CONTENT, STORYTELLING + STRATEGY for the MULTISCREEN, MULTICHANNEL AGE

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1 2015 Capabilities

2 CONTENT, STORYTELLING + STRATEGY for the MULTISCREEN, MULTICHANNEL AGE

3 INTEGRATED MARKETING PAID EARNED OWNED Sponsored Content Traditional PR Brand Development Speaking Engagements Speaking Keynotes + Panels Web + Social Channels Event Creation + Sponsorship Thought Leadership White Papers Distribution + Promotion Awards + Recognition Original Research Native Advertising Demos + VC Showcases Event Creation Social Media Engagement Syndicated Media Analyst Relations

4 EARNED MEDIA COLLECTIVE

5 EARNED MEDIA

6 PAID MEDIA COLLECTIVE

7 OWNED MEDIA

8 REAL WORLD REAL WORLD (PLACEHOLDER NAME) Conferences Speaking Lunch + Learns Experiential

9 REAL WORLD REAL WORLD (PLACEHOLDER NAME)

10 REAL WORLD REAL WORLD (PLACEHOLDER NAME)

11 REAL WORLD REAL WORLD (PLACEHOLDER NAME)

12 REAL WORLD REAL WORLD (PLACEHOLDER NAME)

13 CREATIVE CONTENT Thought-leadership bylines, branded infographics, native social content, serial video, interactive experiences, branded app development NaVIgaTINg THe enterprise ecosystem seven dead brands and the intelligence that Could have saved them In this age of unprecedented transparency, data can save your brand. When it comes to maintaining the viability of a household name, comprehensive analytics on the ecosystem impacting your brand are absolutely essential. The power to predict the future is here, but not everyone is reaching for it. Here are seven leading brands that lacked predictive intelligence and lost their way. KodaK You Press the Button, We Do the rest Failed to match consumer insights with product mix. hummer Like nothing else Failed to evolve product line as consumer sentiment and values changed. Enron Ask WhY Board failed to gain visibility into operations and finances. Competition Digital Disruption Corporate Culture Customer Insights Ecology Fuel Inefficiency Customer Insights Economy Analysts Operations Reputation Investor Activism Governance Corporate Culture CirCuit City Just WhAt i needed lehman brothers Where Vision gets BuiLt Failed to integrate their internal risk profile with national real estate valuations and mortgage default rate data. levitz FurniturE You LL LoVe it At LeVitz Failed to recognize indicators of consumer fatigue with nofrills warehouse model. Pan-am WorLD s Most experienced AirLine Failed to accurately assess the value of an acquisition after deregulation of global routes. Failed to model the financial impact of choosing quantity over quality. Product Mix Corporate Culture Employee Engagement Customer Insights Reputation Corporate Analysts Culture Reputation Mortgage Sentiment Marketing Product Mix Customer Corporate Insights Culture Competition Reputation Corporate Customer Reputation Culture Service Operations Competition Deregulation Lockerbie EvErything is KnowablE. Contact Chris Foster Foster_Chris@bah.com or call Booz Allen Corporate Strategy, Reputation and Intelligence Delivering Value Based On Fact.

14 THOUGHT LEADERSHIP We create relevant thought leadership content in your voice Consistent high-visibility placements across top-tier media outlets including Forbes, TechCrunch, VentureBeat, USA Today, Wired, Inc., AdAge

15 THOUGHT LEADERSHIP COLLECTIVE

16 THOUGHT LEADERSHIP COLLECTIVE

17 THOUGHT LEADERSHIP FIVERR

18 SOCIAL AMPLIFICATION

19 SOCIAL PLATFORM-NATIVE SHAREABLE CONTENT Create social-specific, platform-native, context-aware campaigns with a focus on spreadable, shareable media, and brand experience Develop event-specific social campaigns emphasizing maximum reach and metrics-driven ROI

20 OUR CLIENTS

21 OUR ADVISORS DAWN BARBER Co-Founder, NY Tech Meetup JOSEPH GOMES Managing Partner, Wider Wake MERRILL BROWN Director, School of Communication + Media Montclair State University JEFF DACHIS Co-Founder, Razorfish TOBY DANIELS Founder + CEO of Social Media Week Crowdcentric GREG GALANT CEO, Sawhorse Media Creator, Muck Rack + The Shorty Awards DEAN HARRIS CEO, Silvermine Marketing JESSICA LAWRENCE Executive Director, NY Tech Meetup ANDREW RASIEJ Chairman, NY Tech Meetup CAROLINE WAXLER Program Director, Internet Week