QUOTES THE DIY MUSICIAN FROM CONFERENCE CONFERENCE? GOLD SPONSORSHIP

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1 WHAT IS WHY 2017 QUOTES THE DIY MUSICIAN THE DIY MUSICIAN DIY MUSICIAN FROM CONFERENCE CONFERENCE? CONFERENCE? CONFERENCE STATS ATTENDEES PRIME SPONSORSHIP Custom Activation - $50,000 Platinum Sponsorship - $30,000 Custom Sponsorship Negotiable GOLD SPONSORSHIP Party Sponsor - $10,000 -$15,000 SILVER SPONSORSHIP Custom Activation - $50,000 Platinum Sponsorship - $30,000 Custom Sponsorship Negotiable EXHIBITIONS & BAG INSERTS Exhibitor Sponsorship - $3,000 $2,000 until February 28! Registration Bag Sponsor - $1,000 Sponsorship Overview diymusiciancon.com

2 WHAT IS THE DIY MUSICIAN CONFERENCE? Focused squarely on the needs of today s independent artist, the DIY Musician Conference is an event where artists dive into the workings of a successful independent music career, learning from breakout sessions, panels, and one-on-one mentoring opportunities; networking and collaborating; and showcasing their music on one of several performance stages. Speakers and industry experts are highly encouraged to stay for the duration of the conference and make themselves available to attendees throughout the weekend. The deep engagement and interactivity leaves conference attendees elated, and gives sponsors the irreplaceable opportunity to communicate directly with potential clients and create diehard advocates for their brands.

3 WHY THE DIY MUSICIAN CONFERENCE? There are dozens of music industry conferences, but most offer very little takeaway value to independent artists. The DIY Musician Conference is the antidote to all of that. Geared towards the hundreds of thousands of musicians working to break through, our conference provides actionable advice, access, and tools to empower motivated musicians.

4 2017 DIY MUSICIAN CONFERENCE STATS More than attendees 37% attendance growth from 2016 to 2017 Attendees came from all over the world, with guests from 48 states and 15 different countries, including: USA, UK, Canada, Sweden, Switzerland, Mexico, Norway, Haiti, Malaysia, Colombia, Germany, Ghana, Australia, Botswana, and South Korea Over 3000 social media posts were shared on Twitter and Instagram alone using the hashtag #DIYmusician during the conference

5 QUOTES FROM CONFERENCE ATTENDEES: Sponsors report phenomenal conversions from their association with the conference: Sponsoring CD Baby s DIY Musician Conference gave us more customer conversions than any other conference we have sponsored or participated in. - Mark Steiner, CEO, GigSalad...a laser shot into our core demographic. Our panels were at capacity... We ll be sponsoring again this year. - Mike King, CMO, Berklee Online We ve been pretty active in the conference circuit for the past two years, and for our company and product, this was the most fruitful... I couldn t have asked for a better experience. - Vanessa Ferrer, Founder/CEO, Merch Cat We personally spoke with hundreds of attendees, all of whom were engaged and eager to learn about our company. - Jennifer Newman Sharpe, Co-Founder/CEO, Sparkplug CD Baby s first three DIY Musician Conferences have been a smashing success, selling out in advance and getting rave reviews from attendees and music industry veterans.

6 PRIME SPONSORSHIP OPPORTUNITIES If you are looking to make maximum impact, consider one of our premium sponsorships. These opportunities give you the most exposure before and during the conference, with prioritized branding and access to not only conference attendees, but also to CD Baby s large list of active users.

7 PRIME SPONSORSHIP OPPORTUNITIES Custom Activation - $50,000 Want to set up a ball pit in the middle of the conference? Want to audition bands and record them on the spot? Your imagination is your limit. If you want to create a compelling and authentic connection with the DIY Musician registrants, let s talk about building an activation unique to your brand and business goals. Not only will we work with you to create this activation, you will also get: One dedicated about your brand sent to CD Baby s artist list with over 400k+ active subscribers One dedicated conference hyping your brand presence at the conference Gift bag insert (item provided by sponsor) that will be given to all conference attendees List sharing of all artists in attendance Up to 10 conference badges Customizable perks, let s talk! Custom Sponsorship Negotiable Do you want to bring in a product line to showcase to artists? Want to set up a mobile recording studio? Are you interested in reaching CD Baby s audience, but unsure of the best route to do so? Let s talk about it!

8 PRIME SPONSORSHIP OPPORTUNITIES Platinum Sponsorship - $30,000 Sponsors will receive maximum exposure to CD Baby s artist base. Premium sponsorship of the DIY Musician Conference includes: Two dedicated s about your brand sent to CD Baby s list with over 400k+ active subscribers Your branded content (video, blog, guide) included in up to four DIY Musician Conference-specific s Classroom space where you can program one hour-long workshop session OR representation on one panel or session Gift bag insert (item provided by sponsor) that will be given to all conference attendees Your branding/logo on the following conference marketing materials: General conference s Conference website Facebook event page Premium placement of your logo on looping video in main hall throughout the conference Premium booth space and placement to represent your brand on the main tradeshow floor Ad on the DIY Musician blog for two months - average 250,000 monthly sessions List sharing of all artists in attendance Up to 10 conference badges

9 PRIME SPONSORSHIP OPPORTUNITIES Livestream Sponsor - $20,000 Are you wanting to reach a broad digital audience? Let s put your logo on videos to be broadcast socially during the event. Logo on all live stream videos, at minimum three sessions per day Livestreaming broadcast on CD Baby s Facebook Page, YouTube page, your brand Facebook page + speaker pages (if speaker has his or her own page) All videos will remain on these pages in perpetuity One dedicated about livestreams sent to CD Baby s list with over 400k+ active subscribers with branding and company info included One post on the DIY Musician Blog to promote livestreams Booth space and placement to represent your brand on the main tradeshow floor Your branding/logo on the conference website

10 GOLD SPONSORSHIP OPPORTUNITIES Throughout the conference weekend we ll have fun networking and socializing opportunities for attendees. If your brand identifies with live performance, nightlife and/or community-building, this is the sponsorship section for you. Sponsorships include: One marketing to 50,000 CD Baby artists One sent to ticket holders focused on your brand and the sponsorship One sent to CD Baby s Nashville list (with 7000 active subscribers) focused on your brand and the event (Open Mic and After-Party only) Ad on the DIY Musician blog for one month - average 250,000 monthly sessions One six-foot table exhibitor space Signage (provided by you) during your sponsored event Able to hand out swag or offer a giveaway during the event Featured on the conference website Up to five conference badges

11 GOLD SPONSORSHIP OPPORTUNITIES Gold Sponsorship - $10,000 - $15,000 Choose from the following options: Friday Night Open Mic Work with CD Baby to brand one of Nashville s popular venues. Open Mic will be open to the public, so it is also a great opportunity for brands looking to engage with the broader Nashville audience. Saturday Networking Party Help give attendees the opportunity to relax and get to know each other and YOU better by hosting a networking reception. Sunday After-Party Work with CD Baby to brand one of Nashville s popular venues. The After-Party will be open to the public, so it is also a great opportunity for brands looking to engage with the broader Nashville audience. Daily Morning Coffee Provide a much appreciated energy boost to our attendees. This is a great way to put a concentrated focus on your brand at the beginning of each day. VIP Party If you want the opportunity to communicate more directly with other brands, industry professionals and conference speakers, sponsor the VIP cocktail party. FULLSCREEN HOME

12 SILVER SPONSORSHIP OPPORTUNITIES If you are looking for more dedicated time and space to showcase your brand, why not look into sponsoring a room? Sponsorships include: One sent to ticket holders focused on your brand and your time in the room Featured on the conference website Ability to brand the room with your signage during your time in the space Able to hand out swag or offer a giveaway in the space Up to five conference badges

13 SILVER SPONSORSHIP OPPORTUNITIES Silver Sponsorship - $4,000 Choose from the following options: Jam Room or Open Mic We are giving our talented musicians what they want: a dedicated space to show off their talent! You know what would make it even cooler? Having them jam and show off (and post to social media) on YOUR equipment. Another option is to sponsor a room for individual performances by our talented conference attendees. Add on a booth for just $1000 so you have a quiet space to talk about your products or service. Sponsored Session Is there a conference topic that speaks to your company? Work with CD Baby to brand a session or panel. Branded Workshop Room with Session $4,000 for two sessions Want to showcase your brand in a workshop setting? Then sponsor the conference classroom for you to host branded workshops or demos to our attendees. This sponsorship includes two hour-long workshop session(s). Add on a booth for only $1000 so you can be connecting with artists before and after your session(s). FULLSCREEN HOME

14 EXHIBITION & BAG INSERT OPPORTUNITIES Exhibitors love the DIY Musician Conference because our attendees are ready and willing to engage with artistfriendly brands. Put yourself in front of our musicians, and get three conference badges and a six-foot table (unless otherwise noted) in our exhibitor area. Exhibitors will also have their brand logos added to the conference website. A separate option is to add an insert or promotional item into conference registration bags to promote your brand or company.

15 EXHIBITION & BAG INSERT OPPORTUNITIES Exhibitor Sponsorship - $3,000 ($2000 if paid before February 28) The exhibition area will be humming and buzzing with musicians all weekend as they pass through to attend sessions, participate in mentoring and congregate to network with you and each other. Your table will be highly visible, and if you buy in before February 28, we ll knock $1,000 off the cost. Registration Bag Sponsor - $1,000 Build brand awareness by offering a promotional item or insert to all attendees (expected to be 1500 registrants).