Korea University Business School, Korea University, Anam-Dong, Seongbuk-Gu, Seoul, , Republic of Korea
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1 Brief Curriculum Vitae Personal Information Name: Nationality: Languages: Qualification: Address: Dr. Tony Charles GARRETT New Zealand English (native), Thai (spoken), French (written) PhD (Marketing) University of Otago, 2003; PhD Title: National Culture and New Product Development Management Practices and Workgroup Dynamics: A Cross National Study between New Zealand and Singapore. Korea University Business School, Korea University, Anam-Dong, Seongbuk-Gu, Seoul, , Republic of Korea Telephone: Office: Mobile: tgarrett@korea.ac.kr Present Position Associate Professor, Department of Marketing, Korea University Business School, Korea University (from 2014) Assistant Professor, Department of Marketing, Korea University Business School, Korea University, Previous Employment History Visiting Professor, Department of Marketing, Korea University Business School, Korea University, Senior Lecturer (Tenured), Department of Marketing, University of Otago, Dunedin, New Zealand, Lecturer, Department of Marketing, University of Otago, Assistant Lecturer, Department of Marketing, University of Otago, 1992 Research Assistant, Department of Marketing, University of Otago, 1992 Marketing Executive CSP Group Managed and assisted in the market development of FMCG Brands sold by this marketing company, including Heinz, Nanda Pasta, Lyons Tea, Betta Foods and Trident. The brands went on their own at the end of this year, meeting the objectives set by the Client companies
2 Research and Teaching Expertise Country Effects on Innovation and New Product Development Practices and Workgroups Innovation and New Product and Service Development Impact of national culture on marketing management methods Product and Brand Management Marketing Strategy Principles of Marketing Korea University Business School Teaching (Current) Undergraduate New Product Development and Marketing Marketing Strategy Principles of Marketing Product and Brand Strategy MBA Marketing Strategy (Global MBA) Innovation and New Product Development (Korea MBA) 2
3 Key Publications Books Kerin, R., McDonnell, J., de Meyrick, J., Garrett, T.C., Rod, M., Rugimbana, R., Hartley, S., and Rudelius, W. Marketing: The Core, Sydney: McGraw-Hill (ISBN ) (Joint winner for best tertiary (adaption) single title The Australian Awards for Excellence in Educational Publishing Book Chapters Garrett, T.C. Management in Singapore; In Asian Business and Management: Theory, Practice and Perspectives (2 nd edition), Hasegawa, H. and Noronha, C. (Eds), Palgrave Macmillan, 2014 Cua, F. and Garrett, T.C., Diffusion of Innovation Theory: Inconsistency Between Theory and Practice; In Handbook of Research on Contemporary Theoretical Models in Information Systems; Dwivedi, Lal, Williams, Schneberger and Wade (Eds), IGI Global, 2009 Cua, F. and Garrett, T.C., Analysing diffusion and value creation dimensions of a business of replacing enterprise systems; In Handbook of Research on Technology Project Management, Planning, and Operations,; Kidd, T (Ed), IGI Global, 2009 Garrett, T.C. Management in Singapore; In Asian Business and Management: Theory, Practice and Perspectives, Hasegawa, H. and Noronha, C. (Eds), Palgrave Macmillan, 2009 Cua, F. and Garrett, T.C., The role of business case development in the Diffusion of Innovations theory for enterprise information systems; In Encyclopedia of Information Science and Technology, Second Edition; Khosrow-Pour, M (Ed), IGI Global, 2008 Cua, F. and Garrett, T.C., A structured approach to developing a business case for new enterprise information systems; In Encyclopedia of Information Science and Technology, Second Edition; Khosrow-Pour, M (Ed), IGI Global, 2008 Garrett, T.C.; Buisson, D.H., and Yap, C.M., National Culture Impacts On New Product Development Practices: A Cross-Cultural Comparison between Singapore and New Zealand; Developments in Australasian Marketing; Ed, R. McNaughton, JAI Press series Advances in International Marketing, 2000 Key Refereed Journal Articles Laufer, D., Garrett, T.C., Ning, B. The moderating role of power distance on the reaction of consumers to the CEO as a spokesperson during a product harm crisis: Insights from China and South Korea, Journal of International Management (forthcoming 2017). Lee, R, Lee, JH., and Garrett, T.C., Synergy effects of innovation on firm performance, Journal of Business Research (forthcoming 2017). Garrett, T., Lee, SK., and Chu, K., A Store Brand s Country of Origin or Store Image: What Matters to Consumers?, International Marketing Review, 34:2 pp: (2017). 3
4 Garrett, T. with Sun, Y. and Kim SJ, Do Confucian Principles enhance Sustainable Marketing and Customer Equity?, Journal of Business Research, 69:9 pp (2016). Garrett, T. with Zhang, H., and Liang X., The Effects of Innovation-Oriented Mission Statements on Innovation Performance and Non-Financial Business Performance, Asian Journal of Technology Innovation, 23:2 (2015). Garrett, T., with Kim, J., Kim KH., and Jung, H., The contributions of firm innovativeness to customer value in purchasing behavior, Journal of Product Innovation Management 32:2 pp (2015). Garrett, T., with Lee, SH, and Lee JH., A Study on the Attitude towards Convergent Products: A Focus on the Consumer Perception of Functionalities, Journal of Product Innovation Management, 30:1 (2013) pp Lee, JH, Garrett, T., Self, D. and Findley, C. Expressive Versus Instrumental Functions on Technology Attractiveness in the UK and Korea, Journal of Business Research 65:11 (2012) pp Froese, F, Vo, A. and Garrett, T; Organizational Attractiveness of Foreign-based Companies: A Country- Image Perspective, International Journal of Selection and Assessment, 18: (2010). Blakeney, A. Findley, C., Self, D., Ingram, R. and Garrett, T., Media Habits of Sensation Seekers, Journal of the Global Academy of Marketing Science, 20:2 (2010) pp Browning, V., Edgar, F., Gray, B., and Garrett, T.C. Realising Competitive Advantage through HRM in New Zealand Service Industries, The Services Industries Journal 29:4 (2009). Lee, N., Beatson, A., Garrett, T., Lings, I., and Zhang, X. Attitudes toward unethical selling among contemporary Chinese salespeople. Journal of Business Ethics, (2009). Knight, J., Gao, H., Garrett, T., and Deans, K. Quest for social safety in imported foods in China: Gatekeeper perceptions, Appetite 50 (2008) Gray, B., Matear, S., Deans, K, and Garrett, T. Assessing Sources of Competitive Advantage in a Service- Dominant World", Australian Marketing Journal, 15:1, (2007), pp72-78 Garrett, T.C., Buisson, D.H., Yap, C.M. National Culture and New Product Development Integration Mechanisms: A Cross-cultural study between New Zealand and Singapore, Industrial Marketing Management 35:3, (2006). Matear, S.M., Gray, B. and Garrett, T.C. Market Orientation, Branding, New Service Development, Market Position and Performance for Service Firms, International Journal of Service Industry Management 15: (2004) Matear, S.M., Osborne, P., Garrett, T. and Gray, B.J. How Does Market Orientation Contribute to Service Firm Performance: An Examination of Alternative Mechanisms, European Journal of Marketing, 36: 9, (2002) Yap, C.M., Buisson, D.H., Garrett, T.C., The Influence of Culture on Innovative Behaviour and Management in Singapore. ASEAN Journal on Science and Technology for Development,17:1, pp , (2000). 4
5 Souder, W.E., Buisson D.H., and Garrett, T.C., Success Through Customer Driven New Product Development: Lessons from Small High Technology New Zealand Firms. Journal of Product Innovation Management 14:6, , (1997). 5
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