Marketing Assistant. G Live

Transcription

1 Job Description Person Specification September 2017 becktheatre.org.uk hqtheatres.com The UK s premier provider of live entertainment and hospitality

2 is one 12 venues within HQ Theatres & Hospitality s (HQT&H) current portfolio of regional theatres and concert halls. HQT&H currently manages 18 auditoria on behalf of local authorities, with capacities ranging from a 200 seat arts centre to a 2,400 seated/standing theatre. Last year HQT&H programmed a total of 2,354 shows which attracted attendances of over 1.5 million. HQ Theatres & Hospitality (HQT&H), the UK s second-largest venue operator, is a division of Qdos Entertainment Ltd, one of the largest entertainment Groups in Europe. is Guildford s newest and busiest arts and entertainment centre, presenting a wide programme of contemporary music, comedy, classical music, and family shows. The venue also has several meeting and reception rooms, suitable for conferences, corporate use and private hires, as well as its own café and restaurant. Employment type: Salary: Full time, permanent 18,000 p.a. dependent on experience, ability and potential Hours: Work location: Purpose of the role: Our ideal candidate: For an informal discussion contact: 40 per week, subject to variation to meet business requirements. Working hours may include evenings, weekends and Bank Holidays. You will be based at and may be required to travel to and work at other HQT&H venues. Approved travel expenses will be reimbursed. As part of the Marketing team, the Marketing Assistant is responsible for managing s media relations, advertising campaigns and promotional activities. With the Marketing Officer, the Assistant also looks after our social media development and managing the website. Will be a lively team member, willing to take on new projects and learn the skills of marketing a busy venue. Sally Anne Lowe, Marketing & Sales Manager salowe@glive.co.uk Closing date: 12 noon, Wednesday 11 October 2017 How to apply: Complete the application form and with a covering letter to the address above. Tell us why you think you are suited to this role, why it interests you and how we ll benefit from having you on board!

3 POST OF MARKETING ASSISTANT 1. MAIN DUTIES AND RESPONSIBILITIES As delegated by the Marketing & Sales Manager, implementation of tactical marketing and press activities in relation to the range of events and activities at, so as to achieve agreed objectives and targets, within budget. This includes: Planning and buying media advertising space Maintaining and growing relationships with journalists and media contacts Planning and organising promotional activities, such as interviews, photocalls, and stands at events. Taking responsibility for selecting and managing joint activities with the local charity of the year Updating the website Creating content for social media 2. OTHER DUTIES AND RESPONSIBILITIES The post holder will dress in accordance with the uniform policy and will wear protective clothing as applicable. The post-holder agrees to undertake any relevant training and development that may be required. This job description is current at the date shown above, but in consultation between post-holder and Marketing & Sales Manager, may be subject to variation to reflect or anticipate changes in or to the job, so as to meet s business needs.

4 SALARY Starting salary: circa 18,000 per annum, dependent on experience. HOURS OF WORK 40 hours per week, with some flexibility of working times, in line with requirements of the job. APPLICATION PROCEDURE To apply, please your completed application form, accompanied by a letter which clearly sets out your interest in this post, and your view of your suitability for it, to: salowe@glive.co.uk For an informal chat about this post please telephone Sally Anne Lowe, Marketing & Sales Manager on Closing date for applications: 12 noon, Wednesday 11 October 2017 REPORTING You will report directly to Marketing & Sales Manager

5 KEY ACCOUNTABILITIES Strategic Planning and managing s media relations activity; developing and maintaining positive relationships with the media to secure regular coverage for the venue and its shows Planning advertising schedules for all shows and events and buying media space Planning promotional activity for shows and events, including photocalls, Interviews Coordinating s attendance at key local events, including liaising with event organisers to ensure the venue has a prominent involvement, and coordinating casual staff support Operations Liaising with artists promoters to secure interviews, competitions, photocalls and reviews where appropriate Writing and distributing regular press releases about the venue s shows, events and corporate news Making amends to the website under the direction of the Marketing Officer Writing and producing customer e-shots using the venue s web and ticketing software, Audience View Coordinating print and online adverts, liaising with the designers and media to ensure attractive and effective adverts are delivered on time and budget Under the supervision of the Marketing Officer, creating leaflets, posters and displays Revising artwork, when required, for adverts or the website, using Photoshop Designing and scheduling s internal digital display screens using Powerpoint Contribution to customer service standards including upselling targets in order to reach departmental targets Contributing ideas to the show s marketing plans and ensuring all tactical activities are kept up to date on the plans Evaluating show marketing activities so that future activity can be refined accordingly Contributing to the daily social media activities, including overseeing the delivery of Twitter and Facebook targets Coordinating the production of the programmes for s orchestral concert season, and occasional other shows. Maintaining the log of programme expenditure and income

6 Overseeing the partnership with s annual local charity partner. This involves liaising with their representative and ensuring that the agreed action plan for the year of partnership is delivered. Coordinating, with the support of the placement student, the donation of raffle prizes to local charities Representing the department at internal operational and project meetings Other duties in line with requirements of the department Recruitment, Training and Development Undertake training and development relevant to the successful execution of the job role. Other Responsibilities Dress in accordance with Company uniform policy and wear protective clothing where issued and instructed. Attend and, if required, note take meetings as required. This Job Description is not an exhaustive description of your duties. You will be required to adopt a flexible approach to your role and responsibilities. In particular, from time to time, you may be required to undertake such alternative or additional duties as may be commensurate with your skills, experience and capabilities.

7 PERSON SPECIFICATION In order to be considered for this post you will need to evidence and demonstrate: Experience Experience of working in a venue or office environment, ideally with some marketing or promotional responsibilities Managing small scale projects Skills Competency level of Outlook, Word, Excel, Photoshop and In Design A confident verbal and written communicator Ability to work to tight deadlines Knowledge The arts and cultural industries Social media Qualifications Educated to degree level or equivalent Attitude Desirable A strong customer service focus and a genuine desire to deliver an excellent experience, every time. A can-do attitude and a positive, flexible approach to the job role, work colleagues and peers. A presentable, professional and approachable manner which sets an example for others to follow. Willing to work flexible hours including evenings, weekends and Bank Holidays. A team player Ability to work well under pressure, and prioritise tasks Excellent organisational skills Excellent attention to detail Ability to work occasional evenings, weekends and Bank Holidays Sense of humour Confident in using social media platforms, especially Twitter, Facebook and Instagram Experience using a website content management system Experience using a ticketing system A passion for live entertainment and/or the arts