Ethnic Supermarket Series Golden Groceries - Brampton, ON

Transcription

1 Ethnic Supermarket Series Golden Groceries - Brampton, ON

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5 Summary overview: Canada's population is changing. We are one of the most diverse countries in the world with 20% of our population being foreign born and this number is projected to reach 26% by Canada's retail scene has been slow to adapt to this phenomenon with only a tiny proportion of retailers specifically focused on serving the needs and desires of ethnic shoppers. That is changing and we are seeing a steady growth in the number of ethnic retailers in Canada and this class of retailers are moving away from "mom and pop" formats into large and attractive supermarkets. This series will explore ten ethnic retailers across Canada and take you inside these stores through a series of photos, powered by Field Agent. We challenge our readers to start the conversation about how their company and brands will continue to grow sales and market share if they don't develop a clear strategy to address the needs of over 1/4 of the population. Sales Is Not Simple is developing a deeper understanding of this evolving and fascinating segment of our retail marketplace and will be able to help your organization take advantage of Canada's changing demographics. We hope that you find these insights useful in your day-to-day work and that you can draw inspiration from them. If you would like any more information on what you see in this report please feel free to reach us at jdoucette@salesisnotsimple.com

6 Our final edition of the Ethnic Supermarket series explores the Indian / South Asian focused retailer Golden Groceries which has five locations including Brampton (3), Mississauga and Markham. Founded over 20 years ago, this is a family business built by three relatives who arrived in Canada with only $8 to their name. Popular with the Indian community in the GTA, Golden Groceries stores are smaller than many of the retailers we have visited in the series. Golden Groceries boasts an attractive website, offers an array of in-store services including wire transfer (top independent Western Union site in Canada) and a gift shipping service to India. Golden Groceries Charolais Blvd. Brampton, ON L6Y 2R2 The company is headquartered in Mississauga on the site of its distribution centre. Field Agents visited two stores to compile this report.

7 Store Entrance - Small Footprint Store Looks Much Like Any Supermarket

8 Bakery Aisle - Lots of Local Tasty Treats and Mainstream Products

9 Refrigerated Bakery With A Wide Range Of Flatbreads

10 Handmade Indian Specialties Stack In Pyramids

11 Bulk Produce - Onions Appear To Be A Major Traffic Building SKU!

12 Bulk Basmati Rice - Another High Traffic Item With Lots of Selection

13 Specialty Indian Frozen Foods Assortment

14 Large Array of Packaged Spices

15 Housewares Department

16 The Tools Of The Trade For A National Obsession

17 Three Check Out Lanes Provide Perspective On Store Size - Likely Jammed on a Saturday Morning!

18 Ave SW