Joseph Aditya THE B2B E-COMMERCE 2.0 IN INDONESIA

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Gyles Lawrence
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1 Joseph Aditya THE B2B E-COMMERCE 2.0 IN INDONESIA

2 Our Journey RALALI.COM Started as E-commerce RALALI.COM Became B2B Marketplace RALALI.COM B2B RFQ Features RALALI.COM Focus on MRO & office supplies RALALI.COM Wholesale Marketplace

3 Indonesia Battle of the Giants in Marketplace / ecommerce Sectors Background

4 Is Indonesia The Right market at The Right Time? Five essentials on which markets are the best fit for B2B Ecommerce High Fragmentation. Are there many suppliers and buyers? Monogamy vs Playing the Field. Are buyers fiercely loyal to certain (B2B) suppliers? Higher Frequency. How often buyer/seller use the marketplace? Total Available Market. How big is the online B2B market? How much we can capture? Transactional. Do buyer/seller need the marketplace to exchange money?

5 China & Indonesia is Incomparable Alibaba founded in 1999 China s GDP: $11,390 billion Represents 17,75% of the world economy #2 largest (nominal), #1 largest (PPP) 1,903,380 factories located in China 87,652 retail companies in China (companies, not stores) Nation of one huge plain land, with population centralized on eastern side

6 China & Indonesia is Incomparable Indonesia GDP in USD Ralali founded in 2014 Indonesia s GDP: $ billion Represents only 1,39% of the world economy In 2014, GDP decrease due to weaker commodity price Only 23,941 factories located in Indonesia Nation consist of thousands islands, with 50% population centralized on Java Source: BPS

7 The B2B Evolution In The Last 20 Years Directory/Catalogue Classified E-Commerce

8 E-Procurement Software/Platform SAAS Model

10 B2B Marketplace Is The Most Suitable Solution From total 60 million business in Indonesia, 58 million of them are MSME. Unlike China, whose country is dominated by manufacturer, more than 70% of Indonesia Business is Trading Company

B2B online marketplace landscape B2B online marketplace is growing strongly as more and more manufacturers, wholesalers, and distributors are

B2B ecommerce sales is projected to increase to more than US$1 trillion India China Korea while in China, Alibaba.

1 trillion in sales by 2020 B2B is the next frontier in technology business in Indonesia a large economy (G20 member country) with GDP nearly US$1

11 B2B online marketplace landscape B2B online marketplace is growing strongly as more and more manufacturers, wholesalers, and distributors are attracted to it and see its value in helping them find new buyers, markets, and growth In two of the world s largest markets: in the US, by 2020 the B2B ecommerce sales is projected to increase to more than US$1 trillion India China Korea while in China, Alibaba.com is a major player in a B2B ecommerce market expected to reach US$2.1 trillion in sales by 2020 B2B is the next frontier in technology business in Indonesia a large economy (G20 member country) with GDP nearly US$1 trillion in 2016, and sustainable annual economic growth of over 5% Indonesia Globally, size of the B2B ecommerce market is expected to reach nearly US$7 trillion by 2020 more than double that of B2C US$6.7 trillion US$3.2 trillion USA B2C B2B Source: Frost & Sullivan, Oct

12 Ralali s B2B marketplace 2.0 benefiting from the manufacturer to end consumer economic chain (domestic and international) 1 2

13 Comprehensive Category

14 Marketplace & Wholesale Value Proposition Marketplace Digital leads sourcing Fast & automated response mechanism by automated notification to sellers Full team customer service for continuous follow-up until transaction is closed [ end-to-end services ] Wholesale Competitive pricing from principal / large retailers All products warranty Original products Secure transaction with return policy

15 Wholesale Category (Purchase in large quantities at lower prices)

16 All in One Business Services Order Taking Features Wholesale Request For Quotatio n B2B Purchasing Style Price Negotiation

17 Ralali s network effects provide seamless B2B marketplace platform experience for its customers Ralali Escrow Ralali Financing Partners Payment & Financing Services SELLERS RBiz E commerce enabler Managed Services RDigi Manage d marketing BUYERS Fulfillment Services Ralali tracking 1 7

18 Why Business Needs B2B Marketplace? Marketplace acting as an enabler for business through technology An effective tools for branding and expanding business network Access to million buyers and suppliers across the nation A great way to automate the sales Imrpoved efficiencies and also business intelligence Indonesia Government s new regulation focusing on purchasing transparency and good governance which rely on technology

19 THANK YOU! Don t hesitate to catch up: Joseph Aditya aditya@ralali.com

B2B Ecommerce 2018: Transforming Buying and Selling

March 28, 2018 B2B Ecommerce 2018: Transforming Buying and Selling Jillian Ryan Senior Analyst For more information on this subject, see the related report at http://totalaccess.emarketer.com/reports/viewer.aspx?r=2002216