WELCOME! Candaa Marketing Power Hour November 26, 2013

Size: px

Start display at page:

Download "WELCOME! Candaa Marketing Power Hour November 26, 2013"

Darleen Stafford
6 years ago
Views:

1 WELCOME! Candaa Marketing Power Hour November 26, 2013 Kathleen Ryan Rob Daleman Kathy Innvar Denise Cappuccio #AvayaPowerHour

2 Agenda Welcome - Kathleen Ryan Canada Marketing Update Rob Daleman New Campaigns for Customer Experience Management (CC) and UC&C Kathy Innvar New Campaigns for SME and Networking Denise Cappuccio 2014 Sochi Olympic Winter Games Kathleen Ryan Marketing Program News and Marketing Reminders Kathleen Ryan Q&A #AvayaPowerHour

6 New Marketleaders Process Build your plan with your CAM who will engage your field marketing manager FMM will involve Stephanie Marier, who will manage the partner and supplier requirements Results MUST be provided back to your Field Marketing Manager for upload into PRM 2012 Avaya Inc. All rights reserved. 6

8 New Campaigns for Customer Experience Management (CC) and UC&C Kathy Innvar Enterprise Marketing Manager

9 Customer Experience Management Executive Webinar Series Five Essential Ways to Improve Your Customer's Experience Barclays Bank, Forrester Research Is Your Customer Experience Strategy Wasting Your Money? Aberdeen Group, Progressive Insurance, Where did all the Customers Go (and how do I win them back) Cust Exp. Mgr. Analyst, Salmat Partner portal customizable templates to replays

Speech Analytics Webinar Speech Tech: Unearth Hidden Gems In your customer data

10 Customer Experience 1. MultiChannel Contact Center Infographic and White Paper 2. The US Contact Center Decision-Maker's Guide Speech Analytics Webinar Speech Tech: Unearth Hidden Gems In your customer data Campaign Assets Partner branded s Banners Personalized blasts Registration page to capture leads Reporting

Customer Experience Get Smart at the Avaya Contact Center Learning Series (since 2008) Customers, prospects, partners, Avaya Sales Contact Center & Customer Experience Suite of Solutions 2 nd Tues.

11 Customer Experience Get Smart at the Avaya Contact Center Learning Series (since 2008) Customers, prospects, partners, Avaya Sales Contact Center & Customer Experience Suite of Solutions 2 nd Tues. mo, 12:00 ET 1:00 PM ET to live event Customer presentation MP4 for replay Signatures Sessions: November 20 Performance Management Analytics December 10 Contact Center Tips and Tricks January degrees Customer Experience February 11 Crafting the Customer Experience

12 Mobility Solutions Multi Touch Campaign (coming soon) Ent. & Midsized Business UC&C Four Challenges of Mobility 1 Solution (Dec) template Infographic White paper 4 Ways BYOD, BYOA and other trends are changing the way companies work, for the better (Touch 2 Early 2014)

13 Connected Experience Seminar Unified Communications Invitations, follow up and thank you s Customer facing presentations Handouts and surveys

14 Social Port Blogs, Posts & Tweets Create customer experiences that drive customer lifetime value 5 big ideas for better collaboration Simplifying Contact Center Administration And more. Click here to learn more

Collaboration Cloud Scopia Video Collaboration Include

15 What you need to know Services Customer Experience Management Hospitality SME Networking Mobile Collaboration Cloud Scopia Video Collaboration Include Links to: Promo s Partner Portal Campaigns Partner Marketing Central

16 Enterprise Communications Next Steps: 1. Visit PMC regularly for new campaigns 2. Review the campaign overviews for alignment with your direction 3. Co-brand the assets and start generating leads! 4. Questions? 1. Contact your Channel Marketing Manager 2. Contact your Channel Account Manager 3. Contact Kathy Innvar at

17 New Campaigns for SME and Networking Denise Cappuccio Americas Marketing Manager

18 Midmarket Campaigns Midmarket Campaign (coincident with Avaya s Oct 15 public announcement) Overcome Midsize Business Challenges template Trend Advisor: The Top 4 Midmarket Challenges and How Collaboration Can Help

Midmarket Campaigns Mobility Solutions Multi Touch Campaign (coming soon for both the midmarket and enterprisesized business) Four Challenges of

19 Midmarket Campaigns Mobility Solutions Multi Touch Campaign (coming soon for both the midmarket and enterprisesized business) Four Challenges of Mobility and One Solution (Dec) template Infographic White paper: A Business Case for Mobility Solutions and see how much your organization could save.

Midmarket Partners Resources on PMC Use the assets on PMC to drive demand - Avaya Midmarket Kit, an all-in-one resource for partners and sales Avaya Midmarket

20 Midmarket Partners Resources on PMC Use the assets on PMC to drive demand - Avaya Midmarket Kit, an all-in-one resource for partners and sales Avaya Midmarket Kit - campaign assets and cobranded resources in English, Spanish and Portuguese. Click Here - IPO 9.0 Reasons and Assets on PMC Midmarket IPO Reasons

21 Getting The Information You Need The Midmarket Portal at: Small and Midmarket Business Customer Collateral 9.0 Sales Toolkit 9.0 Product Update Solution Content

22 Getting The Information You Need The Midmarket Americas Campaign Portal at: Small and Midmarket Business Campaigns Midmarket Overview What This Means To Partners Resources

23 SME Name Change Small Medium Enterprise > > > Small and Midmarket Business

24 Networking Campaigns Webinar: Nov 12, featuring Lorraine Cleary, Director Product Marketing, Avaya IP video surveillance powered by Avaya Fabric Connect, the next generation networking solution Webinar-on-Demand: The Tipping Point for Video Surveillance On PMC by Nov 29th

25 Networking Campaigns Countdown to Sochi multi-touch campaign December: Case study January: IDC whitepaper and videos February: Olympic Week (opening ceremony) Post-Sochi wrap-up: Revised Case study Avaya Whitepaper Video

26 Visit PMC regularly for new campaigns Review the campaign overviews for alignment with your direction Next Steps Co-brand the assets and start generating leads! Questions? - Contact your Channel Marketing Manager - Contact your Channel Account Manager - Contact Denise Cappuccio, dcappuccio@avaya.com

27 BACK-UP

28 Why the Midmarket Have significant cash on hand U.S. Midmarket is the 4th largest economy ($3.8 trillion) 62% 60% 55% Plan to increase capital spend Expect cloud to impact business Top initiative: Improve processes and technology Sources: Middle Market Indicator 4Q 2012, National Center for the Middle Market; Mid Market Outlook Survey Q2 2012, KPMG 2013 Avaya Inc. All rights reserved. 28

29 Avaya for Midmarket Companies: A Complete Collaboration System Mobility Avaya one-x Mobile Avaya Flare Experience Video Avaya Video Solution for IP Office (Scopia) Avaya SBCE Security Avaya Identity Engines Networking Avaya ERS 3500 Series Avaya ERS 4800 Series 2013 Avaya Inc. All rights reserved. 29

30 2014 Sochi Olympic Winter Games Dinara Seitova

Avaya at the Sochi 2014 Olympic Winter Games As the Official Supplier of Network Equipment to the Sochi 2014 Olympic Winter Games, Avaya is

environment for over 120,000 different wireless devices The highest expected social media usage of any Olympic Games to date The first

video Olympic games with over 30 HD channels being distributed to Olympic venues and Olympic village Largest guest network in the world with

31 Avaya at the Sochi 2014 Olympic Winter Games As the Official Supplier of Network Equipment to the Sochi 2014 Olympic Winter Games, Avaya is providing network, collaboration and communication equipment and services: Third consecutive Winter Games we have supported Large-scale BYOD environment for over 120,000 different wireless devices The highest expected social media usage of any Olympic Games to date The first Fabric-enabled Olympics with 50,000 Ethernet ports The largest use of wireless networking of any Olympics with 2,000 WiFi access points First IP video Olympic games with over 30 HD channels being distributed to Olympic venues and Olympic village Largest guest network in the world with requirements to secure and grant network access to a huge range of different user groups while ensuring bandwidth and guarding against security breaches 2012 Avaya Inc. All rights reserved. 31

32 Resources Visit our landing page at avaya.ru/sochi2014 Follow us on Social Media Read our case studies: Technology Avaya Services View our videos: Official Video CNN Share with your customers! 2012 Avaya Inc. All rights reserved. 32

33 Marketing Program News and Reminders Kathleen Ryan Marketing Programs #AvayaPowerHour

34 CANADA 2014 Tour Toronto, Canada: 1/20 Montreal, Canada: 2/26

35 Marketing Reminders Register for tomorrow s Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs Nov.27 Register for PRM training for one of the following topics: Dec 5: Special Bids SSR ONLY Dec 12: Partner Lead and Opportunity Management Dec 19: Partner Reporting and Services SSR, Account inquiry and Get to design SSR [time permitting] Register for the Avaya 2014 Virtual Partner Forum Live event December 9th, 12:00 est Hear what channel leader Richard Steranka has to say about global strategies and initiatives designed to reduce your cost and improve your margins. This event combines broadcast video with live text chat to give Americas partners a chance to interact with executives and experts. Links for above registrations to come in follow-up .

37 New Content Syndication Portal Improvements Improved, easier registration process Improved layout and functionality Step by step setup process One click, pick up your code or to your technical resources Simplified support and documentation resources Same resources for editing and customizing the showcase, but with improved functionality and styling Avaya Inc. All rights reserved. 37

39 One click, pick up your code or to your technical resources

marketing campaign materials to support lead generation activities, increase

PLAN-EXPLORE-EXECUTE Marketing Planning guides and templates Ready made multi

online banners Enewsletter emails and downloadable articles Event and Seminar

banners and landing pages Enhanced reporting and analytics CRM Integration

40 What is PMC? A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities, increase sales funnels, and drive greater revenue! PLAN-EXPLORE-EXECUTE Marketing Planning guides and templates Ready made multi touch campaigns Sales OFT files Telemarketing scripts Posters, print ads and online banners Enewsletter s and downloadable articles Event and Seminar in a Box Lead notification and reporting Enhanced customization Co-branded banners and landing pages Enhanced reporting and analytics CRM Integration Social Media integration Library search function Site map PMC User Experience in 7 languages and all materials in English, Spanish and Portuguese and some in French, Dutch, Italian, German and Russian

41 PMC enhancements Improves our partners overall experience Search Box New direct to campaign and marketing material links Marquees Promote programs and campaigns 2011 Avaya Inc. All rights reserved. 41

43 Q&A

Cisco Smart Care through Comstor. Jackie Roberts Cisco Services Operations Manager May 7, 2008

Cisco Smart Care through Comstor Jackie Roberts Cisco Services Operations Manager May 7, 2008 1 Smart Care through Comstor Smart Care Service is a unique, powerful services platform that enables Cisco