LOOK DEEPER. 15 th EDITION NORTH AMERICA S LARGEST FOOD INNOVATION TRADE SHOW MONTREAL MAY 2 TO 4, 2018 PALAIS DES CONGRÈS

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1 LOOK DEEPER 15 th EDITION NORTH AMERICA S LARGEST FOOD INNOVATION TRADE SHOW MONTREAL MAY 2 TO 4, 2018 PALAIS DES CONGRÈS

2 SIAL CANADA TREMENDOUS RECORD EDITIONS IN 2016 AND % growth since MORE EXHIBITORS + MORE VISITORS + MORE BUSINESS MEETINGS + MORE MEDIA COVERAGE THE CANADIAN MARKET 20,108 GROCERY STORES $9,540 MILLION MONTHLY SALES IN FOOD STORES 8,300 AGRI-FOOD PROCESSORS 166,000 FOOD-SERVICE POINTS OF SALE THE ONLY ONE-STOP SHOP FOR THE NORTH-AMERICAN FOOD INDUSTRY! OPPORTUNITIES ALL OVER NORTH AMERICA 1,000+ EXHIBITORS FROM ALL 10 CANADIAN PROVINCES AND 50 COUNTRIES IN A 220,000-FT 2 EXHIBITION SPACE 18,500 PROFESSIONAL VISITORS EXPECTED FROM MORE THAN 60 COUNTRIES A SATISFACTION RATE ON THE RISE SINCE 2010! 130+ MEDIA ARTICLES 22,104,443 MEDIA IMPRESSIONS 94% OF VISITORS WERE SATISFIED WITH THEIR VISIT IN % MRP SCORE 155+ JOURNALISTS 398 CONTACTS MADE ON AVERAGE, PER BOOTH * 92% OF VISITORS RECOMMEND SIAL CANADA TO AGRI-FOOD PROFESSIONALS 97 % EXHIBITOR SATISFACTION 95 % RATE $75 BILLION FOOD-SERVICE SALES ALL UNDER THE SAME ROOF THE LATEST IN FOOD INNOVATION: FOOD PRODUCTS SERVICES EQUIPMENT TECHNOLOGY THE ONLY CANADA-WIDE AGRI-FOOD SHOW WITH RETAIL AND FOOD-SERVICE BUYERS EXHIBITOR RECOMMENDATION RATE THE NATURAL POINT OF ENTRY INTO THE U.S. MARKET EXCLUSIVE BUYER PROGRAMS: 1,000+ BUSINESS MEETINGS 50+ CONFERENCES & WORKSHOPS THE SIAL INNOVATION CONTEST: ONLY FOR EXHIBITORS A BOOST FOR YOUR BUSINESS UNPARALLELED INTERNATIONAL EXPOSURE *SIAL CANADA 2016 SURVEY FIND OUT MORE AT

3 F ALL YOUR CLIENTS ARE AT SIAL MEET ALL THE INDUSTRY S KEY PLAYERS UNDER ONE ROOF! RETAILERS MANUFACTURERS FOOD-SERVICE OPERATORS IMPORTERS DISTRIBUTORS AGRI-FOOD PROCESSORS TOP 20 SIAL Canada visitors from 2016 and 2017 Buy-low foods Colleman s Costco David s Tea Dollarama Farm Boy Freson Bros. GFS H.Y. Louie Co. Limited Loblaws Longo s Metro Nature s Green Grocer Overwaitea Food Group Rachelle-Béry Mac s / Couche-Tard Shopper s Drug Mart Sobeys Sysco Walmart TOP 5 OF 60 COUNTRIES AND REGIONS VISITING SIAL CANADA Canada United States Mexico European Union China Main reasons for visiting 1 Finding new products 3 Learning about innovations and what s new 76% of our visitors have a decision-making role within the purchasing process TOP 5 Products of Interest * #1 Cheese #2 Organic #3 Regional products #4 Gluten-free products #5 Private label products More than 50 workshops and activities to help you raise your profile, expand your knowledge, and grow your business! 2 Discovering new suppliers 32+ Visitor FOOD SERVICE 22 % 32 % profile 23 % 23 % SERVICES RETAIL FOOD PROCESSING OUR BUYER PROGRAMS: A GENUINE BUSINESS BOOSTER The new American Buyers Program: opportunities waiting to be seized! Meet nearly 50 key American buyers and importers More than 800 business meetings during the last 2 editions Association of Food Industries The Canadian Buyers Program: open to all our exhibitors! Organized in partnership with UGI, this program offers you the chance to grow your business with Canadian buyers 30 buyers attended the last Montreal edition of the show The International Buyers Program: only open to Canadian exhibitors! A B2B buyers program exclusive to Canada, with Agriculture and Agri-Food Canada and the Ministère de l Agriculture, des Pêcheries et de l Alimentation du Québec (MAPAQ). 45 buyers* 126 exhibitors 603 meetings Countries represented: Canada, United States, United Kingdom, France, Germany, Poland, Mexico, Panama, Japan, China and South Korea*. *SIAL CANADA 2016 SURVEY *SOURCE : MAPAQ, 2016 FIND OUT MORE AT

4 ALL UNDER ONE ROOF A UNIQUE SEGMENTATION IN NORTH AMERICA, BRINGING TOGETHER EQUIPMENT, TECHNOLOGY, AND EVERY FOOD PRODUCT FROM HERE AND AROUND THE WORLD! BEVERAGES Water Fresh juices Other juices Coffee Tea Other hot beverages Cocktail ingredients Dealcoholized beverages Wine and spirits Bar supplies and equipment THE CHEESE MARKET & MICRO- FRESH GROCERY BREWERY SET Seafood Meat Poultry Baked goods Pastries Fruits Vegetables Dairy products Deli meats Ready-to-eat Frozen food Eggs Grains and cereals Fruit-based products Vegetable products Coffee and tea Non-alcoholic beverages Sweets and snacks Oils and other fat-based products Condiments, spices and vinegars Diet products, food supplements Pet food Preserves Ingredients, additives Sugar and sweetening products Industrial baked goods Fancy cheeses Artisanal and specialty cheeses Microbrewery beers Ciders Ingredients related to the cheese industry Hygiene and sanitation Packaging Equipment and process Technical consultants Financial services Restaurant, hotel and institutional equipment Kitchen furniture Uniforms Transportation & logistics services and equipment Storage equipment Equipment and process Material and handling Refrigeration Packaging and containers Hygiene-traceability solutions Technical consultants Furniture for stores Information technology THE SEGMENTATION: PROVIDING YOU EXCELLENT VISIBILITY, MAKING IT EASIER FOR YOU TO MEET YOUR CLIENTS TRENDS ARE AN INTEGRAL, UNAVOIDABLE PART OF ALL OUR SECTORS: ORGANIC PRODUCTS GLUTEN-FREE READY-TO-EAT NON-ALLERGENIC VEGAN WELL-BEING PROVINCIAL PAVILIONS Associations of exporters and agri-food processors Canadian governmental associations that bring together agri-food product companies from all 10 Canadian provinces INTERNATIONAL PAVILIONS International representation comprised of more than 50 countries and covering 50% of the exhibition space NEW BEVERAGES One of agri-food s most dynamic sectors Alcoholic, non-alcoholic, hot and refreshing beverages as well as bar equipment are welcome in this space dedicated to grocers and food-service professionals THE MARKET FRESH Fresh Produce Sector Fresh food products that have an expiry date and which must be stored cold, above or below freezing GROCERY Non-perishable Goods Sector Non-perishable foods like flour, spices, grains and other dry ingredients NEW CHEESE & MICROBREWERY Visitors #1 product of interest Sector dedicated to cheese in all its forms, dairy-product producers and processors, craft and other beers, ciders and equipment related to the microbrewery and dairy sectors SET Equipment and Technology Sector Equipment, technology, machinery and packaging All indispensable to the industry Located at the heart of the exhibition floor SET FOODSERVICE: Products and services for kitchens and halls, including all related services SET RETAIL: Products and services for food retailers, covering the moment a product reaches the store, to the second it passes the cash SET PACKAGING: Packaging-related products and services, plus equipment for processing SET SUPPLY CHAIN: Products and services related to merchandise stocking, logistics, and transportation, plus material-handling equipment FIND OUT MORE AT

5 VIP Lounge A FLOOR SET NEW CHEESE & MICROBREWERY THE MARKET FRESH PLAN THAT S UNIQUE IN NORTH U.S. HOSTED BUYER PROGRAM PROVINCIAL PAVILIONS SET Retail SET Foodservice INTERNATIONAL PAVILIONS SET Packaging SET Supply Chain GROCERY INTERNATIONAL PAVILIONS NEW BEVERAGES DRINK AMERICA NEW INTERNATIONAL EXHIBITION AREA MAIN ENTRANCE MAIN ENTRANCE SPACES ARE ALLOCATED ON A FIRST COME, FIRST SERVED BASIS! BENEFIT FROM A 15% DISCOUNT BEFORE OCTOBER 31, 2017 SIAL Canada May 2 to 4, 2018 Palais des congrès, Montreal CANADIAN EXHIBITORS STEFAN GUIGNARD Commercial Director + 1 (438) sguignard@expocanadafrance.com INTERNATIONAL EXHIBITORS ALESSIA CAROLO Head of Sales +33 (0) exhibit.sialcanada@sial-network.com JULIE PILET Sales Assistant Quebec + 1 (438) jpilet@expocanadafrance.com ELODIE GUILLON Head of Sales +33 (0) exhibit.sialcanada@sial-network.com EXHIBIT AROUND THE WORLD WITH THE SIAL NETWORK! NEW SERVICE EXCLUSIVELY FOR CANADIAN EXHIBITORS! A single access point to global markets. The SIAL Canada team members are now your special advisors they have the sole mandate of helping you with each step related to booth reservation at every SIAL event around the world. Get in touch with us now at (866) , extension 2232 or SIAL-NETWORK.COM A SPECIAL THANKS TO OUR PARTNERS

6 ORGANIC AND WELL-BEING SECTOR MONTREAL MAY 2 TO 4, 2018 PALAIS DES CONGRÈS

7 ORGANIC AND WELL-BEING THE GROWTH DRIVER OF THE INDUSTRY This sector offers: A SIAL Canada sector that has constantly evolved over the last several years: In 2017, 30% of products were organic A pavilion dedicated to organic products, with the support from COTA, Canada s largest organic association A sector that includes health and well-being products WHO SHOULD EXHIBIT? Businesses that provide organic, health, well-being, gluten-free, allergen-free, healthy-eating, environmentally friendly or overall-health agri-food products. TO LEARN MORE /TRENDS RESERVE YOUR BOOTH NOW! /EN/BOOK-A-BOOTH Canadian Exhibitors sguignard@expocanadafrance.com International Exhibitors exhibit.sialcanada@sial-network.com MARKET ORGANIC FOOD SALES * GROCERY STORES SUPERMARKETS 39% DIRECT FROM THE PRODUCER 25% SPECIALTY STORES 24% X3 Sources : *Ipsos Poll June 2016, **COTA % The Canadian organic and well-being market has tripled in size since 2006, reaching 4.7 billion dollars per year ** SIAL CANADA AMBASSADORS EVENTS Various conferences Meetings with experts Discussion panels Tastings Free B2B Buyer Programs Visiting pathways * *The SIAL Canada visiting pathways are business booster tools designed to help you quickly and effectively identify yourself to visitors and your target clients. YOUR CLIENTS Manufacturers, importers, foodservice operators and distributors from the agri-food industry are on-site to discover your products * TIA LOFTSGARD Organic Expert Executive Director at the Canada Organic Trade Association JANE DUMMER Health & Well-Being Expert Principal and Founder, Jane Dummer Consulting Schedule a meeting with our experts before or during the show /EN/EXPERTS TOP 3 PRODUCTS OF INTEREST Organic and well-being is among the top 3 most sought-after product categories for SIAL Canada visitors * PARTNER Buyer-visitors from this sector: Whole Foods Market, Bio Terre, Nature s Green Grocer, Brad s Organic, Rachelle- Béry, Loblaws-Provigo, Metro, Sobeys-IGA, Tau Markets, Avril Supermarché Santé, Organic Garage, etc. Source: *SIAL Canada 2016 Survey

8 DRINKS NEW SECTOR MONTREAL MAY 2 TO 4, 2018 PALAIS DES CONGRÈS

9 DRINKS A NEW SECTOR AT SIAL CANADA 2018! WHO SHOULD EXHIBIT? Beverage brands, suppliers, merchants, wholesalers, bar materials and equipment, producers and distributors of alcoholic, non-alcoholic, hot and cold beverages, etc. Examples of products being showcased: Coconut water, kombucha, tea, coffee, energy drinks, all types of juices, water, wines, spirits, liqueurs, sodas, sports drinks, alcoholic beverages, health drinks, natural beverages, all bar equipment and products, etc. $10B MARKET Excluding wine, the beverage market is Canada s 2 nd biggest * Canadians are among the biggest consumers of sweetened drinks, ranking 10 th out of 80 countries ** Quebec artisanal alcohol producers can now sell their products in the province s 8,000 grocery and convenience stores *** EVENTS Inspiring activities NEW! Inspire Drink Various workshops and conferences Hosted activities and entertainment Free B2B Buyer Programs Visiting pathways * DRINK Event Path TO LEARN MORE /TRENDS RESERVE YOUR BOOTH NOW! /EN/BOOK-A-BOOTH Canadian Exhibitors sguignard@expocanadafrance.com International Exhibitors exhibit.sialcanada@sial-network.com Sources: *Nielsen 2016, **Radio Canada 2016, ***Les affaires 2015 PARTNERS *The SIAL Canada visiting pathways are business booster tools designed to help you quickly and effectively identify yourself to visitors and your target clients. 75t+V 46 % 75t+V 54 % YOUR CLIENTS of visitors from this sector are decision-makers from restaurants, bars, cafés and hotels * of visitors from this sector at SIAL Canada are retail and distributor/ wholesale buyers/decision-makers for food service and restaurants * Buyers-visitors from this sector: IGA/Sobeys, Costco, Farm Boy, Loblaws-Provigo, Metro, Mac s/couche-tard, bar and restaurant owners, maîtres d hôtels, Starbucks, CARA Operations, Imvescor Restaurant Group, Cora Restaurants, McDonald s Canada, MTY Group, etc. Source: *SIAL Canada 2016 Survey

10 SUPPLY CHAIN SECTOR MONTREAL MAY 2 TO 4, 2018 PALAIS DES CONGRÈS

11 THE SUPPLY CHAIN THE ESSENTIAL LINK TO SUCCESS! WHO SHOULD EXHIBIT? The main categories of exhibitors are: Storage, handling-related materials and equipment Information systems and logistics software Consulting firms and supply-chain solutions 3PL Systems integrators Agro-industrial supply-chain management Transportation, storage and material handling Substainable development, etc. $50.4B $ V % MARKET of Canada s total exports are made up of agri-food merchandise * The businesses making use of the best supply chains in their category experience 50% greater sales growth * of professionals consider the supply chain to be the main strategic element within their business * SET DIGITAL EVENTS Various conferences Discussion panels Hosted activities Free consulting firm service Free B2B Buyer Programs Dedicated visiting pathways * SUPPLY CHAIN TO LEARN MORE /TRENDS RESERVE YOUR BOOTH NOW! /EN/BOOK-A-BOOTH Canadian Exhibitors sguignard@expocanadafrance.com International Exhibitors exhibit.sialcanada@sial-network.com Source : *SCMA 2016 SIAL CANADA AMBASSADOR *The SIAL Canada visiting pathways are business booster tools designed to help you quickly and effectively identify yourself to visitors and your target clients. YOUR CLIENTS 2,000+ supply-chain visitors come to SIAL Canada from year to year * STÉPHANE RICOUL 2016 Digital Economy Expert Accelerator of digital transformation 900+ visitors looking for logistics solutions * Schedule a meeting with our experts before or during the show /EN/EXPERTS PARTNERS Buyer-visitors from this sector: Cora Restaurants, Costco, Dollarama, Loblaws-Provigo, Mac s/couche-tard, McDonald s Canada, MTY Group, Shoppers Drug Mart, CARA Operations, Walmart, etc. *2017 Source: *SIAL Canada 2016 Survey

12 PACKAGING SECTOR MONTREAL MAY 2 TO 4, 2018 PALAIS DES CONGRÈS

13 PACKAGING THE KEY COMPONENT OF THE FOOD INDUSTRY! This sector offers: Location at the heart of the exhibition space The #1 sector at SET Canada with more than 90 companies exhibiting A one-of-a-kind place for strategic and global sourcing V % $13.8B MARKET of revenue in the worldwide packaging industry is related to the agri-food sector * The Canadian packaging and container market is valued at: $13.8 billion per year ** EVENTS Conferences and workshops Discussion panels Contest that rewards innovation in packaging Free B2B Buyer Programs Dedicated visiting pathways * SECTOR DEDICATED TO: Food industrial luxury and drink packaging; innovative and sustainable materials; coding; labelling; printing; controls and displays; palletization; brand management and graphic design; branding and bar codes; etc. TOP 5 PACKAGING TYPES IN CANADA ** #1 Soft plastic 50.8 % #2 Hard plastic 25.6 % #3 Paper 14.6 % #4 Metal 5.2 % #5 Glass 3.8 % Contest EMBALLAGE/ PACKAGING Path TO LEARN MORE /TRENDS RESERVE YOUR BOOTH NOW! /EN/BOOK-A-BOOTH Canadian Exhibitors sguignard@expocanadafrance.com International Exhibitors exhibit.sialcanada@sial-network.com Sources : *MarketLline Industry Profile, Containers & Packaging in Canada March 2017, **Export Group 2016 SIAL CANADA AMBASSADOR CAROL ZWEEP 2017 Packaging Expert Manager of Packaging & Food Labelling Compliance Schedule a meeting with our experts before or during the show /EN/EXPERTS PARTNERS *The SIAL Canada visiting pathways are business booster tools designed to help you quickly and effectively identify yourself to visitors and your target clients. 1, V % YOUR CLIENTS buyer-visitors looking for packaging solutions * have a decision-making role within the purchasing process * Buyer-visitors from this sector: Bonduelle, Bunzl, Dare Foods, General Mills, Kraft Foods Group, Longo s, Maple Leaf Foods, Molson, Loblaws-Provigo, Metro, Olymel, Saputo, etc. SIAL Canada is the agri-food industry s go-to platform for launching and discovering innovative products. Gilles Ruel, Richards Packaging INSTITUT DE TECHNOLOGIE DES EMBALLAGES ET DU GÉNIE ALIMENTAIRE Source: *SIAL Canada 2016 Survey

14 CHEESE AND MICROBREWERIES NEW SECTOR MONTREAL MAY 2 TO 4, 2018 PALAIS DES CONGRÈS

15 CHEESE AND MICROBREWERIES AN IDEAL, TASTY PAIRING! This NEW sector offers: A turnkey concept that combines the ability to exhibit your products and raise your profile The show s most sought-after, dynamic and diversified section The chance to meet key buyers within your industry SECTOR DEDICATED TO: Cheeses and craft beers, ciders, ingredients, equipment and processes, etc. TO LEARN MORE /TRENDS RESERVE YOUR BOOTH NOW! /EN/BOOK-A-BOOTH Canadian Exhibitors sguignard@expocanadafrance.com International Exhibitors exhibit.sialcanada@sial-network.com 17,700 TONS $28.7B 75t+V % % MARKET Sources: *Nielsen 2016, **HEC 2015, ***AAFC 2016 With the CETA agreement coming into effect this year, 17,700 tons of additional cheese is expected to reach the Canadian market Valuation of the North American cheese market between now and 2021; Canadian market: $3.7 billion * Beer represents 75% of the quantity of alcohol sold in the country ** The craft-beer market is growing in Canada, and its market share has climbed to 9% *** SIAL CANADA AMBASSADOR GURTH PRETTY 2017 Cheese Expert Deli Cheese Specialist, Loblaw Companies Limited Schedule a meeting with our experts before or during the show /EN/EXPERTS PARTNERS Themed events Discovery workshops and hosted activities PRODUCT OF INTEREST Tastings and conferences Meetings with our experts Beer and cheese pairings, etc. Free B2B Buyer Programs Dedicated visiting pathways * Event Path *The SIAL Canada visiting pathways are business booster tools designed to help you quickly and effectively identify yourself to visitors and your target clients. YOUR CLIENTS # KG EVENTS The cheese sector is home to the number-1 product in terms of what visitors are looking to find at SIAL Canada * Annual Canadian per-capita average of amount of cheese consumed ** Buyers-visitors from this sector: H.E.B. Grocery Company, Fromagerie Hamel, IGA/Sobeys, Costco, Farm Boy, Cheese Boutique, Benton Brothers, Loblaws-Provigo, Metro, Mac s/couche-tard, bar and restaurant owners, maîtres d hôtels, etc. Sources: *SIAL Canada 2016 Survey ** Canadian Dairy Information Center 2015

16 FOOD SERVICE AND READY-TO-EAT SECTOR MONTREAL MAY 2 TO 4, 2018 PALAIS DES CONGRÈS

17 THE GROCERANT THE ALMALGAM BETWEEN FOOD SERVICE AND RETAIL! Play your cards right! Retailers and food-service operators will be on-site to discover your high-performance solutions Ready-to-eat, catering, delivery, online services, efficiency, profitability, food innovation, allergen-free, etc. A sector at the heart of the show + 84% of exhibitors come back each year. Dedicated HRI section: equipment and accessories, refrigeration, cooking, uniforms, environmental solutions, furniture, supplies, technology and entertainment, etc. TO LEARN MORE /TRENDS RESERVE YOUR BOOTH NOW! /EN/BOOK-A-BOOTH Canadian Exhibitors sguignard@expocanadafrance.com International Exhibitors exhibit.sialcanada@sial-network.com MARKET Strong growth in the grocerant phenomenon in Canada 50+V % $75B $13.5B 94,290 of Canadian consumers buy ready-to-eat products! * Share of the Canadian food-service market Sources: *IFT 2015, **MAPAQ 2016, ***Restaurants Canada 2016 Canadian food services revenues ** Total number of restaurants, bars and caterers in Canada in 2016 *** SIAL CANADA AMBASSADORS BERNARD BOUTBOUL Food-Service Expert Executive Director of Gira Conseil ROBERT DION Editor Consultant and Speaker, HRI Expert Schedule a meeting with our experts before or during the show /EN/EXPERTS PARTNERS Conference: 2030 on the Horizon: The Fusion between Food Service and Retail Themed events Discovery workshops and hosted activities 46+V % 54+V % EVENTS Tastings and conferences Meetings with our experts Free B2B Buyer Programs Dedicated visiting pathways * Summit Event Paths YOUR CLIENTS FOOD TO GO *The SIAL Canada visiting pathways are business booster tools designed to help you quickly and effectively identify yourself to visitors and your target clients. of HRI-sector visitors are decision-makers from restaurants and cafés * are retail buyer/decision-makers and distributor-wholesalers for food service * Buyer-visitors from this sector: Starbucks, CARA Operations, Imvescor Restaurant Group, Cora Restaurants, Costco, McDonald s Canada, MTY Group, Mac s/couche-tard, Marriott Hotels of Canada Ltd., Delta Hotels and Resorts, etc. The HRI sector at SIAL Canada is the place to meet visiting decision-makers from your industry! Buyers from big chains, independent restaurants, institutions, etc. Source: *SIAL Canada 2016 Survey