Mini Program in the Luxury Industry - June 2018
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1 Mini Program in the Luxury Industry - June 2018
2 TABLE OF CONTENTS 1 Mini Program Introduction Mini Program - The Game Changer 2 Mini Program for Fashion 3 Mini Program for Watches & Jewelry
3 PART 1 Mini Program Introduction Mini Program - The Game Changer
4 Mini Program - The 2017 Game Changer What is a Mini Program? The Mini Program is a new development capability within the WeChat platform that launched in January Development time is short and enables brands to build mini applications with a great user experience all expertly integrated within the WeChat ecosystem. Added value of Mini Program Multiple points of exposure including nearby function serves as free advertising on the WeChat platform Better user experience with faster loading speed, quick access and customized experience Allows for easier identification between Followers & Customers High Exposure High Content Flexibility E-commerce enabled
5 Mini Program Entrances Displayed on account profile page Official Account Menu QR code scan online & offline WeChat Post (From/Add to) Desktop Sharing on moments Share to friends/group chat Discover - Mini Programs (Geolocalized) Access on the top of Chat From Payment Notification
6 PART 2 Mini Program for Fashion
7 PART 2.1 Luxury Fashion
8 Membership Mini Program Luxury Fashion: Louis Vuitton Bold product visuals so as to attract attention and improves visibility Shopping bag is well-structured so as to encourage spending Landing Page Product List Product Details Shopping Bag
9 Membership Mini Program Luxury Fashion: Gucci Gifting Landing page involve nice visuals so as to attract attention Navigation is simple so as to improves the users experience Landing Page Product List Product Details Payment Page
10 Membership Mini Program Luxury Fashion: Stella McCartney Neat and visually attractive landing page Product list and landing page involve visuals and interesting products so as to attract attention Landing Page Product List Shopping bag Member Center
11 Membership Mini Program Luxury Fashion: Loewe Focus on after scenes of campaign s shoot Tabs are well organised and easy to navigate Store locator includes a message about driving traffic to offline stores Landing Page Discover After Scenes After Scenes Store Locator
12 Membership Mini Program Luxury Fashion: Shang Xia The design beautifully reflects the brand s aesthetics developing a sense of brand loyalty and brand image Member center feature cards and vouchers to encourage spending Landing Page Product List Product details Member Center
13 Membership Mini Program Luxury Fashion: Stuart Weitzman Improve interaction via a three card flip game to find out about user s style Mini program is very focused on the latest product with aim to drive sales Store locator services provided to drive traffic offline to physical stores Landing Page Campaign Info Product List Store Locator
14 Mini Program Luxury Fashion: Burberry Straightforward focus on store locator services Landing page involves member center, allow brand to collate users information Main aim is to direct traffic to physical retail stores via Boutique Appointment Landing Page Store List Booking
15 Membership Mini Program Luxury Fashion: Kering Interactive charts show the environmental impact of product purchases Promotes environmental awareness Landing Page Product List Product Info Graph
16 PART 2.2 Premium Fashion
17 Membership Mini Program Premium Fashion: Longchamp Landing page features campaign and latest collection, with aim to drive sales Bold and nice visuals attract users Landing Page Product List Shopping Bag Seasons collection attention and improves the shopping experience
18 Membership Mini Program Premium Fashion: Michael Kors Focus on incentivising users to register as members Store locator services provided to drive traffic offline to physical stores Landing Page Verification Cards and Vouchers Store Locator
19 Mini Program Premium Fashion: Coach Landing page is luxurious and welcoming, developing a sense of brand loyalty Product page is neat and nicely displayed, enhancing the concept of gifting Landing Page Product List Product Details
20 Membership Mini Program Premium Fashion: Zara Background is very simple with bold visual effects to attract attention Product details are displayed via pictures instead of words, with aim of driving sales Landing Page Product List Product Details Shopping Bag
21 PART 3 Mini Program for Watches & Jewelry
22 Membership Mini Program Watches: Audemars Piguet Landing page is visually attractive as it captures the users attention Product list features the latest collection, with aim to drive sales Landing Page Product List Product List Member center
23 Mini Program Watches: Cartier Focus on store locator, with aim of driving traffic to offline physical stores Tabs are simple and neat Landing Page Brand Info Store Locator
24 Mini Program Watches: Mont Blanc Background reflects the brand s colour, developing brand loyalty Focus on store locator with aim of driving traffic to offline physical stores Landing Page Brand Intro Store Locator
25 Mini Program Jewellery: Swarovski Landing page features the latest promotional advertisement, with aim of driving sales Tabs are simple and visually clear, improving the users shopping experience Landing Page Product Details Product Info
26 Membership Mini Program Jewellery: Chou Seng Seng Focus on store locator services to drive traffic to offline physical stores Member center shows a chart that allow members to track their members status Landing Page Store Locator Member sign up Member Center
27 THANK YOU!
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