2015 EVENT PARTNER GUIDE

Transcription

1 2015 EVENT PARTNER GUIDE WHAT? DesignPhiladelphia is the oldest open-sourced design event in the country. Over the course of nine days in October, universities, cultural institutions, city agencies, retailers, manufacturers, and creative firms across the city participate by hosting more than 130 events on topics spanning across design disciplines. WHEN? October 8-16, 2015 WHERE? Across the Greater Philadelphia region WHO? The DesignPhiladelphia Festival is the signature event of the Philadelphia Center for Architecture WHY? To demonstrate Philadelphia s re-emergence as a 21st century city shaped by design, technology, and collaborative business practices. HOW CAN YOU PARTNER WITH US? ORGANIZE AN EVENT Plan and host your own Festival event! Event types include exhibitions, demonstrations, workshops, talks/panel discussions, walking tours, open studios, and public happenings. Topics can vary and may represent one or more design disciplines. We encourage collaboration across neighborhoods, industries, and disciplines. HELP ACTIVATE PEARL STREET PASSAGE Pearl Street Passage will be a temporary, popup park of 10 installations in the Chinatown North/Callowhill neighborhood. It will be free and open to the public from October 8-12th. The site will be further enlivened by daily festival programming, including tours, live performances, talks, workshops, open studios, and demonstrations; drawing thousands of visitors to the neighborhood each day. Help activate Pearl Street and hold your event in the Chinatown North/Callowhill neighborhood! Several unique venues and creative professionals call this neighborhood home and offer opportunities for hosting and/or collaborating with you. Plus, all neighborhood event partners will receive additional marketing of their event on a printed, pocket-sized, map and schedule distributed to all Pearl Street Passage visitors. 1 of 6

2 IMPORTANT THINGS TO KNOW DEADLINES + DATES May 14 Event Partner Information Session May 18 Event Submission/Registration Opens July 17 Deadline to Submit Event Proposal July 31 Deadline to Pay + Confirm Event Aug 10 Deadline to Submit Event Guide Content + Ads Mid-Sept Participant Breakfast (date TBA) Oct 7 Kickoff Party + Benefit Oct th annual Festival NEW! PROGRAM TRACKS This year, we ve streamline Festival programming into tracks for two main reasons; to guide event planners towards developing programming more in line with DesignPhiladelphia s mission, and to create a more digestible experience for the Festival-goer. Each of the six tracks corresponds to one of our program goals and is geared towards a target audience. PRACTITIONER Network + get inspired through professional development opportunities. target audience: design professionals, college/graduate students, and design faculty EXPLORER Hands-on design workshops and learn about Philly s historic/contemporary assets through neighborhood tours target audience: urban history buffs, makers, and DIY ers. ENTHUSIAST Meet the people, explore the ideas, and see the things inspiring the latest trends. target audience: design aficionados, style hunters, and trend watchers NEXT GENERATION Children + young adults explore design and its ability to shape their future and create positive change. target audience: families with, and educators of, children K-12 PATRON Source creative vendors and purchase design-forward products and services. target audience: consumers/buyers interested in high-quality design, locallymade products and services ADVOCATE Demonstrate the power of design to solve problems, create innovation, and improve quality of life in our neighborhoods/city. target audience: general public; civic, community, and business leaders NEW! IMPROVED FESTIVAL COMMUNICATIONS FESTIVAL MAPS We ve added a map feature to our website so festival attendees can sort events by date and/or track to see what s going on by location. We ll also be printing a pocket map of Pearl Street Passage and the Chinatown North/Callowhill neighborhood events. EVENT GUIDE RE-DESIGN We ve increased the size of our event guide to 5 x 7 and designed a new, user-friendly layout to communicate our event tracks and daily schedules more effectively. 2 of 6

3 EVENT PLANNING GUIDELINES 1. Represent DesignPhiladelphia s mission. Everybody loves a party - but DesignPhiladelphia is meant to be more than just a celebration. Our mission is to demontrate, support, and promote the abilty that design has to generate innovation, solve problems, enhance daily life, and influence the perception and economics of the region. 2. Identify your primary target audience. Familiarize yourself with our new program tracks and the target audiences for each. Identify your primary target audience prior to registering your event. This will determine the track that your event will fall under. Events may be listed under one or more tracks; this will be at the discretion of DesignPhiladelphia staff. 3. Express this year s theme. This year s theme is SHIFT. We challenge you to create events that SHIFT commonly-held perspectives on how design influences everyday life. We want you to explore the SHIFT in design process, education, and practice towards a multi-disciplinary, collaborative approach. POLICIES Events Must be Open to the Public DesignPhiladelphia and the Philadelphia Center for Architecture share the common goal of educating the public on the importance of design and the built environment in our everyday lives. Therefore, all events presented as part of the Festival must be open to the public and we encourage you to make attending free or low cost. We understand the need to charge will vary depending on the type and production costs of your event. Multiple Event Listing Discount We offer a 25% discount to event partners who are listing more than one event. Your first will be charged at the full rate of the level you select. Each subsequent event will qualify for the discount. SEED Scholarships We offer a handful of scholarships every year to cover a standard event registration ($250 value). In order to qualify for an event scholarship, you must be a current student or emerging design professional (graduated within the last two years.) To apply, submit an event and select SEED in the payment field on the event submission form. Payment / Confirmation Once your event is reviewed and approved, you will receive an invoice to make payment. All events MUST be paid for by July 31st. If you require an extension to this deadline, such as processing time for checks, please contact DesignPhiladelphia staff as soon as possible prior to July 31st. Cancellations Full refunds will be granted for event cancellations made prior to July 31st. We re sorry but we are unable to issue refunds for events cancelled after July 31st. 3 of 6

4 EVENT PARTNER BENEFITS Each year, over 400 designers, architects, artists, innovators, and entreprenuers at the heart of Philadelphia s creative economy showcase their work and mingle with a local, national, and international audience of over 25,000 people. DesignPhiladelphia offers you the opportunity to reach a broad and diverse audience through our marketing/advertising campaign and PR efforts each year, which reach millions. In addition, all of our event partners receive the following benefits: EVENT LISTING ON FESTIVAL WEBSITE (29,000+ unique visitors) FEATURES INCLUDE: Event listed by date/time Filters for location, type, discipline Unique URL for easy sharing All event details in one place Event location map Links to social Ticket/Registration links Your logo (linked to your website) Edit up to day of event Download attendee list (for non-ticketed events) EVENT LISTING IN OFFICIAL EVENT GUIDE (10,000 printed + 3,000 downloads) DIGITAL NEWSLETTERS (105,000+ reached in 2014) (250,000+ reached in 2014) 4 of 6

5 EVENT PARTNER FEES SHOWCASE PACKAGE $750 includes standard package, plus EVENT GUIDE Logo on Event Partner page 1 page event listing; includes image DAILY FESTIVAL SCHEDULE NEWSLETTERS Event listing with image/short description 3 tweets, tagging you, with link to online event listing 3 posts, tagging you, with link to online event listing EVENT TITLE Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. $5.00 SHOUT-OUT PACKAGE $400 includes standard package, plus EVENT GUIDE 1/2 page event listing; includes image DAILY FESTIVAL SCHEDULE NEWSLETTERS Event listing with short description 2 tweets, tagging you, with link to online event listing 2 posts, tagging you, with link to online event listing EVENT TITLE Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem the industry s standard dummy text ever since the 1500s. Blah blah blah. $5.00 STANDARD PACKAGE $250 WEBSITE Event listing with unique URL EVENT GUIDE Listed on Event Partner page Event listed by track, date/time; includes partners/location EVENT TITLE Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem the industry s standard dummy text ever since the 1500s. $5.00 DAILY FESTIVAL SCHEDULE NEWSLETTERS Link to daily calendar online DP will retweet/share all posts tagging us and using the official Festival hashtag NEW!! BUZZ-BUILDER PACKAGES Buzz-builder packages offer additional marketing opportunities to reach our audience; including print and online advertising, sponsored blog content, and strategic brand/ logo placement. For more information on these packages, see our website. QUESTIONS? nova@designphiladelphia.org X109 5 of 6

6 HOW TO SUBMIT YOUR EVENT 1. CREATE A LOG-IN AT DESIGNPHILADELPHIA.ORG 2. GO TO DESIGNPHILADELPHIA.ORG/PARTICIPATE TO SUBMIT EVENT PROPOSAL 3. FILL OUT THE EVENT SUBMISSION FORM - fields include the following: EVENT CATEGORIZATION Primary Intended Audience (Choose your primary intented audience. This will determine the program track your event falls in. Events may fall under more than one track, but this will be at the discretion of DesignPhiladelphia staff. Expected Attendance Type of Event Design Discipline EVENT DESCRIPTION Event Title Event Description (500 characters max.) Event Photo Ticket Price (Indicate cost of event; add the URL to purchase tickets for your event - we recommend using Ticketleap.com.) LOCATION + TIME Name of Venue Venue Address Date(s) + Time(s) (Choose a date + time for your event. As events are approved by DesignPhiladelphia staff, they will be added to the heatmap, located to the right of the date/time fields. As more events are approved, the heatmap will indicate what other events are happening on that same day/time so you can avoid competition for attendance and see who you can partner up with in your neighborhood. CONNECT Facebook Link (Add your Facebook page URL. Please use Twitter Link (Add your Twitter URL. Please use EVENT PARTNER INFORMATION Partner Name Website URL (This URL will be linked via your logo.) Partner Logo Category Add Partner About Partner EVENT ORGANIZER (Primary contact for your event.) Name Address Phone Number DEADLINES! To submit an event: 5PM, JULY 17th To make payment: 5PM, JULY 31st PAYMENT Billing Address (For invoicing) Partnership Level (Indicates payment amount) Payment Method (Indicate if you wish to pay by credit card, or be invoiced and pay by check) 4. SUBMIT YOUR EVENT Once your event proposal has been reviewed, you will receive confirmation, event guide template, and an invoice. Payment of invoice must be received to complete event registration process. 6 of 6