperative collision avoidance Lane-change assistance Road condition warning Intersection collision warning S R8 R2 R5 R7 R3 R1 R4 R6??? S???? R9?? Need reliable reception of messages Need quick dissemination of information To R. Hsing 14

15 Why Telematics Standards Are Important? EMS/ Police PSAP Fire/ Hazmat RSAP Common incident data from various sources for easy, rapid access and sharing Consistent user interfaces and technology-neutral protocols can enable providers to offer telematics services with economies of scale TSP 1 TSP M Standards Committees (such as TIA TR- 48 works with other TIA committees, national and international standards organizations, and other relevant entities to ensure work items are necessary and not duplicative. OBE 1 OBE N EMS: Emergency Medical Services OBE: Onboard Equipment PSAP: Public Safety Answering Point RSAP: Roadside Assistance Provider TSP: Telematics Service Provider To R. Hsing 15

16 Cellular Wireless Technologies Evolution 1G 2G 2.5G 3G 3.5G EDGE LTE (E-UTRAN NMT GSM GPRS W-CDMA (UMTS) HSPA HSDPA TACS TD-SCDMA (China) HSUPA 3GPP D-AMPS (IS54/136) AMPS CDMA (IS-95) 1xRTT 1xEV-D0 Rev 0/A/B 1xEV-D0 Rev C 3GPP To R. Hsing 16

17 Telematics Opportunities.NET.CAR.ROAD Connectivity & Services Communications Node & In-Car Network Critical Data & Situational Awareness Ubiquitous Telematics Services

18 Telematics Challenges - Technologies - Standards - Government Policy - Business Model

19 Retail Value ($M) Global Telematics -- Revenue (retail) (Note: from isuppli, 9/2008) 14, ,000 10,000 8,000 6,000 4,000 2,000 0 OEM Embedded Telematics OEM Mobile Device Telematics TELCORDIA PROPRIETARY - INTERNAL USE ONLY See proprietary restrictions on title page. To R. Hsing 19

20 Retail Value ($M) USA Telematics -- Revenues (retail) Note: (from isuppli, 9/2008) 5,000 4, ,000 3,500 3,000 2,500 2,000 1,500 1, OEM Embedded Telematics OEM Mobile Device Telematics TELCORDIA PROPRIETARY - INTERNAL USE ONLY See proprietary restrictions on title page. To R. Hsing 20

21 Thank You! 감사합니다! To R. Hsing 21

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