Grow Your Business with & Social Media
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1 Grow Your Business with & Social Media Simple Marketing Strategy for Small Business and Nonprofits Constant Contact 2016
2 Welcome! Toni Harris Taylor Speaker Marketing Strategist Author Questions during and after the event? Connect with me! facebook.com/drasticsteps twitter.com/toniharrisspeak Constant Contact 2016
3 Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call-to-action 4.Measuring success 5.How to get started
4 Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call-to-action 4.Measuring success 5.How to get started
5 1. Why marketing? Marketing has changed. Marketing then. Find Convert Convert Keep Marketing now. 5
6 You have an advantage: your connection.
7 What is the #1 cell phone app? Source: Litmus 8
8 Source: Constant Contact Blog ROI = $41 per $1 spent
9 46% of shoppers rely on social media when making a purchase 88% find online reviews Time s have changed. We trust strangers. as trustworthy as personal recommendations Source: Marketing Tech Blog, Business2Community.com
10 Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call-to-action 4.Measuring success 5.How to get started
11 What are you trying to achieve? Drive Engage Reach Inc.rease Nurture
12 Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call-to-action 4.Measuring success 5.How to get started
13 90% of gets delivered to the inbox. 2 of your Facebook fans 2% see you in their News Feed.
14 Social Media = 73% 39% 57% more more customer business new customers engagement referrals
15 Social Sharing
16 Be where your customers are.
17 When to send & post? Social media 3-5 x/week is plenty *Use automated tools 1x/month is most common *Use reports to determine optimal frequency/time 18
18 Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call-to-action 4.Measuring success 5.How to get started
19 Sounds like: 80% 3 common mistakes on your taxes Valuable content Content is all about them; not you 20% Sounds like: Promotion Let us do your taxes!
20 Turn Questions Into Content How do I weatherproof my new golf bag? Can I set my own volunteer hours? Where can I find a map of your location(s)? Tutorial to weatherproof your bag in 5 min. Top 3 benefits to volunteering this summer We re in your neighborhood! Find out where 21
21 Use content to create a subject line
22 Make it look like you Pro Tips Be consistent Match colors Choose your tone Website
23 Make it engaging with visuals Pro Tips 3 or fewer images Make images clickable Videos under 90 seconds Source: Constant Contact Data Reveals Direct Correlation Between Campaign Effectiveness and Number of Images and Text Lines Featured, 2015)
24 Make it mobile Pro Tips Avoid multiple columns Use larger font sizes Limit your images
25 Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call-to-action 4.Measuring success 5.How to get started
26 Take advantage of your 20% 20% Promotion.
27 Call-to-action Your goals Actual results
28 Buttons created a 45% boost in clicks Source: Word Stream
29
30 Design an awesome 3. Setting your goals call-to-action Narrow it down to 1 Use actionable language s with a single call-to-action Inc.reased clicks by 371% Stay above the scroll Create clickable buttons
31 Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call-to-action 4.Measuring success 5.How to get started
32 Opens Clicks Event registrants success Completed forms Coupons Measure your
33 Opens Best Practices Evaluate send day & time Optimize subject line Recognizable from name Industry averages: 8-28%
34 Click-throughs Best Practices Simplify your call-to-action Format links to stand out Sent targeted content Industry averages: 5-18%
35 Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call-to-action 4.Measuring success 5.How to get started
36 You can do this......and you can start today.
37 Grow with Constant Contact All the marketing tools you need together in one place.
38 You really can do this! We re here to help. All the marketing tools you need together in one place Constant Contact, Inc. Inc.
39 Exclusive Offer for Today s Attendees IF YOU BUY TODAY $5/month for your first 3 months of Must be ordered through the link below: Toni Harris Taylor Our Customer Success Coaches are here to help you upload your list, get your template set up and get your first sent. Call us at This promotion (the "Promotion") ends tonight, after this seminar (the Seminar ) at 11:59 p.m., local time (the "Promotion Period"). If eligible Constant Contact customers purchase the level product of Constant Contact during the Promotion Period, they will receive the level product at a discounted price of $5 per month for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are not currently a trialer or paying Constant Contact customer, (ii) attend the Seminar and receive this offer at the Seminar, and (iii) follow the link above and become a paying Constant Contact customer during the Promotion Period. After the first three months have ended, eligible participants will automatically be charged the current retail price for the level product unless they cancel their accounts. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions available at
40 Next Steps Toni s Formula for Success (DS+P-E=S) Drastic Steps + Perseverance Excuses =
41 Thank You! Toni Harris Taylor Speaker Marketing Strategist Author Questions during and after the event? Connect with me! facebook.com/drasticsteps twitter.com/toniharrisspeak Constant Contact 2016
Welcome. Grow Your Business with & Social Media 10/13/2017. Innovate Social Media innovatesocialmedia.com 1. Grow Your Business
Grow Your Business with Email & Social Media Simple Marketing Strategy for Business Constant Contact 2016 Welcome Suzette Cotto Title: CEO Innovate Social Media Email: suzette@innovatesocialmedia.com Questions
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AN INTRODUCTION TO HYPERLOCAL MOBILE DISPLAY ADVERTISING How to Maximize the Chances of a Click on Mobile Display Ads September 2013 Mediative.com 1 About Mediative Mediative is a digital marketing company