Ecommerce Abroad How Your Small Business Can Stake a Claim in the International Market. Presented By:

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2 Ecommerce Abroad How Your Small Business Can Stake a Claim in the International Market Presented By:

3 RENE NEGRON VP of Client Success SILK Software

4 DONG XU CEO SILK Software

5 GLOBAL OVERVIEW Global Market Opportunity Key Regions of Focus Key Success Strategies Internationalization vs. Localization Case Studies Seize The Opportunity

6 Why Consider Global Commerce?

7 Globalization!

8 Enabling A Improved Quality of Life

9 How Big Is The B2C Opportunity?

10 B2B ecommerce is Leading B2C

11 What Regions Rely More on Cross Border?

12 Global Economic Outlook is Good

13 Consumers Are Relying More On Cross Border

14 Mobile is Closing The Gap AOV in $US

15 Key Regions of Focus Europe, Middle East/East Africa, China

16 The UK is Dominating EU ecommerce

17 Europeans Like Physical Goods

18 Africa Middle East Cross Border Reliance

19 Africa Middle East ecommerce Sales Growth

20 China Cross- Border Purchases

21 Chinese Like Personal Products

22 KEY SUCCESS STRATEGIES Proven Tips and Tricks for Going Global

23 Global Roadmap Crawl, Walk, Run Internationalization Cross Border Localization Leveraging Current Site Existing Marketing No Translations Current International Shipper Existing Payment (+PayPal) Domestic Customer Service Local Feel Select Region and Market Setup Translations (Currency + Language) Guarantee Shipping and Provide Costs Local Payment Domestic Customer Service Local Presence Local Search, Marketing, Social Media Local language, Currency, Design Elements Local DC or 3 rd Party Fulfilment Local Payment and Fraud Protection Local Customer Service

24 Choose Your Target Market Need For Your Product and/or Services Competition Shipping, Language and Currency Payment, Duties and Taxes

25 Mobile Mobile Friendly Site Optimize For Every Device Simplify Your User Experience Use Secure Payment Look at App-portunities

26 Language Google Translate Free Translation Tool Resources Translation Services Tailor To Your Audience English/Local Language Is Better Than 100% English

27 Logistics: Shipping, Payment, Currency Partner With A Logistics Provider Recognized Payment Methods: Worldpay, Paypal, Alipay Shipping: Out Of U.S. Vs Localized Pricing Based On Currency Conversion Taxes and Duties Fraud Protection Delivery Times Are Critical Returns

28 Leverage Magento OOB Features Multiple Country Sites Multiple Currencies and Local Tax Rates Any Languages, including right to left text Flexible Tax Engine Use EU Cookie Notification to Simplify EU Privacy

29 Consider Local Marketplaces Amazon Ebay Walmart Tmall/Taobao JD Rakunten Lazada

30 CASE STUDIES See How Magento Clients Have Successfully Penetrated International Markets

31 Cool Hockey

32 Pantone

33 Pantone

34 Diptique

35 Infinix

36 Infinix (Arabic/English Support)

37 SEIZE THE OPPORTUNITY Cross Border Commerce Is A Reality!

38 Key Next Steps Internationalization Cross Border Localization Crawl Walk Run Define Clear Goals and Objectives Make Sure Your Mobile Friendly Simplify Your Design and UX Current International Shipper PayPal, Stripe, Authorize.net Do Your Research to Determine Target Regions Localize Some of Your Web Content (Local Translations) Provide Pricing In Local Currencies Investigate International Shipping Carriers Engage Local Marketplaces, Marketing, Social Media Localize Language, Currency, Design Elements Engage a Local DC or 3 rd Party Fulfilment Provider Look into In-Market Customer Service Team

39 Magento s Large Ecosystem Global Tech Partners Regional Based Extensions International Payment Providers Regional Technologies and Suppliers Support Magento Timing, Speed, and Agility To Market Customize Your Merchandising By Location Native Functionality Magento Order Management Local Currencies, Payment Methods, And Languages Support Magento Multisite Architecture Localized Brand Experiences

40 Q & A Rene.Negron@SilkSoftware.com Dong.Xu@SilkSoftware.com

41 THANK YOU FOR ATTENDING!