2017 MEDIA PLANNER. California MBA is excited to announce our publications for Your company will be able to. Year-round exposure
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1 2017 MEDIA PLANNER California MBA is excited to announce our publications for Your company will be able to maximize your marketing dollars, through California MBA s uniquely Year-round exposure Readers purchasing power spend billion + annually on products and services Special discount packages which includes FREE ads for advertisers who participate in multiple California MBA publications Frequency, brand recognition or target market Optimize your marketing through - one or many - California MBA promotion platforms: California MBA Legislative & Buyer s Guide - monthly electronic & print* bulletin California MBA l Contact: granger@cwo.com / California MBA 2017 Media Planner / page 1 of 5
2 ADVERTISING OPPORTUNITIES PRINT ADS ( Under the DOME Buyer s Guide California MBA produces three unique print publications to promote your business. n Four issues of are published annually: Spring, Summer, Fall and Winter. Print circulation is 1,400, electronic distribution is 2,500 and a truncated version sent to 15,000 per issue! cluded: Spring: C Summer: 45th Annual Western Secondary Market Conference and 22nd Annual Western States Loan Servicing & Technology Conference Fall: 20th Annual Western States CREF Conference Winter: California MBA Legal Issues & Regulatory Compliance Conference Mobile device viewing! California Mortagage Finance News and are also viewable on MOBILE devices! Your ads will link to your website! n Monthly issues of Under the DOME - each issue is published electronically and 6 issues will also have a print rates) n This annua Hard copy mailed to all members Guide is included in all new Members Kits throughout the year Contact: granger@cwo.com / California MBA 2017 Media Planner 2017 VALUE ADDED free ads! Advertise in 4 issues of CMFN over a 12 month period and receive one FREE banner ad in! / page 2 of 5
3 ADVERTISING OPPORTUNITIES continued ELECTRONIC ADS - monthly legislative news Publish monthly digitally and 6 are printed-feb., June, July, August, Sept., and Nov. Banner ads link to your website. MECHANICAL REQUIREMENTS Dimensions... Size (Width x Height) Full page x 9.75 Full page with bleed (add on all edges to the following trim size) x 11 1/2 horizontal x 4.75 For LEGISLATIVE & BUYER S Guide, PRODUCTION REQUIREMENTS Artwork must match the dimensions shown. fonts and graphics should be embedded in the PDF. Dimensions... Size (Width x Height) banner (print or digital) x 1.5 If needed, please ask about other accepted formats. Please provide the URL for your ad to link to your website 2017 THEMES AND DEADLINES UTD: Space and artwork due: 1st of each month Legislative & Buyer s Guide Space reservation: March 10 Artwork deadline: March 17 Distribution: April 3, 2017 Spring 2017 Theme: Technology Article submission: January 15 Ad submission: January 30 Published: February 20, 2017 Summer 2017 Theme: Residential Origination Article submission: April 15 Ad submission: April 30 Published: May 22, 2017 Fall 2017 Theme: Commercial/Multi-family Article submission: July 15 Ad submission: July 30 Published: August 21, 2017 Winter 2017 Theme: Regulation/Compliance Article submission: October 15 Ad submission: October 30 Published: November 20, 2017 ARTWORK SUBMISSION All artwork should be ed as described above to: Diana Granger - granger@cwo.com (530) (530) FAX See insertion bonus on page 4! Contact: granger@cwo.com / California MBA 2017 Media Planner / page 3 of 5
4 VALUE-ADDED ADVERTISER BONUSES! CALIFORNIA MORTGAGE FINANCE NEWS INSERTION BONUS 25% discount per issue (see rates on the right). This translates into a FREE ad! SAVINGS SUMMARY: - count (same as one FREE ad) - a $500+ value for FREE! AD RATES - Prices reflect per issue rate NOTE: All Rates are California MBA Member-only rates. Ad Size (1X) (4X)* All rates are for black and white ads. Ads must run within 12 months. --For full color ads, see fee below. All ads will be featured in the print and digital versions (NOW viewable on mobile devices Your ad in the digital version will also link to your website! Full page $ ½ page $ /3 page $ PAYMENT *4X rate one ad FREE - 25% discount. by check or credit card: MasterCard, VISA or American pay per issue or for the full contract. All payments will be payable to California MBA. A copy of the issue will be sent approval by publisher. COLOR CHARGES Add to the applicable rates above for each inse pg. COVERS / PREMIUM POSITIONS rate. Please contact us for availability. Under The Dome SUBMISSION METHODS and artwork to: Diana Granger Ad Size (1X) (6X) (12x) Banner $ Includes a link to your website. granger@cwo.com (530) (530) FAX Contact: granger@cwo.com / California MBA 2017 Media Planner / page 4 of 5
5 ADVERTISING CONTRACT & INSERTION ORDER DATE: as specified below and in accordance with the rates and terms of the 2017 RATE CARD. For a frequency discount, specify the number of insertions to be contracted for and placed within one year of the starting issue. SPECIFICATIONS: Number of PRINT AD Number of SCREEN AD Insertions Starting Issue Comments: PUBLICATIONS PRINT ADS AD DETAILS Color or B/W 1/2 page Check the ad size for each Cover(s) Full 1/2 1/3 Ad Cost r 4-Color r horizontal MORTGAGE FINANCE Spring 2017 r Black & White r vertical Please Specify MORTGAGE FINANCE Summer 2017 r Electronic artwork will be supplied MORTGAGE FINANCE F all 2017 MORTGAGE FINANCE Wint er 2017 r Pick up previous artwork LEGISLATIVE & BUYER S GUID E 2017 Member of California MBA? r Yes r No PRINT AD TOTAL $ DIGITAL ADS - including print versions of Select: r x = QTY cost per insertion rjan rfeb rmar rapr rmay rjune rjuly raug rsept roct rnov rdec PRINT AND SCREEN AD TOTAL $ CONTRACT & ARTWORK SUBMISSION Please submit contracts, insertion orders, Diana Granger - Publisher s Advertising Rep granger@cwo.com (530) (530) FAX This is a legally binding contract. In signing, the Agreed to by: Advertiser Contact Signature Billing Address City State Zip Phone ( ) Website (URL) agencies responsible for all charges and agree to indemnify and hold the publisher any liability by reason of the content of the in delivery and/or nondelivery. Artwork approval. If more or fewer ads are used than made based on the current rates. No cash
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