Share your Passion, be a Phygital Influencer /10

Transcription

1 Share your Passion, be a Phygital Influencer /10

2 74% of Italian consumers consider the advice of direct acquaintances credible. Nielsen Global Study. Trust in Advertising Brand Advocacy The Brands need to provide storytelling & exclusive experiences

3 Brandorbi is the phygital influencers marketplace EXPERIENCES where Brands find PEOPLE influencers ready to organize for them an all inclusive Event with their network. EXCLUSIVITY STORYTELLING EMOTIONS

4 BRANDORBI UNIQUENESS HOST PROFILING Marketing Generation & Age Creative description Personality infographic Social information BRAND ADMINISTRATION Target description Event document model Matching algorithm Budget scalability MARKETPLACE PRICING Public prices set by the influencers Fee on bookings set by the platform

5 /10 IN ONE CLICK THE BRAND GETS The location The food & beverage The event manager & influencer Physical presence of its selected network Transparent price HOST SEARCH Users offer their house as a location, with the presence of their friends. ONE TO ONE 1person SMALL MEETING 9-14 persons CONVERSATION 5-8 persons SMALL PARTY persons BOOKING Brands book a matched user profile and the size/mood of the event. MEETING Each event is booked for a 2- hour minimum time period. RATING The platform also calculates an influencer ranking for hosts.

6 SHORT BUSINESS MODEL The revenue strategy is based on a revenue mix: First, revenue comes from fee on booking transactions between enterprises and consumers, like in a marketplace. The second revenue is premium membership and services for companies, giving the access to different levels of informations surveys or own branded visibility. FEE ON RESERVATIONS THE BRAND CONSUMERS 12% FEE 8% FEE

7 Gianluca Sansone CEO & Co-Founder (Full time) Training in Economy, over ten years of experience in business management, marketing and leadership. Ambitious and determined. Marina Sciarrino CTO & Co-Founder (Full time) Training in Architecture, experienced in project management, data base, workflow and web marketing technologies. Accurate and structured. Yuri Frassi Brand Ambassador Business graduate with relationship oriented personality, experienced in promotion and organization of private and Costanza Vailati Content Manager Training in Philosophy, experienced in content management, inbound marketing and customer service Francesco Castellano Business Advisor Former Bain, GE & Ubers, an advisor and independent consultant, he supports different startups and large

8 MARKET SIZE & COMPETITORS The intersection of two market areas, in the sectors: Tech / Food / Style: The marketing below the line, in social advertising The event market, specifically in b2c events Italian SAM:130 M - SOM 15 M. European SOM: 130 M, Global 600 M. Underlying area: sharing economy, estimated to reach more than 300 billions in FOOD TECH Fragmentable STYLE Experiential Digital Physical

9 4 Generations 73 Brands 3146 Community 15/02/16 «Innovative Startup» 09/01/17 Beta version 03/04/17 Teseo Award 26/05/17 Capital Increase 2018 Equity crowdfunding Fully functional website Awards recognizing the innovation of the project Capital Increase Public Funds Banking financing

10 FUNDING Use of funds: Platform Marketing in key cities Resources Objective Pre-Money 1.4M Equity 16,43%

11 SHARING & SCALABLE ECONOMY Influencers share their spaces, their interests and their passions and their social network and exploiting their uniqueness, rather than pushing them towards conformity. INCLUSIVE & SOCIAL INNOVATION We enhance the ability to stay together, re-discovering the pleasure of the human relationship and on a balanced relationship between all the players in the loop, brands as much as influencers. PHYGITAL INFLUENCE MARKETING The users play their own social influences both on their physical and digital network, digital always get mixed with physical, to gather a unique marketing experience. We democratize access to brand influence and event organization.

12 /10 Share your passion, be a Phygital Influencer contact@brandorbi.com Viale Abruzzi Milan, Italy