B2c delivery service by cargo bike

Transcription

1 B2c delivery service by cargo bike Mechelen, 5th May 2017

2 Contents 1. Situation in Graz 2. Project idea & goals 3. Business model 4. Stakeholders 5. Project operation 6. Lessons learned Slide 2

3 1. Situation in Graz Capital of Styria 2. city in Austria with inhabitants Industrial and commercial centre City centre is world heritage site Slide 3

4 1. Situation in Graz City centre: largest shopping mile in Graz (ca. 150 shops) Big pedestrian zone Reachable by tram & bus Slide 4

5 1. Situation in Graz Modal Share Slide 5

6 2. Project idea Extension works Kastner & Öhler Tram tracks construction Herrengasse Slide 6

7 2. Project idea Shopping centres at the city border Multi-stop-shopping in the city centre No pass by shopping EU-Projekt smartset as kick off Many people in the city centre Usage of cargo bike to bring goods Slide 7

8 You make your purchase, I ll bring it home Slide 8

9 2. Goals B2C-delivery service with cargo bike To avoid driving by car To foster shopping in the city centre Financial self porting service Slide 9

10 3. Business model Research at customers for: Are customers ready to use/order such a delivery service? Interviews with shop-owners for participation What are customers/shop owners willing to pay? Size and weight of most purchases Slide 10

11 3. Business model Benchmark with other foreign cities Slide 11

12 3. Business model Purchase in the partner shop Pay and order the delivery Deposit the purchase in the shop and proceed one s way Information to the carrier/operator 17:00 18:00h collect the shipments at the shops 19:00 20:30h delivery at the Customer s addresses Payment by customer or by shop (monthly invoice) Slide 12

13 3. Business model Slide 13

14 3. Business model Registration form Slide 14

15 3. Business model Order delivery form Slide 15

16 3. Process Purchase Disposition collection Delivery Slide 16

17 4. Stakeholders City of Graz, EU-Department Concept, coordination and initial financing Fa. Fuhrwerk Operator of bring me, head office of Veloblitz TU Graz, Institute for Technical Logistics Scientific input, evaluation Citymanagement Graz Promotion at shops Fa. B.I.M. Project management, coordination Slide 17

18 5. Project operation Press conference Aug Homepage Slide 18

19 Marketing Generally: Fulfilment of customer s wishes Emotions Surprise factor PR-Activities Folders in trams and buses Flyer action in the Herrengasse Promotion in the shops Homepage ( Articles in newspapers Give Aways Slide 19

20 5. Promotion Slide 20

21 5. Promotion Slide 21

22 5. Promotion Slide 22

23 5. Project operation Trial E-van as mobile hub and distribution by cargo bike Presentations Slide 23

24 5. Integration shops Participation of Kastner & Öhler at bring me Direct personal information of shop-owners and clarks So richtig echt : initiative of shop owners integrated in bring me More than 100 shops partners at so richtig echt, but.. Slide 24

25 6. Lessons learned Evaluation in 2016, results integrated in bring me System got simpler Communication improved Positive feed back of customers and shop-owners No problems with cargo bikes In winter no alternative service by car was necessary (although possible) No capacity problems Slide 25

26 6. Lessons learned Identification of all partners and target groups with delivery service necessary Active participation of shops needed Service is not financial sustainable But a success in order to proceed with city logistics in Graz! Slide 26

27 Thank you! Contact: Peter König