1 Job Description Head of Public Engagement and Communications Overview The Royal Geographical Society (with The Institute of British Geographers) is seeking to make a new appointment to its Senior Management Team to head the Society s work in public engagement and communications, reporting to the Director of the Society. This is an important new post for the Society; it is the first time that a new senior management position has been created for ten years. We seek a colleague who has the right experience and skills at a level appropriate to the seniority of this position, an attitude that fits with the organisation s ethos, plus a strong sense of enjoyment of geography and what it offers everyone. You will be joining a hard-working, collegial and effective senior team of five, all of whom are committed to the discipline and to sustaining the Society as the world s leading scholarly geographical society and a leader among learned societies in the UK. This new post reflects the fact that the Society has successfully grown its activities in public engagement, including partnerships with communities, over the past eight years to the point that this work is on a par with its other main thematic areas of work. Our current work in public engagement is both educative and experiential; it is not campaigning. It is innovative and leads the learned society sector. It focuses, through geography, on engaging people in understanding the changing world they live in, locally and globally; it enables people to understand more fully some of the key (geographically relevant) issues facing the UK and the world and their causes; and it enhances a shared understanding of the UK s heritage through supporting community groups in engaging with the Society s geographical collections. In doing this, we deliver lectures, discussions and debates, interviews, workshops and exhibitions in London; web resources that include support for, and access to, many of these activities online; plus a busy programme of lectures, field visits, walks and other events in nine regional UK branches and two overseas branches. Almost all of our activities are open to the public as well as to Fellows and members of the Society. Our work reaches between 2m and 4m people a year and we have a wide range of stakeholder communities linked to our breadth of activities. This presents a challenging communications task across our membership of 16,000, a volunteer force of some 2,000, and to the public and professional audiences in the UK and more than 150 other countries who engage with the Society s charitable and enterprise activities. Thus it is also timely to have an appointment at senior management level responsible for the Society s communications policy, and capable of both further building its external profile and reach through effective communications and in helping to guide the Society s communications policy in the fast-changing world of digital and social media. The Society is seeking to appoint a well-qualified, experienced, thoughtful and dynamic individual to lead these two linked areas of activity. We are looking for someone who shares our values and our passion for geography and who understands the third sector. We need someone who can think and act strategically as well as cope with detail since we all, at the senior level, combine managing with doing. The successful candidate will enjoy being busy, will be a good team leader, will work in an inspirational environment and have a good sense of humour. It s a great place to work and it is a wonderful opportunity to contribute to a modern and forward thinking organisation that has a long and distinguished history.
2 The Position The Head of Public Engagement and Communications will lead and manage the Society s work in these two broad areas. He/she will be responsible initially for 10 FTE staff, comprising five teams/projects in the Society, and will in additional have oversight of the Society s nine regional committees of Fellows and members who organise public programmes in their local areas in the UK. The direct report staff teams comprise: 1. The Programmes team (2.6 FTE) which is responsible for the Society s public engagement lectures and interviews in London, the regional theatres programme, and has day to day management of the regional committees, who manage their own regional events. This team also handles the front of house for the Society s members lecture programme and for our policy forum, the Society and Environment Forum (both sets of events organised by the Director s Office staff). 2. The Hidden Journeys project team (2 FTE) which aims to enhance public learning about our world through informed travel ( 3. The Discovering Britain team (2.5 FTE) and Britain from the Air project ( which aims to enhance public engagement through geographical walks and open air exhibitions. (Note: the Director will continue to take the creative and any strategic lead on this project, and will continue to manage the relationship with the donor; the new senior manager will have responsibility for day to day reporting). 4. The 21 st Century Challenges discussion series (1 FTE) which aims to promote informed public debate and discussion of issues of our time ( 5. The Media and Communications team (2 FTE), which handles press, website ( social media and key communications with the membership, including the Bulletin and production of the Annual Review. The Society s work with UK-based ethnic and other local communities is a key aspect of our portfolio of public activities. The Head of Public Engagement and Communications will oversee the Society s community engagement activities, ensuring that support for such work is joined up across the Society, as appropriate across the research, education, collections and public engagement teams. In particular this will involve close working with the Head of Enterprises and Resources in managing the Society s own public-facing exhibitions, many of which draw on the Society s collections and their interpretation, and in the Collections team s work in support of ethnic community-led, public-facing, projects. The Strategic Challenges It is an exciting time in the Society, and we are planning to continue to grow and develop in our third strategy ( ). Formulated in 2011, this sets a course for the next five years, and has flexibility to embrace some new ideas too. The key aspects of the strategy directly relevant to this post are as follows: Our recently extended work in public engagement online, on-site and outdoors, including partnerships with ethnic and other community groups, will be sustained and further developed. This will require significant expertise in public engagement. A major review of the Society s 20 year old programme of regional activities will be managed to ensure the programme meets the needs of the public and members today, and to work out how best it can be developed to engage more existing members and attract new members and the wider public to the Society outside London. This will require significant expertise in strategic thinking linked to public engagement. The Society communicates more effectively with our extremely wide range of stakeholders, and uses communications to build further the modern profile of both the Society and of geography externally. The aim is to enhance the understanding among our members and the public of the breadth of what we do as a charity, what impact that has, and why an understanding of geography matters to everyone individually and to society as a whole. This will require significant expertise in communications management and messaging in a complex setting with multiple different stakeholders, audiences and styles of engagement.
3 The Society s social media policy, in the context of its overall communication plan and current means of engagement, will be reviewed and developed Society-wide, while being cognisant of the risks as well as the opportunities that use of social media may present to the organisation. This will require significant experience in using social media to the balanced benefit of a multi-faceted organisation. The Head of Public Engagement and Communications will have responsibility for these strategic developments, together with the high-quality delivery of existing activities that fall within his/her remit, reporting to the Director. The Society The Royal Geographical Society (with The Institute of British Geographers) is the learned society and professional body for geography and geographers. Established in 1830 to promote 'the advancement of geographical science', today we are a dynamic world centre for geographical learning - supporting research, education, expeditions and fieldwork, as well as promoting and facilitating knowledge exchange, and public engagement and informed enjoyment of our world. It is one of the largest, and the most active, scholarly geographical body in the world. Find out more about us at The Society is based in a listed building in its own grounds in South Kensington opposite Hyde Park. There are approximately 46 permanent staff, together with 10 fixed-term project staff, and volunteers. Contractual summary This is a full time, permanent, appointment subject to successful completion of a six-month probationary period. The post is salaried between 63,000-70,000 per annum depending on experience and qualifications. Holiday entitlement is five weeks per year plus the periods over which the Society is closed between Christmas and New Year and for Bank holidays. The Society offers a personal pension scheme to which it currently contributes 7.5% of gross salary. The Society aims to be an equal opportunities employer. Application procedure Those wishing to apply for the post should write to Dr Rita Gardner CBE, Director, Royal Geographical Society (with The Institute of British Geographers), 1 Kensington Gore, London SW7 2AR, with a copy of their CV, details of current salary and a covering letter explaining their suitability for the post and how they fulfil the selection criteria listed below. Applications must be received by 10 June. applications are accepted; please send to First interviews will be held in the week of 24 June. Selection Criteria We shall be seeking candidates who can meet the first criteria and demonstrate many (but not all) of the other abilities and experiences below with an appropriately senior level of expertise and confidence. We also seek someone who will be a positive and effective colleague to fit into a dynamic - and fun - tight-knit team, to enjoy sharing the task of taking this great organisation forward in its next phase of development: Leadership, strategic skills and the management expertise required to deliver on the Strategic challenges, for the Society s work in public engagement and communications, as set out above. A successful track record in sustained engagement of public audiences, as a whole or sectorally, in ways that delivered clear and measurable outcomes for both the public and the organisation. Evidence of devising and implementing strategies and actions for successful growth in engagement of the non-specialist public in an organisation s activities. Experience of supportively managing, or working with, community, including ethnic, groups or individuals from diverse communities. A combination of imagination in how to engage people and realism and persistence in being able to deliver. Experience of developing and implementing a communications strategy for a multi-faceted organisation with multiple stakeholders and audiences, including membership audiences.
4 A sound understanding of the full range of contemporary communications technologies, and experience of strategically planning and growing an organisation s use of them. First-hand experience of managing media relations successfully, including in challenging circumstances. A high standard of written and oral communication skills, with proven experience at writing for / speaking with non-specialists and people from a wide variety of backgrounds. An interest in geography and in understanding the world in which we live; and an ability to champion the subject. A sound intellect, qualified to at least first degree level or equivalent (preferably in geography or a closely allied subject), combined with good judgement and an ability both to think strategically and to attend to detail. Experience of managing staff at either middle or senior management level. Ability to juggle delegating effectively, managing others and their workloads, and doing oneself. Confidence, good judgement and the capability to lead and inspire a staff team. Ability to work constructively as part of a senior team and a close-knit community, including a willingness to learn from and assimilate ideas and advice from committee members and Trustees. Sensitivity to working in the voluntary sector and an understanding of what that means. An ability to think strategically, to plan tactically and to attend to detail. Persistence, determination, solution-oriented approach. Positive, hands-on, open attitude and a sense of humour.
5 Job description for the post of Head of Public Engagement and Communications Post: Department: Responsible to: Direct reports: Others managed : Head of Public Engagement and Communications Public Engagement and Communications The Director Programmes Manager; Communications and Media Officer; Website Editor; 21 st Century Challenges Project Coordinator; Discovering Britain Project Coordinator: Hidden Journeys Project Coordinator. Nine Regional Committee chairs Purpose of post To lead and manage the development, promotion, implementation and monitoring of the Society s activities in engaging wider public audiences, including ethnic communities, and its non-specialist members, with geography, with the Society s collections, and with the work of the Society, in line with the Strategic Plan This is a major part of the role. To lead the Society s communications, to raise the profile of the Society and of geography through a balanced Society-wide communications strategy, with consistent messaging, across all media; and implement that strategy in a cost and time effective manner. This includes communications with members, wider public stakeholders and the media; and coordination of the communications to specific interest groups of users that are handled by other senior managers. This is also a major part of the role. To take the lead in the management of press and media relations, in close consultation with the Director, particularly on any occasions when the Society s reputation is at risk. This is a key aspect of risk management for the Society. As departmental budget holder, manage the income and expenditure; and as departmental head, to lead, inspire and manage the staff teams working in the Public Engagement and Communications Department. Contribute to the overall senior level management of the Society and its resources as part of the Senior Management Team, bringing expertise in public engagement and communications to the team as well as a commitment to geography, the Society and its work as a whole. This includes substantial participation in the five-year Society-wide strategic planning exercises. Duties and responsibilities More specifically the post holder will be responsible, either directly or through managing his/her staff team, for: 1. Public Engagement Maintain a broad and evaluative oversight of the scope, balance and success of the Society s work as a whole with the breadth of public (non-specialist) audiences and how this relates to the Society s strategy, and meets agreed targets. Manage the delivery of the Society s core programmes of public-facing lectures, interviews and other events in London to ensure continuing strong levels of engagement; and oversee the front of house support for the membership facing lecture programmes in Kensington and in the City. Sustain and grow existing public engagement projects - notably 21 st Century Challenges, Hidden Journeys and Discovering Britain/Britain from the Air - to reach new public audiences and increase levels of public involvement and participation. Oversee the Society s public-facing work as a whole with community groups, including but not restricted to ethnic communities, working with senior colleagues and staff in other departments as necessary.
6 Sustain, promote and increase the number of partnerships with communities that engage with our public-facing work for, and with, non-specialists, including work focused on the collections. Develop the strategy, programming and marketing for the Society s own, non-commercial exhibitions, including Britain from the Air, working with the Head of Enterprises and Resources and other staff as necessary. Oversee the Society s public-facing regional activities, most of which are led by its regional committees, to provide advice, support and encouragement to the committees and to ensure compliance with Society guidelines and protocols; and likewise with the Younger Members Committee. Manage the regions review process, commenced in 2012, to evaluate if and how the Society can enhance its UK regional activities to serve existing members better and to attract new members. Develop an evidence-led plan of action, when appropriate, pilot the plan with a view to then fully implementing it. Maintain an awareness of developments by other organisations in public engagement that may complement or potentially compete with our activities. Ensure the Society engages with good practice in the delivery of its public engagement activities. Implement a light-touch and consistent programme of monitoring, feedback and evaluation of events to help ensure our work meets the needs of identified target audiences and of the Society. 2. Communications Review existing communications approaches, messages and content and formulate a new Societywide communications strategy that integrates communications aims, messages, outcomes, audiences, methods and frequency across the different communication platforms, including the websites. Enhance the positive profile and awareness of geography, the modern Society and its contemporary work through effective communications to target audiences. Advise those responsible for events and activities on the use of communications technologies and approaches in marketing and awareness-raising; and liaise with the membership team on the combined use of communications and marketing in driving Society membership. Support the Communications and Media Officer in handling the more challenging media enquiries; and take personal responsibility for press and media relations at any times/ in any situations when the Society s reputation is seriously at risk. Build further the Society s contacts with the media. Manage the production of key Society PR publications including the Annual Review and the Bulletin; and take lead responsibility for Society liaison with the Geographical Magazine. Act as media spokesperson when the Director is not available or appropriate for comment or interview, including for broadcast media. Maintain a good overview of Society activities necessary to inform and guide external communications and joined-up messaging across the Society, advise staff accordingly. Formulate, implement and monitor Society-wide policies with regard to social media (and other digital technologies) and its use in our work. Maintain an overview of the Society s websites, managing the Website Editor and web champions, and ensuring that the Society s profile and image as presented through the websites reflects the standing and brand of the organisation, the breadth of our work and the enjoyment and inspiration of geography. Longer term, plan and implement a re-development of the main Society website to bring it up to speed with current technologies, to increase its visual impact, and to ensure that the Society is recognised as the centre for geography both nationally and internationally. 3. Senior management team and departmental management responsibilities Contribute to the Society s overall management as part of the senior team, including participation in weekly senior management meetings, preparation of briefing and committee papers and reports. Contribute to the fiver-year strategic planning exercise, Society-wide, and to the development of annual implementation plans.
7 Responsibility for the meetings of the Regional Committee (regional committee chairs; twice yearly) and oversight of the Younger Members Committee. Agree annual performance management objectives with the Director, in line with the Society s strategy, and be responsible for their implementation by the department staff. Plan and manage the work of the individuals and teams that comprise the Public Engagement and Communications Department, agreeing annual targets and outcomes for each in line with the Department s overall work plan; review progress and implementation regularly. Inspire and support the staff responsible to you to reach the Departmental goals; and hold regular team meetings. Hold formal annual reviews for staff in the Department; and be the first point of call for any HR matters arising among departmental staff. (This work is supported by the Head of Finance & Services.) Be accountable for managing agreed, devolved budgets prudently and in line with Society guidelines. Act as a duty senior manager in support of the Monday evening and City lectures; and be the main senior manager on duty for London (largely evening) events organised by the department. Other duties as required by the Director and relevant to your job, including deputising for the Director as required in your area of responsibility.
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