TouchMagix Media Pvt. Ltd. Version 1.2

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1 TouchMagix Media Pvt. Ltd. Version 1.2

2 Introduction TouchMagix offers a new variety of interactive display solutions that will attract your audience to experience interactive content in the most memorable way. Unlike other technologies available today, TouchMagix combines an advanced optical hardware sensor called: MagixSense together with sophisticated movement recognition software that interprets the user interaction into high resolution events on the display. We offer 2 types of movement recognition technologies that are incorporated in 4 product lines. MotionMagix This technology capture s user gestures performed on projected walls and floors. The sizes of the projection and distances from the detection area (in case of walls) can be dynamically adjusted according to the requirements on-site. MotionMagix can be configured to capture either hand or foot gestures. In each case, the software is programmed to automatically identify the exact pointing area and movement direction. This provides the smoothest interaction available in the industry and allows more people to interact with each other on the projection area. Interactive floor projection Interactive wall projection MotionMagix Floor MotionMagix Wall

3 MagixTouch This technology is used to capture actual user touch on a glass/acrylic surface. This type of interaction could also be combined with MotionMagix to offer a complete interactive experience. The system could be activated by a gesture (user approaching the screen, passing by, etc.) and the contact could be activated directly by using the user s finger as pointing device (similar to using a mouse on a PC). The MagixTouch technology supports click, double-click, drag-n -drop, rollover and also multi-touch, to allow a few users to interact on the same screen and to perform activities that could use 2 hands in parallel (rotating images, resizing frames, etc.) Touch-screen Table/Kiosk Touch-screen Window MagixTouch Table / Kiosk MagixTouch Window

4 Our Advantages With TouchMagix tm you will be able to create unique and memorable experiences for your customers. It allows you to turn any computer based presentation, game or application into a gesture based interactive information system. TouchMagix s mission is to provide the most accurate and user friendly system available in the market today and in the future. Below we have listed only a few of our major advantages compared to other products on the market: Feature TouchMagix Other Interactive floor/wall vendors (optical recognition) Other TouchLCD vendors Other TouchScreen vendors (optical recognition) Precision of detection Development and customization environment Transforms the exact end of the foot or finger into a point event on the screen Open & free SDK for creating applications. Creative Suite for code free customization. Access to a online community of developers. Downloadable applications are free to try and to demonstrate via the Web Detects a Silhouette of the entire body without identification of the different body parts and their role in the interaction No SDK. Customization is limited to the proprietary template editor provided by the vendor. Not possible to create completely new application without vendor involvement Detects finger points alone No SDK. Provide a mouse driver that interacts with any content on the PC as if it was a mouse Detect finger points alone No SDK. Provide a mouse driver that interacts with any content on the PC as if it was a mouse Application format Runs any standard PC application. Instant Flash integration Proprietary executables in vendor s own format Runs any standard PC application Runs any standard PC application Remote Management and interaction analytics Web Based remote real-time scheduling content updates and interaction analytics Non real-time scheduling and no dynamic real-time content update No remote management No remote management

5 Feature TouchMagix Other Interactive floor/wall vendors (optical recognition) Other TouchLCD vendors Other TouchScreen vendors (optical recognition) Application switching time on scheduler Less than 1 sec to switch applications on scheduler Typically needs 5-10 sec to switch applications No scheduling support No scheduling support Adaptation and detection precision in varying light conditions Hardware realtime adaptation mechanism with fast response and high accuracy Limited level of software based adaptation mechanism, sensitive to sudden drastic changes of light conditions NA Very sensitive to direct light changes, limited adaptation available only by a few vendors Magix 3D Sense Supports 3D marker tracking technology which can recognize objects in realtime. No support No support No support New features Web based remote management: Manage schedule and obtain interaction analytics with ability to download hourly/daily/weekly/monthly interaction reports directly into excel. Schedule content in real-time without shutting down the display system.

6 TouchMagix Creative Applications Suite: Now you may easily customize and manage interactive content without any coding knowledge! Using intuitive graphical interface, creatives can be customized from the base templates. All templates are made available online free to try and demonstrate. At a small charge, you may unlock the creatives when they are ready for commercial use and remove the demo limitations. Creative suite allows to customize, test and transfer content via web. You may simulate it to your customers using mouse motion instead of body gestures to let them understand the end results even without having a real TouchMagix system installed.

7 Applications TouchMagix TM products could apply to a variety of industries: Events: A TouchMagix system could create a unique gimmick for any booth in any exhibition or event. From our experience, our interactive platforms become an immediate attraction, bring customers to visit your booth and expose them to your advertising content in a joyful and memorable way. Our systems could be set-up quickly and can utilize dead spaces like floors, corridors and waiting lounges by turning them into another advertising media for your company. Retail environments: Put TouchMagix into action, and turn any standard shop window into an interactive product catalog even when the shop is closed. Turn any shopping floor into an interactive attraction for new visitors to come and experience your brand and marketing campaigns. Put an interactive kiosk in or next to your shop and deliver information on products tailored to your customers needs and interests.

8 Entertainment: With TouchMagix tm you can turn unused space into a gaming area for kids and adults. No need to clean-up or worry about public hygiene simply turn on the projection and keep your visitors busy and happy. Advertising: Use TouchMagix to generate additional revenues from advertising campaigns. Digital signage has become one of the most effective means of POS advertising. Research has proven that over 75% of the buying decisions are made at the shopping locations, so the best way to advertise products is right where the consumers are making their buying decisions. Engaging consumers with the brand using an interactive advertisement creates a memorable experience that will eventually converts into a buying decision at the shop. Advertising messages can be easily integrated into the TouchMagix Floor, Wall, Window and Table solutions as banners, interactive objects or backgrounds and can be controlled, replaced and monitored in real-time via the internet. Niche Markets: TouchMagix applications can be used in various environments to create unique and extraordinary user experiences. For example, interactive information and entertainment systems could be used in Museums as complimentary floor, wall or table presentations for visitors. Corporate information systems could be set-up in company lobbies and waiting lounges. Wayfinding kiosks could be set up in malls, train stations and other public areas. Supplementary interactive education systems could used by schools and especially helpful for special needs (helping kids with physical or mental disabilities to interact with information using body gestures). Many more concepts could be brought to life, based on your own creative ideas and talent!

9 Templates showcase TouchMagix offers hundreds of off-the-shelf ready to use templates. New template ideas can be easily built using 3 rd party software like Flash, 3ds Max, OpenGL, C, C++, VB, Director etc.. with help of TouchMagix s free software development kit (SDK). TouchMagix s new Creative Applications Suite can be used to customize existing templates without any coding knowledge.

10 Visit and experience some interactive examples for applications you may use. For more information, please contact us and let us tailor a solution for you! Contact TouchMagix Media Pvt. Ltd., 77 MIDC Bhosari, Pune , India Tel India: / Tel International: enquiry@touchmagix.com