BUSINESS ATTRACTION. VEDP Orientation June 30, 2016 VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP YESVIRGINIA.ORG

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1 BUSINESS ATTRACTION VEDP Orientation June 30, 2016 VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP YESVIRGINIA.ORG

2 VIRGINIA IS READY TO HELP: BUSINESS ATTRACTION VEDP s Business Attraction Managers help facilitate new investment and job creation Provide customized information relevant to client needs Coordinate site visits Coordinate with government agencies & facilitate incentive proposals 2

3 BUSINESS ATTRACTION TEAM Mike Lehmkuhler Atul Sharma Mid-Atlantic Keith Boswell Mid-Atlantic & Federal Projects Ryland Potter Europe Andreas Dressler Germany Andrew Harfoot Warren Hammer United Kingdom South Tommy Okutomi Pandy Brazeau Midwest Mario Camardella Northeast Ken Hurst Asia Japan Owen Qin China TBD Korea Kavan Bhandary Ajay Sujanani India TBD Far West Canada & India TBD Canada Robin Bass Associate Project Manager TBD Associate Project Manager Suzanne Chvala Christine Bell Executive Assistant Marketing Assistant 3

4 FORMULA FOR SUCCESS Focused, Flexible Marketing Efforts (defined audiences & tactics; effective communication) + Collaborative Marketing Approach (peers & allies) = Significant Increase in Pipeline 4

5 FOCUSED, FLEXIBLE MARKETING Focused targeted companies and site selection consultants consistent follow-up & relevant info sharing are key factors for relationship building Results Driven tracking specific results from specific activities timely database input of project opportunities, new leads and existing client touches ROI justification for preferred events and related costs Flexible unforeseen marketing opportunities can be considered mid-stream unproductive marketing efforts will be discontinued 5

6 BUSINESS ATTRACTION TERRITORIES Northeast Midwest South West Far West Mid-Atlantic Asia Europe Rest of the World Philadelphia, NY/NJ Metro, Boston, CT & RI Pittsburgh, Chicago, OH, WI & MI Charlotte, Atlanta, Memphis, Houston & Dallas/Ft.Worth Denver, Salt Lake City, Phoenix, St. Louis, Kansas City, Minneapolis Seattle, Portland, San Francisco, Los Angeles & San Diego Washington DC & Maryland Japan, China & Korea UK & Germany (primary focus areas) India, Canada (primary focus areas) 6

7 INDUSTRY SECTOR FOCUS Food Processing Beverage/Breweries Information Technology/Data Centers Headquarters/ Professional Services Solar Panel Manufacturing Power Generation/Alternative Energy Vehicle Manufacturing Tire Manufacturing Aerospace Parts Manufacturing Automotive Parts Manufacturing Metal Products Manufacturing Paper Manufacturing Chemical Manufacturing Plastics Manufacturing Warehousing & Distribution Pharmaceuticals Furniture Textiles 7

8 BUSINESS ATTRACTION MARKETING Call Trips by Managers Lead Generation Program Conferences & Trade Shows Co-Sponsored Events for Corporate Clients & Site Selection Consultants Governor CEO Calls Governor Marketing Missions Higher Ed Network Outreach Direct Mail 8

9 FY16 MARKETING ACTIVITIES VEDP will promote the advantages of doing business in Virginia at more than 60 VEDP/Ally calendar marketing activities, 60+ targeted campaigns and 14 international trade events 18

10 PERFORMANCE METRICS Marketing Activities Number of Appointments per Activity Number of Relationships Created/Maintained per Activity Project Opportunities Created Active Projects Prospect Visits Decisions for Virginia 10

11 BUSINESS ATTRACTION TEAM RESULTS Decisions for Virginia Investment Jobs FY14 59 $3.67 billion 5,421 FY15 72 $1.60 billion 4,833 FY16 53 $1.10 billion 6,051 Total 184 $6.37 billion 16,305 11

12 QUESTIONS? Thank you. VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP YESVIRGINIA.ORG