Presented for McCombs Alumni. Careers in Motion LLC February 18, 2010
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1 Presented for McCombs Alumni Careers in Motion LLC February 18, 2010
2 Branding: definitions Career benefits from personal branding The process to define your brand Conveying your brand in WORDS Making VISUAL impact Online and social media to build your brand More tips
3 1. In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. It also encompasses the set of expectations in the minds of people in association with that product or service. 2. Being known distinctively (for what you want to be known for)
4 PRODUCT Key information about yourself Function/expertise Company/industry Education Hobbies/interests REPUTATION How people perceive/experience you Your actions speak louder than your words Qualities: character, enthusiasm, friendly, charismatic, great leader, loyal, innovative
5 Gain clarity on yourself/career / purpose Compass for important decisions and setting priorities Confidence in your strengths/what you offer Attract opportunities for you/your employer Job search (passive/active)
6 Introspection/reflection Review/analyze your accomplishments What are your strengths? In what are/can you be the best? What is your personality type? In what companies/cultures/jobs did you thrive? Why? Review assessments and performance reviews About what are you passionate? What are your values? Get input/feedback from others Goal setting What are your career goals (short term and long term)? What is the highest level you would like to attain? What personal and family goals do you have?
7 Summarize your findings into a few sentences: What s distinctive about you? Who is your target audience? How do you want to be known currently? In a few years?
8 Your PITCH It s your self-introduction or answer to what do you do? Prepare and practice it Provide useful information Modify it for the situation Reciprocate
9 For self introduction: My name is. I m a(n), in the industry. I currently (most recently) work for where I. My specialty is. For interviews and networking meetings: I m a with X years experience in, and at and. The three most important things you should know about me are:,, and.
10 DON T Tell your career story Be too general ( I m a consultant ; I work for a technology company ) DO: Start off with your present or most recent job Name Drop (Dell, Pepsi, PWC, ExxonMobil) Personalize While at XYZ I worked on the Big Name Project I LOVE adventure travel, so working for Outward Bound is a great fit for me
11 Your answer to what s new? Share news w/ others In meetings Resume/bio Business cards address signature Voice mail message
12 Appearance counts Appropriate for your function, age and aspirations Be stylish Clothes should fit well Professional business picture Be seen: Industry events Name and name tag Handshake Business cards Company events
13 LinkedIn have a robust profile and use it Google your name Be a subject matter expert Blogging Facebook, Twitter, etc. Self promote appropriately Respect your employer s brand
14 Keep a file of accomplishments Company initiatives/committees Professional organizations: join, attend, get involved Alumni organizations Volunteering/not-for-profit Get public speaking experience Make networking a priority Accept invitations from job seekers
15 See for free articles and information on help with career changes, resumes, interviewing skills and more. Recommended career management books: Career Distinction by William Arruda and Kirsten Dixson Now, Discover Your Strengths, by Buckingham and Clifton Self-promotion for Introverts by Nancy Ancowitz
16 Careers in Motion LLC
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