Effective Uses of Social Media. About Felicia Brown. What is Social Media? In the Classroom. Massage Therapist since 1994.

Transcription

1 Effective Uses of Social Media In the Classroom With Felicia Brown, LMBT About Felicia Brown Massage Therapist since 1994 Owned 2 day spas Opened Spalutions in 2005 Certified Guerrilla Marketing Coach Articles in mtj, Massage & Bodywork, Massage Magazine, Skin Inc, DAYSPA, and others NCBTMB Approved Provider 2009 Spa Person of the Year What is Social Media? Marketing on the web that focuses on providing information, education, interaction and entertainment to an audience. It creates a two-way online conversation and builds relationships between parties.

2 Common Social Media Sites Facebook LinkedIn Plaxo Twitter YouTube MySpace Foursquare Some Social Media Facts Social networks and blogs are used by more than 67% of the online community and are the 4th most popular online activities above personal . #1 Searches #2 General Interest Portals #3 Software Applications #4 Social Networks/Blogs #5 Personal Source: The Nielsen Company Poll: What is your favorite social media site?

3 Most Popular Educator Sites Survey Says Facebook (37%) Linked In (21%) Professional Sites (26%) Plaxo, Youtube, Twitter, Texting, Blogs, MySpace (16%) Survey results from AMTA Schools Summit 2010 How Educators Use Social Media Survey Says Encourage discussions (20%) Have fun (15%) Encourage cooperative learning (15%) Vary learning tools/assignments (15%) Appeal to student's interests (20%) Improve communication (15%) Survey results from AMTA Schools Summit 2010 Poll: How do you use social media?

4 What Teachers are Sharing Online Links to homework reading assignments Articles on practice building, business, ethics Licensing or testing organization updates Professional association information/resources Job search and career opportunity postings Alumni events and education Other Uses for Social Media Share videos on technique Engage the Gen Y student Share online business tools Grow personal contact list Attract new students/teachers Creating Your Social Media Vision Have a social media plan Know your audience Know your message (s) Determine your tools/tasks Commit to consistent action Participation is the key to success!

5 Security and Boundaries Determine (or understand) your school s communication and social media policies. Factors to consider: What content should be posted Who is allowed to post What is the specific tone expected How often to participate. Think of online conversations as if they were happening in the classroom. Educator s Viewpoint Students all connect by connecting on Facebook. When updates are available about the licensing laws in Pennsylvania, it's the fastest and most effective way of spreading the word. Working with Facebook Facebook helps you connect and share with the people in your life. Quote from

6 Facebook Facts More than 500 million active users 50% of active users log on to Facebook each day There are over 160 million objects that people interact with (pages, groups and events) Average user connected to 60 pages, groups & events Average user creates 70 pieces of content each month 25+ billion pieces of content (web links, news stories, blog posts, notes, photo albums) shared each month. What People Post on Facebook Common Personal Info Updates about work/life Interests and quotes Videos and photos Games and gifts Common Business Info Events and causes Links to articles and sites Business info and specials Getting Comfortable with Facebook Begin with personal profile Invite friends to connect Make posts and comments Share links, updates, photos Like a few Fan Pages Start/join a school group Check out amta s *new* Facebook Guide for Massage Therapists!

7 Connect with Students Ask them if they are on Facebook Invite as friend, group member Search for them on Facebook add a personal message to invite Thank them for connecting Communicating with Different Groups Create lists (of friends) for different classes or programs so you can deliver specific information to each group. Build Rapport & Relationships Be aware of people s interests Post thoughtful comments and information of interest Don t over-update your status Ask questions and encourage dialogue with students/fans/group members

8 Working with Linked In When you join, you create a profile that summarizes your professional expertise and accomplishments. Your network consists of your connections, your connections connections, and the people they know, linking you to a vast number of qualified professionals and experts. Quote from LinkedIn Facts LinkedIn has 70 million members in 200+ countries. A new member joins LinkedIn approximately every second, and about half of members are outside the U.S. Almost 50% of members are decision makers in their companies Sourced from Getting Started with LinkedIn Manage public professional info available about you (resume, jobs held, references, website and blog links) Find and be introduced to potential students, employers for graduates, and recommended subject experts Create and collaborate on projects, gather data, share files and solve problems (through file share, groups)

9 Getting Started with LinkedIn (cont.) Find/be found for business opportunities & partnerships (introductions, searches, profile) Gain new insights from discussions in group settings (Ask and answer questions or just read and learn) Post/distribute job listings for your school Creating Your Profile 100% complete Professional photo Get recommended Promote your school Link blog, twitter, etc Share book reviews, slides, webinars Building Your Network Invite contacts to connect Ask others if they are on LinkedIn Include in school s marketing Search people by: name, company, school, professional group Participate in group discussions and connect with other members

10 Starting a Group Choose name carefully Student, Alumni, or Network Use directory listing Promote w/ & other social media channels Invite students, alumni, staff, industry experts, and/or related professionals Utilizing the Group Post info - Hold onto the top listing in your group Allow discussions, articles & jobs by others Connect directly through announcements Announce events for members only Link school s blog/rss/site to the group Any questions so far?

11 Working with Blogs A blog is one of the easiest and most effective social media tools you can use. Blogs provides a way for people to learn about you, your school and areas of expertise. Using a Blog for Your School Profile staff Offer a Q&A forum about the school experience Describe your courses Provide research data Share benefits of modalities Add tips for applying Success with Blogging Have a plan Know your voice or message Be committed and consistent Encourage comments Link with other blogs Determine users Enlist help Set guidelines

12 Golden Rules of Blogging Create good headlines Share relevant information Leave out the jargon and technical terms Include links, photos & videos Cross-link with other social media Keep posts short, sweet & scan-able! Blogging No-Nos Using content/images without giving credit or getting permission from their sources Selling instead of educating/conversing Not allowing comments Typos/broken links Working with Twitter (Micro-blogging) Twitter is a real-time information network powered by people all around the world that lets you share and discover what s happening now. Twitter asks one question, What's happening? Answers must be under 140 characters and can be sent via texting, instant message, or the web. From

13 How Twitter Works Twitter: Massage School Style Stay connected to your students/alumni/colleagues Share information with followers Gather real-time feedback Build relationships with students, industry partners, and others who care about massage. More Ideas for Twitter Announce new classes Publicize specials Promote events Link blog posts Gain community exposure Be on the lookout for amta s Twitter Guide for massage therapists coming soon!

14 Educator s Viewpoint I use Twitter to allow Alumni, and anyone else, the opportunity to see how events are going for our students. Also it is a great tool to let potential participants know where we are having an event so they can join in the massage event. Source: Anonymous School Owner Golden Rules of Social Networking Build relationships and rapport Participation = Success Ask questions and listen Stay connected/in touch with contacts Follow up on others comments/posts Think before you post - when in doubt, leave it out! Questions?

15 Resources/Bibliography Inbound Marketing: Get Found Using Google, Social Media & Blogs Brian Halligan & Dharmesh Shah The New Rules of Marketing & PR David Scott Social Media Marketing: An Hour a Day Dave Evans The Social Media Bible Lon Safko & David K. Brake How to Use LinkedIn for Business - HubSpot Websites (great blog on social media) (track who is tweeting about you) (track who is tweeting your links) (set up auto searches for your website, company, blog or name) (grades your SEO efficacy and google ratings) Contact me for a FREE consultation! Felicia Brown, LMBT 523 State Street Greensboro, NC Felicia@spalutions.com Links to all Social Media Profiles at

16 Additional Questions? If you have additional questions about this webinar or suggestions for future amta webinars, contact: Amanda Elston AMTA Marketing Program Manager Look for future amta Webinars! Established experts in massage therapy and massage therapy education will present relevant topics including: Rubrics and Lesson Plans Student Recruitment Massage School Admissions Other School Benefits Take advantage of other amta School Member benefits: School Advantage e-newsletter FREE School Profile 2010 Fact Sheets for Schools Teachers Track at National Convention, including The Art and Craft of Teaching Capturing and maintaining student attention Managing students emotional responses to learning Teaching tips including how to integrate structure and flow Explore awareness and attention for change Visit for amta School Member information TODAY!

17 Thank you for attending! Felicia Brown, Social Media in the Classroom, Presenter, title, , phone