Social Media for small business owners. Trudy Ritsema - IT Courses Dorchester #kitchentablelearning
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1 Social Media for small business owners Trudy Ritsema - IT Courses Dorchester #kitchentablelearning
2 A word about social media It is social so be sociable! It is not about just selling your services/products You need good content You must ENGAGE! Show you are the expert in your field
3 What is Facebooks aim? Facebook s aim is to create the most interesting stream of content possible, personalized for each of its 1.5 billion users. The perfect personalized newspaper is how Facebook CEO Mark Zuckerberg terms it.
4 Algorithm the data knows! This is a set of rues that determine what people see in their newsfeed. It s a secret. This is what we know:
5 What is engagement? Communicating well enough that the audience pays attention. Like, Comment, Share or Click
6 The size of your audience on social media doesn t matter if no one is paying attention * reply * respond * engage *
7
8 Show you are an expert in your field * reply * respond * engage *
9 #kitchentabletip Meet Annabel!
10 This is my typical follower I have named her Annabel. Every time I post I think of Annabel what would she like to see what would she share or comment on what would engage her? Loves Dorset Age Owns a dog or cat Runs & does yoga Is time poor Loves being outdoors Can t keep up with tech Wants to have healthy eating for her family Is self employed This is what Annabel is like - I post things that she is interested in and needs help with. Then once in a while I will post information about our courses. As Annabel engages with what I post she will see my promotional post and hopefully book on!
11 What can I post? Something about your industry Show you are an expert in your field A testimonial People like to know what other people think 80% about your business 20% about you maybe!? Links A link to a page on your website A link to some useful information Coming soon news Something relevant to a trending hashtag
12 Ideas of posts Products Products stills Products in use Products coming soon Events As they happen Promoting them Local events Behind the scenes Birthday or celebrations at work Company milestones Daily life at your work Something funny Selfie (not too many!) Photo of amusement Something different each day Throw back Thursday (hashtag day relevant) A collage use an app
13 Ideas of posts Helpful hints 10 top tips.. 5 reasons why 7 mistakes when Inspirational quotes (typorama app) People tend to share these as it can make them look good! Could still make it industry specific
14 Ideas of post Free give always that are useful and helpful to your audience Ask a question/opinion (use a poll) Eg: which logo do you prefer? Eye catching images Use an app maybe Pixabay has free stock images
15 Ideas of post Share stuff about you! People are nosey! Animals..! People just love it Video (maybe Iive.?!) - Hyperlaspe/slowmo Animated Gifs
16 Be timely When do people book holidays? Is there a big event going on nearby? National holidays Easter, Christmas etc
17 When to post When are your customers / potential customers hanging out on social media?
18 Use emojis! Facebook posts can increase your number of Likes by 57 %, and comments and shares by 33 % if you include an emoji
19 Create a social media calendar Monday = Quote Tuesday = Video Wednesday = Behind the scenes Thursday = Top 5 tips Friday = FAQ Saturday = Local info Sunday = Product/service info Look online.many social media calendar ideas around
20 Be helpful Give something of value. What can people expect when they come to stay? Are their pubs nearby? Will roadworks effect their travel to you?
21 Using # a Facebook post Common language now. Too many hashtags lowers engagement. Use 1 or 2.
22 Tag a business for extra reach You can mention another business page in your post but cannot mention an individual unless you are friends with them.
23 Images get more engagement Use your own pixabay.com/ (free) Google check usage rights (paid) Canva to make your own Watch out for the size must look good on mobile
24 Video Facebook Live Better engagement Will need the Facebook app for business
25 #kitchentabletip schedule a post Write your post Choose schedule Select date and time Hit schedule!
26 Make your profile stand out
27 Get a user name Usernames create a custom link eg: to your profile that you can share with your friends or post on external websites. This can be changed in the page info section.
28 Ask for reviews It helps your SEO Share them Thank people
29 Useful settings
30 Facebook Messenger
31 Facebook Messenger Increasingly popular Add an instant reply Receive on your phone (get the app) Organise with labels Out of office
32 Keep on top of Notifications This is the area in each platform that tells you who has engaged with you.
33 Apps
34 The Facebook Pages Manager App View your posts View messages View stats (insights) Publish a post See how many Likes your page has Promote your page View notifications CANNOT see the newsfeed of pages you like so you cannot share, comment or like their posts.
35 Who to follow Industry influencers Customers Potential customers Local businesses / news / events Competitors? Other small businesses (like people here) Breaking news Suppliers Customers (current and potential) Industry influencers People I want to follow me!
36 Instagram
37 Instagram setup Make it a business account. Add your website in your bio. Contact options. You can switch between accounts.
38 Filters & edit options
39 Make the image look good! 1. Take a photo using the Instagram app of your given product. 2. Use the filters & tools to make it look good.
40 The caption the bit describing the photo 1. Description 2. Call to Action 3. Hashtags
41 If you comment tag the person Reply to someone in a comment thread by mentioning them in your comment. They'll get a notification in their activity feed to view the comment.
42 # - hashtags So important in Instagram
43 Hashtags They are a clickable link Can be more than one word No spaces You can use up to 30 in one comment Add more in another comment Do research (competitors, trending) Used for photo challenges (eg: #throwbackthursday) Don t hashjack Use: Popular # Less # Custom # Emoji #
44 Show humor and tone of voice Let the weekend begin! #TGIF Wearing socks with Crocs is so stylish #kidding Just dropped my second ice cream cone. #fail I hate when people smoke e-cigarettes indoors. #annoying #rude #whygodwhy The movie #Gravity is beautiful, but so terrifying! #nevergoingtospace I m loving 'The Sound of Things Falling' by Juan Gabriel Vasquez #FridayReads
Instagram for small business owners. Trudy Ritsema - IT Courses Dorchester #kitchentablelearning
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