Webinar #2: Make Yourself Visible! Award Winning Branding Techniques Part 1 HANDOUTS
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1 Best Selling Author, Award Winning Entrepreneur, International Speaker & Philanthropist Kane Minkus Presents Webinar #2: Award Winning Branding Techniques Part 1 HANDOUTS
2 What we are going to cover FoundaNons of top business owner 1). The 6 PosiNons In Business 2). 8 EssenNal Domains of Change
3 What we are going to cover FoundaNons of top business owner 1). The 6 PosiNons In Business 2). 8 EssenNal Domains of Change Personal Branding Tool Box 5 M s of Personal Branding Make up Message Moments Method Metaphors
4 6 Posi/ons Of Business Webinar #2
5 6 Posi/ons Of Business LOWEST HIGHEST
6 6 Posi/ons Of Business LOWEST HIGHEST CREATOR (Idea/Innovator)
7 6 Posi/ons Of Business LOWEST HIGHEST CREATOR (Idea/Innovator) PRODUCER (Manager)
8 6 Posi/ons Of Business LOWEST HIGHEST CREATOR (Idea/Innovator) PRODUCER (Manager) TALENT/PERFORMER (Doer)
9 6 Posi/ons Of Business LOWEST CREATOR (Idea/Innovator) HIGHEST Owner (Brand) (Product/Service - IP) (Rela/onships) PRODUCER (Manager) TALENT/PERFORMER (Doer)
10 6 Posi/ons Of Business LOWEST CREATOR (Idea/Innovator) PRODUCER (Manager) HIGHEST Owner (Brand) (Product/Service - IP) (Rela/onships) LEADER (Marke/ng) TALENT/PERFORMER (Doer)
11 6 Posi/ons Of Business LOWEST CREATOR (Idea/Innovator) PRODUCER (Manager) TALENT/PERFORMER (Doer) HIGHEST Owner (Brand) (Product/Service - IP) (Rela/onships) LEADER (Marke/ng) CLOSER (Sell)
12 8 EssenNal Domains Of Major Change Webinar #2
13 Personal Branding Strategy 8 EssenNal Domains Of Major Change
14 Personal Branding Strategy Packaging & PosiNoning 8 EssenNal Domains Of Major Change
15 Personal Branding Strategy Packaging & PosiNoning Internet MarkeNng Strategy 8 EssenNal Domains Of Major Change
16 Personal Branding Strategy Packaging & PosiNoning Internet MarkeNng Strategy 8 EssenNal Domains Of Major Change DistribuNon Method of Your Message
17 Personal Branding Strategy Packaging & PosiNoning Internet MarkeNng Strategy 8 EssenNal Domains Of Major Change DistribuNon Method of Your Message InformaNon Division
18 Personal Branding Strategy Packaging & PosiNoning Internet MarkeNng Strategy 8 EssenNal Domains Of Major Change DistribuNon Method of Your Message InformaNon Division Partnership Strategies
19 Personal Branding Strategy Packaging & PosiNoning Internet MarkeNng Strategy 8 EssenNal Domains Of Major Change GlobalizaNon Strategy DistribuNon Method of Your Message InformaNon Division Partnership Strategies
20 Personal Branding Strategy Packaging & PosiNoning Internet MarkeNng Strategy 8 EssenNal Domains Of Major Change GlobalisaNon Strategy Knowledge & Growth Strategy DistribuNon Method of Your Message InformaNon Division Partnership Strategies
21 The Revolution: Brand U
22
23 SELL YOUR KNOWLEDGE Experts Biz
24 SELL YOUR KNOWLEDGE Experts Biz MARKET YOURSELF Any Biz
25 Posi/on your focused message in Associates you with a trend the hearts and minds of your target Enhances pres/ge customers Earns recogni/on APracts the right people and right opportuni/es Places you in a leadership role Increases your earning poten/al Confers top of mind status Differen/ate yourself from the compe//on Increases authority and credence of decisions Adds perceived value to what you are selling
26
27 The 5M s To Personal Branding
28 The 5M s To Personal Branding 1.) Make up"
29 The 5M s To Personal Branding 1.) Make up" 2.) Message
30 The 5M s To Personal Branding 1.) Make up" 2.) Message 3.) Moments" "
31 The 5M s To Personal Branding 1.) Make up" 2.) Message 3.) Moments" " 4.) Method
32 The 5M s To Personal Branding 1.) Make up" 2.) Message 3.) Moments" " 4.) Method 5.) Metaphors (Brand Theme)
33 Where all this branding stuff comes from?
34 Where all this branding stuff comes from?
35 Where all this branding stuff comes from?
36 Where all this branding stuff comes from?
37 Global Examples: Asia Webinar #2
38 Global Examples: USA Webinar #2
39 Global Examples: AUSTRALIA/NZ
40 Global Examples: UK & EUROPE
41 Personal Branding Examples
42 Personal Branding Examples: Experts
43 Personal Branding Examples: Method
44 The 5M s To Personal Branding 1.) Make up" Name Label" Picture Dress/Style/Hair Colours"
45 Name Webinar #2
46 Name Your full name is your Brand
47 Name Your full name is your Brand Put your name on everything!
48 Name Your full name is your Brand Put your name on everything! Corporate brands/teams snll need PB
49 Label Webinar #2
50 Label This is your idennty - who are u?
51 Label This is your idennty - who are u? Replaces your tradinonal label
52 Label This is your idennty - who are u? Replaces your tradinonal label Gives your Expert angle
53 Label Webinar #2
54 Label Territory + Qualifier + Results Produced + X Target Market/Specialist/Profession
55 Label Territory = Industry, City, Country or Countries
56 Label Territory = Industry, City, Country or Countries Qualifier = Premier, Most Trusted, #1, Longest Running, Most CreaNve, etc.
57 Label Territory = Industry, City, Country or Countries Qualifier = Premier, Most Trusted, #1, Longest Running, Most CreaNve, etc. Results Produced = Most Compelling Results
58 Label Territory = Industry, City, Country or Countries Qualifier = Premier, Most Trusted, #1, Longest Running, Most CreaNve, etc. Results Produced = Most Compelling Results Target Market = Who specifically you target
59 Label Territory = Industry, City, Country or Countries Qualifier = Premier, Most Trusted, #1, Longest Running, Most CreaNve, etc. Results Produced = Most Compelling Results Target Market = Who specifically you target Specialist = Expert, Advisor, Mentor
60 Label Examples America s #1 Revenue Accelerator Expert UK s Premier SomaNc Pain Reducing Specialist Australia s Most Trusted Wealth Builder For Young Families Singapore s Best First Time House Finder For Single Moms #1 Global Business Coach
61 Picture Webinar #2
62 Picture Work with a professional photographer
63 Picture Work with a professional photographer Book 2-3 hours of Nme
64 Picture Work with a professional photographer Book 2-3 hours of Nme Bring 2-3 ouoits to change into
65 Picture Work with a professional photographer Book 2-3 hours of Nme Bring 2-3 ouoits to change into Do something playful before you get started
66 Picture Work with a professional photographer Book 2-3 hours of Nme Bring 2-3 ouoits to change into Do something playful before you get started Be apennve to the background and the lighnng
67 Picture Work with a professional photographer Book 2-3 hours of Nme Bring 2-3 ouoits to change into Do something playful before you get started Be apennve to the background and the lighnng Always smile
68 Picture Body posture is important
69 Picture Body posture is important Post producnon - Adobe Photoshop & Lightroom
70 Picture Body posture is important Post producnon - Adobe Photoshop & Lightroom Live shots should emphasise cred. & social proof
71 Picture Body posture is important Post producnon - Adobe Photoshop & Lightroom Live shots should emphasise cred. & social proof ALWAYS get pictures w/ strong brands around you
72 Picture Body posture is important Post producnon - Adobe Photoshop & Lightroom Live shots should emphasise cred. & social proof ALWAYS get pictures w/ strong brands around you Get a shot behind you on a stage showing audience
73 Picture Body posture is important Post producnon - Adobe Photoshop & Lightroom Live shots should emphasise cred. & social proof ALWAYS get pictures w/ strong brands around you Get a shot behind you on a stage showing audience Get shots of you interacnng with parncipants
74 Picture Body posture is important Post producnon - Adobe Photoshop & Lightroom Live shots should emphasise cred. & social proof ALWAYS get pictures w/ strong brands around you Get a shot behind you on a stage showing audience Get shots of you interacnng with parncipants Get pictures of you delivering each service
75 Dress/Style/Hair Webinar #2
76 Dress/Style/Hair The more professional the beper
77 Dress/Style/Hair The more professional the beper Pay apennon to shoes and jewellery
78 Dress/Style/Hair The more professional the beper Pay apennon to shoes and jewellery No visual distracnons on your body
79 Dress/Style/Hair The more professional the beper Pay apennon to shoes and jewellery No visual distracnons on your body Put apennon into the style you put together
80 Dress/Style/Hair The more professional the beper Pay apennon to shoes and jewellery No visual distracnons on your body Put apennon into the style you put together Long hair should get pulled back (be well groomed)
81 Dress/Style/Hair The more professional the beper Pay apennon to shoes and jewellery No visual distracnons on your body Put apennon into the style you put together Long hair should get pulled back (be well groomed) Glasses, accents and indicators of normalcy convert beper
82 Colours Webinar #2
83 Colours Colours that work:
84 Colours Colours that work: Colours that don t work:
85 Best Colour CombinaNons Shirt Tie
86 Best Colour CombinaNons
87 Best Colour CombinaNons
88 Paperns Solid colours are best & safest No paperns
89 What People Assume In the first 30 Seconds 1) Your economic level 2) Education level 3) Trust worthiness 4) Social position 5) Level of sophistication 6) Economic heritage 7) Your social heritage 8) Your education heritage 9) Your current success 10) Your moral character " William Thorough
90 What s Your Message? Webinar #2
91 What s Your Message? Webinar #2
92 What s Your Message? It is the mission you are on
93 What s Your Message? It is the mission you are on A summary statement of the overall impact you want to make
94 What s Your Message? It is the mission you are on A summary statement of the overall impact you want to make What inspires people, get s there apennon and draws them to you
95 Message Examples You can have a passionate relanonship You can grow old pain free You can live financially free now You can be the father you want to be now You can quite smoking easily
96 How To Cras Your Message
97 How To Cras Your Message 6-10 words max
98 How To Cras Your Message 6-10 words max You can be/do/have X Result
99 How To Cras Your Message 6-10 words max You can be/do/have X Result Easy to remember & emononal
100 Plan Your Success 1) Create a label for yourself 2) Schedule time with a pro photographer 3) Make sure you have at least 2 proper outfits 4) Craft your message
101 Best Selling Author, Award Winning Entrepreneur, International Speaker & Philanthropist Next Webinar Webinar #3: Award Winning Branding Techniques Part 2
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