Marketing matters... make the right choice

Transcription

1 Marketing matters... make the right choice Installer brochure guide

2 The key benefits Professional and comprehensive sales literature Three great options - Overprint, Bespoke and Full Custom Competitively priced Promote your own Company by adding your logo, your own Company information and images Multiple colour options Simple process Able to be fully customised

3 Three great options Overprint Bespoke Full Custom Option to include your logo on the front cover Full page of your Company information at the front of the brochure and half page on the inside back cover Templated design for ease of use Content input handled by your Sales Manager and the Marketing Department for ease Upgrades from Overprint option: Option to remove safechoice logo from front cover Choice of 4 cover colours (additional colour options available if required) Option to have 5 full pages of your own content - 3 pages at the front and 2 at the back of the brochure Templated design for ease of use All content input handled by your Sales Manager and the Marketing Department for ease Upgrades from Bespoke option: Option to design your own customised covers Option to design and introduce any number of customised pages and populate with your own content Option to change colour to suit your branding throughout the brochure Fully managed by the marketing department and our design agency

4 Overprint option Entry level option - providing a professional looking brochure which can incorporate your logo on the front cover, provide two pages of your content and company details. Safechoice brochure without your logo Safechoice brochure with your logo

5 Contents 02 Examples show Overprint option Welcome to your safechoice This block of text will be the main differentiating text about your Company, the products you sell and the services you provide. Thes two blocks of text can be used to expand on the introductory text above - the max imum number of words you can use is approximately 100. Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis esent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placer possim assum. Lorem ipsum dolor sit amet, consectetuer adip. Bullet point about your company in here This is another bullet point The third bullet point will go here Four bullet points can be used. Contents The highest performing windows and doors - we wouldn t put our name on anything else. Introduction Doors, windows and conservatories can say a lot about your home - find your individual style. Energy efficiency Energy efficiency: Choose technology that keeps you warm - right system, right glass. Windows Windows: Choose attractive, durable and weather resistant windows that compliment the rest of your home. Doors Doors: A range of door options that not only act as a barrier but enhance the look and character of your home. Conservatories Conservatories: See our cleverly constructed conservatories that are comfortable places to relax and enjoy all year round. Hardware & Security Hardware and Security: All our products have been designed to provide maximum security and peace of mind, find out how. Technical details Technical details: Comprehensive range of product styles and finishes will help you choose the products that are right for you. Your content (text and images) on the inside front cover Your contact details and images on the last third of the inside back cover Option to choose images from the safechoice image library Overprinted - inside front cover Technical Specifications - Finishes, Door Furniture and Glazing t12 Style and performance Gold lever door handle Silver lever Silver lever door handle door handle Gold lever door handle Furniture An attractive range of door furniture is available in gold, white, black and chrome; enabling you to select what best suits your home and personal taste. An exciting range of finishes, a vast array of glazing options and door furniture to suit every taste. The choice is yours - make a design statement. The range is available in variety of finishes including white, rosewood, golden oak and a range of solid colours, all can be combined with your choice of glass design, including Georgian square, stained or diamond lead. Why choose between elegance and practicality when you can have both? After all, the right window can make all the difference to a room, so it s important for it to look the part and be reliable and cost-effective, too. Antique Teak Black Cream Golden Oak Green Grey Irish Oak New window handle Letterplates Glazing A vast array of glazing options are available. Patterned, Georgian, Stained and Leaded for example. We can help you through the selection process and ensure you choose the style that suits your requirements best. Chrome White Black Gold Flint Anodised Gold Anodised Silver Call us now See how can enhance your home and add value. Call: Web: Address: 35 Your Address, Glazebury, Doubleglazefordshire, DG15 3GU Mahogony Red Rosewood Rustic Cherry Soft Cherry White Square Leaded Obscure Diamond Leaded Fusion Tile Sand Blasted Artistic Colours are representative and may vary. Please see material swatch for actual colour. Specification may change without notice Overprinted - inside back cover

6 Bespoke option Second level option - providing a professional looking brochure which can incorporate your logo on the front cover, up to five pages of your branded content and a choice of cover colours Designed and produced by Element, part of The Lines Group. Above: Bespoke burgundy safechoice brochure with your logo Left: Unbranded 2011 Designed and produced by Element, part of The Lines Group. Above: Bespoke green safechoice brochure with your logo Left: Unbranded

7 Examples show Bespoke options Four cover colour options (additional colour options available if required) Your Company logo and option to omit safechoice logo 2011 Designed by Element - part of The Lines Group Ltd Designed and produced by Element, part of The Lines Group. Above: Bespoke grey safechoice brochure with your logo Left: Unbranded 2011 Designed by Element - part of The Lines Group Ltd. Above: Bespoke black safechoice brochure with your logo Left: Unbranded

8 Bespoke option (continued) Welcome to your safechoice Lorem ipsum dolor sit amet dolor, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat minim veniam, quis nostrud exerci tation ullamcorper ex commodo consequat. Duis autem vel eum iriure dolor in hendrerit in illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consec tetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam uis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magn itpat. Duis autem vel eum iriure Dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore. Case study Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consect etuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat Bespoke first spread Contents 02 Lorem ipsum dolor sit amet, ed diam nonummy nibh tincidunt ut laoreet Lorem ipsum dolor sit amet, consectetuer adipiscing elit Nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipix ea commodo consequat. Contents Introduction Energy efficiency Windows Doors Conservatories Hardware & Security Technical details Product range Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Duis autem vel eum irulp in hendrerit in vulputate vel in hendrerit in vulputate vel The highest performing windows and doors - we wouldn t put our name on anything else Doors, windows and conservatories can say a lot about your home - find your individual style. Energy efficiency: Choose technology that keeps you warm - right system, right glass. Windows: Choose attractive, durable and weather resistant windows that compliment the rest of your home. Doors: A range of door options that not only act as a barrier but enhance the look and character of your home. Conservatories: See our cleverly constructed conservatories that are comfortable places to relax and enjoy all year round. Hardware and Security: All our products have been designed to provide maximum security and peace of mind, find out how. Technical details: Comprehensive range of product styles and finishes will help you choose the products that are right for you. Bespoke section of second spread

9 Style and performance An exciting range of finishes, a vast array of glazing options and door furniture to suit every taste. The choice is yours - make a design statement. The range is available in variety of finishes including white, rosewood, golden oak and a range of solid colours, all can be combined with your choice of glass design, including Georgian square, stained or diamond lead. Why choose between elegance and practicality when you can have both? Antique Teak Black Cream Golden Oak Green Grey Irish Oak Silver lever Silver lever door handle door handle Gold lever door handle Gold lever door handle New window handle. Letterplates Glazing A vast array of glazing options are available. Patterned, Georgian, Stained and Leaded for example. We can help you through the selection process and ensure you choose the style that suits your requirements best. Furniture An attractive range of door furniture is available in gold, white, black and chrome; enabling you to select what best suits your home and personal taste. Chrome White Black Gold Flint Anodised Gold Technical Specifications - Finishes, Door Furniture and Glazing Anodised Silver Caption if required can be added in here. Caption if required The Really can be Great added COMPANY LOGO LIMITED WINDOWS, DOORS & CONSERVATORIES t12 Examples show Bespoke option Your content (text and images) on 5 1 /2 pages at front and back of brochure Option to choose images from the safechoice image library After all, the right window can make all the difference to a room, so it s important for it to look the part and be reliable and cost-effective, too. Mahogony Red Rosewood Rustic Cherry Soft Cherry White Square Leaded Obscure Diamond Leaded Fusion Tile Sand Blasted Artistic Caption if required can be added in here. Caption if required can be added Specification may change without notice Bespoke section of penultimate spread Lorem ipsum dolor sit amet, ed diam nonummy nibhietum euismod tincidunt ut. Ut wisi enim ad minim veniam, quis nostrud exerci Nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio. dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Contact now See how Your Company Name Is Here can enhance your home and add value etc Call: 0????????????? Web: Address: 35 Your Address, Glazebury, Doubleglazefordshire, DG15 3GU Environmental etc Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. in hendrerit in vulp in hendrerit in vulputate vel in hendrerit in. How to find us? Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliqui. Bespoke last spread

10 Full Custom option Third level option - providing a professional looking brochure which can be customised to your specification. This includes any cover design, unlimited customised introductory pages and re-colouring/branding of the entire brochure. Example of Full Custom front cover Can utilise the safechoice image library Fully managed by the Marketing Department and our design agency Lorem ipsum dolor sit amet Sed diam nonummy tin Example of Full Custom option

11 i4 Lorem ipsum sub dolor amirtus As well as adding to the look of your home, your doors and windows need to offer you protection both from unwanted visitors and the elements. We offer state-of-the-art door and window locking systems to enhance your home s security and give you extra peace of mind. All of our products are manufactured using the very latest technology to regulate temperature and provide excellent insulation. So you can feel safe, secure and comfortable, whatever the time of year. Introduction Examples show Full Custom option Customised introductory pages - unlimited number Internal pages stylised with your branding, colours and images Option to choose images from the safechoice library Fully managed by the Marketing Department and our design agency Our doors and windows have been designed to look good, but also to be extremely secure Full Custom option Conservatories c2 A wonderful way to extend your home Most of us could do with more space and light in our homes and what better way to achieve this than with a new conservatory? Conservatories have more benefits than you might think. They don t just provide lots of extra room our insulation means your new conservatory will retain heat in the winter, and won t be too hot in the summer. So it s a comfortable space for you to enjoy all year round. With a variety of styles to choose from ranging from contemporary to more classic designs you re sure to find just the right way to bring the garden into your home and your home into the garden! Conservatories that are comfortable places to relax and enjoy all year round Full Custom option

12 How do I get my brochure underway? The Really Great COMPANY LOGO LIMITED You can company It couldn t be easier - your Sales Manager will take you through the process. This will include discussions regarding your exact requirements, including your thoughts on which option best suits your needs - either Overprinted, Bespoke or a Fully Customised brochure. Whichever option you choose we ll be there to ensure you get what you want. You will need to provide some text and images and the amount will depend on which option you have chosen, but we ve provided some guidance and you can always decide to choose images from the safechoice gallery, if it helps. The next pages outline what you will need to provide for each of the options and how to provide it. We have tried to make this as simple as possible by providing a template and page structure. All you have to do is supply your words and images to the Marketing Department and we ll manage the whole process for you. You might opt for the Fully Customised option, in which case your Sales Manager, the Marketing Department and our design agency will provide guidance and support through the whole process. WINDOWS, DOORS & CONSERVATORIES Welcome t safechoice Lorem ipsum dolor sit amet, consec tet nonummy nibh euismod tincidunt ut lao Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam uis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis d ipsum dolor elit, sed diam ut laoreet dol Duis autem v Dolor in hendre consequat, vel facilisis at vero dolor in hendrer consequat, vel il Pink areas represent editable graphic content ie. areas you can change

13 The image below shows the Bespoke template and guidance notes. Simply provide the information and the Marketing Department will do the rest. Proofing is speedy and you get your printed brochures as soon as possible. place your logo here These three blocks are for you to promote your company. The upper box should contain no more than 23 words. The lower two boxes should contain no more than 200 words. o your Lorem ipsum dolor sit amet dolor, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat minim veniam, quis nostrud exerci tation ullamcorper ex commodo consequat. Insert image of your choice into this picture box. Alternatively use one of the safechoice generic images supplied. uer adipiscing elit, sed diam reet dolore magna. olore te feugait nulla facilisi. Lorem sit amet, consectetuer adipiscing nonummy nibh euismod tincidunt ore magn itpat. Duis autem vel eum iriure dolor in hendrerit in illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. el eum iriure rit in vulputate velit esse molestie illum dolore eu feugiat nulla eros Duis autem vel eum iriure it in vulputate velit esse molestie lum dolore. Insert image of your choice into this picture box. Alternatively use one of the safechoice generic images supplied. These text blocks could be a continuation of the information about your company. It should contain no more than 100 words. Insert image of your choice into this picture box. Alternatively use one of the safechoice generic images supplied. Insert im this pict use one o generic im Case study Insert case study specific image into this picture box. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, con etuer adipiscing elit, sed diam nonum nibh euismod tincidunt ut laoreet do magna aliquam erat volutpat These two text blocks are for you to incorporate a case study and a short glowing testamonial from a customer.

14 The image below shows the Bespoke template and guidance notes. Simply provide the information and the Marketing Department will do the rest. Proofing is speedy and you get your printed brochures as soon as possible. You can place your company logo and name here CO um dolor sit amet, nonummy nibhietum tincidunt ut. eniam, quis nostrud exerci laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis r in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu ero eros et accumsan et iusto odio. esent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem nsectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut iquam erat volutpat. veniam, quis nostrud exerci tation ullamcorper suscipit ex ea commodo consequat. These two blocks are for you to outline your company services (delivery, fitting, guarantees etc). The headline box should contain no more than 15 words. The lower box should contain no more than 85 words. Insert images of your choice into these picture boxes. Alternatively use one of the safechoice generic images supplied. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Insert your own WER label This block is for support overview (marketing, technical, customer services etc). It should contain no more than 85 words. Environmental etc Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. in hendrerit in vulp in hendrerit in vulputate vel in hendrerit in. You can insert your own Environmental information here. Including your own WER label. Insert image of your choice into this picture box. Alternatively use one of the safechoice generic images supplied. Insert image of your choice into this picture box. Alternatively use one of the safechoice generic images supplied. Contact us See how Your Compa can enhance your hom Call: 0??????? Web: Address: 35 Your Address, G Doubleglazefordshire, DG1 Your location map c be inserted here.

15 The Really Great MPANY LOGO LIMITED WINDOWS, DOORS & CONSERVATORIES now ny Name Is Here e and add value etc What exactly do I need to provide? The printed sample brochures have guidance notes explaining what you need to provide for each of the 3 options. Ask your Sales Manager for a copy of each.?????? ebaddress.co.uk lazebury, 5 3GU an How to find us? Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliqui. This section will contain your contact and location details. Pink areas represent editable graphic content ie. areas you can change Overprint Option Cover Your high resolution Company logo (should you wish this to appear on the cover) Inside front cover Your high resolution Company logo Information about your Company (approximately 120 words explaining what differentiates your business, its capabilities etc.) One suitable image Inside back cover Contact details, including address, telephone, and any current website URL 3 suitable images Bespoke Option Cover Your high resolution Company logo (should you wish this to appear on the cover) Inside front cover and additional text pages Your high resolution Company logo Information about your Company (approximately words) A case study and testimonial Information about your Company capabilities or service and support (approximately 100 words) Bullet points about your products Suitable images (including your own hardware if necessary - page t12) Inside back cover Contact details, including address, telephone, and any current website URL Suitable images A map and directions Full Custom Option It is likely a meeting with the Marketing Department and our design agency will be necessary when starting this option. The Marketing Department and our design agency will help formulate the best approach and guide you through the process, helping you gather any necessary information to complete your new brochure.

16 2011 Designed and produced by Element, part of The Lines Group.