JOB DESCRIPTION. works closely with contractors, interns and volunteers.

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Warren Charles
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1 GREENPEACE Australia Pacific Role: Department: Grade: 6 Creative Coordinator Program Date reviewed: November 2017 Responsible to: Direct Reports: Overall purpose of the role JOB DESCRIPTION Deputy Program Director (Engagement) Multimedia Producer works closely with contractors, interns and volunteers. The Creative Coordinator builds support and profile for Greenpeace and its campaigns in the Australia Pacific region through creative work that inspires people to act for a green and peaceful future. This role develops, produces, curates and selectively distributes multimedia across Greenpeace Australia Pacific channels. They actively monitor and engage with traditional and social media, respond to external inquiries, commission creative material, coordinate inhouse and external agency multimedia production, and maintain a database of external suppliers. By providing strategic and technical expertise, the position also facilitates internal development plans, supporting other staff and the implementation of best practice standards for creative content production and distribution across the organisation. Organisation Environment - Greenpeace Mission Greenpeace is an independent campaigning organisation which uses non-violent, creative confrontation to expose global environmental problems and to force the solutions which are essential to a green and peaceful future. Greenpeace's goal is to ensure the ability or the earth to nurture life in all its diversity. Greenpeace drives change by creating and sharing content to inspire and support masses of people to act to win a healthy planet. Main responsibilities Job Description - Creative Coordinator - November

2 1. Coordination and strategic input Develop and execute strong creative content plans for all major campaigns Advise campaign teams on the best visual communications strategies and tactics Work closely with project teams to produce and/or project manage both proactive and reactive content through a mix of traditional and social media platforms Develop in conjunction with the story team the organisation s overall content strategy Provide insight on which story angles will be most effective and advise campaign projects on forthcoming opportunities. Contribute to the Greenpeace Australia Pacific story/editorial team 2. Management Monitor incoming content briefs and allocate capacity Direct line management of the Multimedia Producer, including conducting regular meetings and bi-annual performance reviews Recruit, train and manage multimedia volunteers as required Manage the allocated budget for creative content production Request and reforecast budgets as required Oversee the management of Greenpeace audio and visual resources and equipment Manage multimedia archiving with the Multimedia Producer, interns and volunteers, for cross-departmental, network-wide and external use. 3. Commissioning Commission, produce and archive multimedia productions within budget, consistent with Greenpeace s brand guidelines and respect of international copyright laws. Commission clean versions or translation of audio-visual assets for distribution in other language markets as required Manage contracts with creative agencies and freelancers, including negotiating rates and ensuring prompt payment of invoices. 4. Production capacity Plan, shoot, caption, edit and distribute video and photo content, including campaign videos for social media, stock images and footage for campaigns, and reactive soundbites/clips for traditional and social media, ensuring the availability of high quality images to a wide range of Greenpeace Australia Pacific communications channels Support content coordination and production for live-streaming projects. Job Description - Creative Coordinator - November

3 Coordinate photo and video production, with short turnaround times (e.g. for ship visits and large-scale rapid responses in the region), and participates in project teams, as required. 5. Licensing and copyright management Evaluate requests for Greenpeace s multimedia assets, negotiate rates and licensing agreements as appropriate; provide invoicing and payment information. 6. Relationship building and networking Develop and maintain effective working relationships with external allies, agencies, media outlets, artists, contractors and suppliers Develop and maintain effective working relationships with Greenpeace staff internationally and ensure up to date knowledge of Greenpeace s international web presence and developments Develop and maintain effective working relationships with Greenpeace network participants, volunteers and activists. 7. Monitoring, tracking and evaluating Set-up real-time monitoring across relevant communications streams (traditional and social media) to identify opportunities for reactive media relations and campaigning, as well as Greenpeace s impact on relevant public conversations. Evaluate and report on content engagement and performance Build lessons and learnings into action plans to ensure continual improvement. 8. Responsive communication and rapid response Respond to external events or incidents that offer opportunities for the organisation and/or reputational threats to the organisation, as directed Support other staff to develop creative/multimedia response to developments in rapid response campaigns Maintain components of the Greenpeace Australia Pacific website as required. 9. Knowledge of production and technology Keep abreast of developments in video and photo production particularly in regard to cameras, editing software, transmission technologies and emerging Job Description - Creative Coordinator - November

4 social media platforms in order to maintain Greenpeace s cutting-edge reputation. Encourage a culture of experimentation and innovation in creative content production 10. Protocols and standards Contribute to the development of policies and positions that support high quality communications output; facilitate work groups and convene project teams as needed. 11. Visual writing and editing Prepare and/or edit videos, captions, slide shows, macros and other visual content for distribution across Greenpeace International channels. 12. Development of inhouse skills Share skills and provide training in basic image and video production for staff and volunteers. Support other staff to be able to plan, shoot, edit, caption and distribute material for their campaigns Create a staff development plan for individual and departmental improvement in skill and processes in supporting, producing and delivering visual content for campaigns. 13. Compliance with framework conditions Abide by Greenpeace Australia Pacific employment policies as relevant (including but not limited to: Workplace Health and Safety; Equal Opportunity Employment; non-harassment; environmental policies; risk management policies; disclosure and avoidance of clashes of interest) Ensure that your personal or campaign activities will not bring Greenpeace into disrepute. Skills and qualifications Significant professional experience in a multimedia environment Experience managing staff and budgets Job Description - Creative Coordinator - November

5 A track record of achieving success in traditional and social media-driven campaigns or initiatives Deep familiarity with Internet culture along with active participation in at least three different social media platforms Demonstrated skills in generating online sign-ups and digital marketing Exceptional self-organisation and file management Understanding of media monitoring and social media analytics tools and monitoring platforms An understanding of the different cultures, languages and customs of target audiences in the Australia Pacific region Ability to multitask and engage online communities across multiple networks at the same time Technical and production skills including camera operation, digital editing, editing raw image files, sound engineering and script-writing Understanding of photo and video archiving systems, including cataloguing and key wording Knowledge of copyright and licensing Experience summarizing quantitative and/or qualitative data in narrative form (data visualising experience a plus) Demonstrated ability to synthesize complex subjects for teaching, training or documentation purposes Time management skills, in particular the ability to plan, organise and prioritise multiple projects and maintain tight deadlines Strong influencing skills the ability to lead diverse teams to achieve agreed goals and to drive change without direct authority Experience developing training/teaching programs Excellent negotiation, facilitation, communication and presentation skills Experience in working effectively to tight deadlines with multiple projects Exceptional written and spoken English, particularly proofreading, with a second language preferred Willingness to travel frequently Flexibility around working hours. Key Behavioural Competencies 1. Achievement Job Description - Creative Coordinator - November

6 A high level of personal ambition and a drive to deliver agreed goals. Sets goals for self and others, takes sustained action in the face of obstacles. Proactively seeks out relevant tasks when the current task is completed. 2. Empowering and Inspiring Others An understanding of how to inspire action in others - Empowers people and strives to bring out the best in them. Enables employees to translate vision into action and creates an environment in which people feel valued, motivated and challenged. 3. Collaborative Approach Helps others to achieve their best and contributes to joint objectives. Develops cooperation and teamwork while participating in a group of people, working toward solutions that generally benefit all involved parties 4. Identification with Greenpeace goals and supportive of Greenpeace values Deep understanding of and commitment to Greenpeace s Core values, and a passion for delivering Greenpeace s mission. 5. Interpersonal Relationships Ability to build and maintain strong interpersonal relationships - develops and maintains effective relationships with others in order to encourage and support effective communication and teamwork. Builds and maintains ongoing, collaborative, working relationships to achieve organisational goals. 6. Ability to Support and encourage risk taking Appreciation of risk-taking in the context of an action-oriented organisation 7. Being a role model for accountability and straightforwardness High sense of personal accountability and the ability to hold others accountable. 8. Commitment to learning Gaining insight into one s own strength and weaknesses; initiates actions to increase or improve one s knowledge, skills and competencies to work more effectively. Job Description - Creative Coordinator - November

7 9. Specific work environment Based in Greenpeace Australia Pacific offices in Sydney Occasional work in unusual hours across time-zones and on weekends, with domestic and international travel as required. Job Description - Creative Coordinator - November

GREENPEACE Australia Pacific JOB DESCRIPTION

GREENPEACE Australia Pacific JOB DESCRIPTION GREENPEACE Australia Pacific Role: Department: Grade: 6 Responsible to: Direct Reports: Status: Start date: Overall purpose of the role Creative Campaigner Program JOB DESCRIPTION Deputy Program Director