Digital Signage Solutions. that work for all of us. Digital Signage Solutions.

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1 that work for all of us.

2 Sony has provided us with the best, most sophisticated system that not only includes network players and plasma screens but also fl exible, user-friendly software for content management. Jens Gebauer, Board Member, Manfred Gebuauer GmbH, Germany Together, we can boost your sales with amazing in-store communications. Digital Signage has an incredibly powerful infl uence on customer decision-making where it matters most at the point of purchase. By enabling you to deliver dynamic messages that engage, inform and entertain, Sony Professional can boost your sales in a way that no other point of purchase tool can. Instant signs of business improvement Sony Professional can work closely with you to realise the commercial potential of the latest visual marketing technology so you can: Maximise sales and deliver targeted promotional messages Increase brand awareness and customer loyalty Achieve consistent messaging with unparalleled speed of delivery Attract new customers and infl uence purchase behaviour Keep customers for longer and convert browsing into purchases. From the people who make commercial visions happen Sony Professional has unrivalled experience of delivering class-leading Digital Signage solutions tailor-made to client requirements in a wide variety of sectors. Retail and sales Entertainment venues Transportation and travel services Bars, restaurants and hotels Companies and organisations. The facts we can turn into improved sales figures As many as 75% of retail purchases are unplanned, with the customer s buying decision made at the point of sale For every additional 10 minutes spent in a store, people will spend an average of 5 more With over 50% of consumers leaving stores without making a purchase, Digital Signage is a powerful tool for changing customer behaviour.

3 The entry-level solution The plug-and-play BKM-FW50 Digital Signage Player, which slots directly into a Sony fl at panel display, combines low cost of ownership with easy operation. Your business aims are our starting point. From simple systems to global networks, Sony Professional Digital Signage Solutions are driven by user requirements, ensuring you can have the system that is exactly right for you. The regular content refresh solution Enabling you to regularly update your messaging from your computer, Sony Professional s Ziris Lite works with as many Sony fl at panel displays as you want for your Digital Signage network. You can show different messages at different times of the day, and monitor the whole system remotely. Reassuringly simple to set up and use, it s highly cost-effective and fully scalable to grow with your needs. The Ziris instant content update solution Sony Professional s Ziris Digital Signage software lets you create and control highly sophisticated Digital Signage content across multiple locations, where content changes or updates are almost continuous. With Ziris you can: Create powerful and effective multimedia communications including text, graphics, animations, audio and video for distribution across your network. Transfer your communications reliably, cost effectively and at high speed over your network to individual displays or groups of displays as required. View and run your Digital Signage communications directly from a computer by converting it into a dedicated, network-managed media player. Enable your network players to pull content and scheduling directly from the server via a web browser by installing a Ziris Edge server. Each individual end-to-end solution can be confi gured to meet differing business priorities. Manage, control and monitor your entire Digital Signage system from any PC on the network using a simple interface for maximum effi ciency. We design to fit your business. Grupo Amorim always choose the best suppliers and Sony, as we know, leads in their particular fi eld. Sony has installed all the surveillance equipment and systems, a total of 96 CCTV cameras, inch plasmas and inch LCD screens. Our customers value this experience it makes them spend more time here. Paulo Silva, Director, Dolce Vita Shopping Centre, Coimbra, Portugal

4 We are delighted to be able to team up with Sony and have access to their latest high defi nition solutions. Peter O Halloran, Managing Director, Mercedes-Benz World, UK We can illuminate the business solution, so you can drive ahead. For over 60 years, Sony has helped all kinds of organisations all over the world to grow and prosper through visual and audio technology. Today, Sony Professional delivers market leading solutions for professional applications ranging from in-store communications to broadcast technology, security systems and medical diagnosis. This unrivalled experience and expertise means we are uniquely positioned to work with you and understand your business requirements. Not just in terms of Digital Signage but also in how it enables you to maximise your resources. Grow with your solution Sony Professional Digital Signage solutions are designed to be scalable, with future-proof fl exibility built-in. So your system can simply grow with your business needs. Experience true reliability Already proving their dependability in such exacting environments as the world s most technically advanced stadium (Arsenal Football Club s Emirates Stadium in London), Sony Digital Signage solutions can identify potential problems before they impact on your operation. Communicate more effectively Sony High Defi nition technology ensures maximum visual impact, so your messages will always stand-out and your audience will always be captivated, motivated and positively infl uenced. Sell more efficiently By changing and updating your signage messages quickly and easily, you can implement campaigns immediately and simultaneously across multiple sites. You can deliver your messages on brand and on time, whilst saving the time and cost of conventional printed promotional materials. Work faster and smarter Designed to reduce the time and resources you need to operate your system, Sony Professional s solutions are intuitive and user-friendly. Giving you central control that can be managed remotely, our software lets you create multimedia messaging and playout timetables using simple drag-and-drop templates.

5 At Sony Professional we believe images have immeasurable power Images nurture life connect cultures grow economies deliver justice inspire education energise entertainment advance science liberate imagination capture history even promote peace We use the power of images to increase business value We turn images into assets This is Visual Wealth 2009 Sony Corporation. All rights reserved. Reproduction in whole or in part without permission is prohibited. Features and specifications are subject to change without notice. All non-metric weights and measurements are approximate. Sony and Ziris Lite are trademarks of Sony Corporation. All other trademarks are the property of their respective owners. Distributed by About Sony Professional Sony Professional is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers. With over 25 years experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony s Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony Professional delivers end to end solutions that address the customer s needs, integrating software and systems to achieve each organisations individual business goals. For more information please visit