MARKETING MANAGER, CAMPAIGNS (maternity leave cover)

Transcription

1 MARKETING MANAGER, CAMPAIGNS (maternity leave cover) Thank you for your interest in the position of Marketing Manager, Campaigns. Aside from the information outlined in the job description other relevant details of the position are: 1. Hours of Work The position is a 12 month maternity leave position commencing in July The usual hours of work are 9am - 5pm Monday to Friday. However, the requirements of this position require a degree of flexibility. You may be expected to work outside of usual hours or additional hours to meet our changing business needs and the demands of your role. 2. Salary and Entitlements Salary is dependent on skills and experience 4 weeks annual leave pro rata 10.5% superannuation Complimentary tickets to STC productions subject to availability 3. Application In order to make your application for this position, please forward: Your CV and a cover letter briefly demonstrating outlining your experience in relation to this position Your response to the capabilities and competencies outlined within the job description Two work samples that demonstrate your copywriting skills, preferably marketing related (links or attachments are fine) Please note that applications will not be considered if they do not address a the Key Selection Criteria on the last page of this job pack, and please include examples of your work as requested above. To apply Please forward your application to Vicky Hopper, HR Manager, recruitment@sydneytheatre.com.au. For enquires specifically relating to the role Contact Nicole McPeake, Director of Marketing & Customer Services, nmcpeake@sydneytheatre.com.au. Closing date Closing date for applications is 9am, Monday 15 May. Other Must be Australian resident or hold current, appropriate working visa. Marketing Manager, Campaigns April 2017 Page 1 of 6

2 ABOUT SYDNEY THEATRE COMPANY Sydney Theatre Company (STC) has been a major force in the Australian cultural landscape since its establishment in It is Australia s largest theatre company in terms of audiences and amount of work presented each year, the state theatre company of NSW, and is recognised as one of the world s most exciting and original theatre companies. The Company presents an annual season of around 15 productions across four harbourside theatres; Wharf 1 and Wharf 2 Theatres and Roslyn Packer Theatre in Walsh Bay, and as the resident theatre company of the Sydney Opera House. Our current Artistic Director is Kip Williams, who was appointed in The Season of plays is announced each September for the following year. STC has a proud heritage as a creative hub and incubator for Australian theatre and theatre-makers, developing and producing eclectic Australian works, interpretations of classic repertoire and great international writing. STC strives to create theatre experiences of the highest standard that consistently illuminate, entertain and challenge, and that reflect Sydney s distinctive personality and engage broad audiences. Strongly committed to engagement in the community, STC offers an innovative School Drama program; partners with groups in metropolitan Sydney, regional centres and rural areas; and reaches beyond NSW touring productions throughout Australia. STC s annual audiences throughout Australia are in excess of 315,000. In recent years, the company's international profile has grown significantly with numerous productions touring extensively to great acclaim in to Europe, USA and the UK. The theatre careers of many of Australia's internationally renowned artists have been launched and fostered at STC, including Benedict Andrews, Cate Blanchett, Rose Byrne, Toni Collette, Judy Davis, Mel Gibson, Richard Roxburgh, Geoffrey Rush and Hugo Weaving. STC is assisted by the Australian Government through the Australia Council, by its arts funding and advisory body, and by the New South Wales Government through Arts NSW. PURPOSE A place for ideas VISION Based in Sydney and reflecting our home base s distinctive personality we will be one of the world s most exciting and original theatre companies. MISSION Create distinctive theatre of vision and scale Ensure a future for theatre Assist building creative capacity in the community Explore the issues of the day VALUES Creativity A company that embraces creativity and originality in all that we do and has the courage to push boundaries. Play A company that is light, spirited, flexible, collaborative and interactive. Rigour A company that is ambitious and forward thinking that seeks out best practice and continual improvement in all areas. Commitment A company that serves its art form, its artists, audience and community. A company whose staff pulls together in the best interests of the production. Marketing Manager, Campaigns April 2017 Page 2 of 6

3 THE DEPARTMENT Under the direction of STC s Executive and Artistic Directors, the Marketing and Customer Services department drives the management of STC s marketing, audience research, data and insights, digital projects and online presence, graphic design, customer relationship management activities, content creation, brand and identity, media relations, public positioning, visual identity and audience experience. The Box Office is within this team, and manages ticket sales and customer service for our season ticket holders and casual ticket buyers. The department provides marketing, communications and graphic design support for internal departments including corporate development, philanthropy and education, venue hirers and in-venue food and beverage outlets; The Theatre Bar at the End of the Wharf and Walsh Bay Kitchen. ORGANISATIONAL CONTEXT Department: Team: Director: Position title: Reports to: Supervises: Other positions within the Marketing team: Other teams within the department: Key relationships Internal Key relationships External Marketing and Customer Services Marketing team Director of Marketing and Customer Services Marketing Manager, Campaigns Director of Marketing and Customer Services Marketing Coordinator, Campaigns Marketing Assistant For 6 months: Lead Graphic Designer For 6 months: Graphic Designer Marketing Manager, Season Tickets & CRM Digital Marketing Manager Digital Marketing Coordinator Content Manager Marketing Assistant, Season Tickets and CRM Media Relations Box Office Data and Insights Marketing and Media Relations team Customer Services and Box Office team Artistic team Philanthropy and Corporate Development teams Finance team Venue and Front of House team Marketing contractors and service providers, e.g. printers, mailing house STC co-producers and touring partners Designers Photographers Media buyers and suppliers Food and Beverage partners Arts industry peers, ticketing suppliers and promotional partners Marketing Manager, Campaigns April 2017 Page 3 of 6

4 PURPOSE OF THE ROLE To develop successful ssful strategies for casual ticket marketing campaigns and marketing support for internal and external partners and stakeholders. Ticket sales account for around 65% of STC s annual revenue. STC has a large and loyal audience base of Season Ticket Holders who see six or more plays each year. The rest of our audience is made up of casual ticket buyers who purchase tickets on an ad hoc basis through the year. The income from casual ticket sales makes up a significant slice of the overall annual Box Office revenue. On average, there are 15 to 17 casual ticket marketing campaigns each year that need to be planned and executed. The role also develops marketing campaigns for specific initiatives such as Suncorp Twenties and Tourism and provides support packages for our food and beverage partners, touring partners, hirers of our venues and STC s Corporate Partnerships and Philanthropy departments. THE ROLE The Marketing Manager, Campaigns is a member of the Sydney Theatre Company s marketing team. The Marketing Manager, Campaigns will deliver insightful, creative, segmented, integrated marketing campaigns that carefully consider positioning, audience experience and ROI of marketing channels to deliver agreed revenue and or ticket goals. The person must be able to interrogate campaign results as they unfold through the use of data and reports sourced from our CRM & Ticketing System Tessitura, and customer insights sourced from advocacy research, social media and received feedback. The Marketing Manager, Campaigns will adjust campaigns to maximise yield at a performance and production level. Strong interpersonal, communication and influencing skills are essential. The role works closely with numerous departments at Sydney Theatre Company, hirers of STC venues, touring partners, co-producers, food and beverage partners, suppliers and stakeholders including Sydney Opera House. Marketing support packages for internal and external stakeholders will be timely, well considered and deliver on agreed objectives. The person must be able to prioritise and plan workload in an environment where there are many competing projects, campaigns and deadlines. The Marketing Manager, Campaigns must be a strong leader with a solid track record of managing high performing teams. The person will have adept budget management and expense forecasting skills. The marketing team is lean, busy and collaborative. The Marketing Manager, Campaigns works closely with colleagues across the marketing team and company to deliver integrated and finely tuned campaigns. The Marketing Manager, Campaigns will enjoy a positive and high-achieving environment and the opportunity to work across a range of creative and sophisticated marketing projects. The role is a member of the Management Team and is a participant in several cross-departmental teams. KEY RESPONSIBILITIES Revenue and Yield Manage all casual ticket marketing campaigns to deliver revenue, ticket and positioning goals Work closely with Marketing, Data and Insights, Customer Services & Ticketing and Media Relations colleagues to optimise yield, including attendance levels per performance Manage the Suncorp Twenties marketing program to deliver agreed ticket and audience goals Oversee marketing support for touring and co-productions Manage and implement the tourism marketing strategy Marketing Manager, Campaigns April 2017 Page 4 of 6

5 Manage marketing support for hirers of Roslyn Packer Theatre at Walsh Bay Communications & Venues Working closely with the Director of Marketing & Customer Services, manage the positioning of the STC Brand in line with agreed brand strategy for all campaigns Collaborate with marketing team colleagues to develop and agree messaging for campaigns Manage campaign promotional signage for venues Work with Corporate Partnerships to deliver agreed marketing related sponsor benefits and the philanthropy team to deliver the marketing related aspects of fundraising events and activities Liaise with food and beverage partners to promote Sydney Theatre Company s food and drink experiences Contribute to Walsh Bay precinct strategies Collaborate with Marketing, Media Relations, Customer Services & Ticketing colleagues to ensure that all campaigns are seamlessly integrated, campaign support delivered as agreed, and Box Office staff are briefed accordingly Collaborate with Sydney Opera House marketing colleagues to promote Sydney Theatre Company productions at the Drama Theatre Team Manage, mentor and develop direct reports Conduct annual performance reviews with each direct report For 6 months of the contract period, manage the activities, scheduling and workload of the in house STC design studio. Ensure that all design jobs meet agreed deadlines and outsource jobs to external designers where necessary General Manage and optimise agreed marketing budgets including all finance management Work closely with the Insights and Data team to manage the delivery of post campaign debriefs, analysis and ROI for each campaign Manage the customer advocacy research program and report on insights Liaise with STC agencies (design & media), photographers and other vendors Develop Tessitura skills, be an active contributor to Tessitura business requirements as they relate to marketing and ensure the team is trained and using Tessitura in work practice Be an active participant in agreed cross-departmental teams The post holder shall also be required to carry out other reasonable duties as required WORKPLACE HEALTH & SAFETY For the purposes of the Workplace Health and Safety Act and Regulations the Marketing Manager, Campaigns must ensure that she/he: Takes reasonable care of the health and safety of themselves and others. Works in a safe manner and follows procedures introduced for his protection. Participates in any training or education necessary to enable him to work safely including familiarisation with the STC s WH&S policy. Reports any unsafe work practices or conditions to his supervisors Co-operates with Sydney Theatre Company in their efforts to comply with workplace health and safety requirements. ENVIRONMENTAL SUSTAINABILITY Marketing Manager, Campaigns April 2017 Page 5 of 6

6 To support STC s vision of becoming the world s most sustainable theatre company, the Marketing Manager, Campaigns must ensure that she/he: Takes reasonable steps towards minimising the environmental impact of their role and that of the Company; Works in an environmentally responsible manner and follows procedures introduced to this end; Participates in any training or education necessary to enable them to work sustainably including familiarisation with the Company s various green policies; Brings to the attention of the internal Green Team any situations or practices that could be improved in relation to environmental performance; and co-operates with Sydney Theatre Company in their efforts to lead in the area of environmental sustainability. KEY SELECTION CRITERIA Essential Demonstrated Performing Arts marketing campaign experience, coupled with a passion and interest for the industry Strong track record in delivering direct to consumer revenue goals Strengths in data led decision making and the use of customer insight to inform strategy Advanced campaign and project management experience Proven experience in managing agency and supplier relationships Strong leadership and people management skills Excellent copy writing skills Excellent communication, relationship management and negotiation skills Demonstrated experience in effectively managing an in house design studio Demonstrated ability to manage simultaneous projects under pressure Strong campaign budget management experience, including expense forecasting Desirable An undergraduate degree in marketing, communications or arts Experience in using CRM & Ticketing systems, in particular Tessitura This job description describes the broad scope of the role and is not an exhaustive list. It may also change from time to time with due consultation to meet the changing needs of the business. Marketing Manager, Campaigns April 2017 Page 6 of 6