CREATE YOUR OWN HEATING & COOLING BRAND
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1 CREATE YOUR OWN HEATING & COOLING BRAND You have the opportunity to create a unique brand of heaɵng & cooling product in the marketplace by private labeling the Payne product line with your own brand name. HOW THE PROCESS WORKS Order Payne Product From Auer Steel The equipment will be the same product that ships as Payne. It will contain the same Payne raɵngs tag, label and product literature as standard Payne product. Create Your Brand s Label There is a custom logo program available through TKO Graphix (see separate brochure), or you may work with a local company to design & print labels. NOTE: The most versaɵle size is a round label 2.75 in diameter. This size can be used on most of the private label products. Labels should be weatherproof with strong adhesive. Promote Your Brand It is important to have literature/brochures available to promote your product line. Customized Literature OpƟons: Purchase Literature through Metropolitan PrinƟng: customized literature can be ordered with your company s logo and contact informaɵon. The custom literature is unbranded (equipment is described by model number only). See separate brochure for addiɵonal informaɵon or contact: Metropolitan PrinƟng Services - Danielle Riendeau mps.worksmartsuite.com Cell: You can create a fully customized literature piece, following specific guidelines, including: no use of the Payne logo, current model numbers must be uɵlized and the design must not lend itself towards the current Payne literature. CONTACT YOUR AUER STEEL REPRESENTATIVE FOR MORE INFORMATION ABOUT THE PAYNE PRIVATE LABELING PROGRAM.
2 PRODUCTS AVAILABLE All current Payne product is available for private labeling, including: Air Condi oners PA13NA PA16NA PA17NA Heat Pump PA15NB Furnaces PG8MAA PG92SBS PG95SAS PG95XAT PG96VAT 13 SEER R410A, Single Stage Unit up to 16 SEER R410A, Single Stage Unit up to 17 SEER R410A, Two-Stage Unit up to 15 SEER, R410A, Single Stage Unit 80% Efficient Furnace up to 92.1% Efficient Single Stage Furnace w/psc Motor up to 95.5% Efficient Single Stage Furnace w/psc Motor up to 95.5% Efficient Two Stage Furnace w/ecm Motor up to 96% Efficient Two Stage, Variable Speed Furnace w/ecm Motor GENERAL F.A.Q What can be altered with regards to the product? No altera ons are allowed! The ra ng plate/label cannot be altered, removed or covered in any fashion. The product cannot be altered in any way other than the removal of the Payne logo/label and the addi on of the dealer logo/label. What model numbers should be used when selling the product? All private label products use standard Payne model numbers. Custom model numbers cannot be created or used by the dealer. Where can ra ngs be found for privately labeled products? Payne performance and capacity ra ngs will con nue to be registered with AHRI under Payne Hea ng & Cooling Systems. These ra ng cer ficates can be used for tax credit eligibility purposes. What is the warranty for privately labeled products? The standard Payne limited warranty will remain in effect in accordance with its terms and private label products will be eligible for the standard limited warranty: 10 Year parts limited warranty if properly registered with Payne within 90 days of installa on, if not registered, 5 year parts. Can an extended warranty be offered? Yes, the Climate Shield Complete extended warranty program is available for private labeled product. For more informa on on Climate Shield Complete, contact client support at: or go to Contact an Auer Steel Representa ve for addi onal informa on on the Payne Private Label Program. Milwaukee: Twin Ci es: Neenah: Madison:
3 PRIVATE LABEL PROGRAM Custom Dealer Labeling For Payne Equipment Only
4 Going Public with Private Label Badge Design Options Your choice to offer your customers private label products couldn t come at a better time. Cost-conscious consumers are looking for the best value for their money. Giving them an option to purchase products branded with your company s name provides one more way for you to increase sales by leveraging the great reputation you have developed in your community. Whether your goal is to further promote your company s image, expand sales opportunities in budget oriented markets or to help drive sales of higher priced systems, this is a growing opportunity. TKO Graphix can create a basic, typeface badge design Putting your company logo on the products couldn t be easier. The order form on the back of this brochure will help guide you through the process of selecting a shape, quantities, and how to work with our partner TKO Graphix to take your company name or logo and turn it into a tough, durable, adhesive-backed badge that you can use to turn our products into YOUR products. using company information provided on the order form. Or, if you prefer, you can have a badge created using your logo design. To use your company logo, simply submit your high-resolution logo files to TKO Graphix in one of many allowable formats.ai,.tiff,.pdf, or high-res.jpg along with your completed order form. Approval copies of your product badge artwork will be delivered back to you in approximately five business days for your review before production begins. With your signed approval, it takes approximately 2 3 weeks for the badges to be completed. Working with TKO Graphix We have partnered with TKO Graphix to turn your logo into a high-quality product identity badge. TKO Graphix is a full-service large format graphics company with more than 30 years of experience helping companies nationwide with comprehensive graphic solutions for fleet, vehicle, retail, special events and trade shows. They create attractive, durable badges that will stand the test of time inside a furnace closet or outside, exposed to the elements. Air Conditioners / Heat Pumps Your Logo Design Option Gas Furnaces Basic Typeface Design Option Fan Coils
5 Badge Sizes and Applications Designed to Last Your private label badges are available in three standard varieties. The most versatile option is a round badge that is 2.75 inches in diameter. This badge can be used on virtually all of the available private label products. You can also select a rectangular badge that measures 3 inches across and 4 inches tall. The rectangular badges cannot be used on the air conditioner and heat pump outdoor units, but will fit on most other available products. A smaller,.095-inch diameter size is available for duct free indoor section products. Naturally, when you put your name on a product, you want to be proud of the way it looks. So we made sure to s elect durable, high quality materials that will stand up to Mother Nature s worst. Clear, non-yellowing polymer coating Tough, flexible and scratch-resistant High quality adhesive backing that stands up to heat, cold and moisture Can be adhered to products in temps as low as 40 Attractive domed decals maintain high quality appearance Custom designs and sizes can be quoted. Round badge: 2.75 or.905 (Not shown actual size) Evaporator Coils Rectangular badge: 3 x 4 Small Packaged Systems Duct Free Systems
6 2016 Payne Private Label Order Form For Payne Equipment Only Step 1: Order Information I am a Distributor I am a Dealer If Dealer, you must submit credit card information on the last page. If Distributor, you must submit a PO Number with your order Names Street Address PO Box City, State, Zip Phone No. Contact Name Ordered By / Bill To: Ship To: (If different than billing address) Step 2: Badge Design Options Option 1: Your Logo Design Option 2: Basic Typeface Design **** When filling out this section, please print clearly, and exactly how you want your information to appear **** **** We assume no responsibility for incorrect, or illegible characters. **** Company Name to Appear on Label * 1 Time art charge $65 / 3 Weeks lead time for layout & production Please attach a separate page if your company information needs to more specific. Company Name (Line 2) Telephone Number - - Dealer License Number (if required by state of residence law) Step 3: Badge Ordering 2.75 Diameter Label Used for condenser top or air handler front. Quantity Unit Cost Quantity Total $ $ $ $ $ Diameter Label Used for interior, duct-free equipment. Quantity Unit Cost Quantity Total $ $ $ $ $ x4 Rectangle Label Used for air handler front or miscellaneous uses. Quantity Unit Cost Quantity Total $ $ $ $ $1.24 Greater quantities, sizes and designs, can be quoted. Label Total Cost: $ + U.S. Domestic Freight: $ = Total Cost: $ USD Freight is calculated at 5% of label total cost. International freight will be calculated separately. Step 4: Payment Options If you are paying by check, please mail check with order form to the address below. Credit Card No. Exp. Date CCV 3 Digits DISTRIBUTOR ONLY PURCHASE ORDER NO. TKO Graphix Questions? Call: Stafford Road Completed Form? Fax: Plainfield, IN hvacfulfillment@tkographix.com
7 Our Designs, Your Personal Touch The Payne Private Label program offers an easy and affordable way for you to create your own personalized product brochures. It s as easy as logging in to our web site, selecting your messages and product images and deciding how many copies you want. Then, sit back, let our designers apply the finishing touches and we ll deliver them to your door. Before You Start The Payne Private Label brochure builder offers a number of pre-written blocks of copy and product images to help you build your brochure. However, you will be able to customize the brochure with your company s name, logo, one personalized paragraph and one additional image*. To make your online experience faster and easier, it will help to load your images and written information to your computer before logging in. *Images should be saved in any of the following formats: (*.jpg, *.eps, *.bmp, *.png, *.gif, *.tif)
8 Step 1: Log in / Register Go to Log in with your user name and password you created during registration, or create a new account Your first time you will need to register with basic contact information such as name, address, and . Enter Payne as your company code. Step 2: Design Your Cover Using the menu on the left side of the screen, enter your company information and logo as directed Select colors, background scenery, product imagery and a tagline for the bottom of the cover You can preview your design as it automatically updates the image to the right on your screen Step 3: Complete Your Design To complete your brochure design, select graphics and text from the menus on the left side of the screen. Pages 2 and 3 of your 4-page brochure allow you to select four items either product images or text to fill in the four sections of the page. On the back page of your brochure, you have the option of adding a photo from your business as well as providing your business contact information. Upon completion, you can view a Pdf Preview proof of the entire brochure. Then click Next Step. Step 4: Complete Your Order Select the number of brochures you want to print (100, 250, 500 or 1000) Click on Add to Cart to begin the purchase process Click on Proceed to Checkout to configure shipping costs, set up a billing address, and pay for your order with a credit card, or Continue Shopping to create more custom brochures Once all information is correct, click on Place Order and you re done! It s that easy!
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