$999 $1,499 $2,199 BASE EXECUTIVE ELITE FEATURES. Dedicated Mercedes-Benz Digital Consultant Digital Advisor
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1 FEATURES BASE EXECUTIVE ELITE $999 $1,499 $2,199 Dedicated Mercedes-Benz Digital Consultant Digital Advisor Technical Support 8am to 8pm EST MTWTF Primary Domain (Provided by MBUSA) Integrated SEO Corporate Promotions Space New, Used, and CPO Inventory Feed Integration Hosting Showroom Inventory Listings New / Used / Certified Inventory Details New / Used / Certified Certified Preowned (CPO) Inventory Module Inventory Ebrochures Financial Calculators CarFinder SpecialsBuilder Pro Profit Center modules (Finance, Parts, Service, Body Shop) PageBuilder with Unlimited Editable Pages epricer Call Tracking - 6 Lines (3 Website Lines, 3 Mobile Lines) with Call Recording Seamless Mobile SmartSite with Testing ControlCenter Content Management Tools Lead Distribution Specials Management with SpecialsBuilder Integrated Media Library ControlCenter User Management Inventory Reports Website Statistics 2.0 Car Finder Report Lead Source Overview SEO Lead Reports Group Reporting Carflix Inventory Videos Video Streaming Toolkit Virtual Test Drive Videos Incentives Manager MyCars Contact Management Base Lifecycles Inventory Exports (up to 3) Digital Retailing Suite (PaymentDriver, FinanceDriver, TradeDriver, MenuDriver) Reserve It Now
2 GLOSSARY Dedicated Mercedes-Benz Digital Consultant (MDC) A dedicated Mercedes-Benz Digital Consultant (MDC) works with your dealership to update and manage your new website, report analytics, and provide suggestions to improve website performance. Digital Advisor Dealer.com Digital Advisors are a Mercedes-Benz dealer s primary point of contact. Digital Advisors proactively guide the Dealer.com experience from initial launch to long-haul advocacy. They consistently work to understand a dealer s goals and suggest effective courses of action mapping them to our technologies, services and resources. Technical Support 8am to 8pm EST MTWTF The Technical Support team is trained with deep understanding of the challenges that face dealer s day in and day out. Available to answer all your questions 8am-8pm EST MTWTF. Primary Domain (Provided by MBUSA) Domain name registered with Dealer.com. Integrated SEO Search optimized SmartSite. Corporate Promotions Space Reserved ad space on dealership websites. New, Used, and CPO Inventory Feed Integration (defined below under Inventory Integration) Dealer.com provides inventory integration with DMS and the ability to showcase physical inventory via Vehicle Listing Pages (VLP) and Vehicle Detail Pages (VDP). Hosting Website account hosted by Dealer.com server. Showroom Research tools for the buyer providing ability to review vehicle specification, trims and available colors including photos and 360 degree views. Inventory Listings New / Used / Certified Dealerships Inventory Listings Page for all New, Used & Certified vehicles. Inventory Details New / Used / Certified Inventory Details Page for all New, Used & Certified vehicles. Certified Preowned (CPO) Inventory Module Allows you ability to search for only Certified vehicles. Inventory Ebrochures Printable format for detailed vehicle information. Financial Calculators Dealer.com s Financial Calculators help customers calculate; estimated monthly payments, down payment, Finance rates (APR) and monthly terms. CarFinder CarFinder allows customers to tell you what type of vehicle they are looking for and sends personalized s when their vehicle of interest arrives on your lot. SpecialsBuilder Pro Make it easy to create and deploy professionally designed specials in seconds using Dealer.com s wide range of specials templates. Specials can be configured with start and end dates, and scheduled days, weeks or months in advance. Profit Center Modules (Finance, Parts, Service & Body Shop) Maximum exposure for your dealership s profit centers. PageBuilder with Unlimited Editable Pages PageBuilder is an intuitive drag-and-drop page creation tool that empowers dealers to create their own dynamic website pages in just a few clicks. These pages can then be added to a dealer s navigation and pushed live in just a few minutes. Next page
3 GLOSSARY epricer eprice is a standard lead form that you will see on VLP and VDP pages. This form is filled out by the customer and is supposed to promote a Special Price for the vehicle that the customer will receive upon first contact from the dealership. Call Tracking - 6 Lines (3 Website Lines and 3 Mobile Website Lines) with Call Recording Every paid search and display ad campaign is tracked and recorded, allowing dealers to measure marketing reach, advertising impact, and overall brand lift from each source. Seamless Mobile SmartSite with Testing Dealer.com delivers an optimal website experience across all mobile devices. Full mobile website solution including video, mobile editing tools and reporting to ensure a positive mobile experience. Site updates automatically carry across every device for complete simplicity. Control Center Control Center anchors your marketing and operations through an intuitive interface, program-wide analytics, and robust training resources. Everything s built to work together and deliver the smoothest experience possible. Plus, each product is mobile-friendly and configurable, so you can work however, and wherever you want. Content Management Tools Do-it-yourself content management and website editing tools in ControlCenter. Lead Distribution Control Lead FLOW throughout your dealership. Specials Management with SpecialsBuilder The area of the ControlCenter where you can add, configure and manage specials. Integrated Media Library Manage imagery from multiple sources. ControlCenter User Management Every device experience desktop, mobile, and tablet is manageable and configurable in one intuitive Composer view, offering centralized control that combines the power of mobile automation with the flexibility of customization. Inventory Reports Detailed Inventory reports so you can understand what inventory is most effective. Website Statistics 2.0 Measure and monitor your websites performance. Car Finder Report Automatic CarFinder response reporting. Lead Source Overview Effectively measure your online lead sources. SEO Lead Reports Monitor your dealerships search engine lead trail. Group Reporting To address the challenges of comparing dealerships with unique, multi-brand inventory, benchmarking simulates a similar group by creating a benchmark set for each individual dealership within the group, calculating the benchmark region for each individual dealership benchmark set, and then summing these to reach a group benchmark. Carflix Inventory Videos Automatically create a professional-quality video for every vehicle in inventory. Video Streaming Toolkit Video Streaming Toolkit makes it easy for dealers to get streaming video onto their website by allowing them to upload their own videos and insert them in any dealer-editable content area on their website. Virtual Test Drive Videos Engage potential car buyers with Virtual test drive Videos. A fully Interactive video experience that showcases the car in a 360 degree view. Next page
4 GLOSSARY Incentives Manager Incentives Manager automatically and accurately distributes OEM and dealership incentives across every critical webpage. Incentives can be adjusted and integrated with inventory pricing and a payment calculator. MyCars MyCars is a convenient toolbar appearing at the top of your dealership website. MyCars collects and organizes the vehicles your shoppers research on your site, allowing them to identify a short list of favorites, compare vehicles and sign up for automatic price alerts and notifications. Contact Management Keep your leads, prospects, and customers organized with our contact management feature. Base Lifecycles This feature allows dealers to add pricing rules to specific inventory. Ex. Discount to all 2015 Jetta s $3,000. Inventory Exports (Up to 3) Dealer.com offers inventory exports for up to 3 3rd party sites (ex: cars.com, autotrader.com). Digital Retailing Suite (PaymentDriver, FinanceDriver, TradeDriver, MenuDriver) Digital Retailing Suite includes: TradeDriver (calculates the value of your trade-in vehicle), PaymentDriver (calculates estimated payments based on trade-in value, down payment, APR and other factors), FinanceDriver ( a secure online credit application), MenuDriver (lets shoppers explore F & I options during the early stages of the shopping process. Reserve It Now Dealer.com s Reserve It Now shopping tool delivers powerful conversion functionality much closer to a vehicle s sale compared to traditional lead forms. It gives your customers the ability to hold a vehicle in inventory through a configurable one-time deposit amount, during or after your dealership s business hours.
5 MERCEDES-BENZ PACKAGING AND PRICING OVERVIEW A Complete and Connected Digital Marketing Solution for Mercedes-Benz Dealers Dealer.com integrates auto retail s top-performing advertising, inventory merchandising, and digital retailing tools into a connected and intuitive website platform that empowers Mercedes-Benz dealers to successfully attract, engage, and convert online vehicle shoppers. With its unsurpassed technology, service, and data integration, this connected solution makes every aspect of automotive retailing more profitable for Mercedes-Benz dealers and more enjoyable for Mercedes-Benz shoppers. Benefits of Partnering with Dealer.com Access to digital solutions that attract and engage customers at every critical touchpoint, and a streamlined vehicle purchase process that frees dealers to focus on customer service and core business operations. Access to industry-exclusive Seamless Website Technology, featured on all-new, compliant website designs that deliver a customizable, device specific experience. An all new Dealer.com Analytics platform featuring an intuitive interface and designed to deliver both insight and foresight, with enhanced graphics that make for quicker and more accurate analysis. The enhanced analytics experience empowers retailers with the cutting-edge tools and transparent data they need to optimize marketing strategies and execute effective campaigns. Exclusive access to integrated digital retailing tools that streamline and simplify the online to in-store path to purchase. The most comprehensive reach in automotive digital advertising. Your Dealer.com Solution is integrated with Mercedes-Benz incentives data. Each month we receive an incentives data feed that is aligned with national promotions. This feed is not framed-in and is indexed by search engines. We also deploy creative assets to dealer slideshows that reflect Mercedes-Benz and regionally-based promotions, and provide service content for dealer websites.
6 Mercedes-Benz Website Packages Mercedes-Benz Base Package... $999/month Base provides uncompromised performance and continuous shopper engagement across every screen experience whether desktop, tablet, or smart-phone. Every site can be edited and configured intuitively from within ControlCenter, our single login backend user interface. Page edits can be made to individual desktop, tablet, or smartphone experiences, or can cascade throughout all devices for automated convenience. Key features include: Seamless Websites, CallTracking, ControlCenter, Composer, PageBuilder, Specials- Builder, epricer, Proactive Digital Advising, Analytics. Mercedes-Benz Executive Package... $1,499/month The complete digital dealership, centralized. Dealer.com s Core Package drives successful digital strategy by connecting automotive s top inventory and website technologies, configuring them for optimal engagement, and backing them with strategic partnerships and comprehensive support. We provide unmatched multi-device flexibility, comprehensive inventory merchandising, integrated advertising and digital retailing, and groundbreaking connectivity with vauto, VinSolutions, Dealertrack, and other Cox Automotive solutions. This unrivaled combination transcends traditional website limitations, creating a complete digital dealership. Features incude: All Base features, plus: Visualization Insights, Automated Mercedes-Benz Incentives and Syndication, Inventory Merchandising with Base Lifecycles, Video, MyCars(TM), and Mobile Control Center. Mercedes-Benz Elite Package... $2,199/month Optimize your website to engage with a new generation of automotive buyers. As car shoppers expectations increase, and buying behaviors begin to migrate online, the Mercedes-Benz Elite Package features Digital Retailing tools that are designed to complement your website experience by driving the purchase process and providing your online shoppers with the ability to instantly calculate an accurate first pencil payment and trade-in offer. Includes all Core Features, plus accurate monthly vehicle payments with PaymentDriver, a secure credit application with FinanceDriver, vehicle protection offers with MenuDriver, instant trade-in offers with TradeDriver, and simplified vehicle reservation with Reserve It Now. Digital Retailing Packages Digital Retailing Plus Trade... $699/month Dealer.com Seamless Websites featuring Digital Retailing tools from Dealertrack drive shoppers down the path to purchase, increasing their engagement, and creating stronger leads that result in more sales. Digital Retailing consists of connected tools that help shoppers calculate payment scenarios, estimate trade-in value, and apply for credit all from the vehicle details page. Key features include: PaymentDriver, FinanceDriver, TradeDriver. Advertising Packages Dealer.com Advertising... $699/month flat, or 20% of Spend Dealer.com Advertising delivers the strength and resources necessary to reach and influence every Mercedes-Benz shopper, everywhere online. We deliver a proven portfolio that covers every major ad channel, and we power every campaign with the industry s broadest digital reach, deepest data targeting, total website integration and comprehensive strategic support resources. This combination delivers you the ability to automatically connect your cars with their most likely buyers, track and monitor ROI in real time across your complete program, and execute any strategy, at scale, adapting as the situation requires. For dealers who seek the most efficient way to unlimit their online sales opportunity, no other solution comes close. Key features include: Retargeting, Paid Search, Display, Social Advertising, Unified Advertising Dashboard. Website Management Website Management... $269/month Website Management comprises Dealer.com professionals coordinated by your Digital Advisor that enhance dealership operational efficiencies through the monitoring of your website, a monthly desktop and mobile site audit and compliance submission, and ongoing site updates per your request and specific strategy. Key services include: Monthly Site Audit, Compliance Submission, StaffPage Management, One Page Build, Image Uploading and Posting, Video Uploading and Posting, Business Hour Changes, Navigation Changes, Featured Vehicles, Lead Routing and Lifecycle Rules, Incentives Building and Call Tracking, and Phone Number Management.
7 Managed Services Managed Services (See Pricing within Individual Offerings) Through three distinct but connected offerings each aligned with overall dealership digital strategy, coordinated through a primary point-of-contact, and executed on the industry s top digital marketing platform Dealer.com Managed Services delivers uniquely efficient and effective monthly campaigns across every critical digital challenge. Content and Creative Standard Content and Creative... $479/month Standout creative drives successful campaigns. Dealer.com s dedicated professional designers meticulously follow your campaign strategy and goals to create compelling website content including homepage slideshows, campaign landing pages, and other strategic creative. Because they re dedicated to automotive, and partner closely with your Digital Advisor, these content and creative specialists ensure all campaigns are developed according to your specific dealership, group, and OEM identity. Advanced Content and Creative... $899/month Attention to detail, agility, and a deep level of dedicated support. These are the hallmarks of Dealer.com s Advanced Content and Creative, which ensures highly impactful campaigns that convert. This powerful service includes four monthly integrated campaigns, consisting of home page slides, specials, landing pages, banners, and display ads, as well as an assigned Digital Campaign Coordinator, content for two additional pages per month, a monthly site audit for expired offers, social creative (profile, cover photo, and ads), and a two business day turnaround. Each month your Campaign Coordinator will schedule two calls with you: one for gathering campaign requirements, and one to re-port on how the campaigns performed (a report will be provided with the reporting call). Premium Content and Creative... $1,299/month The industry s premier creative service combines automotive s top designers and copywriters with digital strategists that provide the highest level of communication to ensure your campaigns are optimally visible and actionable. Premium Content and Creative includes six monthly integrated campaigns, consisting of home page slides, specials, landing pages, banners, and display ads, as well as an assigned Digital Campaign Coordinator, content for three additional pages per month, a monthly site audit for expired offers, social creative (profile, cover photo, and ads), and a two business day turnaround. Upon your request, we ll also design new website buttons and inventory overlays, newsletter content, and develop creative for off-network display ads (eg. Pandora). Each month your Campaign Coordinator will schedule two calls with you: one for gathering campaign requirements, and one to report on how the campaigns performed (a report will be provided with the reporting call). SEO Standard SEO... $599/month One of automotive s deepest and broadest SEO organizations powers Dealer.com s SEO services. Our interdisciplinary analysts, program managers, and copywriters work together on the industry s leading digital platform to ensure the highest possible level of organic search engine visibility and lead flow. Standard SEO adds two monthly blog posts, mobile SEO, and a custom page each quarter. Advanced SEO... $999/month Advanced SEO delivers message consistency across the web as well as automotive s deepest collection of shopper data to inform search performance reviews. Advanced SEO takes search visibility to the next level by adding an initial SEO and web presence audit, two monthly blog posts, mobile SEO, two custom pages and a performance review call each quarter. Premium SEO... $1,599/month The bellwether of automotive search engine optimization, Premium SEO delivers the highest touch level of service from multiple content pieces per month, to direct access to your SEO analyst, to detailed monthly reports. It s built on a foundation of client service, led by continuously trained search experts, and backed by automotive s largest collection of shopper data. Dealer.com Premium SEO adds to the existing features of Managed SEO included in Standard SEO, with an initial SEO and web presence audit, four pieces of custom content per month (a mix of custom pages, blog posts, content for existing pages, etc.) that advance your business goals and objectives, mobile SEO, monthly strategy development and reporting calls, a monthly report with personalized insights as well as direct access to your analyst via phone and . Managed Social Standard Social... $479/month Dedicated social media professionals combine creative content with community management for a complete social presence. Campaigns consistently align with your overall digital strategy and brand guidelines to optimize your social identity and reach. Standard Social includes an assigned Social Media Specialist, a monthly performance and strategy review call (including a social report), a monthly social content calendar, implementation of custom Facebook audiences, and 24/7 review alerts via . Each week we ll publish two posts on Facebook, Twitter, and Google+, for a total of six posts per week.
8 Managed Social Cont d Advanced Social... $699/month Comprising compelling campaigns, active community management, and Facebook advertising, Advanced Social deepens your dealership s presence across the top social networking sites for a more enriching and engaging experience. This service includes an assigned Social Media Specialist, a monthly performance and strategy review call (including a social report), a monthly social content calendar, implementation of custom Facebook audiences, 24/7 review alerts via , recommended responses to negative reviews, and $25/month of Facebook advertising. We ll also manage a contest and event each quarter, as well as design custom social creative (profile, cover, and ads). Each week we ll publish four posts on Facebook, Twitter, and Google+, for a total of 12 posts per week. Premium Social... $1,199/month The most robust social media service in automotive, Premium Social delivers optimal dealership visibility, reach, and community management throughout the networking sites your customers visit most. Premium Social includes an assigned Social Media Specialist, a monthly performance and strategy review call (including a social report), a monthly social content calendar, implementation of custom Facebook audiences, 24/7 review alerts via , recommended responses to negative and positive reviews, and $75/month of Facebook advertising. Every month we ll also manage a contest and event, write a blog post designed for social sharing and develop custom social creative (profile, cover, and ads). Each week we ll publish 10 posts on Facebook, Twitter, and Google+, for a total of 30 posts per week.
9 Price List Website Packages Mercedes-Benz Base... $999 Mercedes-Benz Executive... $1,499 Mercedes-Benz Elite... $2,199 Digital Retailing Packages Reserve It Now... $149 FinanceDriver... $199 Digital Retailing (PaymentDriver, FinanceDriver )... $299 Digital Retailing Plus Trade (PaymentDriver, FinanceDriver, TradeDriver )... $699 Elite (PaymentDriver /FinanceDriver /Trade/MenuDriver & Reserve It Now)... $949 Digital Retailing Pro Powered by MakeMyDeal... $1,399 Digital Retailing Pro Plus... $1,699 Off Platform Digital Retailing Packages FinanceDriver... $299 Digital Retailing (PaymentDriver, FinanceDriver )... $399 Digital Retailing Plus Trade (PaymentDriver, FinanceDriver, TradeDriver )... $799 Elite (PaymentDriver /FinanceDriver /Trade/MenuDriver & Reserve It Now)... $1,049 Digital Retailing Pro Powered by MakeMyDeal... $1,499 Digital Retailing Pro Plus... $1,799 Advertising Dealer.com Advertising Package (Flat-Fee Model)... $699 Dealer.com Advertising Pacakge (% of Spend Model)... 20% of Spend Managed Services Website Management... $269 Standard Content and Creative... $479 Advanced Content and Creative... $899 Premium Content and Creative... $1,299 Standard SEO... $599 Advanced SEO... $999 Premium SEO... $1,599 Standard Social... $479 Advanced Social... $699 Premium Social... $1,199 Off Platform Managed Services Standard Content and Creative... $579 Advanced Content and Creative... $999 Premium Content and Creative... $1,399 Standard SEO... $699 Advanced SEO... $1,099 Premium SEO... $1,699 Standard Social... $579 Advanced Social... $799 Premium Social... $1,299 A La Carte Price List CallTracking Capture information from inbound phone calls including the caller s name, address, and phone number. Includes call recording. 1 Line with 200 minutes per month... $79 3 Lines with 500 minutes combined per month... $99 10 Lines with 1,000 minutes combined per month... $ Lines with 2,500 minutes combined per month... $299
10 A La Carte Price List Cont d 300 Lines with 3,000 minutes combined per month... $ Lines with 6,000 minutes combined per month... $599 Craigslist Template Generator... $49 Automatically export your inventory to Craigslist with fully consistent pricing and branding as well as adjustable templates. Custom Header... $249 A single, custom design that appears at the top of each page of your site above the navigation elements. Custom Work... $150 Custom Inventory Integration... $500 Domains... $3 Get in-house administration of the purchase of any available domain/url including the setup and ongoing management. Export New & Used (unlimited)... $199 Export of new, used, and/or fleet inventory to third party providers requested to support the needs of the dealership website. Additional exports can be setup through Dealer.com Support. Export New & Used inventory (single provider)... $49 Export of new, used, and/or fleet inventory to third party providers requested to support the needs of the dealership website. Additional exports can be setup through Dealer Support. Exports can be setup to include a single inventory type (new, used, or fleet) or a combination there of. Dealers who wish to export to multiple providers may choose to elect the unlimited export. Exports Custom setup (new provider)... $500 Syndicate your inventory around the web to third party sites and services using automated inventory marketing. Export vehicle data, photos, and pricing to maximize retail exposure. We already integrate with over 60 providers including AutoTrader, Cars.com, and CarFax. Custom exports to a new provider, however, can also be built. Group Splash Page... $199 A customized landing page for your entire group that links to your affiliated dealership websites. Integration with SisterTech... $99 SisterTech videos can be integrated on a Dealer.com Website. Integration with Unity Media Works... $99 UnityWorks videos can be integrated on a Dealer.com Website. All images and content are supplied by the dealer via a data feed to Dealer.com and UnityWorks; an existing contract with UnityWorks! Media must be in place prior to using this service. Inventory Merchandising Package... $399 Inventory Merchandising Package includes: Advanced Lifecycles, Photo Overlays, Exports: Unlimited,.Mobile Lot Capture (with Mobile VIN Scan), Instant Listing Integration with ebay, Template Generator for Craigslist, Window Stickers, and Contact Manager with Third Party Integration. This is an add-on package that requires concurrent enrollment with the Base Solution, Core Solution, or Elite Solution. LeadMachine... See Pricing Below LeadMachine tracks leads from every source, from exposure to closure. You can build automated sales processes that assign leads to individual sales reps, and manage and track every step to a sale, all in the most intuitive format available today. 5 User Pack... $ User Pack... $ User Pack... $349 Loyalty Package... $399 Automated customer connection, for enhanced reputation and revenue. The Dealer.com Loyalty Package strengthens your relationships with customers by deepening connection and retention through automated e-newsletters, service marketing reminders, and customer reviews of your dealership and vehicles. Mobile Lot Capture... $149 Upload, manage, and help gauge the health of your vehicle merchandising from a mobile device or tablet. The tool includes a merchandising health meter, bar code reader, VIN-explosion tool, direction on the number and arrangement of the photos that need to be taken, and the ability to save vehicles to various states, for example, saving a vehicle to staging prior to sending it live to the website. Photo Overlays... $149 Photo Overlays enrich your vehicle merchandising strategy by placing your dealership s branding on your inventory images, increasing visibility and promoting sales incentives and specials. SmartBlog... $79 SmartBlog, available in ControlCenter, is an integrated blogging tool that helps you quickly and efficiently add valuable content to your website. Social Tools... $289 Dealer.com s Social Tools centralize and streamline the brand-building power of every major social media channel. Easy-to-use features focus on the four most critical aspects of dealership social strategy: group-wide reputation management, content generation and publication, inventory marketing, and analytics. All combine into one intuitive interface, aligning your social marketing with your overall digital strategy.
11 Spanish Language Site... $179 If your dealership is located in an area where a high percentage of the population speaks Spanish, you can gain opportunities if your website can translate into Spanish. Site content is automatically translated, excluding dealer editable content. Video SmartSites Package... $499 Carflix, our patented video technology, generates a compelling, narrated video for every vehicle in your inventory. Each video is combined with an SEO-friendly video blog post to drive more traffic to your site, and is customizable and trackable to optimize performance. Best of all, Carflix is totally tunkey and automated, so you enjoy the benefits of video longer time-on-site, increased SEO value, and more conversion without any technical knowledge or extra time investment. Dealer.com s Video Package includes Carflix our patented video technology, generates a compelling, narrated video for every vehicle in your inventory. Each video is combined with an SEO-friendly video blog post to drive more traffic to your site, and is customizable and trackable to optimize performance. Best of all, Carflix is totally tun-key and automated, so you enjoy the benefits of video longer timeon-site, increased SEO value, and more conversion without any technical knowledge or extra time investment. Dealer.com s Video Smartsites package adds a Video Gallery, Video Streaming Toolkit and additional Video SEO value to your website. Video Streaming Toolkit... $199 Upload unlimited custom videos right to your media library, to support your brand and feature every profit center inventory, parts, fixed-ops, service, and more. Window Stickers... $69 Ensure price accuracy and brand consistency between the digital world and the dealership.showroom with printable Window Stickers and Buyer s Guides all manageable in ControlCenter.
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